Tag: udaan case study

Udaan Kese kamaata hai? Udaan Business Model in Hinglish

Kya Aapne Kabhi Unicorn club ko Naam Suna hai.Jab Koi Startup Ka Valuation 1 Billion Dollar ya Usse Adhik ho Jaata hai To Use Unicorn club me Shamil kar lia Jaata hai. Udaan ko hal me hi Unicorn club me List kar liya gya hai. Aaj hum Is Blog me Jaanenge ki kaise Udaan Itni Badi Company Ban gayi.

Aaj hum Janenge.

1.Udaan kya hai ?

2.Udaan shuru kaise hua ?

3.Udaan ka Business Model.

4.Udaan ka Revenue Model kya hai ?

5.Udaan ka Founder kaun-Kaun hai ?

6.Udaan ke baare mein Facts .

7.Udaan ka Digital Link.

8.Udaan ne Fund Kaise Ikattha kiya ?

9.Udaan Ka Competitor.

1. Udaan kya hai ?

Udaan ek B2B Trade Marketplace hai. Jo ki khaskar Chote Dukandaro, Holesalero, Market aur Factory ko ek Dusre se Connect karti hai. Uddan , Hyperloop Technology Use kar Rahi hai. Jo ki Khaskar Chote Dukandaro ko Aage Badhane ka Kaam kar rahi hai. Jo Ek Mobile APP se Sabhi ko ek Platform per Laane ka Kaam kar rahi hai.

2. Udaan shuru kaise hua ?

Udaan ke Shuruaati Dino ke Baare me Baat Karte hai. Uddan ek Startup hai. Jise FLlipkart ke Ex-Employee ne 2016 me Shuru kiya tha. To Aaj hum Is Blog me Udaan ke Founder aur Uske Contribution ke Baare me Baat Karenge . Apne Shuruaati Dino me Udaan 8-10 Mahine tak kevel Chote Dukandaro aur Vyapario ke lia Saamaan Supply Karne ka Kaam Karti thi.

Udaan ko India ke Ander Kaphi Investment mila Jo ki ek New Startup ke lia Bahut avha Hota hai. Un dino Udaan ne Is Business me Kadam Rakhne se Pehle Apne Target Audience par Puri Research kar Unka pura Database banaya. Jiski wajah se Udaan Bahut Jald hi Traders ka Ek Marketplace Taiyar kar paya. Udaan Chote aur Middle Businessman ke lia ek Best Platform banane ki Laagatar Koshish kar raha hai.

3. Udaan ka Business Model.

Aaj ham bahut hi Simple Word me Udaan ke Business Model ke Baare me baat Karenge. Udaan ek B2B Marketplace hai, Jis par Wholesaler, Retailer aur Chote dukandaar Apne product ko sell kar sakte hai. Jisme Company Logistics kaphi kam Charge karti hai aur Saath me Customer Support bhi Provide Karti hai. Ek tarah se Udaan seller aur Buyer ko ek Platform par Laane ka kaam Kar rahi hai.

Udaan ke Founder ne ye Paya ki Retailers ko Saamaan Khreedne aur Uske Transpotation me Kaphi Dikkat aa rahi hai. Chote Dukandaro ko Saaman khreedne me kaphi Dikkat aa rahi thi Aur unhe Transport par kaphi kharcha karna padh raha tha . To Udaan is Problem ko Samajhte hua Chote Dukandaro ko Kaphi kam keemat Saamaan Phauchane ka Kaam kar rahi hai. Udaan Chote Dukandaro ko Support karne ke lia Unhe Loan Dene ka Kaam bhi Kar rahi hai.

4. Udaan ka Revenue Model kya hai?

Aaj hum Udaan ke Revenue Model ke Baare me Baat Karenge. Revenue Model ko Samajhne se Pehle Sabse pehle Hum Market ke Need ko Samajhte hai. Ek Report ke anusar India me Lagbhag 50 Million SME (Small and Middle Business) hain, Jiske Wajah se Har Saal Lagbhag 600 Arab ka Trade hota hai. Aur Is Field me Logistics aur Capital ke sath-sath Selling Aur Marketing ki bhi Jarurat Padhti hai. Jiski Wajah se B2B Online Portal ki Bhi Jarurat Padhti Hai.

Revenue Model Ko Jaanne ke lia Maine Udaan ke Team se Sampark Karne ki Koshish ki,Lekin Meri Unse Baat Nahi ho Payi. Islia Revenue ke baare me pura Data Juta nahi Paaye. Lekin, Kuch Report ke Anusar Udaan ek Marketplace hai Jo ki Apne Customer ko Logistics Service Deti hai.

Udaan ke Founder ne Logistics ke Problem ko Samaghte Hua. Lagbhag 8-10 Mahine tak Logistics ke Price ko kam karne ke lia Kaphi Mehnat kiya. Jisse Unhe Saaman ko Khareedne aur Bechne Ke Sath-Sath Relationship Maintain Karne me Kaphi Madad milli. Udaan har Sell Par kuch Commission Ke rup me leta hai. Jo ki har Samaan ke anusar Alag-Alag hota hai. Udaan seller se kuch Logistics Charge leta hai. Jo ki Product ke Size aur Quantity par Depend Karta hai.

5. Udaan ke Founder kaun-Kaun hai ?

Udaan ke Sabhi Founder Pehle Flipkart me Kaam Karte the. Udaan ke Founder Amod Malviya, Vaibhav Gupta aur Sujeet Kumar hai.

Vaibhav Gupta Flipkart me Senior Voice Prasident ka post par kaam karte the. Jabki Sujeet Kumar ne Flipkart me Supply Chain,built operations aur logistics executive ke Rup me kaam kar chuke hai..

Aur Amod Malviya ne Flipkart me Chief Technology Officer ke Rup me Kaam kar chuke hai.

6. Udaan ke Bare me Facts.

Pichle Saal 2018 mein, Udaan ne 65 Crore ka Revenue Generate kiya. Company ke bare me Intersting Facts kuch is Prakar hai.

Categories	B2B, Business Development, Internet,
Headquarters Regions	Asia- Pacific (APAC)
Founded Date	2016
Founders	Amod Malviya, Sujeet kumar, Vaibhav Gupta
Funding Status	Late Stage Venture
Last Funding Type	Series D
Number of Employees	1001-5000
Legal Name	Hiveloop Technology Private Limited
Hub Tags	Unicorn
IPO Status	Private
Company type	For profit

7. Udaan ka Digital Link.

Website	udaan.com/
Facebook	View on Facebook
LinkedIn	View on LinkedIn
Twitter	View on Twitter
Contact Email	[email protected]

Udaan ki Mobile App har Mahine Lagbhag 22,657 baar Download Kiya Jaa raha hai. Jo ki har Mahine 42.98% Growth Rate ke sath Download ho Rahi hai. Udaan ka Official website UDDAN.COM hai. Jahan har Mahine 1,277,588 Customer Visit kar rahe hai. Ek Report ke Anusar Visitor ke number ke Based par Udaan ki Website Globally 36,420 No par hai.

8. Udaan ne Fund Kaise Jutaya.

B2B E-Commerce Platform par Invester Invest Karna Kaphi Pasand kar rahe hai. Udaan Retailers aur Manufacturers ke lia ek Marketplace ka Kaam karti hai. Jo Funding me Abhi Tak 681.3 Million Dollar Funding Ikattha kar Chuki hai.

Udaan ne 23 November , 2016 ko Series Funding mein 10 Million Dollar Jutaya. Jisko Lightspeed Venture Partners Lead kar rahi thi.

Udaan ne 30 August 2019 ko Series D ke Funding me 300 Million Dollar Ikattha kiya. Jisko Altimeter Capital aur DST Global Lead kar rahi thi.

Udaan ke Dwara li Gayi Funding ki Details.

Lead Investor	Amount Raised	Funding name	Announced Date
Altimeter Capital, DST Global	$300M	Series D – Udaan	30Aug, 2019
Trustroot Internet	₹689.8M	Series D – Udaan	25Jul, 2019
Trustroot Internet	₹344.2M	Series D – Udaan	5 Jul , 2019
Trustroot Internet	₹5.7B	Series D – Udaan	6 May, 2019
DST Global, Lightspeed Venture Partners	$225M	Series C – Udaan	3 Sep, 2018
Lightspeed Venture Partners	₹3.2B	Series B – Udaan	21Feb, 2018
Lightspeed Venture Partners	$10M	Series A – Udaan	23 Nov , 2016

9. Udaan ke Competitor.

ZoomTail ko Udaan ke Competitor ke Rup me Dekha Ja Raha hai. Bengaluru ki ye Company ZoomTail Technologies Private Limited Fashion retailer ke lia Ek E-Commerce Platform ka kaam kar rahi hai. ZoomTail Technologies India ki ek Badi B2B e-commerce platform bna rahi hai.
Bigtrade,Udaan ke Main Competitor me se ek hai. Bigtrade, Jiski Shuruaat 2017 mein Hui hai. Bigtrade ka Headoffice Bengaluru mein hai, Bigtrade Udaan ka Main Competitor hai.
Tradekosh,Ye ek Pune Ki Startup hai. Jise 2018 me Start kiya Gaya hai. Tradekosh Udaan ka Teesra Sabse Bada Competitor hai. Kyoki ye B2B marketplace hai Jo Retailers aur Manufacturers ko ek Platform par Laane ka Kaam kar rahi hai.

March 16, 2020

UDAAN Business Model – Detailed Case Study (How it Started)

2 Minutes Summary

Udaan is a B2B trade marketplace that is specially designed to empower, retailers, wholesalers, traders, and manufacturers using technology as a source. Udaan is run by Hiveloop Technology Pvt. Ltd and is a special initiative for small and medium businesses in India. A startup has to be valued at $1 billion or above if a privately held startup wishes to be in the unicorn club. Udaan was founded in the year 2016 by the former employees of the Ex-Flipkart. Amod Malviya, Vaibhav Gupta and Sujeet Kumar is the trio who founded Udaan. Udaan is trying to build a full-stack platform for small and mid-sized enterprises which will be the combination of a marketplace, logistics, and lending. Going by the reports, there are 50 Million SME(Small and medium enterprises) in India and the total number of transactions that take place across these segments has crossed 600 billion. In the fiscal year 2018, the company Udaan reported its revenue of ₹65 crores. Whereas total expenses were ₹66 crore and losses of ₹59.5 crores. Full Detail in Blog

UDAAN (CASE STUDY & BUSINESS MODEL

“Aise jagah jahan par buses milna mushkil hai (such inaccessible places where getting a bus is difficult), the retailers are dependent on Udaan for sourcing and procuring of materials,” says Sujeet

So let’s start the Udaan Business Model..

WHATS IN IT FOR ME?

1. ABOUT UDAAN.COM (OVERVIEW)

2. INITIAL DAYS – HOW UDAAN STARTED

3. BUSINESS MODEL OF UDAAN

4. REVENUE MODEL OF UDAAN

5. FOUNDERS OF UDAAN

6. FACTS AND FIGURES

7. DIGITAL LINKS OF UDAAN

8. ABOUT FUNDING AND RAISING

9. COMPETITORS

About Udaan.com – Overview

Udaan is a B2B trade marketplace that is specially designed to empower, retailers, wholesalers, traders, and manufacturers using technology as a source.

Udaan is run by Hiveloop Technology Pvt. Ltd and is a special initiative for small and medium businesses in India.

The main idea was to connect wholesalers, traders, retailers and manufacturers on a single platform via a mobile app.

The udaan app enables users to access to real insights into active trends and many other premium B2B trade features.

It has enabled small and medium business owners to use the power of technology to nurture and scale their businesses.

How Udaan Started – Initial Days

Have you ever heard about the Unicorn club for start-ups?

A startup has to be valued at $1 billion or above if a privately held startup wishes to be in the unicorn club.

Udaan has recently entered into the Unicorn club.

We will be talking about the growth and also its secrets but before let us first discuss the initial days of the Unicorn startup – Udaan.com

Udaan was founded in the year 2016 by the former employees of the Ex-Flipkart.

Amod Malviya, Vaibhav Gupta and Sujeet Kumar is the trio who founded Udaan.
We will be talking more about the founders and their contribution further in the blog.

Initially, Udaan was started only as a logistic platform for small buyers and sellers in electronics, staple and apparels.
That time they only focused on logistics for approx. 8 to 10 months.
They got very much exposure within India which was very significant for the startup at that time.

During those days, Udaan has built a huge data database of buyers and sellers before they stepped into the supply business.

Also, Very soon Udaan is eyeing to become a lending platform for merchants.

Udaan is trying to build a full-stack platform for small and mid-sized enterprises which will be the combination of a marketplace, logistics, and lending.

Udaan business Model

Let me explain to you the whole business model of Udaan in very straight-forward and simple words.

Udaan is a Business to business marketplace on which manufacturers and wholesalers can sell their products to retailers via an online platform or mobile app.
And, the company provides logistics, secure payments, and technical support also.

They are the asset-light player based on their Business Model. They do not believe in owning assets and also are not planning to go asset-heavy as of now.

Udaan helps businesses discover customers, suppliers, and products across categories and connect them to get the best deal. The platform also
facilitates secure payments and gives logistics support.

The company also offers accounting, order management and payment management solutions to merchants on their platform.

The Promoters of the company found that financing working capital has been a major headache for end retailers.
The retailers end up borrowing from local lenders who charge exorbitantly. Udaan intends to provide working capital(funds) to them at a reasonable rate.

So, apart from being a platform for retailers and wholesalers, it has also
started underwriting loans for these small businesses.

It has also received a non-banking financial company (NBFC) license to provide finances to SMEs.

Revenue Model – How Udaan earns?

Before getting to the revenue model, let’s talk about market size and opportunity,
Going by the reports, there are 50 Million SME(Small and medium enterprises) in India and the total number of transactions that take place across these segments has crossed 600 billion.

The sector has also been characterized by a lot of inefficiencies such as in Logistics, Capital as well as in sales and marketing.

These are the main pain points as well as opportunities for a B2B business online portal like Udaan.

Talking about the revenue model, I have tried to get in touch with the team of Udaan for interaction but unable to achieve so.
So, all the data about the revenue has been collected from anonymous but credible sources.

Udaan has been the combination of a marketplace, logistics, and lending.

To understand the demand and supply aspects across the different categories, the founders of Udaan Focused only on the logistics part for about 8-10 months.

It helped them to establish a relationship with the buying and selling community.

Now, Udaan has been the combination of a marketplace, logistics, and lending.

Udaan charges a percentage on sales as a commission which varies in different categories.

Udaan also charges for the logistics in the form of delivery charges from the buyer which also varies according to the product and quantity.

They provide credit limit to the only verified buyer that too if is eligible for the limit.
At first, they will provide Rs. 10000/- credit with no interest charges then the credit limit will be increased to a maximum of Rs. 250000/-.

At the moment, Udaan doesn’t intend to make money through providing funds for working capital for its buyers so they do not charge any interest on the credit.

Who initiated Udaan – Founders of udaan.com

The initial idea of Udaan.com was of the ex-Flipkart employees – Amod Malviya, Vaibhav Gupta and Sujeet Kumar.

Vaibhav Gupta was the former Senior VP at Flipkart.

Whereas Sujeet Kumar worked as a supply chain, built operations and logistics executive at Flipkart.

And Amod Malviya was the Chief Technology Officer at Flipkart.

Facts and figures about Udaan

In the fiscal year 2018, the company Udaan reported its revenue of ₹65 crores. Whereas total expenses were ₹66 crore and losses of ₹59.5 crores.

Categories	B2B, Business Development, Internet,
Headquarters Regions	Asia- Pacific (APAC)
Founded Date	2016
Founders	Amod Malviya, Sujeet Kumar, Vaibhav Gupta
Funding Status	Late Stage Venture
Last Funding Type	Series D
Number of Employees	1001-5000
Legal Name	Hiveloop Technology Private Limited
Hub Tags	Unicorn
IPO Status	Private
Company type	For-profit

Digital Links

Website	udaan.com/
Facebook	View on Facebook
LinkedIn	View on LinkedIn
Twitter	View on Twitter
Contact Email	[email protected]

Udaan Mobile app has approx. 22,657 monthly downloads and is increasing with a growth of 42.98% every month.

Udaan’s official website is Udaan.com which is ranked 36,420 among websites globally based on its 1,277,588 monthly web visitors.

Funding Round

Image result for funding

Investor’s Interest in the B2B E-Commerce platforms has been increasing considerably.

Udaan – Bangalore based B2B e-commerce marketplace for retailers, wholesalers, traders, and manufacturers have raised a total of $681.3 M in over 7 rounds of funding.

Starting from raising $10 M in Series A funding on Nov 23, 2016, which was lead by Lightspeed Venture Partners.
Till the latest funding of $300 M in series D on August 30, 2019 lead by Altimeter Capital and DST Global.

I have listed the details of all the fundings that the startup has raised to date.

Lead Investor	Amount Raised	Funding name	Announced Date
Altimeter Capital, DST Global	$300M	Series D – Udaan	Aug 30, 2019
Trustroot Internet	₹689.8M	Series D – Udaan	Jul 25, 2019
Trustroot Internet	₹344.2M	Series D – Udaan	Jul 5, 2019
Trustroot Internet	₹5.7B	Series D – Udaan	May 6, 2019
DST Global, Lightspeed Venture Partners	$225M	Series C – Udaan	Sep 3, 2018
Lightspeed Venture Partners	₹3.2B	Series B – Udaan	Feb 21, 2018
Lightspeed Venture Partners	$10M	Series A – Udaan	Nov 23, 2016

Competitors of Udaan

Top Competitors of Udaan are –

ZoomTailZoomTail is seen as one of Udaan’s top competitors.
Bengaluru-based Zoomtail Technologies Pvt. Ltd offers e-commerce enabler solutions for a fashion retailer.ZoomTail Technologies is building India’s largest B2B e-commerce platform for fashion consumer goods.
Big trade One of the top rivals of Udaan is Big trade which was founded in the year 2017.BigTrade having its headquarters is in Bangalore, Karnataka is one of Udaan’s top rivals.
Tradekosh
TradeKosh is a Pune based startup which was founded in the year 2018.TradeKosh is Udaan’s #3 rival as it is also an online B2B marketplace that connects retailers and manufacturers.

October 1, 2019