Lapaas Digital

Tag: marketing

  • Product Sampling l Way to Market your Brand

    Product Sampling l Way to Market your Brand

    There’s nothing like getting something for free. Isn’t it?

    It is tough and challenging to promote a new product in the market because it already has similar products. You have to satisfy your end customers that the products you are giving are better than your competitors’ products. But you also need to convince them to take risks and believe your brand, in an age when customers are more suspicious than ever.

    Do you agree that giving freebies of your most valued and new products to your existing customer is the best way to gain your target audience’s attention towards you? 

    I think yes, your target customers will always get attracted to freebies you are giving.

    It is advantageous to offer product samples to your target audience because it increases the appearance and allows customers to taste your product and leave them wanting more.

    By applying the sample distribution of your new product into your marketing campaign, your business will get a great result and leave your competitors to feel overshadowed.

    For centuries, the brands have been using free samples to get the product directly into their customers’ hands. Both parties were happy, as consumers are happy to receive a free product and product sale was increasing for the brands.

    Despite the personal experience of receiving free product brands, you may ask: How does product sampling benefit my brand? 

    Although the overall concept may be clear, many layers and factors go into the art of Sampling or digital sampling. This spacious guideline will define and describe the idea of sampling the product, and its methods used by brands worldwide.

    So, let’s now discuss what exactly product sampling is.

    WHAT’S IN IT 

    What is Product Sampling?

    Digital Product Sampling | Hotcow Experiential Marketing

    Product sampling is a thing that we can do online or high streets. It may be sensational or inferred, mega, or exciting. But one thing is sure: product samples are nothing new.

    Why? Well, for starters, because people love freebies and always have, this is something that would never change that.

    Product sampling gives free samples of your new products to your targetted audience to gain traffic and awareness.

    Businesses who are wishing to bring a new product are facing a lot of competition in the market. In this situation, product sampling or digital sampling strategies are beneficial.

    Offering product samples to your target audience is beneficial as well as a great opportunity for exposure. It will increase the exposure, giving customers a taste of what is coming and allowing them to feel convinced with their purchase. 

    By working sample distribution into marketing budgets, businesses will have the upper hand in the competition.

    At present, most companies know that reviews and ratings are compelling tools to increase traffic, conversion, as well as ideas. Product Sampling is one of the effective ways to compel leads and traffic.

    Product sampling strategy helps your target audience to understand your product and to achieve your goals.

    Read on to know the methods of product sampling.

    Types of Product Sampling

    Product sampling typically involves products being given free to target audience to attract consumers and build confidence in the product. 

    There are different types of product samples. Direct Product Sampling and Indirect Product Sampling are typical methods that attract consumers to experiment with the product. 

    Indirect Product Sampling

    Product Sampling

    Indirect Sampling is a method in which there is no physical interaction between you and clients.

    In this case, you offer free samples of a product to customers when they buy another product in its reach. For example, if you sell Maggi Sauce, you can attach a Maggi packet for buyers to try.

    But there is a limitation of using this product sampling strategy. You have no idea whether your customer liked your freebie sample or not, and there is no quick feedback of customers on this strategy.

    Direct Product Sampling

    This powerful strategy is just the opposite of indirect product sampling. Direct Product Sampling is of two kinds:

    Dry Sampling

    It is an approach in which you offer the customer a product for them to test at home. You use this with a stall and ensure that there is a seller to explain how to use the product. So that physical interaction is there between you and your consumer. 

    For example, you can explain your freebie product in your store then offer your customer to take it home.

    Dry Sampling is mainly of two types:

    Event-Based Sampling

    This strategy involves giving a free sample of your product through a particular event. 

    Event-based Sampling mainly depends on the relevancy of the event. If you can deal with the crash event and offers free samples of a product that the public is interested in, that is the road to success. The cost of using this strategy is little hight as it involves event sponsorship and value of free samples.

    Super-market Sampling

    If more people are reaching the product, the better your chances of achieving sales and growing your business. The overall cost is low.

    Wet Sampling

    Wet Sampling is the most popular method of direct Sampling. In this method, you offer products in your store. This method is more specific. It is of two types:

    Guerrilla Product Sampling

    Using a productive guerrilla marketing strategy to put the product into the hands of customers can be very useful.

    Marketing should always try to be interesting; That’s what made the brand reliability. So, when you combine the skill with a freebie, it’s powerful.

    It has a vast reach. This strategy requires massive cost as it requires investment in the distribution team.

    Selective Product Sampling

    This strategy involves giving a freebie to only those customers who are little highly interested in the product. It means this strategy revolves around the most targeted audience who are desiring the product. The cost of using this strategy is very high, as it includes the selection cost as well as the distribution cost.

    How Effective is Product Sampling to New Product?

    If you want to earn your customer’s attention to achieve trust, traffic, and leads, then product sampling or digital sampling is one of the best ways to get all this.

    Product sampling or digital sampling helps in increasing your sale, brand awareness, and much more. Let’s discuss how effective the product sampling strategy is.

    New Product Challenge

    Product sampling helps you overwhelm the issues like launching a new product or variation of the pre-existing product in the market as efficiently as possible. 

    It works on the assumption that your customers simply want facts. They need to be sure that you can offer them something worthy that they can’t get anywhere else.

    Brand Awareness

    Brand Awareness Definition

    The launch of the new product in the market can make consumers tired of loyalty, change in lifestyle, or effectiveness. By providing a sample of the product, you can eliminate the fear factor and allows them to test the risk-free product.

    Sample sizes are often short enough that if customers like the product, he is likely to buy a full-sized version of the product. Raising consumer trust is the first step towards the development of brand loyalty.

    Customers Feedback

    By giving product samples, you are also greeting consumer feedback regarding the product. When customers test your new product, they often make personal notes about your product and comparing your product with a competitor’s product. 

    With the help of customer feedback, you get a chance to get to know about the target audience and how you can enhance your product, so it surpasses customer expectations and gives you a competing edge.

    More Understanding of Your Product

    If your purpose is to help customers know your product better, then there is only one thing that can help you: product sampling.

    Product sampling enables the customer to try your product for the first time. It helps build a warm connection between your company’s product and your target customer, and that warm connection is the essence of growing loyalty to your brand.

    Cost-Effectiveness

    The integration of product samples in the marketing program is cost-effective because it conserves money if mistakes are corrected during the promotion phase rather than on launch. Furthermore, since the sample sizes of products are often small, you can penetrate a larger population for a fraction of the cost.

    Tips for Effective Digital Product Sampling Marketing Campaign

    Product Sampling

    Product sampling marketing campaigns offer instant value. They also have a lasting result on sales as opposed to other sales promotion methods. You can follow the use of this kind of campaign for a year or more. 

    Sampling allows customers to experience first hand the quality of the product. They don’t rely on your sales speech or marketing to know the product. They may find themselves giving a more compelling impression.

    A product sampling campaign can be the best way to increase brand exposure, creating more customized results for businesses, and provide more fitted leads for each sales team.

    The simple idea for this is that the giving freebies allow buyers to test what you have give before they make a purchase – giving them the strength to get accustomed to your company – for free.

    Product sampling also helps boost awareness for the product, giving businesses the chance to collect critical reviews, feedback, and data about how consumers feel about the item or service. 

    Do you know about Digital product sampling?

    Digital product sampling can add a new dimension to the old market of Product sampling permits businesses to save time and money when they are looking for valuable consumer data. 

    If you’re having a digital product like an ebook, software, or any other learning chance available, you can still participate in the Product sampling strategy.

    Below are some tips:

    Know Your Goal

    Prepare yourself for success by first identifying the primary purpose of your sampling program. Looking to increase brand awareness, develop your CRM database, or generate notes and comments? 

    Anyway, honing in on your program’s purpose and communicating with your partner sampling is vital as it will allow you to design your plan accordingly and the knowledge you seek.

    Choose the Right Sample

    It is vital to choose the right sample product. Just ask yourself whether you bring new products in the market or want to promote the variation of a pre-existing product? Or you want to convert your targeted audience by offering your best seller products?

    After choosing your sample product, you need to decide the weight, size, and volume of your sample product.  

    Know Your Target Audience

    Knowing Your Target Audience

    Be as precise as viable when defining your primary market. Thus, you can, in turn, reach a more significant number of customers that are more likely to end making a purchase.

    You can target customers based on gender, age, and location demographics or specific targets such as housewives, not married, or pregnant women. 

    Consider Distribution

    The expense of getting the product into your ideal customer’s hands is something that you can control it via your choice of distribution methods.

    If you seek to keep costs to the least, giving samples in individual packages only for your brand can be costly and not the best use of your budget. 

    Instead, ask your co-worker if he offered samples of packaging multi-brand option. It cut the cost of shipping on some products that allow you to sample at a lower cost per sample.

    You can consider correlating with buyers of your target market you are seeking to reach via PPC campaigns, email, and targeted social ads.

    Nowadays, social media advertising helps in addressing the unique collection of targetted people based on demographics such as age, job title, location, and more.

    Connecting the sampling strategy with social media marketing methods can significantly increase your chances of success.

    Choose the Right Tool

    Make sure that you choose the tool that fits their lifestyle. An excellent way to do this is to deal with influencers.

    Social media is the best way to promote your brand and to spread brand awareness.  

    Look for Feedback

    One of the main advantages of digital product sampling is the amount of valuable data you collect during your program. For each label, gain insight into the demographics, lifestyle habits, choices, and purchase purposes of huge buyers. 

    Observing things like why your buyers prefer your brand above others or that they like the best of your products can help you identify significant patterns and make every buck count sampling. All this knowledge can be put back into the sales and marketing efforts and even improve the refined targeted audience.

    Now that you have a good idea about the different things you need to do to prepare for a product sampling campaign, you are ready to start. 

    You must be able to create an event that will help your business grow. Take the time to plan your campaign before you will be the most helpful thing you can do to ensure success.

    Conclusion

    Product samples are one of the most popular marketing methods and the most effective way for brands and retailers, and a compelling way to reach some marketing purposes. In simple terms, it is when the brand or retailer gives buyers a free sample of the product.

    Also You can Read Our Blogs on 6 Local marketing strategy that will help you grow

    FAQs

  • The Ultimate Guide of Brand Equity in Marketing

    The Ultimate Guide of Brand Equity in Marketing

    Every organization wants to advertise the products and services in the market, which can impact consumers. 

    ‘Brand equity’ is the best way to rule your company’s marketing and earn a profit.

    It is a strategy that provides the best experience to the stakeholders of your company.

    Brand equity is a known phrase in the marketing industry that defines the value of a label. Fundamentally defined by customers, It acts a vital role in pushing success in business sales.

    When a customer has a good thought of a brand, it has large brand equity. Likewise, If a customer has a poor impression of a brand, the brand has moderate brand equity.

    For example, Apple’s customers pay more for a mobile phone than its competitors because it has high-value brand equity.

    So, to overcome the challenge of establishing a one and have a high-profit margin read this detailed guide.

    WHAT’S IN IT

    So, let’s talk more about brand equity.

    What is Brand equity?

    Brand Equity Definition and Importance | Marketing91

    It is a value premium for a company’s products and services created by the perception of customers as a result of the products and services. 

    The marketing makes products and services memorable, reliable and presents it with high quality. 

    It is the worth of a brand that is perceived in the market and makes it socially valuable as a brand name.

    Two perspectives are considered informative where branding investments bring revenue from unaware buyers. 

    Meanwhile, cognitive psychology creates awareness among customers about the brand features and generates revenue.

    It has a different meaning in three contexts. First is the accounting context, which is the value of the brand. 

    The second is the marketing context, which we are going to discuss, basically qualitative where consumer perception and association are the parameters. 

    Lastly, brand equity has meaning in the consumer-based context, measurable in quantity as brand loyalty.

    I hope now you know the meaning of brand equity. So, let’s delve deep into this and discuss its components.

    Fundamental Components of Brand Equity

    In this session, we will discuss some fundamental components of brand equity. To create brand equity in your company, what you need to focus on is the ten components.

    Flexibility

    The brand must cover a broader scope, so the product and services related to it or added on must be relevant to it. The brand should leverage the demand in the future and not be dependent on very few products and services.

    Relevance

    The products and services under the brand should be relevant to the needs of the targeted customers. If there is no utility of what you sell, then putting efforts and resources is waste.

    Innovation

    Bringing innovation to the brand creates a perception that it is full of energy and something new to sell to your customers. Try to improve the brand or redesign it over the period.

    Uniqueness

    The brand, which is different from its competitors, can create an influence without much awareness. A unique personality makes your brand stand out.

    Image and reputation

    Positive influence, brand value, high-quality services, and products, as well as the perception of its premium nature, help build a brand model and status.

    Loyalty

    Is Customer Loyalty Dead?

    Customers can be counted as loyal when another brand is offering price cuts or additional services. Identify what makes your customer loyal and what you have to do to make them loyal to the brand. 

    Awareness

    Do your customers know what you have to offer in the market? Is your logo, and the brand name is easily recognizable, is the brand famous besides its existence?

    Try to create awareness about your brand as much as possible.

    Quality

    Providing low quality in the market will create a negative influence on the market. There are many parameters like competitors’ prices and offerings and know that your brand gets compared by customers for overall quality. In other words, it offers the best variety to create loyalty and brand value.

    Proprietary Brand Assets

    Use patents, trademarks, relationships, and acquisition your strength to expand your brand equity.

    Brand’s Associations

    Try to communicate with the customers by your advertising, pricing, after-sales service, as it creates a strong and positive brand association, which helps in earning more revenue.

    So, these are the fundamental components of brand equity and I hope it is now clear to you.

    Different Models Implemented to Create Brand Equity

    Three effective models are used to build a powerful brand. The following are the models implemented to create brand equity.

    Keller’s Model of Brand Equity

    Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models - Research leap | Equity, Brand, Of brand

    Kevin Keller’s model is the most appropriate theory in marketing as it emphasizes the brand to create brand equity instead of the customer.

    It wants you to answer the four questions of brand identity, brand meaning, brand response, and resonance.  

    Firstly, create awareness and know what your customers want to build a strong brand identity and grab the attention in the market.

    The second step is to interact with the customers so that you can explain to them what does your brand has to offer, the quality, and the price of the product and service.

    The third step is to attract the judgment of consumers by meeting their expectations. The product or service must be attractive and satisfying. It helps you to obtain a brand response.

    The last step is to create a bond between your brand and the customer to establish an association. It is the hard part of the process, but it is not impossible to achieve it. 

    Aaker Model

    The Aaker model suggests that brand equity is an added value to the product and services associated with the group of assets and liabilities to the brand. 

    The five pillars that give structure to the model are brand awareness, brand loyalty, perceived quality, brand association, and assets. The explanation of all the five components is discussed in the above section.

    Brand Asset Valuator Model

    The brand asset valuation model collects consumer insights to know and improve the health of the brand. We can compare brand equity with other brands under this model.

    The four components of the model are differentiation which is uniqueness, reputation, awareness, and relevance. 

    How to Measure Brand Equity

    You may consider many factors while measuring brand equity like the perception of your consumer, the nature of the opinion, and the knowledge’s value. So, you need to consider three metrics for measuring your brand equity.

    1. Financial metrics: it measures the monetary value of the brand, both internally and externally. It provides analyses based on market share, transactional value, revenue generation, growth rate, and sustainability rate and at last price premium.
    2. Knowledge metrics: it measures the popularity of your brand by its consumer awareness and association with consumers.  There are two kinds of association firstly, a functional association where you measure the utility of the brand, and secondly, emotional associations are how the consumer feels about your brand. For example, the Mercedes can just be a car to someone associated with it functionally, whereas, for someone, it’s the dream car that establishes an emotional association. Knowledge metrics gathers data and information about the customer and brand.
    3. Preference metrics: It measures the perception of the brand and your position within your industry. It measures factors like brand relevance, value, accessibility, and emotional connection established. 

    For example, the Lays of Pepsico, and Bingo of ITC. The brand Pepsico has established a relationship, brand value, and relevance within its industry, whereas the product of ITC, bingo, is not known to everyone.

    Relationship Between Brand Equity and Marketing 

    Do you know the recognized brand’s cost of marketing is lower than its competitors? 

    In marketing, high brand equity has many competitive advantages like higher revenue and less expensive marketing campaigns. 

    The process of marketing becomes easy. The brand can launch a new product line as it already has a large customer base and does not need to create awareness among the customers every time.

    Importance of Brand Equity 

    What Is Brand Equity and Why Is It Valuable In Business? | by Inkbot Design | Medium

    Your company needs increased market share and valuation, which will be gained by brand equity. The following are the reasons why your company needs brand equity. 

    1. It serves as an intangible asset that can easily convert into cash in times of need, or it can be leased or licensed for the profit of the company.
    2. Positive brand equity helps the company to generate more revenue by charging more money than other companies.
    3. It helps increase the share of the company’s market as consumers become loyal to the particular brand, and the company gets a large consumer base.
    4. The cost of marketing and launching new products gets reduced as the brand is already famous.
    5. The products and services get improved and more relevant as the experience of stakeholders increases with the brand. 

    In brief, brand equity endures vital importance for a business. This is because it not only enhances the market share of the business; it also expands its estimate within the market place.

    Conclusion

    I would like to conclude by saying that the management of your brand in a company needs brand equity as it creates brand loyalty and adds value to it in the market.

    The growth and success of the company are directly related to it. You need to manage your brand efficiently to prevent it from brand decay.

    It is a strategy used to differentiate your products from competitors and other brands, and it creates competitive barriers that provide you with a meaningful competitive advantage in your industry.

    Brand equity is casting in the long term, which needs detailed strategy and marketing investments designed precisely. It is a reliable and valuable asset. 

    You need to put marketing efforts, and the managers need to find out the plan to manage the brand to create its highest value in the market.

    You need to make investments in the advertisement, sell brands to retailers with reputation, reduce the use of paid promotions, and intensify the process of distribution in the market to make your brand more powerful.

    Also You can Read our Blog on How To Calculate Customer Value, Satisfaction & Loyalty | Complete Guide

    FAQ

  • Everything You Need to Know About Zero Dollar Marketing

    Everything You Need to Know About Zero Dollar Marketing

    Do you know how big companies get large scale sales without spending a considerable amount of money on marketing? The answer is zero dollar marketing, as we all know that the Internet is the future. The big companies use the Internet for marketing with no or negligible cost. 

    It is becoming popular among companies, and they are getting better results from it.

    Above all, usually happens with most startups that they face problems. Regarding the high marketing cost, which stops them from reaching out to more customers. The solution to this is marketing through the Internet, which will open a new opportunity to a broad audience.

    There are a lot of factors that constitute the marketing strategies.

    Let’s dive deep into the detailed knowledge of zero dollar marketing.

    WHAT’S IN IT

    What is Zero Dollar Marketing?

    Zero Dollar Marketing

    Zero dollar marketing is a marketing strategy that needs no or negligible money to market the products.

    Firstly, traditionally the means of marketing were TV channels, newspapers, holding, banners, etc. Which were cost-consuming and not very much holistic in approach to the audience.

    It is the best marketing strategies that companies can use because marketing is about creating awareness of your product.

    It depends on how cleverly you can use other mediums and factors to market for free or at a little cost so that there could be a budget for the development of after process.

    For example, smartphone companies promote their new smartphone photos or specification before one month.

    It creates curiosity for someone to reads it online, then remembers that particular phone and its brand, and they don’t have to market more about their upcoming product.

    The moviemakers also do the same by releasing trailers to make people excited about the movies.

    The strategy focuses on thinking out of the box of using everything around you in your favour to gain more profits with less effort or money.

    How Does This Work?

    The zero dollar marketing strategies work by using the platforms and controlling their user’s actions to market their product with little cost.

    All About Work | Mikaela Media

    It depends on understanding the consumer behaviour of buying and researching then applying the same trick on the customers without letting them know.

    The Internet is the technology that is making the strategy possible by connecting everyone to the world.

    The most important thing is that you have to experiment with new strategies that may work with your business.

    Remember that your customers will only promote you only if the product adds value to their life. If you fail to do this, then the negative impact of this can be seen over brand equity, so your customer must be your priority.

    What Are The Benefits of Using Zero Dollar Marketing?

    It is a worthwhile marketing strategy that is the aim of almost all the businesses, which can provide excellent results, and due to the boom of the Internet, it has become one of the easiest ways of marketing.

    The customer you get becomes your customer for a lifetime, recurring and loyal to your brand. It is a positive sign of the right marketing strategies, and your service or product meets the need of the market.

    The benefits of zero dollar marketing are as follow:

    Right Audience

    The audience that needs your product gets the medium to connect to you, which helps in growth in the long run.

    Ecosystem

    An ecosystem of zero-dollar marketing channels can help you reach every type of audience by using the Internet. It will increase your brand equity and compete with your competitors.

    Extra Budget

    Due to the less money spent on marketing, we can improve other things like product, service, packaging, etc by using a left budget.

    Low Acquisition Cost

    New customers with the negligible cost of acquisition because here, the customer is searching for the service.

    What are the Strategies for Implementing Zero Dollar Marketing?

    The implementation of these strategies can vary from business to business, but the rule is the same as the investment of time in it.

    The different zero dollar marketing strategies are as follows:

    Content Marketing

    7 Ways to Measure Content Marketing ROI - Business 2 Community Zero Dollar Marketing

    It is the strategy to create content regarding your product to make people aware of your product and it’s value. You can implement the policy of writing articles on the website or blog or through video creation.

    Social Media Marketing

    Social media is where the brand can engage with the audience by creating content that will bring them audiences. Your brand needs to be attractive at different social platforms to connect with different types of audiences.

    Word of Mouth

    It is one of the most effective ways to market as here, and your customer becomes your brand promoter when they get the best experience from your service. This creates influence, and customers start speaking about your brand in their circle, which automatically gets more prominent. Your product or service must be the best in the market.

    Reconnecting with Customers

    It means that you need to reconnect with old customers by sending them emails about your new products, getting feedback, and wishing them on their birthday or anniversary. It will create a brand position in the customer’s head.

    Collaboration

    Collaborating with the business of your niche and level either on digital platforms or from any other way will help your brand in acquire their customer base as well.

    Referral System

    Most of the online companies use this to bring customers through their customers. If their customer brings a new audience to your platforms from the referral, they will get some discounts or rewards. 

    Also You can Read our blog on Everything Explained About referral marketing.

    Differentiation

    That is creating something different from others or your competitors, which will attract the users due to the unique products.

    Leaking or Rumors

    What to do When Your Ex Makes Up Rumors about you – The Wingspan

    It is the super easy strategy you can use by leaking information or photos of a new product. This reaches to the audience quicker than technology, jokes apart. Still, smartphones and automobile companies use this strategy to easily let their users know about their upcoming products without spending any money.

    Thinking Outside the Box

    There can be more strategies that you can figure out which analyzing your business that will trigger users to share the product themselves with the use of the Internet.

    These are the best strategies used by top big companies in the market, and we, the audience, are not much aware of how they are cleverly using on us for their marketing.

    Conclusion

    Zero dollar marketing is just a bunch of strategies that say how you can market your product with low or no cost using different platforms—the various channels like social media, blogs, and differentiation.

    It is one of the most effective marketing techniques compared to traditional models where lots of expenses are incurred on marketing.

    It helps you in connecting with the right customers, the right customers, the loyal customer, and for a lifetime because here you are not searching out for customers. 

    Still, the customers are searching out for you, which increases the conversion.

    Almost every big company uses this strategy, which we never focused on; however, it affects our minds at the subconscious level. 

    According to the fact, there is no such thing you can call free either. It will cost you negligible, or you have to invest time in it. 

    It takes time to build an ecosystem for zero dollar marketing and connect to the right customer. 

    Above all, you have to research the strategies that can help your business grow as it is different for different companies.

    On the other side, it is challenging to implement zero dollar marketing as it is filled with many challenges and not supported by every marketer.

    FAQs

  • Easy Steps to Create a Powerful Marketing Funnel

    Easy Steps to Create a Powerful Marketing Funnel

    The Marketing Funnel and its implications have become a trending topic in the world of marketing. There are questions about how it helps in increasing sales or improving the marketing process of a company.

    It has made a significant place for itself in the consumer buying process, and thus, marketers face changes and challenges in the modern time where a customer wants it all in one place.

    The marketers built a marketing funnel to bring conversion. It helps the companies to know about how to influence the decisions of customers at different marketing funnel stages. 

    For example, when a person wants digital marketing information, he will visit an XYZ website to know about it. Withstanding, if the same XYZ website provides him or her with information about digital marketing courses, fees, ratings, and institutions.

    It builds the person’s trust, and there is a chance he or she could buy the XYZ’s products and services, turning a conversion from many of the leads.

    So, read on this blog to get deep insights into the marketing funnel.

    WHAT’S IN IT

    Meaning of a Marketing Funnel

    A marketing funnel is a journey of a customer’s journey from knowing about your brand to purchasing your product and services. 

    What is a marketing funnel? | Sprout Social

    From a marketing and sales perspective, it is turning leads into actual sales. The customers get narrowed down at each marketing funnel stage according to their needs. It is a way to make a visitor into your customer. 

    The journey of a customer starts from an awareness stage to the purchasing stage. 

    The process also extends to sales after services or follow-ups, which increases customer retention.

    It is a mechanical and complicated process that is hard to implement. 

    However, the benefits of the marketing funnel can increase your sales and growth of the company. It is typically a set of steps to reach from one end to another end.

    The company uses many tactics to keep people who signed in for the first step to the last stage of conversion. It shows how interested your visitors are to become paying customers.

    What are the Stages?

    Let’s go through every stage to understand the marketing funnel and its importance.

    First Stage-Awareness

    The visitors come to know about the brand through marketing campaigns, advertisements, discovery, and customer research. 

    The brand uses events, blogs, social platforms and emails to gain the trust and visitors get informed and turn into a potential customer who might make it to the next stage.

    Desire

    The companies create desire and interests among the visitors where they know more about the company and its brand after generating leads. 

    In this stage, relationships are well set, and companies define their position, goals, products, and services. 

    Consideration

    In the third stage, visitors turn into prospective customers. The company nurtures them through more information about it, like free trials, research content, and targeted case studies. Automated emails and notifications are sent to the prospective customer for a nurturing system.

    Intention

    Here, the prospective customer shows interest in buying the product or service and wants to evaluate it. 

    INTENTION- AN INTEGRAL PART OF CRIME | RACOLB LEGAL

    For example, the prospective customer adds a product to the shopping cart, takes a free demo or survey. The marketers guide potential customers by giving them the reason for buying the product and why it is best for them.

    Evaluation

    Marketing and sales function work together to influence the customer’s decision to buy the product and try to convince that it’s the best choice to make. The customer decides on buying or not buying the product or service.

    Final Stage-Purchase

    It is the last stage where potential customers convert into a paying customer. The sales function looks after the transaction has taken place. The follow-ups and positive experience can make buyers refer you, which will start the process again, and the company will grow.

    How to Create a Powerful Funnel

    To create a powerful marketing funnel, you need to implement different strategies at different marketing funnel stages.

    Awareness Stage

    In the first stage, the aim is to gather leads, and you need to follow the lead generation strategy. The main activity is to create awareness, and the focus is to reach a large number of people.

    The marketer can implement tactics like influencer marketing, advertising, and organic SEO. You should use sponsorship for your content by using influencers on social media platforms where many people follow them. 

    For example, if you own a cosmetic company, you can use a makeup artist who has a large number of following on social media. In this way, you reach out to many leads.

    If you have a big budget, then use PPC advertisements to gather leads. The ad is visible to a large number of audiences who are relevant and can provide you with quality leads.

    The last and essential strategy is to rank organically by optimizing your content on the website. Organic research is a medium through which many leads enter the top funnel.

    Interest and Desire Stage 

    Content marketing and review are the two parts of the lead nurturing strategy. You need to implement these two strategies to create a desire in the prospective customer.

    The mid-funnel marketing strategy needs the best content to engage your new audience, who wants to explore and know more about the brand. Case studies and informative content is an example of engaging content.

    For generating interest, show the reviews of customers about products and services on your website so that it eliminates the concerns of potential buyers. The trick is to use influencers to review your product and service and then display it.

    Action Stage

    It's High Time for More Action and Less Talk. - Michelle Redfern

    In this stage, you need to convince the customers to take action and make a choice about purchasing while influencing their decision and making them understand that you are the best choice in the market.

    Rebates, promotions, demos, trials, and conversion rate optimization (CRO) are the great techniques to convert leads into paid customers.

    B2B and B2C Marketing Funnel

    The marketing funnel B2B brands and B2C brands differ from each other.

    • Several people: B2C customers and explore the funnel either alone or with a small group while B2B customers purchase in bulk with a large group, which can be cross-department.
    • Interaction: on the e-commerce website, B2C customers never directly communicate with the brand or its representatives while B2B customers interact with the sales team in the funnel’s last stages.

    Upper Funnel

    It is the first stage of the purchase funnel to create awareness by advertising and marketing. For customers to know that your company and brand exists, you can use various tools and tactics.

    The upper funnel helps to avoid stagnation and increase the sustainable growth of the business. The company should display more advertisements, sponsored content, and videos.

    Your company can make more customers by reaching them out and messaging them before they know about your brand and company.

    Importance of Marketing Funnel

    Your business needs structured marketing activities and strategies for targeting customers. Marketing funnel provides both to your company and makes every prospect of lead easier to focus on the funnel’s right stage.

    It helps you to know that the targeted customers are at which stage of the funnel and make strategies to convert each lead into a customer and take them to the end of the funnel.

    The company can follow its customers’ journey, and customers get a simplified and best route for buying. It can make any kind of interaction with customers.

    Marketing Funnel works for any kind of company because it increases sales, increases traffic on a website, or generates clicks on other marketing companies.

    It can easily measure and tell you where your company is gaining customers or where it is losing them and, thus, helps in making an efficient marketing funnel strategy for the future.

    Conclusion

    A marketing or sales funnel can easily be flipped into a customer experience funnel, including repeat, loyalty, referrals, and advocacy.

    After using the marketing funnel strategies, it is easy to target the leads and turn them into a sale. However, the company needs to make a clear marketing funnel strategy to retain loyal customers after passing through each stage of the marketing funnel.

    The funnel needs a new stage of retaining the customers. Despite being obstacles and mechanical obstacles, the marketing funnel is the need of every company.

    It is compared with traditional funnels and with product-led growth flywheels. A successfully implemented marketing funnel also needs security because of the leakage.

    Also, You can read our Blog on SEO Guide For Beginners | Learn Everything You Need

    FAQ

  • VIRAL MARKETING| 10 UNIQUE WAYS TO MAKE YOUR CONTENT GO VIRAL

    VIRAL MARKETING| 10 UNIQUE WAYS TO MAKE YOUR CONTENT GO VIRAL

    Viral Marketing is the idea of influencing people to spread the message that you are trying to market. In literal sense Viral means to get something accessible and popular. It can also be called viral advertising or creating a buzz.

    Any powerful and potent manhood of the channel dominates the routines of additional station associates.

    Viral marketing peaked popularity in the 1990s. It is very similar to word-of-mouth but not same as that. Viral marketing can stand as a useful tool as a part of significant marketing tactics. It is used mostly by political parties for creating campaigns, movies also some food companies to make it look like a trend. 

    WHAT’S IN IT

    ROLE OF SOCIAL MEDIA IN VIRAL MARKETING

    5 Most Valuable Benefits Of Viral Marketing for Businesses - IT Chimes

    The power of extreme growth of social media such as Instagram, Facebook, Snapchat, etc. has contributed heavily to the growth of viral content on the internet, which leads to being viral marketing now.

    As the users grow day-by-day, more people are hanging online, thereby, and more time is spent online. More people are watching and forwarding content online through their preferred social networks.

    By knowing this, you must be convinced that for you companies growth you should be spending online, unlike traditional marketing. You should shift your marketing campaign to create email and social media campaign so that it has more chance of going viral.

    CLASSIC EXAMPLE OF HOTMAIL

    The traditional instance of viral marketing is Hotmail.com that will be just one of those very first complimentary email services that are on-line. 

    The strategy is straightforward and simple.

    • They give away free email addresses and services.
    • Then they attach a simple tag at the bottom of every free message sent out as-

    “Get your private, free email at http://www.hotmail.com”

    • Then they wait while people email to their network of people, friends and associates.
    • And then, who sees the message; sign up for their free email service, and this helps the word to spread more full group of people to their ever-increasing circles of friends and associates.

    When Hotmail launched, much of its early success was due to the virality of the tagline that is attached to every outgoing email inviting the recipient to join. 

    TRADITIONAL MARKETING Vs VIRAL MARKETING

    What is traditional marketing? - Quora

     In traditional marketing, more importance was given on selling the product. They start with production and marketing while swelling and promoting the product to attain sales at a profit.

    In this method, the existing products are imposed on the market through aggressive selling and promotion.

    Whereas here, the main motive is customer satisfaction. It is achieved through an integrated and wide range of marketing activities.

    This understands the needs and desires of the customers and the product is designed accordingly. They use internet media to create marketing campaigns. 

    Ordinarily, they utilize of weblogs, landing pages, face-book webpages, Twitter, Youtube, etc.. Viral marketing and advertising procedure might be implemented in virtually a myriad of small business. 

    5 TIPS ON HOW TO BECOME VIRAL IN YOUR INDUSTRY

    • Allow access to marketing content.
    • Create something out of the box.
    • Make interesting advertisements.
    • Leave an impact on your pre-existing customers.
    • Connect with your customers online. 

    ADVANTAGES OF VIRAL MARKETING

    Tradional
    • Viral marketing is usually cheaper than traditional ad campaigns as it lowers down the cost of dispersion and it becomes unnecessary to buy media space.
    • It’s a simple means for smaller organizations to receive their name outside from mainstream. 
    • This strategy has the potential to become very popular.
    • This strategy can get you great leads and excellent outreach. A content piece on the internet can reach a huge audience, both national and international, without investing a ton of money or by making any extra effort.  Because of this, even a private individual can grow viral.
    • Viral marketing includes a person creativity in such a way that users decide to share it themselves. It is a potent tool for awareness and power.

    DISADVANTAGES OF VIRAL MARKETING

    • It has a shorter life span per campaign so it has a low chance of becoming highly successful.
    • Due to a fake advertisement, it can backfire.
    • It has a limited size of information.
    • Once your brand is popular, it is uncontrollable to stop it. 
    • It can be annoying and can be considered as spam.
    • It benefits the company only if actual sale is made from the ad campaign.
    • Many competitors can easily imitate other viral marketing techniques and steal the market from other companies. 
    • It focuses more on short term success as you have to recodify your ad from time to time.

    CASE STUDY OF VODAFONE ZOOZOO ADS

    Vodafone zoo campaign

    Vodafone zoo ads are a perfect example of viral marketing. 

    If you’re an Indian afterwards, I am rather certain you’ll never forget the fun in the Vodafone Zoo Zoo event advertisements, and that mainly arise throughout the IPL year old. These adverts are all extremely desirable, plus also catches the interest of just about every person.

    Initially, everyone thought it was animation, but later it was found out that the whole thing was enacted by kids wearing masks.

    Even though it wasn’t just a completely free cost effort, nonetheless it successfully sparked a viral series. Once launch the effort, Vodafone’s subscription premiums rose by nearly 30 per cent and they left a fantastic sum of cash attempting to sell ZooZoo goodies.

    Of course, this took tens of thousands of dollars as these certainly were running throughout significant viewership the famed Indian premier-league, however, they have successfully made a lot more than what they had invested. 

    So I hope this clears a myth floating around people’s minds that viral marketing is free. It is free in many circumstances, but it will be much faster and easier when it is paid.

    VIRAL MARKETING MISTAKES 

    • If you fail to make your content interesting enough, it is difficult to get pass along.
    • If you fail to provide incentives to encourage people to pass your message, then it is hard for your brand to get viral.
    • Don’t focus on a single viral piece; instead, focus on viral processes.
    • Do not ever fail to track and test your results.
    • Not recognizing that it is different from word-of-mouth marketing.

    4 VIRAL MARKETING STEPS TO MAKE YOUR CONTENT GO VIRAL

    21 Viral Headline Examples and How You Can Copy Their Success

    Have you ever wondered why some of your content go viral and others never? If you thought it was because of massive creativity or just dumb luck, then you are probably wrong. Think again! These strategies are a scientific formula that will make your ideas and products spread like wildfire.

    They are little snippets from the book Contagious by Jonah Berger.

    Social currency

    Social currency is like the car we drive or the clothes we wear; what we say affects how other people see us.

    For example, if you have got an email in your inbox from your LinkedIn saying that you are one of the top influencers in the site then know that a lot of people got this email, they felt really good, they patted themselves on the back and they show off by telling other people about it. 

    Notice that they are not only talking about themselves but also LinkedIn. So LinkedIn got to be the part of the conversation too. The idea here is to make people feel like insiders.

    Lots of videos you see online, the more remarkable it is, the more people share it. They share it because it also makes them look good.

    Triggers

    Top of mind, The tip of the tongue

    If something in our environment reminds us of something, we are much likely to share it. The fact that when you think about a thing, it made you think about another matter but also makes us talk and share about it.

    Think about a trigger that you can use in your business that every time people think about that or see it, they think about your brand. It doesn’t have to be the biggest thing in the world; it just could be something in their environment. 

    Even if we like something, we are not always buying it if we’re not thinking about it.

    Discounts

    The key to discounts is making people feel like they are getting something special. It should make them feel like this is an opportunity, and I have to take it. It’s not going to be forever, so they will want to get it now. That’s the key to deals.

    No one knows how much something should cost, they do not have a reference point, and so by giving people options and information to help them figure out whether something’s a good deal or not, you convey that information and help them decide.  

    Message

    Have a short version of your message that is easy to communicate. Find something so that you cut yourself through the clutter of similar ones. Figure out what can sharpen the word in a way that everybody remembers.

    6 POPULAR METHODS OF VIRAL MARKETING

    Customer participation and polling services

    •   Use customer feedback.
    •   Frequently asked questions and answers on your website.

    Internet search engines and blogs

    • Using search engines and blogging websites.
    • Ex-Google and blogspot.com

    Mobile smartphone integration

    • Application with ads.
    • Application with links.

    Search Engine Optimization (SEO)

    • It is the procedure of changing the visibility of a site or a webpage on search engine benefits.
    • Far more frequently a website looks from the search results listings, the more visitors it’s going to obtain from the internet search engine’s people.  
    • Also, You can read our Blog on SEO Guide For Beginners | Learn Everything You Need

    Social Media Optimization (SMO)

    • Using quite a few social networking sockets and communities to build marketing and also to grow brand recognition of the item.
    • It includes social news, bookmarking sites as well as social networking sites.

    Television and radio

    •  Ads on TV and radio
    • Channels and FM stations.                                        

    CONCLUSION

    Viral marketing campaigns can be uncertain, but with proper planning, you will experience rapid exponential growth to reach a large audience in a short period at a reasonable cost. 

    By studying many viral marketing and advertising campaigns, it’s ascertained the potential for advertisements from viral advertisements could turn into among much main selection of moderate for most advertisers.

    FAQs

  • BASICS OF VERTICAL MARKETING SYSTEMS WITH corporate vertical marketing system examples.

    BASICS OF VERTICAL MARKETING SYSTEMS WITH corporate vertical marketing system examples.

    Marketing channels can be called the road map where a product passes from the manufacturer to consumer. When traditional marketing system fails, Vertical Marketing Systems (VMS) comes into place. 

    Why Vertical Marketing System?

    Traditional marketing and advertising strategies failed to do the job like the manufacturer, wholesaler, and merchant since they labored sensibly together to diminish their revenue at the reductions of another.  

    This also contributes to continual struggles between your station spouses, leading to less benefit for your business enterprise as a complete. So, there’s a need for VMS, which assists in matching supply with the requirement without even facing more losses. 

    Meanwhile, to overcome the Battles Within the Conventional Marketing and Advertising Strategy, the Manufacturer, the wholesaler, and Merchant Arrived together with a unified group to meet consumer needs,  keeping in mind the business objective as a whole. This helps in

    1. Increasing profits for each other.
    2. Involving in the Channel of Distribution. 

    WHAT’S IN IT 

    What does Vertical Marketing System Means?

    A vertical marketing system is a type of corporation between the multilevel of a distribution channel. The members work together effectively to scale the economy in a way products are promoted to consumers.

    What is Vertical Marketing System? Types, Importance and Application

    It is a network of organizations and individuals that are involved in getting a product or service from the producer to consumers. Those distribution channels are also known as marketing channels. 

    With the direct distribution channel, the seller of a product or service sells directly to the customer. Whereas, in the indirect distribution channel, the sales activities are done through intermediaries.

    3 Components of Vertical Marketing System

    1.Producer-

    He is the manufacturer who physically makes the product. He employs one or more intermediaries to sell and distribute their product to the customer.  

    2. Wholesaler-

    The wholesaler purchases products from the producers and manages the distribution to retailers. They buy products in bulk from the producer at a wholesale price.

    The wholesaler subsequently proceeds into the merchant before the merchandise gets in the arms of consumers.  And sometimes, the consumers buy from the wholesaler at wholesale price when he purchases in bulk.

    3. Retailer-

    Merchants indicate the purchase price and also sell services and products. A merchant does some other firm whose wholesale quantity stems mostly from retailing. Any organisation selling to the final consumer no matter where they are is doing retailing.

    Types of Vertical Marketing System

    What is Vertical Marketing System? definition and meaning - Business Jargons

    Vertical marketing system helps the companies to work together, meet consumer needs, helps to reduce cost, earn more profit and work effectively. There consists of three types of vertical marketing systems; these are;- a corporate system, a contractual system and an administrative system.

    Corporate Vertical Marketing System

    A corporate perpendicular marketing station involves the ownership of all levels of this creation or supply chain by one business. All these systems associate together with possession of one provider and deal with all levels of distribution channel. 

    However, each organization inside this channel proceeds to perform distinct projects. The following, 1 person in a distribution station be it, a producer, wholesaler, or merchant possesses all the other members of this chain. 

    They’ve been using the components of distribution and production station under only possession.

    As an instance; Amway that is a natural decorative provider which produces their very own product scope and also sell those services and products just by using their stores that are accredited. This manufacturing and supply are with all the company.

    Another perfect example is Apple as its products are made by the company and are sold in the retail shops of that company itself.

    Contractual Vertical Marketing System

    This can be a type of vertical advertising system in which just about every member at the channel performs independently and integrate their pursuits to earn profit employed in isolation.

    In this sort of vertical marketing and advertising approach, there’s a proper arrangement involving a different degree of supply stations. That is often done for complete efficacy and coordination of the organization. Consequently, they retain themselves separately and also run as human entities.  

    Businesses maintain a contract with different types of distributors to help them sell more. That way, the market stays competitive. 

    For example; Franchising. In marketing; the manufacturer authorises the distributor to market its services and products under the producer’s name in opposition to a few yearly license payment.

    We are taking the example of Mcdonalds, Dominoes, Pizza Hut, etc.

    Here, the franchisor grants the franchisee the right to use its trademark to market the products according to certain specifications.

    Administered Vertical Marketing System

    Administered Vertical marketing and advertising System can be a platform where 1 among this supply station includes full control and power all other associates of this supply station. 

    Here, there is no contract involved between the members of the production and distribution channel. Any influential and potent manhood of this station dominates those actions of other station members.

    For example; Walmart.

    Walmart is a massive kind of retailer available in the market that usually have their terms and conditions to the small companies.

    Most small businesses cannot even try to run a business in such a manner.

    Advantages of Vertical  Marketing System

    1. Economies of scale:-

    Making things in bulk always reduces its cost, and the profit margins increase rapidly. When there is an increase in production, there is a higher level of saving in costs.

    2.Increase of profit margin:-

    When three independent workers manage into one, the profit margin, which was earlier will increase now. 

    3. Brand Image expansion:-

    It builds trust amongst the customers as they are going to associate the brand with numbers. It will help the manufacturer to expand its business.

    4. Enhance customers want and customers satisfaction:-

    Customers want to buy at the cheapest rate possible and this system allows them to get goods at a much lower price than others. So, this system enhances customer satisfaction.

    5. Tracking becomes easier:-

    It is easier to keep things organised as each channel operates independently and there is an only single system to manage. 

    6. Less fuel consumption:-

    As the customer builds trust among the brands, they will only purchase their needs from that brand and will no longer search for other alternatives.

    7. Eliminates conflict:-

    As independent members of the channel pursue their objectives, it is easier to reduce conflicts, and it also eliminates duplicated services.

    Disadvantages of Vertical Marketing System

    1. Employees at the end of a vertical system may feel less valued than those who are higher up in the chain.
    2. As there is centralised control of power, if there is weak leadership at the top, it can lead to hampering the efficiency of the whole organisation.
    3. The integration of the business is in such a way that it may result in problems relating to lack of coordination among members and may lead to a decrease in flexibility.

    Purpose of Vertical Marketing System

    How to Define Your Business Purpose - CMI

    Vertical Marketing System can be a fantastic strategy to grow a business and is excellent for entrepreneurs with vision and action takers. But, one must have the capability to do so. This tool could be extremely beneficial, especially in today’s competition.

    These systems achieve economy through the size of the market, bargaining power of independent channels and eliminating duplicated services.

    VMSs have become a dominant market in the distribution marketplace, serving 80% of the market.

    It expands the value for loyal customers by enlarging the market and increasing customers’ purchasing power.

    It creates a reliable system and adaptable channels in which the members who do well are rewarded, and the ones with less value are fired.

    Applications of Vertical Marketing System

    This marketing system is so powerful, that every business should at least try to give one chance. 

    It is easier for large-scale industries to adopt this. They can acquire small level or middle-level firms for wholesaling and retailing. It can also reduce complexity and make things easier not only for small scale industries but also the large firms. It can cut off the competition in the lower channels and become one of the premium brands of the market.

    The intermediaries firm, which is neither too big nor too small, which has an efficient workforce and skills, can also involve in the Vertical marketing system.

    Developing the Perfect Vertical Marketing Strategies

    DOING THE RIGHT RESEARCH

    Analysing the market, what the market needs sets foundation for success.

    It can prevent you from spending a lot of time and money. If you can find the customer’s pain points and challenges, then you can find solutions for how you can address them.

    DEVELOP A CONTENT CREATION STRATEGY

    Using the research made in point 1, develop a content strategy that will connect with your target audience. Use the industry-specific call to action, email marketing, messaging that provides a brief idea about the trends in the market.

    Also You can Read Our Blog on How to Develop an Effective Marketing Plan in Just 7 Steps

    FIND WAYS TO REACH YOUR CUSTOMERS AND DEVELOP YOUR CONTENT

    Develop from the usual content to podcasting and video marketing as the reach will be more. Be specific about the market channels where your ideal customers are hanging out if you found something potential and trending never miss it. Know your clients’ journey, so that you can find out what is essential.

    ADD STOREYELLING TO SPICE UP YOUR BRAND STORY

    Customers need social proof, so use them. Use case studies to interact with your customers. Know ho to serve your customers well. Instead of showing the long term emails send them content that they can engage with. 

    MEASURE YOUR PERFORMANCE

    For any marketing campaign, to see results, you need to track your performance continuously. That way, you’re going to see how much has your company grown and improved.

    Following these easy and effective steps mentioned above, you can build a strong and impactful brand. This is a well-structured way to create content and to build your brand from scratch.

    Conclusion

    Vertical Marketing System connects your brand with your niche audience. It is about knowing how to serve your customers in the best way possible. Choose your vertical correctly so that you could be the best in the industry and your space.

    It just needs some help and dedication towards your work. Deciding if a vertical marketing system work for you will be a tough situation—niche down as you are going to work with a smaller audience.

    FAQs

  • WORD OF MOUTH MARKETING AND ITS TYPES| 6 TRICKS THAT ELEVATE WORD OF MOUTH ABOUT YOUR BRAND

    WORD OF MOUTH MARKETING AND ITS TYPES| 6 TRICKS THAT ELEVATE WORD OF MOUTH ABOUT YOUR BRAND

    If you take care of your customer and do what’s best for them, they will eventually keep coming back to you and buy again. Also, they are going to tell others about it. That is only called Word of Mouth Marketing

    It is okay that you are trying to rank on google and trying to be popular on Facebook to grow your business but the core reason why companies become big is that they solve problems. And, they do it better than anyone else in the market.

    Create a product or service that people will love. You don’t have to be first but make sure it is a better product than others. 

    WHAT’S IN IT 

    What is Word of Mouth (WOM) Marketing?

    Why word-of-mouth marketing is driving purchasing decisions - CMO Australia

    Word of mouth means the act of consumers providing information to other consumers.

    Word of mouth marketing means giving people a reason to talk about your brand and making it easier for that conversation to take place. It is the act of actively building mutually beneficial consumer-to-consumer and consumer-to-marketer relationships.

    If you think about running shoes, what brand are you going to buy? It’s probably Nike because everyone talks about Nike, they know it is amazing.

    Same with credit cards,  you’re going to either pick either Visa or Mastercard because everyone is talking about them. Their brand is everywhere. People have had amazing customer experience with these brands. 

    Whichever business that you respect, such as Amazon, a number of those organizations are rising not simply as a result of these advertising and marketing campaigns but word-of-mouth advertising. That is genuinely constructed by supplying excellent services and products, looking after the clients, and also function as the most effective out there. 

    Why is Word of Mouth (WOM) Marketing Important?

    Recommendations promotion is just one of the strongest kinds of marketing that you can have inside your business. It is not important what sort of enterprise you are in. Online, offline, consulting, etc.. 

    Mark Zuckerberg says,  “Nothing influences people more than a recommendation from a trusted friend”

    Facebook CEO Mark Zuckerberg Says He's Working From Home, Too - Variety

    Do you know 80% of consumers say that a word of mouth recommendation from friend or family member makes them more likely to buy that product or service? 

    The average person sees over 3000 advertising messages every day. But how much of these are viewed or trusted?

    Realistically, what people trust are people, not the brand name. The power has shifted to people, not marketers or advertisers. It is all about conversations because conversations matter and as they drive growth. 

    1 per cent of word-of-mouth takes an encounter to manage, 10 per cent by cellphone and 9 per cent is currently internet (which include email ( texting, along with social media internet sites ). A normal purchaser discusses close to 5-7 brands every day. 

    Word of mouth is not new, most word of mouth is done offline. The best channel or media for your company is your existing customers that are already liking and using your stuff. You should be asking yourself how can you make those customers feel more special. Think about how can you motivate them to tell about your brand to other people to pass your idea, product, or service on. 

    Negative recommendations can degrade your brand’s name whereas, positive can be a reason for your brand to grow and thrive. You should always listen to your customers about what they are saying about your product through customers’ feedback and review of your product on other platforms. 

    Some of the major reasons are

    • Consumers are in control
    • Growth of the Internet and virtual communities.
    • Media fragmentation.
    • Fragmentation of the market.
    • Growing distrust of advertisements.
    • Some products/ services cannot be advertised.
    • It has a positive correlation to business growth.

    Types of Word of Mouth (WOM) Marketing

    Buzz marketing

    What is Buzz Marketing-ontech digital technologies

    Using high profile media or news to get people to talk about your brand. This may be paid.

    Influencer Marketing

    It is the process of identifying key communities and influencers who can talk about products and can influence the choices and preferences of others. They involve the most influential consumers in a target market to turn them into brand advocates. 

    Referral programs and affiliate programs

    Creating tools and Softwares that enable satisfied customers to refer their friends and families.

    Viral Marketing

    Creating informative and engaging articles which can be intended to be handed together in a fashion, regularly digitally or through email.

    Product Seeding

    Inserting the Most Suitable Goods, in the Most Suitable palms, in the Most Suitable time, providing information, or samples to influential individuals.

    Cause Marketing

    Allowing social will cause to make aid and respect from those who believe strongly about the reason.

    Evangelist Marketing

    In this method, brands involve turning the most loyal customers into their brand advocates. 

    Word-of-mouth is the two natural and also shinier if folks become urge and they’re contented having a good and possess an all pure desire to talk about their service. Techniques that enhance natural word of mouth-watering action comprise  :

    1. Focusing solely on customer satisfaction.
    2. Improving product quality and usability.
    3. Responding to customer’s concerns and criticism.
    4. Opening a dialogue and listening to people.

    When marketers launch campaigns designed to accelerate WOM,  practices that expand the word of mouth activity include:-

    1. Creating communities around the niche.
    2. Developing mechanisms that enable people to share their opinions.
    3. Motivating advocates to actively promote a product.
    4. Giving advocates information that they can share.
    5. Using advertisements designed to create a buzz or start a conversation.
    6. Reaching out to influential communities.
    7. Researching and tracking online conversations.

    These are some of the positive Word of mouth processes. However, there are some unethical ways as well-

    Shilling

    Paying people to promote a product without disclosing that they are working for the company.

    Stealth Marketing

    Stealth Marketing - full detailed guide - Lapaas Digital Marketing Company and Institute

    The practices to deceive people.

    Also You can Read our blog on Stealth Marketing

    Infiltration

    Using fake identities in an online discussion to promote a product and devaluing other products in the market.

    Defacement

    It refers to removing that part of an object which is made to hold the viewer’s attention.

    6 Tricks and Strategies that Elevate Word of Mouth About Your Brand 

    Give people a reason to share your work

    People need a reason to share your work, your product, your offerings, your blogs, your podcasts, whatever. People don’t share something until and unless they like it. It is very easy for a person who likes it and has the energy to share something.

    A lot of people are offering value anyway, so ask yourself how can you stand out and give something differently? 

    Help people get quick results

    Help your customers to get results whether it can be a small or a big win. Giving people results gives them a reason to share.

    Feature your community members

    The next way you can get people to talk about you and spread your business by word of mouth is to feature some of your most engaging community members and customers in front of the rest of your audience.    

    Building a community of getting people to talk amongst each other and invite new people into that community as well.

    Don’t just focus on bringing traffic and new people into your business, but also turn them into a community.

    Give them an identity that they form around your business and your brand. 

    People want to connect with other people by sharing similar experiences

    Take your product and turn them into a community where people can share similar experiences.

    Ask people to take action

    A great way of people to take action is to ask them to take action. Sometimes, the best way to have people share the word of mouth of your brand is to ask them to share your brand word of mouth. 

    Give them a little poke to make them realize that would be helpful. If you have been generous to them, they are likely going to look for ways to be nice back to you. They would be happy to do it if you can simply just ask.

    Give your customers incentives

    Reward them something if they shared something. For eg, discount codes, affiliate commission if somebody buys it through them, or access to something early. 

    Conclusion

    Finally, the word of mouth is this important. Although, by implementing one or more of these strategies you can get people to talk about you more. But, it always boils down to, how are you going to serve your audience’s needs and wants in a way that they are going to talk about it as a byproduct. 

    FAQs 

  • INTERNET MARKETING AND ITS TYPES| 6 STEP PROCESS TO START

    INTERNET MARKETING AND ITS TYPES| 6 STEP PROCESS TO START

    Internet is a vast network of interconnected computer systems that permit users to communicate and share information. Online advertising and marketing is the fact that a portion of advertising and marketing which uses online-based electronic technologies such as cellular telephones, laptop computers, along with alternative social networking programs to advertise services and products.

    As digital media and digital audiences are increasing drastically, digital content, digital markets, content automation are things that every brand should use.

    Marketing describes a listing of tasks and procedures such as communicating, creating, and bringing which have worth market for clients customers, spouses, or modern society since an enormous.

    WHAT’S IN IT 

    WHAT IS INTERNET MARKETING

    Internet marketing refers to the collaboration of all Internet-related marketing activities. It involves everything right from search engine marketing and optimization to affiliate marketing and, email newsletter marketing, etc. This proves that online marketing is much more than promoting a website.

    What is Internet Marketing? Why is it Essential For Every Business? - Digital Vidya

    It’s likewise referred to as on the web promotion. You can market your brand name, item, or companies across the worldwide web. Also, It’s a wide range for example email promotion, digital purchaser connections, and lots of promotional pursuits which can be complete through sociable websites.

    It combines the technical and creative features of the World Wide Web such as advertising, designing, development, and sales. Moreover, Online advertising handles placing and creating adverts through the duration of the assorted levels of the buyer involvement cycle.

    SCOPE OF INTERNET MARKETING 

    Internet and e-commerce are increasing in India. The Indian e-commerce market grew at a rate of 85%. It was mainly due to online retail trends and the availability of more payment options.

    Understanding Scope in Ruby - SitePoint

    From electronic gadgets to home appliances, almost everything is available online, so there is a bright future for innovative online marketing.

    The target market for online presence is very good. About 80% of online shoppers are below the age of 35, which is increasing more. E-mail and mobile marketing are quite important for online retailers. 

    Looking at the potential of these markets, a lot of start-ups are emerging. And all of them require a good marketing strategy to survive, so there is a lot of scopes.

    ADVANTAGES OF INTERNET MARKETING

    Top 10 Advantages of Internet Marketing for e-Businesses
    1. Online marketing gets got simple access to advice. The customers can readily get advice just by browsing the world wide web in regards to the goods they would like to get. In any case, they may assess the advice in any given instance of this afternoon today. 
    2. It allows the company to save money, so the companies’ marketing campaigns do not require a large amount of investment. In India, the availability of these services is at affordable prices.
    3. As the point mentioned above, It gives less importance to the differences between large and small companies, and more on increasing the competition and giving that advantages to the customers. 
    4. An online presence can expand a company from a local market to national or even international markets at the same time, offering almost infinite expanding opportunities. 
    5. On the internet, everything can be measured. Thus, it is easy for the company to know instantly if their campaigns work or not, and what users are interested in their products, from what cities or what countries they live in, etc.
    6. Despite the low cost, India has always been able to provide high-quality work because of its highly-skilled and experienced marketers. India has a large employed population that is fluent in English and can produce high-quality work. This has led to the growth of Internet marketing services in India.
    7. When you begin to create your web marketing plan, make sure to set up a budget to determine which type of campaign will fit in it. Instead of investing in multiple marketing strategies that could fail, preferably focus on one or two campaigns that are strong and will be cost-effective.

    DISADVANTAGES OF ONLINE MARKETING

    1. A slow internet connection can cause difficulties. If one company has built too complicated or large websites, it will take users much longer to check and download its content. And eventually, they will get bored.

    2. E-commerce does not allow users to touch the merchandise before purchasing it. Because of this, they have features of replacement and return.

    • Many users still don’t trust the electronic method of paying and give up buying online because of this.  
    • One of the major disadvantages is that there is a lack of trust from the user’s side because of the constant promotions that appear to be frauds. This deteriorates the image and reputation of honest companies.
    • You cannot trust an Internet marketer fully as there is a rise of illegal and unethical practices.
    • Any online strategy is wholly based on funnel principle. For every 10 people, you reach out to, only two people get to convert. 
    • Internet marketing has its disadvantages that are not found in its experience value. For a client who relies online for products or services on, there is a caution not to reveal all the private data as it may be used against them.

          8. Your competitor can copy any of your strategies. Some marketers use photos and wrong data to mislead their clients.

    6 STEP PROCESS TO START WITH ONLINE MARKETING?

    Develop a Marketing strategy

    Internet Marketing

    The first step is to define your goals, your ideal customer, and what kind of ROI you are targeting.

    Create and maintain a powerful website

    Your website is the hub of all your online marketing and lead generation, so it is very important to have an attractive looking website. 

    We should do two things

    Firstly, it should have a clear message about what your company does, and secondly, it should have 5 to 10 blog posts that fill your customers’ needs with useful and free business content. 

    Generate more traffic

    Getting more traffic for your site and blog means more chances of conversions. Make sure to optimize your site properly as a single blog can get you 55% more traffic. So, make it epic!

    Convert traffic to leads

    This is the process where you need the help of landing pages to convert your traffic into leads by keeping the focus on a single objective. 

    Convert your leads into sales

    Segment your audience and nurture your leads by keeping them aware and warm until they convert. They now have become your paying customers. This is mostly done through email marketing. 

    Measure your performance

    This is the hardest part. If you have already set up your key performance indicators in advance, then you have a starting point. An intelligent measurement system will help you to produce campaign reports that will show you what’s working and what’s not.

    TYPES OF INTERNET MARKETING

    Types of Osteoporosis | MyOsteoTeam

    Search Engine Marketing (SEM)

    It is an internet marketing variety that boosts sites by upping visibility in search engine result pages through search engine optimisation and paid out advertisements, strategic content promotion, and societal networking networks.

    Search Engine Optimization (SEO)

    It’s a refinement of SEM which aids in bettering the positions and visibility of the internet page at search engine benefits. Search engine optimization apps are intended to manoeuvre targeted internet search engine results high in rank if answers are exhibited to consumers of internet search engines like google, yahoo, etc.. The more complicated the standing of these outcomes, a lot much more probable your crowd clicks over your internet connection and head into the focused internet site.

    Display Advertising-

    Promotion at a stationary space which includes graphics, images, along with the voice. It’s very similar for adverts from papers and publications. They’re on important third party internet sites while in the shape of text or banner adverts.  

    Pay Per Click advertising (PPC)

    Website writer urges links on the speculation base in just a search engine results webpage or maybe a typical page working with a browser which only safeguards the advertisers into this quantity of that time period a one clicks onto your advertisements to-go into the centred online website, as well as not the assortment of viewers of these advertisements.

    Social Media Marketing (SMM)

    It is that kind of promotion where social media marketing outlets like face-book, Instagram, or different websites. This kind of advertising comprises creating webpages to the internet site directly boosting a business, brand name, or item that is readily reachable from outside or on the website. Social networking marketing may additionally comprise search engine optimisation software programs.

    E-Mail Marketing

    Marketing predicated around the delivering of messages as a result of email. Email marketing is composed of the text message, either a combo of text or graphics very similar to within a display advertising or provide usage of a video onto a site or people online video site including as for example YouTube. Email marketing additionally could provide a URL to some particular internet site to generate traffic and earnings for this specific site. 

    Referral Marketing

    One of the most suitable forms of web marketing is referral marketing. Referral marketing focuses on one individual who is interested enough with a website or social media site, or a product, or services to refer it to another person. Who hopefully creates a chain reaction of referrals from one group of individuals to another. It can also be a significant component of SEO programs. It also includes word of mouth marketing and viral marketing.

    Also You can Read our blog on Everything Explained About referral marketing.

    Affiliate Marketing

    It refers to the marketing by a third party, that identifies clients to a particular website or seller. Affiliates market their products by way of a site, nevertheless, they have links to various other websites that are irrelevant with their website but have any interests in common for customers. Affiliates get rewards using commissions for the number of situations someone buys or links from their site to the specific internet sites.

    CONCLUSION

    Internet promotion could be the sole clinic which provokes online stations to disperse around an organization’s brand name, services and products to its own targeted and possible clients. The widespread version of this net has made it easy.  

    FAQs

  • WHAT IS YOUTH MARKETING| 11 STRATEGIES THAT SELLS THE MOST

    WHAT IS YOUTH MARKETING| 11 STRATEGIES THAT SELLS THE MOST

    Youth today are continually evolving with new ideas. More than anyone, they are the only ones having most of the buying power.

    They are the early adopters and quickly get attracted to new trends. But at the same time, they are not sold promptly because they do not just buy stuff, they buy stuff only keeping in mind what benefits them.

    No doubt, they are the trendsetters, but they are aware of what they are sold.

    So, In simple words, Youth Marketing is targeting youth globally in the age between 14 and 35 by capturing their interests and making them your ideal customers.

    WHAT’S IN IT 

    What is Youth Marketing?

    Youth Marketing. Product placement is highly suggested… | by Hana Hoxha, MBA | Medium

    Youth marketing is the term widely used in the marketing industries. It is the advertising techniques and ad campaigns that are used to communicate with the young generation to make them buy their products and services.

    Youth includes teenagers targeting the age group of 13 to 17,college-going consumers targeting the age group of 18 to 24, and young adults between the ages of 25 and 35. 

    The youth market is critical because most of them have buying power influencing the spending of their family members. Also, they don’t fall easily for marketing gimmicks. They can smell selling a mile away.

    So, to interest them, you need to be very careful in dealing with them. They do not like people telling them what to do. 

    So instead of using hard-sell techniques, its better to involve them and get them interested so that they spread awareness like wildfire among their peers and family.

    Importance of Youth Marketing for Brands

    What is IMPORTANCE? What does IMPORTANCE mean? IMPORTANCE meaning, definition & explanation - YouTube

    Now, more than ever, we are socially aware. It’s not a case of a trend anymore; it’s a responsibility. Involved youth in a cause that the youth are passionate about is a great way to attract them because who doesn’t like to do things they love! 

    • Since this type of marketing creates a dialogue among other young consumers, this will influence brand awareness and product preferences onto other individuals as youth is an essential determinant of consumer behaviour.
    • Young people make such precious consumers of the market because they influence people around them. Their purchasing decisions affect their friends and family.
    • In addition to being consumers themselves, they influence their friends by choosing specific products that they like, such as the car they decide to buy, the clothes their friends buy, etc.
    • Youth have grown as the digital generation who grew up with the internet on their fingertips by continuously adapting new changes. The most knowledgeable groups surround them, and they pass on knowledge to their parents on trends and tech rather than using any other way.
    • Even if youths are not buying goods with their own money, they still influence how their parents spend on gifts to believe teenagers have more knowledge of shopping.
    • The older generation relied on traditional marketing such as newspapers, radio, and TV for information, but for youths, they are always active on the internet. And surfing the internet and social media are much cheaper advertising platforms than traditional ways. 
    • Youths do not depend on one source for information and entertainment. They switch from one place to another time to time as they are more flexible than others and are always open to trying something new. That makes it easier for brands to reach their ideal customers.
    • The way to gain loyal customers is by gaining trust for your brand from the youth. They will continue to use your brand for a longer period and recommend your brand through word of mouth. (internal link of the word of mouth marketing)

    Strategies for Youth Marketing

    Youth is the most accessible generation in history. They consume a huge amount of content through TV, movies, games, and the internet. The advertising strategy is not just limited to any one marketing channel. Companies often sponsor the greatest concerts, festivals, athletes, sports teams, dance competitions, etc. 

    Childhood wants exactly the brands that they like to represent their preferences and tastes. It’s this type of frequent promoting strategy as currently being young partners to become cool and free. In order spacious and trendy is also something which each brand appears to become. Can it be international or local?

    Preview: Youth Marketing Strategies 2018 | Stylus

    Small-businesses have something to profit far too. Organizations which sell foodstuff, personal electronic equipment, entertainment and clothing may additionally invest greatly on childhood advertising.   

    For example; Imagine a local clothing brand that is offering a distinctive reduction for faculty pupils. In this way, the businesses that have no interest in young customers will try to continue to keep their advertising pertinent to them.  

    Including using slogans and images to both advertise and also sway teenagers throughout adverts of organizations that wish to appear wealthier.  

    The common strategies that most of the companies use to influence youth to increase their brand awareness are as follows:-

    Return on Investments (ROI) on Sponsorships

    Sponsorships can help you crack a lot of inbound leads as the goal of sponsorships in the first place is to get a list of leads to follow up afterwards. You cannot make a profit on the first day itself. It takes time but as long as you have a long term plan to leverage your investments. 

    Events are about starting quality relationships. The benefits of event sponsorships are endless if you put in the efforts. Sponsorships transactions are negotiable, just like any other contract. So make sure that the agreement promises the exposure that you want.

    Appeal to the targeted audience only

    Companies that are trying to spread their presence everywhere are not going to find results at all. They only need to present where their targeted customers are. You must stay in alignment with the platforms you are required to; then you risk your authenticity.

    Use the right type of interactions

    Through valid interactions, you find connection points between your brand and the customers. By this, you create relationships that not only find loyal customers but also create awareness.

    Using of GIFs

    The Long, Remarkable History of the GIF

    The younger generation has a fast attention span that is highly selective. But once they find something worthy and interesting they become obsessed and committed about it. It creates an opportunity. GIFs have experienced a sudden growth of usage as it is fast and fun at the same time it allows the receiver to get what the other person is saying in seconds. It is becoming very popular after sites such as Buzzfeed are using them. They are generally short and are a very perfect way to quickly connect with the audience.

    Finding strong connections

    Since the core of all human relationships is a connection if brands start using them into creative ways of finding the connection points, more contacts can be made.

    Go to your audience

    Research what other forms of media channels your target audience enjoys such as movies, TV shows, magazines, etc and increase your presence in those platforms. If your brand is not viewed as “cool” by others then you can not expect young people coming to your website or your social media platforms in their interests.

    Share your intent in the same language as theirs

    Think about how your targeted audience would understand and respond and use it. Do not use the same language with a young audience that you would be using with adults for marketing.

    Pop-ups

    Pop-ups occasions are non-permanent retail areas that offer employers the possibility to offer their services and products in new advanced thoughts. All these pop-ups provided brand names gets got the capacity to simply take risks and also participate together with the childhood to get a promotion.

    Using Bizarre foods

    Another biggest marketing trend that is used by some good brands is a technique for marketing youth is to create some weird and viral challenges so that the youth gets addicted to getting more likes and following by doing the challenge. To create more engagement brands must think something out of the box.

    Getting most out of TV

    Brands have been detecting the worth of tv providing new chances for childhood advertising. Brands understand the significance of cooperating with television stars to tap to an intense enthusiast foundation in relationships together with all those celebrities and also the endeavours they’re carrying out. 

    Tips to Keep in Mind While Doing Youth Marketing

    Be authentic

    Being authentic with youth means being honest and open. It means connecting with them in their terms. For example, applications like Snapchat are growing in popularity because of their authenticity and human connection. 

    Keeping them gratified and be interactive

    Using Email marketing and gifting them constantly with gift cards and reward systems will make them hooked. Making your offers fun to users will make them stick to you since engagement is more important than making things complex. 

    Examples of Brands Using Youth Marketing

    Examples of some Big Brand Experiences. Brands Market their products according to youth trends.

    Lays

    Cool fun facts you never knew about Lay's potato chips - Insider

    Lays ad says,” Do us a flavour” and let us face it behind every trend they use young generations to make it go viral on Instagram.

    Mountain dew

    Mountain Dew’s new “Do the Dew” international campaign covers 20 countries and is putting out content simultaneously on social media.

    Apple

    Apple is a company that wants to attract young consumers. It gives them the freedom to DIY their phone cover. This brand not only meets a need but also attracts young people. It also makes the product looking aesthetic to make the product look classy. They advertise their product in such a manner that it seems innovative, energetic, and refreshing.

    Wall-mart

    Wall-mart is a retail manufacturer which awakened with soda up stars to introduce a line of apparel targeting younger people.

    Netflix

    It is a video streaming company that has attracted millennials like no other. It uses social media and knows how to engage them. 

    Conclusion

    Since the 90s, we have seen that Brands are now increasing their revenue through different marketing strategies, and it seems that Youth marketing is going well.

     As youth marketing is a very important determinant in influencing consumer behaviours, brands must be careful about what value and ethics that they are trying to sell.

    Youth now has a major impact on the type of preference they choose, and its the responsibility of brands to make them aware of how they influence them. Also, young generation may get negatively influence these types of marketing strategies because it impacts their morale and belief systems.   

    Also You can Read our Blog on Time Marketing: An Unknown Concept

    FAQs

  • Time Marketing: An Unknown Concept

    Time Marketing: An Unknown Concept

    Have you ever heard of this term Time Marketing? Maybe or maybe not. It sounds like a new concept right, but it’s not, timing is always needed in marketing. So let’s understand what exactly this concept means.

    Time Marketing, formally known as “purchase timing “behaviour, is the concept of when to introduce a new product in the marketplace. It’s all about finding and creating guidelines about when is the right time to position a product in a market.

    WHAT’S IN IT 

    Examples of Time Marketing

    Time Marketing

    Some obvious examples of time marketing are:

    • The advertisement of fans, cooler, air conditioners and ice-creams that goes on air on televisions and departmental stores as soon as summer season is up as people urge to buy all these to escape from hot waves of summer.
    • Geysers, heaters or blankets promotions are more in the winter season not in summer as they are some necessities of winter.

    These examples illustrate the importance of time in marketing. But now let’s talk about some facts and findings. 

    Technically speaking, customers buy products at different phases of the day and different days of the week.

    According to a research conducted it is found that 80% of diaries, i.e., (15% of the total market) are sold in November, and people buy kitchen and cookware gadgets in May and June the most.

    Real-time Marketing 

    DETAILED EXPLANATION ABOUT REAL-TIME MARKETING - Lapaas Digital Marketing Company and Institute

    Real-time Marketing is not like any other marketing plan which has to be developed in advance to be successfully executed.

    Instead, it is done on-spot according to the prevailing situation happening both offline or online at a specific place to promote the product, especially by using social media. It is “on-the-fly mode” of marketing.

    Certainly, seizing the right moment is a significant factor for real-time marketing.

    Also You can Read our Blog on DETAILED EXPLANATION ABOUT REAL-TIME MARKETING

    Some examples for better understanding are:

    • The real power of real-time marketing was shown by Oreo when during the Super Bowl XLVII, there was a 34-minute massive power out in New Orleans, the Oreo’s media company 360i immediately tweeted a photo of oreo cookie in the dark with a line “You can still dunk it” followed by a caption “Power out, no problem”. 

    With a single tweet they took over the world, it received 10,000 retweets in an hour which saved them millions.

    • Secondly, as every business has a social media account, quick response to the followers or customers is an excellent opportunity for real-time marketing just like Wendy’s did:

    When Carter, a super nugget fan, posted a tweet, “Yo @Wendy’s how many retweets for a year of free chicken nuggets?” In its response Wendy’s quickly replied “18 million”, and the game was on, Carter tweeted “Consider it done”.

    In a couple of weeks, Carter’s post of retweets went viral and dethroned Ellen DE Generous record of the most retweeted tweet. A quick response helped Wendy’s gain publicity that may cost them millions.

    • In 2014 Grammy’s singer Pharrell Williams wore a hat resembling the logo of popular restaurant chain Arby’s to the event.

    There the marketing team of Arby’s grabbed the opportunity and quickly tweeted “Hey @Pharrell, can we have our hat back? #GRAMMYs”. This was an instant hit with 81,410 retweets. That’s what we call real-time marketing.

    History

    History - WBSU
    • Real-time marketing or RTM may sound new to you, but it’s been around since the mid-90s.
    • It was the time when the companies realis the shorter campaigns are more effective than the year-long marketing campaigns which hamstrung their abilities.
    • To enumerate, with the uprising of social media, RTM burst on the scene in early 2000, which made it possible for the businesses to know what’s in trend and quickly responded to their customers.
    • As an example, if Prince George was first born, Warburton established a brief but unforgettable RTM effort, that had been captured up from the little one fever.

    Successful strategies for Real-time Marketing (B2B):

    • Always be listening

    To do effective real-time marketing, always stay updated with all the latest trends. Here are some ways to do so:

    • Firstly, use the technology and set on google alarms or you may use boots to set alerts to give you updates on the latest trends or happenings in your industry.
    • Secondly, read industry publications, magazines, newsletters to remain in current trends.
    • Thirdly, from time to time, monitor your industry’s events and your competitors.
    • Also, build a relationship with influencers and follow them. They can help you promote your brand.
    • Resources

    Always be prepared; keep your resources ready to act. So that when the opportunity arrives you are prepared to grab it.  

    • Ambassador Network

    There are two factors on which successful real-time marketing depends: creative thinking and engagement. That is certainly the reason exploit on your personnel’ advocacy apps and societal ambassadors to permit their websites to find out more about the initiative.

    • Know where the conversation is

    Unlike B2-C, at which the conversation is anywhere, B2B is much more centred. That is certainly why inspect all the industry books, magazines, functions etc., talk to prospects specifically. This may assist your workforce to know the consumer’s behaviour and detect options for real-time marketing.

    • Not one and done

    Follow your customers, not like a stalker but as a problem solver. Be a part of their conversation and make sure that when the time to buy comes, you are the first in their mind.

    Why is it important?

    Why Is That Important? | Listen via Stitcher for Podcasts

    Real-time marketing is essential because of the following reasons:

    • The lifeline of a company is its financing, i.e., money and RTM helps the companies to save it, as it doesn’t cost a million to be creative and relate the brand to popular internet trends.
    • Being trendy is in fashion, whenever a company links its brand or product to the latest trend or a social cause, that brand becomes more appealing, and the customers start promoting it on their social media accounts and are more likely to buy them.
    • With RTM, businesses can reach more of their customers, and by personalizing the messages across the social media platforms, companies can increase the engagement quality with customers.
    • It also allows the companies to cut out the noise and connect with their prospects/people at the right time and the right place.

    Right time Marketing

    Time Marketing

    Right-time marketing is not only about the right time, but as the 4P’s of marketing, it also includes 4R’s of right-time marketing: 

    1. Right Person:

    Firstly, the identification of the right person/audience through the combination of all data collected from the internal customer and the prospects as well the demographic and firmographic enhancement by the third party.

    1.  Right Channel:

    Secondly, after identifying the right person, marketers must find the right channel to reach their target audience.

    As consumers use different devices and use more than one channel to research or purchase, marketers must use a multiple channel approach for providing a seamless experience to customers.

    1. Right Moment:

    It means waiting for the right moment to market your brand with relevant messages.

    1. Right Answer:

    It means finding the right answers to meet increasing consumer’s expectations by combining the correct data across multiple channels to understand a consumer’s behaviours at the right moment. 

    Some key findings:

    • A survey was conducted about whether data is essential for current marketing activities, 80% of the respondents said yes, and out of that, about 57.1% said it’s critical.
    • About 77.4% of respondents said that they are confident in a data-driven marketing approach.
    • 68.5percent participants asked regarding the most important attention in their online affiliate marketing and advertising tasks they explained”concentrating on of messages and creative content”
    • About 52.7% stated “Demand to deliver more relevant communications to customers” when asked about the factors responsible for investing in data-driven marketing.

    The Right Time to Market

    It is essential to combine ‘real-time’ and ‘right-time’ marketing to find the right time to market. 

    There are three concepts to understand the market, the 3 Cs to decide the right time to market:

    Context of engagement, the channel through which it takes place and characteristics of the audience.

    To engage with your customers at the right time, rather than just in real-time understanding, these three C’s are supreme.

    Here are some few examples of questions that marketers can ask to apply the above concepts:

    Context (WHAT?):
    • Is he/she a recurring customer or one-time purchaser?
    • How is the customer’s preference related to our inventory?
    Channel (WHERE?):
    • Has she made a purchase offline, online or through both the ways?
    • What is the pattern of customer’s shopping (time, day, etc.)?
    Characteristics (WHO?):
    • How much do they spend and in which category?
    • Is she/he an old customer or a new one?

    Conclusion

    As discussed above the timing factor is vital in marketing as time never stops for anyone; once you miss the right time to market your product, the opportunity is never going to come again. 

    To sum up, the right time marketing is the next wave of innovation and using real-time marketing and right-time marketing can give solutions to many marketing problems.

    FAQs