Tag: Estee Lauder

Estee Lauder Kitna kamaati hai? Etsee Lauder Business Model

Kya Aap Cosmetics Industry ki Sabse Badi Company ko Jante hai. Estee Lauder, Jo International Level Par Cosmetics Products ko Manufacture aur Sell Karti hai. Jiska Yearly Revenue Lagbag 15.2 Billion Dollar hai. Company 150 se Adhik Country me 48000 Employs ke sath kaam kar rahi hai.

Company ki Founder Estee Lauder hai, Jo ki United States ki Most influenced lady me se ek thi. Ye ek aesi Company Jo ki har tarah ke Cosmetics Products ki Manufacture Karti hai.

Estee Lauder ne Kabhi Fund nahi Ikattha kiya. Ise Public Company Banaye Rakhne ke lia Kevel IPO Launch kiya. Company ke paas 25 se Adhik Brand ka Portfolio hai. Jiski wajah se Estee Lauder Market me ek Nayi Pehchaan Bana Payi hai.

Aaj hum Jaanenge.

1. Estee Lauder Kya Karti hai ?

Estee Lauder ek International Company hai. Jo ki beauty Products ko Manufacture aur Sell karti hai. Estee Lauder Company ke Founder Estee lauder aur Unke Husband Joseph Lauder hai . Jinhone Is Company ko 1946 me New York City me Shuru kiya tha.Company ko Ligilly Taur par 9 December 1976 ko Registered Kiya gaya. Abhi ke samay ye Company Skincare Products,Hair products Aur Beauty Products ko Manufacture Karti hai.

Estee Lauder ke paas 25 se Adhik Brand ka Portfolio hai. Jismen AVEDA,BECCA,DKNY aur GlamGlow Jaise Bahut Saare Brand Saamil hai. Estee Lauder 150 se Adhik Desho me Lagbhag 48000 se Adhik Employee ke sath Kaam kar rahi hai. Estee Lauder Abhi tak Lagbhag 14.82 Billion Dollar ki Sell kar Chuki hai. Iske Skin care Products Skin ke Bahut saari Jarurto ko Pura Karti hai.Jaise-Moisturizers,serums,cleansers,toners aur Body care etc.

2. Estee Lauder Company Kaise shuru hui ?

Estee Lauder Company ki Shuruaat Estee Lauder aur unke Husband Joseph lauder ne New York City me ki thi. Unhone Cosmatics Products ka Manufacture karna Shuru kiya. Apne Shuruaati dino me Dono ne Company me Apne Talent ke Anusar Apne-Apne Department ko Banth liya. Dono Apne-Apne Department ko Achchi Tarah Sambhala Karte the. Ye Apne Business ko Bada karne ke lia Lagaatar Kaam kar rahe the. 1960 mein, Unhone Apna pehla Store Landon me Khola.

Estee Lauder ne Apne do Brands Aramis aur Clinique ko Launch kiya . Jo ki Aage chal kar Cosmetics History me sabse Successful Brand ban gayi.1968 mein, Estee Lauder Business me 10 Rich Business woman ki list me aati hai. Jiske bad wo Apni Company ko aur Adhik Success ki Aaor le Jaati hai. us Samay Company Apne Business ko Expand karne ke lia Lagaatar Naye Products Launch Kar rahi thi.

1980 ke samay Estee Lauder ko beauty business me Sabse Tallented lady ke Rup me Dekha Jane laga. November 1955 mein Company ne apna Pehla IPO Launch kiya. Baad mein 2000 mein, Estee Lauder ne Company ka Leadership William Lauder ke hath me de diya. Company ne Lagaataar naye Products ko Launch kiya. Jiski Wajah se Company Pehli baar 10 Billion Dollar ka Sell kar payi.

3. Estee Lauder ka Business Model kya hai ?

Estee Lauder ka Business Model kaphi Simple hai. Ye Cosmatics Products ko Manufacture Karne wali Company hai. Jo ki Cosmatics Product ko Manufacture karti hai aur use Sell karti hai. Estee Lauder apne Products ko Retailes ko Bechti hai. Company ke paas apna Store bhi hai. Jahan ye Apne Products ko Direct Customer ko Sell karti hai. Company ka apna ek E-commerce Store bhi hai. Jahan ye apne Products ko Sell karti hai. Is Tarah Company apne Products ko Bech kat Profit Kamaati hai.

4. Estee Lauder ki Management Team.

Estee Lauder Company ki Shuruaat Estee Lauder aur unke Husband Joseph Lauder ne ki thi. Estee Lauder ek American Beautician aur Business women thi. Jinhone Is Company ko Start kiya tha. Ve America ki 10 sabse Influential Lady me se ek thi.

Estee Lauder ki Management Team.

President & SEO	Fabrizio Freda
Chief Technology Officer	Rhonda Vetree
Melissa Chu	Director
Board Member	William P. Lauder
Board Member	Barry Strenlicht

5. Estee Lauder ka Digital Link

Website	www.elcompanies.com/
Facebook	View on Facebook
Linkedin	View on LinkedIn
Twitter	View on Twitter

6. Estee Lauder Company ke Baare mein facts

Categories	Consumer Goods, Cosmetics, Fashion, Health Care
Founded Date	1946
Headquarter	Greater New York Area, East Coast, Northeastern US
Operating Status	Active
Funding Status	IPO
No. of Employees	10001+
Company Type	For Profit

7. Estee Lauder ka SWOT Analysis.

SWOT Analysis Ek Tarah ka Analysis hai. Jiske help se hum koi bhi Busniess ka Strenght ,Weakness ,Opportunity aur Threats ka Analyse kar sakte hai.

Estee Lauder ka SWOT Analysis.

Strength

Estee Lauder ko Handle karne ke lia ek Badi aur achchi Team hai.
Company ke paas E-Commerce ki Badi site hai.
Company ke paas ek Strong Distribution Channel hai.
Company apne Shuruaati dino se hi ek Strong Position par hai.
Company ke paas kaphi Asset hai.Jo ki Company ko Stable Rakhne me Madad karti hai.

Weakness

Company apne Research aur Development par kaphi Kharch karti hai. Jiski Wajah se Company Sabse Alag aur Quality Product Banaa pati hai.
Company ne bahut saari Outlates Raint per lia hai.Jiski Wajah se Company ko Kaphi kharch Uthana padh raha hai.
Company ke Paas Apne Industries ki Tulna me Kaphi Adhik Employ hai.
Company apne Product Quality par Kaphi Kam Kharch Karti hai.

Opportunities(Avsar)

Company ke paas Internet par Shandaar Pehchan banane ki Opportunities hai.
E-Commerce Industry Kaphi teegi se Grow kar Rahi hai. Jo Company ke Sell ko Badha Sakti hai.
Social Media koi bhi Business ko Market Karne ka ek Achcha Platform hai.Estee Lauder ne Social Media ko apne Business ko Market karne ke lia Kaphi Achche Dhang se Use kar rahi hai.
Technology ke Development ne Product ke Manufactring Cost ko Kaphi Kam kar diya hai.

Threats(Khatra)

Cosmetics Industry me Kaphi Competition hai.
Lagaatar Technology development ke karan Employ ko Educate karna Padhta hai.Jo ki Manufacturing Cost ko Badhata hai.
Company chemicals ka use Kaphi Adhik karti hai.Jiski Wajah se Iske Cosmetics Products me Chemical Paya gaya hai.

8. Estee Lauder ne Funding kaise Ikattha kiya ?

Estee Lauder ne 16 Nov 1995 ko New York Stock Exchange me Apna Pehla Share Launch kiya. Us samay Company ke Share ke ek Share ka price 26.50 dollar tha. Jo ki Abhi 218.49 Dollar par trade kar rahi hai. Company ne IPO se Lagbhag 450 Million Dollar Ikattha kiya.

9. Estee Lauder ne khan-khan Invest kiya hai ?

Company ne Lead Investor ke Taur par 15 June 2017 ko DECIEM me Invest kiya. Jiska Amount Company ne Disclose nahi kiya. DECIEM ek Canada ki Company hai . Jo ki Beauty Products ko Manufacture karti hai. DECIEM Skin care Treatment ke Product ko Banaati hai. Jaise cleaning conditioners,hair growth serums aur body anti aging products Jaise Products Banaati hai.

10. Estee Lauder ne Kaun-Kaun si Company ko khareeda ?

Estee Lauder ne 8 Comapny ko Khareeda hai. Abhi Haal me hi Estee Lauder ne Have & BE Co Ltd ko 1.7 Billion Dollar me Khareeda hai. Company ne Bahut saari Famous Company Jaise Too Faced Cosmetics,BECCA,Le Lebo Aur Smashbox Cosmetics Jaise Company ko Khareeda hai.

Acquiree Name	Date	Price
Have & Be Co Ltd	24Nov,2019	$1.7 B
Too Faced Cosmetics	14No,2016	$1.5 B
BECCA	21Oct,2016	–
Le Labo	15Oct ,2014	–
Smashbox Cosmetics	17May ,2010	–
Origins	9Jul2007	–
Laboratoires Darphin Sas	30 Apr,2003	–
Sassaby	1Oct,1997

11. Estee Lauder ka Competitor Kaun-Kaun hai?

Har Industry ke Tarah Cosmetics Industry me bhi Kaphi Competition hai. Estee Lauder ka Competitor Coty,Avon Products Aur Beiersdorf hai . Coty Cosmetics Products ko Manufacture karti hai Aur Uski Market Karti hai. Jo ki Khas kar Estee Lauder ke sath Compete kar rahi hai. Avon ,Estee Lauder ke Main Competitor me se ek hai. Jo ki Beauty Products ko Manufacture Karti hai aur Uski Market Karti hai. Beiersdorf, Estee Lauder ke main Competitor me se ek hai. Jo ki personal care products ko Manufacture Karti Hai Aur Uski Market Karti hai.

12. Estee Lauder Marketing kaise karti hai ?

Koi bhi industry ho bina apni marketing (prachaar) kiye apne products ya services nahi de sakti. Is liye har har industry ke liye marketing karna zaroori hai.

Estee Lauder aapne products ki marketing karne ke liye bahut si method ka use karti hai. Jis se wo apne products ko pure world mein bech sake aur ek achcha sa revenue kama sake.

Estee Lauder apne products aur cosmetics ki marketing karne ke liye alag – alag prakar ke methods ka use karta hai jinmein – T.V. advertising, Newspaper, Magazines, Digital marketing aur bhi bahut saare tarike use karte hai.

Digital Marketing

TV advertising, Newspaper ye sabhi ab purane tarike ho chuke hai marketing ke, digital marketing ek bahut accha aur effortless tarika hai apne products ko market karne ka.

Estee Lauder ki apni khud ki website hai jise e-commerce site kehte hain. Yahan wo apne products ko online sell karti hai aur customer unke products ko buy karte hai. Apne naye customer apne har product ke first oder par 15% tak ka discount deti hai.

Social media aur social media ads se bhi Estee Lauder apni aur apne products ki marketing karti hai.

Product Camping

Estee Lauder apni ek bahut acchi ‘Gift-With-Purchase’ aur ‘Purchase-With-Purchase’ technique ka istemal karti hai jismein wo apne regular aur loyal customer ko apne EL products ko karidne ke liye gift aur prices deti hai. Iisse customers Estee Lauder ke products ki taraf attract hote hain.

For example- Estee Lauder apne product dimension skincare kharidne ke sath 5 din ki free advanced night repair ki supply ki suvidha deti hai. Ye campaign 9 August 2015 se chalu hui thi.

Humari company Lapaas ek best digital marketing company hai. Hum apne har clients ke products ki digital marketing karte hai jisse wo ek accha revenue produce karte hain.

FAQs

Why Estee Lauder is a success?

Estee wanted to find a way for women to buy their own perfume and cosmetics, so she started making beauty products in 1953.

Who owns Estee Lauder?

Estee Lauder started her company, she owned her company first and now Jane Lauder became president of Estee Lauder.

Where is Estee Lauder headquarters?

Main headquarters of Estee Lauder is in New York, United States.

What Estee Lauder owns?

Estee Lauder owns more than 32 brands and companies, include BECCA, DENY and others.

Which types of products Estee Lauder produce?

Estee Lauder produce all types of cosmetics like as – Perfumes, Skin care products and others.

March 16, 2020

How Estee Lauder Earns? Estee Lauder Case Study

How did Estee Lauder earn? Estee Lauder Case Study

Do you know the king of the Cosmetic Industry?

It’s Estee Lauder who is a leading international manufacturer and marketer of Skincare and beauty products. Who generates $15.2 Billion in revenue annually.

The company is working in more than 150 countries and territories with more than 48000 employees. Company has been founded by Estee lauder who is most influenced lady of the United States. This is the only company who solely focused on Beauty products.

The Company has never raised any funding only launched its IPO to become a private company. Company has a diversified portfolio of more than 25 prestige brands.

So let’s read the Case Study of Amazing company, and learn how it started and become the #1 in cosmetic Industry.

What’s in it for me?

1. About Estee Lauder Companies

2. How Estee Lauder Companies

3. Business Model of Estee lauder

4. Management Team of Estee Lauder

5. Digital Links of Estee Lauder

11. Competitor of Estee Lauder

12. Marketing Strategy of Estee Lauder

1. About Estee Lauder

Estee Lauder company is a leading international company of marketing and manufacturing of beauty products. The Company was founded in 1946 by Estee Lauder and Joseph Lauder in New York City.

The company officially incorporated on Dec 9, 1976. Now the company offers a wide range of beauty products including skincare and hair products. The company has a diversified portfolio of more than 25+ prestige which includes AVEDA, BECCA, DKNY, GlamGlow etc. Estee Lauder is working in 150+ countries and territories with more than 48000+ employees.

The Net sales of the company till now is $14.98 Billion. Its skincare products fulfil many needs of skin likes moisturizers, serums, cleansers, toners, body care etc.

2. How Estee Lauder Started

Estee lauder company is founded by Estee Lauder and her husband Joseph Lauder in New York. In 1946, they began producing cosmetic products. In the beginning, they divide their responsibilities according to their skills and manage the different works of their ventures. They are continuously working to expand their business.

In 1960, they launched their first international store in London. They launched their two brands who become the most successful brands in Cosmetic history named Aramis and Clinique. In 1968, Esteem launder becomes 10 of outstanding women in business by business and financial editor which leads the company to more success in the future.

The company continuously launching new products to expand their business. Later these products become successful one after one. In 1980, Estee lauder recognised as most influenced lady in beauty business In November 1995 companies launch Its IPO went public. Later in 2000, the leadership of Estee lauder Companies is transitioned to William Lauder. The company continuously launching new brands and hit the net sale of $10 Billion in 2012 for the first time.

3. Business Model of Estee lauder

The Business model of Estee Lauder is very simple. It is a manufacturing company who produces many cosmetic, health care, personal care and hair care products.

They sell their products to another distributor like as a wholesaler. The company also has its stores in which they sell their products which means they sell directly to their customers.

They also sell their products through their e-commerce stores. Thus the company generates its revenue by selling its products. Their profit is the difference between the cost of product development and the selling price of their products.

4. Management Team of Estee Lauder

Estee Lauder company founded by Estee Lauder and her husband Joseph Lauder. Estee Lauder is an American beautician and businessman who run these successful company. She is the most influential lady in America and top 10 outstanding businesswomen. Let’s read another team member of Estee Lauder.Estee Lauder Co.’s Recruits Tara Simon as Too Faced’s Sr VP & Global GM on 31 August 2020.”Tara has great respect for the vision, grit and passion with which Jerrod and Jeremy built Too Faced. She will be instrumental in helping to bring the unique brand narrative centered around Jerrod’s inspiring products and experiences to new audiences globally,” Demsey continues. The beauty giant plans to reduce its workforce by 1,500 to 2,000 jobs worldwide, or about 3% of total staff, and boost its digital operations after pandemic lockdowns hit demand for makeup. Most of the cuts will be store employees and support workers. BASF partners with The Estée Lauder Companies and Solidaridad to provide COVID-19 support to sustainable palm farmers in Indonesia. MODA Partners With Estée Lauder For Breast Cancer Awareness Month In October.Atropos Therapeutics has announced a joint agreement with The Estée Lauder Companies.
Atropos Therapeutics is a biotech company focused on the discovery, development, and commercialization of therapies targeting the formation of senescent cells. Atropos’ proprietary platform identifies chemical matter that can modulate the formation of senescent cells — and these are useful in both beauty, specifically, anti-aging, as well as cancer research. ‘Estee Lauder’ officially presents Girls’ Generation’s YoonA as their new muse

President & SEO	Fabrizio Freda
Chief Technology Officer	Rhonda Vetere
Melissa Chu	Director
Board Member	William P. Lauder
Board Member	Barry Strenlicht

5. Digital Links of Estee Lauder

Website	www.elcompanies.com/
Facebook	View on Facebook
Linkedin	View on LinkedIn
Twitter	View on Twitter

6. Fun Facts

Categories	Consumer Goods, Cosmetics, Fashion, Health Care
Founded Date	1946
Headquarter	Greater New York Area, East Coast, Northeastern US
Operating Status	Active
Funding Status	IPO
No. of Employees	10001+
Company Type	For-Profit

7. SWOT Analysis

SWOT Analysis is a type of analysis which is used to measure the straight weakness paternities and threats of a business. The SWOT Analysis of Estee Lauder is following

Strengths

Estee Lauder has a team of well-qualified professionals
Company has a beautiful user-friendly website
Company has a strong distribution Channel
Company has a strong financial position from the beginning
Company has a large asset base which provides the company stability

Weakness

Company spend more than the industry on R&D. Thus, other companies have a competitive advantage of their unique products.
A lot of Outlets of the company is rented which increase the expanses of the company
The company have a high employee turnover ratio as compared to industry
Company spend less on quality control
Company has a lack of legal department

Oppturinites

The company has an opportunity to build a great presence on the internet
There is a rapid growth in the change of sales in e-commerce Industry. Which also increase the sales of the company.
Social Media is a great way to market any business. Estee Lauder use social media very best to market its business
Technology development reduced the cost of Production.

Threats

There a lot of competition in the cosmetic industry.
Constant technology development leads to educate the employees which increase the cost.
Regulation is increasing day by day of using chemicals because there are a lot of chemicals in cosmetic products

8. Funding

Company launches its IPO on 16 November 1995 with a share price of $26.50 per day on the New York Stock Exchange. Its share now trending for 222.93 on August 28, 2020, which is highest. Estee lauder raises more than $450 million from its IPO.

EVP-Global Human Resources of The Estee Lauder Inc Michael O’hare sold 3,615 shares of EL on 09/04/2020 at an average price of $218.79 a share. The total sale was $790,926.

9. Investments

The company invested a lead investment in DECIEM for an undisclosed amount on Jun 15, 2017.

DECIEM is Canada based manufacturer of beauty products. DECIEM develops skincare treatment products like cleansing conditioners, hair growth serums and body anti-ageing products.

10. Acquisition

The company has acquired 8 companies. Their most recent acquisition is Have & BE Co ltd for $1.7 B. So far they acquired many famous companies like Too Faced Cosmetics, BECCA, le lebo and Smashbox cosmetics etc.

Acquiree Name	Date	Price
Have & Be Co Ltd	Nov 24,2019	$1.7 B
Too Faced Cosmetics	No 14,2016	$1.5 B
BECCA	Oct 21,2016	–
Le Labo	Oct 15,2014	–
Smashbox Cosmetics	May 17, 2010	–
Origins	Jul 9, 2007	–
Laboratoires Darphin Sas	Apr 30,2003	–
Sassaby	Oct 1,197	–

11. Competitor of Estee Lauder

Like all other competitors, there is also a lot of competition in the cosmetic Industry. Estee Lauder majorly competed with Coty, Avon Products and Beiersdorf. Coty is also an manufacturer and marketer of cosmetic products who is majorly competing with Estee lauder. Avon products is another competitor of Estee Lauder who also manufactures and markets beauty products. Beiersdorf is another company who manufacture and market personal care products.

12. Marketing Strategy of Estee Lauder

Estee Lauder centres its marketing philosophy on promoting its high-quality products to its loyal consumer base. Let’s see how Estee Lauder follows the 4P’s of marketing.

Product

They provide a wide range of products and had diversified product portfolio. Estee Lauder started with just 4 products which were Creme Pack, Super-Rich All Purpose Creme, Skin Lotion, and Cleansing Oil.

But now, it includes many products, some are as follows -:Skincare includes products like cleanser, face oil, toner, mask, BB crème, moisturizer, anti-blemish, anti-wrinkle, eye-care, and repair serum

Fragrances include Sensuous, Pleasures and Beautiful for women and Intuition and Lauder for men

Makeup products include powder, blush, concealer for face, mascara, eyeliner, eyeshadow for eyes, lipstick, lip pencil for lips, nail lacquer and accessories like refills and brushes

Re-Nutriv includes eye cream, face oil, a mask for skincare and concealer and foundation for make-up

Estee Lauder is reviewing its products for skin-lightening references to avoid criticism.

Estée Lauder Says ‘Lipstick Index’ Is Out, Moisturiser Is In

Estée Lauder has introduced ANRcade, a microsite featuring web-based videogames that promote the brand’s Advanced Night Repair Synchronized Multi-Recovery Complex. Each of the four games found on the site has different play styles and provide information about Estée Lauder’s products.

Place

The company is a multinational that operates in many countries like Japan, China, Brazil. They started their journey from New York, the United States, and soon expanded the network among many countries.

The first international city in which they expanded was London, the UK in 1960. At present, they operate in more than 135+ countries by selling products through a chain of retail outlets and also selling online.

Price

Estee Lauder has a premium branding in its target audience mind. They always projected itself as a premium brand and provide high-quality products. They targetted the upper section of the society.

They adopted Premium Pricing Strategy because this portrays them that they offer value-added products to their customers.

But at the same time, they offer several discounts and gift cards for retaining customer loyalty.

Promotion

They had taken many steps to promote their brand awareness. They offer a 15% discount to the new customer and had launched a new scheme for providing gift cards and coupons.

This helped them create a new customer base and also benefitted the existing customer.

The company promotes its product through several media like photo displaying, email marketing, and sales and marketing executives are advised to connect with the customer as much as possible.

FAQs

Where is Estee Lauder’s headquarter is situated?

The headquarter are situated in New York, United States.

What are the products offered by Estee Lauder?

Lipsticks, Lipcolour, Cream, Skin Tone Whitner, etc.

Can men use Estee Lauder products?

Yes, Estee Lauder also manufactures products for men like fragrance and spray.

Who is founder of Estee lauder founder?

Joseph Lauder and his wife Estee Lauder in 1946.

January 16, 2020