Category: Marketing

  • Crawford’s Slip Writing Method – Generating Ideas From Many Contributors

    Crawford’s Slip Writing Method – Generating Ideas From Many Contributors

    Before coming to Crawford’s Slip Writing Method. It is very important to know that this method was developed by Crawford in the USA in the 1920s, for gathering ideas from large groups (even up to 5000 people, though much easier to handle with, say, 50–200), and has been subsequently adopted by Clark.

    It is in effect one of the earliest forms of brain writing, and for small groups. And it reduces to a simple ‘private idea generation’ phase. It is used with large gatherings of people in, say, a lecture theatre or hall. It is in many respects the text predecessor of a modern radio or TV ‘phone-in’.

    WHAT’S IN IT

    What is Crawford’s Slip Writing Method

    Crawford's Slip Writing Method

    The Crawford slip method is a tool for use by managerial craftsmen; managers who take pride in their repertoire of relevant tools will certainly want to add this method to their tool bags. There will be many occasions when this tool is the right one for use in their organizations.

    Educators and training professionals who engage in the development of managers will find the Crawford slip method a valuable addition to their curricula. The slip method can readily be taught in courses on management analysis, administrative management, and managerial research methods, and in applied behavioral science courses which address managerial problem-solving.

    Crawford’s Slip Writing Method Technique

    Crawford's Slip Writing Method

    1. Set the scene – Give some sets of paper slips to everyone in your group. Depending on how many ideas you want back, give them anything from 5 to 30 slips. You can use chopped up pieces of paper.

    Use it when you want to get ideas from a large group of people. You’ll get lots of ideas but no sorting or filtering (or group discussion). Not an engagement technique.

    2. Ask for ideas – Ask the group for ideas on a topic. Be specific, depending on how wide a range of responses you are wanting. Tell them to write at least one idea per slip.

    Use it when you do not have time or ability to discuss ideas, and just want to collect people’s thoughts.

    3. Collect the answers – When they are slowing down and running out of ideas, or after a predetermined period (usually several minutes), ask them to hand in the slips.

    Use it when you want to engage with your audience, by giving them a sense of involvement.

    4. Collate the answers – Off-line, you can explore and collate the answers, for example, grouping them into similar categories and using these to trigger further thoughts.

    The Crawford’s Slip Writing Method Application

    Crawford's Slip Writing Method Application

    The Crawford slip method is a systems analysis tool for many uses. Its basic role is to IMPROVE some useful activity in which you are involved. Its range of possible applications is very broad. Let’s look at some typical ones.

    1. Activities that need improving

    YOUR purpose in using the Crawfordslip method will be to improve something for which YOU are responsible. This may be in work or management. It may relate to your job, family, religion, personal life, recreation, or civic affairs.

     You might use the Crawford slip method to improve an aircraft factory, a senior centre, a hospital rehabilitation program, or an automobile dealership. You might use it to improve the morale of engineers, training of purchasing agents or writing a speech or thesis.

    Or you might want to improve the design or production of some new products, such as a washing machine or home computer. Some of YOUR needs may be unique, unlike those of anyone else. They are open to a great deal of creativity. Even a small think tank might greatly extend your creative reach.

    2. Situations where the method works best

    Think tank effort should be applied selectively. Some activities especially need to think tank attention. The need increases with organizational size, technological complexity, and interdependence.

    Are you in a BIG organization? Is your activity a high-technology one? Are there many MOVING PARTS that must mesh or interact in ultra-precise ways? Are many different persons, disciplines, specialities, or jurisdictions interlocked in mutually dependent roles? The more things or people involved, the greater the need for better ways to coordinate and streamline them.

    3. Reduction of unknowns as a think tank goal

    Do you ever feel all alone or overwhelmed as you decide big issues in the face of too many unknowns? Somebody else may be an expert in what is unknown to you.

    Different people may each know some fraction of what you need for your problem. The think tank principle combines these fractions. It can add hundreds or thousands of insights that are now carried in separate brains. As a lone thinker, you may risk a dangerous leap in the dark. Use those other brains.

    4. Need for diagnosis

    A typical starting point is a diagnostic analysis. In many situations, the think tank can “X-ray the patient” and reveal the trouble spots in activities that are “opaque” to you. Call this difficulty ANALYSIS. It involves identifying the troubles, difficulties, deficiencies, obstacles, or imperfections in the activity that is to be improved. You can’t possibly be aware of all of these.

     A group of people can supply perceptions from different vantage points. Their combined inputs can give you a much better grasp of what is wrong. Pinpointing the perceived troubles is the first step toward more precise analyses of possible remedies.

    5. Need for remedial analysis

    Identifying the troubles is a long step toward finding remedies. We need better and more rapid ways to find those remedies. Those closest to the troubles are often keenly aware of needed remedies.

    Managers or generalists can often benefit from workers’ remedial suggestions. These suggestions are often hard to get because of fear to speak out and risk criticism or reprisal. The Crawford slip method is not only a RAPID way to collect remedial options.

     It can get these SAFELY and INDEPENDENTLY. Later chapters spell out how this is done.

    6. Need for PENETRATION into new situations or problems

    The think tank can help you especially when you get a new assignment. As a “new-broom person”‘ you may be unable to sleep at all until you scout your floor space. Present personnel can give you some much-needed briefings if they can do it safely.

     Your being new allows you to ask for these briefings without loss of face. The Crawford slip method can give you tremendous help in a single workshop session with those willing and able helpers. This book tells more about how.

    7. Think tanks for training programs

    Better training is often the key to improving an activity. But who needs to learn how to do what? The diagnosis of troubles, errors, and deficiencies is an ideal identification of training needs.

    The remedial analyses can supply training content. The looseleaf feature of the Crawford slip method makes organic action and manual writing much easier. Involvement of those affected, whether trainees, managers, or interfacing colleagues, helps with implementation.

     The method originated as a tool for TRAINING. Even when used to improve management, it often involves the training of people who create management problems, in addition to training managers themselves.

    The Crawford’s Slip Writing Method (CSM) is a simple yet effective type of brainstorming technique that gives the opinions of all team member equal weight, however quiet they are. Crawford’s Slip Writing Method is often the most efficient means of generating ideas and organizing them quickly into categories. 

    Conclusion

    In this blog we have discussed about the crawford slip writing method. Crawford slip writing method is a simple and effective method that allows all the team members to give their opinions carry equal weights.We have also discussed various methods of slip writing.

    Also Read: What is Organisational Politics? Political Tactics, Causes

    FAQ’s

  • Managing your Boss – Developing an Effective Work Relationship

    Managing your Boss – Developing an Effective Work Relationship

    We spend most of the day in our working field & nobody wants one single thing in their work is to have a bad relationship with their bosses. Hence, maintaining a good work relationship with your boss becomes one of the efficient ways of doing it.

    And the majority of the people do their work by tolerating the hardships which are the outcome of the bad work relationship with bosses which can become a hurdle to do your job productively.

    And some get involved in manipulation & tricks which won’t take you far in the long run.

    You need to understand one simple thing is there are always two entities required for any relationship to form. So in order to manage any kind of work relationship, first you need to manage yourself before managing anyone.

    To win over your boss you don’t need to apply any kind of manipulation & tricks. All it takes is to be great at your work, that would in itself lead to a good & strong relationship with your manager.

     And some ethical & effective ways which I have shared below about how to manage your boss effectively.

    WHAT’S IN IT

    Understand your Boss on a human level:

    understand-your-boss

    You must understand that the boss is not just a being who’s there just to give a raise or promotion according to the job you have done in the past. They also have their life outside of the corporate world, they also have their life goals, aspiration, pressure, issues, strength, weakness, blind spots or to become the best boss possible.

    So, how to manage your boss effectively by understanding that your boss is also a human.

    Try to understand him/her on a human level is the beginning of managing your work relationship well with your boss.

    Become a man with a solution:

    In today’s world everyone comes up with a different list of problems, but only a few can come up with a solution.

    And when you are working in an organization there will be multiple problems in it, so don’t be a spectator just become a participant in solving the problem & come up with the idea to solve it in the process of doing so you would be able to create good work relationship with your boss and become a star performer.

    Everyone considered that man a problem solver who doesn’t get more hyper by looking at the crisis, instead of that they calmly think over the problem, that how can I fix it.

    Be a person in your organization who comes up with an idea to fix the problem or at least never bring the problem to the table of your boss without any idea on your mind.

    This is how to manage your boss effectively, by becoming a problem solver.

    Always take Suggestions:

    maintaining work relationship

    Whenever a salesman sells something they always take feedback from the customers whenever a customer service executive communicates with the customers they always try to take feedback before they hang up the call? Why?

    Because by taking feedback customers will feel important 

    And it will help salesmen & customer executives to gather information about customer likes or dislikes.

    The same psychology you must apply when you are dealing with your boss. If you always ask for your boss’s suggestions, it shows that you care about the point of view of your boss, the hunger you have for learning from him/her.

    And eventually, it will benefit you as well because you will get experienced suggestions.

    Be Supportive:

    Do you know the best way to manage your boss effectively is by showing your support?

    You have to figure out a way to know about your boss’s ambition & goals for his/her organization. Where he/she wanted their organization to be & what step they’re going to take to achieve that.

    Once you figured it out, then you need to provide support in any way to reach their goal. This will help you to make a strong relationship with your boss.

    Be Accountable:

    Whatever happens in anyone’s life, career, or in a relationship happens due to their action taken in the past or present.

    We are the one who is solely responsible for every event which happened in our life whether it’s good or bad. Our own action creates our reality. We can’t blame someone else for any mishaps or bad events in our life, it’s happened due to our bad choice.

    If you show this quality in your organization & take full responsibility or full accountability for your bad decision instead of pointing out your finger to the other member of your group. And you also have preventive measures with you so that it won’t get repeated again.

    Then this act will surely be appreciated because in today’s world everyone’s ready to take full credit for the nice thing.

    But nobody likes to step-up for being accountable for the mishaps at work or anywhere.

    This is how to manage your boss effectively, by being accountable.

    Speak for Yourself if needed:

    Not every time you can agree with your boss, sometimes they do things unintentionally which you might not like. For ex-

    Work distribution in the team unequally, they want you to work overtime. You should speak up if you have complaints, anger about certain issues, frustration about something but you have to do it calmly. If you think you will go & shout to your boss about any incident which you don’t like, then forget about making a strong relationship with your boss, you’ll get immediately fired & maybe get blacklisted for other companies as well.

    And nobody wants that, so you need to express your concern peacefully & yet firmly. If you take this peaceful route, your boss will consider your words.

    And you will get more courageous to speak up in front of the authority from the next time in the right way.

    Stop making excuses:

    We humans always wanted to run away from troublesome situations, it’s our basic instinct. And to avoid trouble situations in the organization’s people often make excuses, because they think they’ll get away from troubling situations by using it.

    But the excuses make the matter worse. So the best & latest solution to making excuses is by owning up for the mistakes which you have made.

    And make a promise that you will never do it again & live up to your words in the future.

    This will help you to make a good work relationship with the boss.

    Don’t Compare:

    We often tend to compare each & everything about what we don’t have & what they have. It’s become a social norm to compare with each other.

    And the same thing could happen to you in your work field that you are comparing your progress with other employees.

    Or you even find out yourself observing that the boss is giving other employees more appreciation compared to you, the boss is being lenient with other employees, but he/she treats you differently or more strictly.

    And you could come to the conclusion that your boss doesn’t like you or your work compared to the other. Let me tell you one thing, instead of focusing on this type of thing, you should focus on your work & yourself. 

    And if you do your work consistently better, which will help you to make good work relationships & long term relationships with your boss & everyone will cheer for your work as well.

    Do it yourself:

    If you want to build a long term work relationship with your boss effectively then you must remember one thing that doesn’t reach their cabin for just the smallest problem.

    If you do that it creates a bad impression that this guy/girl won’t even apply their brain to solve the problem. So try to solve all the minute problems by yourself.

    This is how to manage your boss effectively, by at least try to solve the problem by yourself.

    10. Take a stand for your boss in a bad phase:

    Everyone will be with you when you’re having a good time in your life, but in your low phase-only selective people stand with you.

    So if your boss is going through some rough patch or not doing well, you should give your full support during their low phase. If you do this then this will create a good work relationship with your boss.

    And it will create a very good image in front of your boss as well in front of your organization.

    Be Positive:

    In today’s world, everyone’s complaining over a simple smaller fact. You have to go for a hunt if you want to find positivity around you.

    So in your work field why don’t you become a positive being, because it’s rare these days. And rarely stand apart in the crowd.

    Even if you struggle to find positivity in your life then start from today.

    Positivity is all about perception, the way you look out to the world, it will become like it. When everyone will complain about everything, you will find positivity in everything. 

    And this habit will help you to make a good work relationship with your boss & as well with your team members.

    Conclusion:

    In any kind of relationship to build you have to put time, energy, or do something for them to make them happy, to gain their trust. In simple language, treat your work relationship with your manager like any other relationship. Do the above-mentioned steps & you’ll become a master at making a good work relationship with your manager.

    Also Read: Everything you need to know about Transformational Leadership

    FAQ’s:

  • Professional Networking- Building Relationship for Mutual Benefits

    Professional Networking- Building Relationship for Mutual Benefits

    To get success for a certain level you can achieve it by your sheer hard work, but if you want to take your success rate to the next level, then you need to have an understanding of the benefits of networking in business. 

    Networking can bring you in touch with highly influential people, which could happen to be the turning point for a business owner.

    Most of the success of any field or profession is dependent on the relationship you make. Like-if you have a start-up & you have a big stack of the task, then you can only achieve that if you have a team who has a strong bond & relationship with each other.

    Suppose one person has a specific skill-set or they are working on a project, if no one knows about it, then how can anyone help you to take it to the next level? 

    If you know networking benefits & how to make secure networking connections with others, then you can learn so much from different influential people. And you can grow your career with their help also in the positive direction & you help them as well. This is how networking benefits users.

    To have the skill of networking with top business professional people is very important for anyone’s career growth in any field of life.

    Many people think like to derive networking benefits. A person needs to be an extrovert person. But it’s not the reality & anyone can learn it. But before learning how to network with business professionals, you must need to know about networking more.

    WHAT’S IN IT

    What is Networking?

    Networking is not just about shaking hands, exchanging business cards, but it’s all about forming or maintaining a relationship with other business professionals, entrepreneurs.

    Networking is always a two-way process. It’s not just about forming a relationship & take advantage of that professional relationship to advance your career. It’s about helping to grow each other at the same time.

    While networking many professionals, business professionals, entrepreneurs (especially those who just started their venture) exchange ideas about their businesses & see if there is an opportunity for mutual benefit.

    And if they found it they form a professional relationship & work together.

    What are the Benefits of Networking?

    benefits-of-networking

    Networking allows those especially those who’ve recently started their venture & everyone to get more exposure, knowing about business opportunities, to find like-minded business partners.

    Below I’ve listed some importance of networking in the professional world:

    1. Like-minded people:

    One of the most significant benefits of networking in the business world is that it gives everyone the same opportunity to find like-minded people. Finding a person who just has the same kind of ambitions, goals can ultimately lead to the business partner as well, if they want to grow together. And if you find a business partner through networking, then it can lead towards friendship as well.

    2. Opportunities in Abundance:

    The benefits of networking are limitless. There is no doubt that from networking, there’s an infinite amount of opportunities, especially just starting their ventures or for every business professional in general.

    The abundance of opportunity is the only reason that people network. And for everyone, the opportunity is different during networking. For some it’s business sales, showcasing their skill-set to some company’s CEO just to get hired, partnership or joint venture, client, leads etc.

    You just need to be selective & smart while networking to choose the right opportunity so that your business could grow, instead of just adding some name as a business partner.

    3. Making Connections:

    The benefits of networking in the business allow you to meet with every level of business professionals from young entrepreneurs to business tycoons. So if you want to take your business to the next level, then you must have a no. of reliable connections from the industry, because in trouble you can expect help from them.

    Not only this, but there are also so many influential people to network with during networking. And if you play your card right in front of them & you impressed them, then you may unlock the doors of more opportunities. If you impress one influential person, then chances are they’ll introduce you to their group of influential people. 

    4. Your Reputation will increase:

    If you’re in every social event & business event, it’s quite natural you become a known face to the other because you show up. By networking, it’s a great way to become known & visible to other business professionals & influential people.

    When you show up at events, make sure you’re not just there to take advantage of others to grow your business, you contribute as well. You can build a reputation for yourself by sharing your ideology, being supportive, reliable & your knowledge with the others who need it. By providing values to everyone, you will gain respect & make a name of yourself which will help you to get more & more referrals from them.

    5. Networking helps you to be confident:

    When you do something repetitively & regularly, you become a pro at it. When you network with different business professionals regularly, it eventually increases your confidence.

    The growth of your business is entirely dependent on the fact of how you make a connection & talk to people. And if you become a confident speaker, it eventually helps you in the growth of your business as well.

    When a person feels confident, it will benefit them in every field. When a business owner is confident, the outflow of new thoughts, ideas, and action could lead the company to grow at a higher rate.

    You’ve known what the benefits & importance of networking are, now I’m sharing some tips on how to network effectively.

    Tips For Networking:

    tips-for-networking

    1. Know your Networking goals:

    Have the intention clear why you want to network in the very first place. Do you want to network because you want to gain knowledge, tips & insight into how to take your business to the next level? Or you want to introduce your business & want exposure in front of an influential business individual? Or are you in need of business favor from others? Whatever it is, have your intentions clear.

    2. Understand the Opportunity of Networking:

    We should consider ourselves fortunate to live in this era because wherever you see, you see lots of opportunities everywhere.

    Especially Businessperson, the opportunity to network with a highly influential person is much more than in the past. 

    Nowadays networking happens in every city, platform & venue. The way to have networking not only limited to industrial fares, conferences, it also stretches its reaches to the internet as well. You can do networking through social media platforms as well, online forums. Facebook, Instagram, LinkedIn is providing ample opportunities for business owners because it eases the process to find people of similar industries & those who share the same interest & build networks according to it.

    3. Whom to Network with?

    Before going to network, have a clear list of individuals or communities with whom you want to network. They might be the CEO of the company, other company former clients, former colleagues, other professional groups of organizations, a local group of organizations etc.

    And to get any kind of help from a different set of people, understand what value you can provide to them, so they get interested in helping you.

    4. Breaking the ice:

    When you are in a place where every professional is networking with each other, don’t expect that others will approach you first. 

    You have to make the first move. You can start the conversation with a friendly approach & can show your interest in what they’re doing currently in their business 

    And if you find the opportunity for being helpful or you can share some value from which they can get benefitted, then do share it.

    This will help to form some relationships with professionals.

    5. Networking isn’t a waste of time:

    why-networking

    Many business owners think that networking is a total waste of time. It doesn’t add up any value to their business. They think that instead of wasting their time doing networking, why not work which will benefit their business more.

    As I said earlier if you want to get a certain level of success, then work alone, but if you want to go far ahead, then you must work with a group of people.

    Don’t take networking as a waste of time, to grow your business networking is an absolute necessity. Understand the benefits of networking in business, embrace it & it’ll reward you.

    As I said earlier, networking is not only about getting help from other business influentials, it’s about mutual benefit. If you provide others value, they’ll eventually help you without even thinking twice.

    6. Give value:

    When you help someone, you earn respect from the other party, which will help you to bag many referrals. 

    It also helps you to make new connections & friendships. And the most important thing is that it will give the satisfaction of helping others.

    Conclusion:

    Networking is a great way to take your business growth to the next level, networking with the right professionals. But Networking is not just for just taking advantage; it is also about giving as well. 

    Try to provide value to other business professionals as much as you can, because if you’re not providing any value, why would they?

    Also Read: Everything you need to know about Transformational Leadership

    Frequently Asked Questions: 

  • Increase Profits with Activity-Based Costing (ABC Costing)

    Increase Profits with Activity-Based Costing (ABC Costing)

    Activity-based costing or ABC costing is a method to calculate the product or any service. We are calculate based on overhead and indirect cost. In ABC costing, we are calculating all types of expenses.

    Activity = Cost

    In this paragraph, Activity-based costing is a way to calculate what is our product rate and how we are going to decide our product rate.

    Firstly, we are thinking about it what is our production rate, in the traditional way we decide my production rate is equal to how much our cost is divided by how much product is made. Still, it is not possible because many products take less row marital it’s all thought about it.

    Secondly, we are not decided by-product or service rate by their raw material and human resources. We are choosing our product rate by executing all our overhead and all indirect cost, then we are deciding but how we are decided.

    Thirdly, we have to decide how much all over are expense and how much workforce is consumed by the product or service.

    Finally, we are getting the price of our product or service. It all drives the cost, cost drive mines we are going to make a reasonable product rate and going to make the right product and make then analysis in a better way is called cost drive and after we are getting the final result is called ABC.

    What’s in it

    What is the Traditional way of costing?

    traditional-costing

    Traditional way costing is also a method to identify the estimated price of your product or service.

    If we are wanted a quick rate of product or service, Then we use the traditional way of costing but want to describe all product prices and accuracy, then we have to activity-based requiring.

    Therefore, It directly depends on the direct price.

    The formula of Traditional way costing: –

    Formula

    The average rate of the product = Total price of Products / Total no of Products

    Example: –

    Let’s discuss this costing via some questions?

    Question: –

    For instance, We are making some product like “simple phone” and “pro phone” We want to know how much cost will be spared in this both phone

    Machine Maintenance Cost = $400

    Machine Running = 10000

    Quality control cost = $600

    Quality Inspection = $1000

    Total No of Simple Phone = 7000

    Total No of Pro Phone = 3000

    Answer: –

    Then we are going to calculate via the Traditional way.

    Machin Maintenance cost = $400

    One Phone rate = 1,000,000 / 10,000 phones = $100 for each phone (simple or pro both rates are same)

    How to use activity-based costing and How we can Apply is your Business?

    Activity-based costing or ABC costing is going to calculate all type of resources and all type of, cost, so we are going to calculate this is a very inefficiency way to decide our price below: –

    T is the same above question are Given you can learn how it is work and how to use then you can apply in your business I explain via one question: –

    Question: –

    We are making some product like “simple phone” and “pro phone” then we want to know how much cost will be spared in this both phone

    Machine Maintenance Cost = $400

    Machine Running = 10000

    Quality control cost = $600

    Quality Inspection = $1000

    Total No of Simple Phone = 7000

    Total No of Pro Phone = 3000

    Answer: –

    The machine uses in Simple and Pro Phone

    Machine Maintenance Cost = $400,000

    Machine Hours = 10,000

    $400,000 / 10,000 = $40 for one machine hours

    Simple Phones Maintenance cost and Hours use by making this phone

    4500 Machine Hours use

    then

    4500 x $40 =$180,000 (10,000 Machine Hours = $40 for 1 machine hour)

    Pro Phone Machine Minutemen cost and Hours use by making this phone

    5500 Machine Hours

    5500 x $40 = $220,000 (Machine Maintech Cost $400,000

    Quality Control Cost

    Quality control cost = $6000,000 (10,000 M

    Inspection = 1000

    $600,000 / 1,000 = $600 for one inspection

    Simple Phone quality control cost

    350 Quality Inspection

    350 x $600 = $210,000

    1,000 Quality Inspection $600 for 1 inspection

    Pro Phone quality control cost

    650 Quality Inspections

    650 x $600 = $390,000

    Quality Control Cost $600,000

    Final Prize of Simple and Pro Phones:

    Machine Manteca cost for all Simple phone = $ 180,000

    Number of Simple phones made = 7,000

    Machine maintenance cost for each Simple phone

    $180,000 / 7,000 phone = $25.71 for each Simple phone

    Quality control cost for all Simple phones = $210,000

    Number of Simple phones made = 7,000

    Quality control cost for each Simple phone

    $210,000 / 7,000 phones = $30 for each Simple phone

    Total Overhead Cost for each Simple phone

    $25.71 + $30 = $55.71 each pro phone.

    Machine Maintenance cost for all pro phone = $220,000

    Number of pro phones made = 3,000

    Machine Maintenance cost for each pro phone

    $220,000 / 3,000 phone = $73.33 for each pro phone

    Quality control cost for all pro phones = 390,000

    Number of pro phones made = 3,000

    Quality control cost for each pro phone

    $390.000 / 3,000 phones = $130 for each pro phone

    Total Overhead Cost for each pro phone

    $73.33 + $130 = $203.33 each pro phone.

    Activity-based costing steps by steps: –

    activity-costing-step-by-step

    I am going to describe Activity-based costing in a step by step process: –

    First, we search for all the related essential things use in our products and take the rate.

    Then, we are calculating all related prices and are expenses in our making the products and how we have overcome the appraisal price and also define the overhead cost.

    Next, each cost drive to assigned to a specific driver, then it drives all assign programs and other costs labour, rate, and we can think of other salutation.

    Then each cost driver drives their products

    Lastly, we all apperception per, form then we are calculating all how many hours and how many materials and how many raw marital are consumed, and all are multiply by the cost driver.

    Then you are got the rate of your products and then You can see the above Example for more understanding.

    Difference between Activity-based costing and Traditional way of coasting:

    activity-based-costing

    You can see in the above all question difference between Traditional based costing way and activity-based costing, The there substantial big difference:

    I Traditional way we can see all phone price is $100 but, in the activity, based costing or ABC costing you can see Simple phone price is $5,5.71, and Pro phone price is $203.33 for each phone.

    That is all difference between Traditional based Costing and Activity-based costing

    Note: – If we are wanted to estimate what is our product and service price then we consider the Traditional is way costing, but we are want to know the act amount price of the product or ser, vice then we have to consider the ABC system.

    Application

    1.       Better Management of the prize.

    2.       Overhead cost.

    3.       Budgeting.

    4.       Calculate costs more accurately.

    5.       Performance measure.

    6.       Fixing the price of the Product or service.

    7.       Management.

    8.       Managing cost.

    9.       Incentives by creating cost consciousness among employees.

    10.   Calculate the cost more accurately.

    Advantage of Activity-based costing

    • That helps to understand the behaviour of overhead costs.
    • It links profitability analysis and operational decisions.
    • This improves the competitive pastime of a business.
    • helps to identify inefficient product deployments and activities.
    • It helps to identify unnecessary costs.
    • That provides information for the measurement of performance.
    • It identifies the product department’s actinides
    • control costs for each product for each department.
    • unnecessary costs as cost drives for each activity give better control over the factor that costumer costs.

    Conclusion: –

    In this above all, a blog we understand how to fix the rate of price and how to calculate, and we are going to take the average of the products or service rate.

    Firstly, we are learning how to calculate the price Traditionally, and the activity-based way this is all defined. In addition, we understand how to get instant price rates and how to get more accurately are of our service.

    Secondly, we are learning how to implement this service in our business and how we are calculating more accurately rate/price/prize for our service or products in our company.

    Thirdly, we understand where we use and what is the application of this ABC technique, and we also define the advantage of this service.

    Finally, we are found the best price for our products or service for our business relations.

    Also Read: Emotional Intelligence- Developing Strong “People Skills”

    Frequently Asked Questions

  • Everything About Blue Ocean Strategy and Blue Ocean Leadership

    Everything About Blue Ocean Strategy and Blue Ocean Leadership

    Out of many leadership ways, blue ocean strategy and blue ocean leadership are some of the ways that can boost the productivity of team members. 

    According to Gallup 2013 American workplace report, only 30% of team members are committed to doing their job. It’s kind of a sad thing. 

    Also, according to the same report, only 50% of people in your team merely put their time into their job. And 20% of people negatively influence your business. 

    You will feel amazed that according to the same research, this 20% of people alone cost the developed nations like the US each year by half-trillion-dollar.   

    Now you still think what the reason for this loss is? Leadership is the main reason behind all these losses.

    WHAT’S IN IT

    Blue Ocean Leadership:

    what-is-blue-ocean-strategy

    It is just an obvious thing that no one wants these losses in their business, and no leader leaves this fresh talent and energy intentionally. Marketers and CEOs believe that one of the best methods to use this unused energy and talent is blue ocean leadership; additionally, unlike other ways of leadership which solely focus on cognitive skills and psychology. With blue ocean leadership leaders only focus on the field of strategy. 

    In over twenty-five years of research, marketers found a blue ocean strategy that enhances productivity and changes your cooled customers to hot customers or potential customers. 

    Marketers coined the word blue ocean.  The concept reflects the deep blue sea of talent, and team members still have not discovered this talent yet. And by this method, we have to find this untapped talent and energy. 

    The Link Between Blue Ocean Leadership and Blue Ocean Strategy: 

    Not only in this case. But also with other matters, strategy and executing leadership linked with each other. Even without a plan, no leadership can tap fresh talent and energy and vice versa. 

    In the research of over twenty-five years in the blue ocean leadership, markets observed that over time organisation spends dollars and dollars on leadership coaching but barely moves a needle in leadership skills.  

    Key Difference Between Traditional Leadership and Blue Ocean Leadership: 

    traditional-leadership-vs-blue-ocean-leadership

    Blue ocean leadership brings profound changes not only in productivity but also in the result. It is different from the current administration in many ways. There are some differences between them. 

    Focus more on activities:

    Many years of research on marketing and leadership found that qualities, values, and behavioural styles are the fundamental pillar of good leadership. And these formed an executive coaching and development program. This research also concludes that qualities, values, and behavioural styles might translate to boost high productivity. 

    The matter of fact is that when people look backwards, they find any noticeable changes. And here, the question arises. 

    Without maximum effort, how can you change the behavioural traits or person characters? Also, is there any measure that tells that leaders start to adopt these changes? In theory, it is but in practical life is hard to figure out.  

    Blue ocean leadership and blue ocean leadership strategy are only focused on what activities and acts leaders should adopt. This difference is essential because changing people’s behaviour traits, qualities, and values are hard than changing people’s movements and actions. 

    However, it’s just an obvious thing that changing people’s activities and actions is not a complete solution. But sometimes activities and actions are the only things that can change and measure both theoretically and practically.

    Connects the person to the market:

    Conventional leadership development programs detach the person from the market. 

    In other words, in the blue ocean leadership and blue ocean strategy. The Interviewer asks people who face the market. The interviewer also asked what the essential bad qualities of a leader hold them back. Even in the blue ocean leadership, people asked what the things that leaders could do to boost productivity among team members and help them to serve stakeholders and customers are.

    This willingness of cooperation in team members minimises the implementation cost and maximises the new method of leadership.

    Also Read: The Future of Leadership Development

    4 Steps of Blue Ocean Leadership:

    Now it’s higher time for you to practice the blue ocean leadership and blue ocean strategy. And here are the necessary four steps of blue ocean leadership.

    leadership-qualities

    Observer your leadership reality:

    The common mistake that organisations do is that they are discussing changes in the present leadership over what leaders are thinking and what they are doing. Also, without a shared understanding of what leaders think and do, how can a leadership stand? And this causes the fall of the present administration.

    Doing this first step ensures the data collected from all levels of the organisation. This day shows how managers at each level think and invest their efforts and time. 

    For this step, 10-15 members are selected. It should be noticed that these 10-15 members are from each level. Doing this will increase credibility at different levels. After this, the team is divided into three small subparts. Additionally, each side interviews current leadership customers, both subordinates and bosses.

    The aim of this step is to ensure communication between each level and what are some changes that they should do in the current leadership. Additionally, in the interview process, the customers, including bosses and subordinates, asked what are some activities either it is wrong or right that their leaders spend the most time on. What are the factors, including motivation and performance, that is ignored or neglected by leaders?

    Develop leadership profiles: 

    At this stage, each subteam is eager to know which leadership profile will be active at each level. To answer this question marketer recommended going back to the interview process with two questions. 

    The first step aimed at locating the extent to which action is a cold spot on canvas and which is a hot spot. Here the cold place is referred to as the interviewer absorbing leader time and but the interviewer adding very little or no value. Whereas, in the warm spot interviewer motivates, and inspires the employees to use their untapped talent and energy in their work. 

    The second step allows the interviewee to think beyond the company favour. Also, the second step solely focuses on effective leadership that they observed outside the organisation. This helps the leaders to apply effective leadership that they found outside the organisation to use inside the organisation. 

    In the same process leaders also asked to think about their role model. These role models act and actions can be copied in the internal organisation too. 

    After the finding in the second step interviewer can use an analytic tool to find the answer that they get from interviews, Blue ocean or blue ocean strategy grid is widely used as an analytic tool.

    Present the Leadership Profiles: 

    leadership-profiles

    After some time or three or four weeks, the interviewers present their analytics in the leadership fair. The leadership fair includes all managers, team members, and leaders.

    A head member of the team has started the fair by describing all efforts and procedures behind the whole process. With analytics, the senior leader describes why the change is necessary for the organisation. Presenting the analytics at the fair ensures a comfortable environment in the organisation. The main criteria of fair should not criticise any leaders but ensure that they feel that they are in the same boat. 

    Practice new leadership profile:                      

    After the fair leaders planned according to analytics, leaders after planning the next step are to create a strategy that ensures maximum output. Also, leaders have to take part in the monthly meeting. In this monthly meeting, head members asked leaders to present their reports.  Many leaders give their story after practising new leadership. 

    Additionally, in these reports, leaders present how they cut their old activities and actions. These reports indicate activity that affects an organisation to achieve its goals.  And also they asked to give the story on how new businesses and operations will profit the organisation. 

    Conclusion:

    We are all amazed to discover the hidden talent in our organisations. But we were also surprised that this hidden talent was untapped for a very long time. And how this undiscovered talent harms our organisation. 

    The leadership canvas gives visual to the leader and team members how they can concentrate on the surface program to ensure more productivity in the organisation.

    Whatever your position is. You don’t have to wait for your organization to start these leadership programs. Additionally, you can independently begin this program to boost your productivity. Whatever management class you are in, you can start this program.

    Always remember it is still better to start something than relying on someone.   

    Also Read: Amazing Things You Should Know About Leadership Excellence

    FAQ’s 

  • Bridging the Generation Gap between Young and Old

    Bridging the Generation Gap between Young and Old

    You must have observed that the generation gap is increasing more and more nowadays. Because the new generation is rapidly accepting the new technologies but the elders are not. There are many opportunities available to learn new things by bridging the gap between young and old.

    What’s in it

    What Generation Gap is Actually?

    what-is-generation-gap

    The generation gap is nothing but only the differences between the beliefs of elders and young. Difference between the beliefs related to religion, karma, god, diet, relations, superstition, money, job, etc.

    Let me explain to you why beliefs have this big role in the generation gap. 

    I think you will agree that whatever the person’s nature and behavior are, they are very much based on their beliefs. Believe me, if you were born in any terrorist group then, you were also a terrorist now.   

    You must have heard this quote 

    “You are the average of the 5 persons with whom you stay or hangout the most”

    In short, your surroundings make a really big impact on you. So, the older people have lived in such conditions that everyone in their surrounding was very sensitive related to their religions, everyone was craving for government jobs and also that time many career options were not there.

    In the past, social media was not there. Therefore, the older generation was living in such a different manner. 

    Now, Why are We Different?

    The Younger generation has got exposure due to technology that the previous one did not even think about. Technology is one factor, another one is our source of information and entertainment.

    Two examples that show the Generation Gap Clearly

    generation-gap-example
    1. Nowadays, we have many career opportunities. Which were not available before. If you have the skill you can make a career in any stream you want. As of now, whenever you say that to your family that you want to become an entrepreneur, actor, musician, rapper, singer, video creator, nutritionist, gamer or anything, mostly your grandparents suggest you not choose these streams. In major cases, your parents also suggest you the same as your grandparents. Because, these career choices were also not available for your parents also(maybe available but, not trusted)

    This is just because of their beliefs. We have shown Bhuvan Bam, Carryminati and many other young influencers who earn lakhs. So, we believe that we can make a career in this field.

    1. The Younger generation has grown in the modern era. They have any information they want to see at their fingertips. So, obviously, younger people have very little patience in comparison to the older generation. 

    When younger people see an advertisement before the video they are very eager to skip that ad. Now, let me share a usual case that happens in my house. Whenever my grandparents were playing bhajans on YouTube and the advertisement came in between they just kept that ad playing also. When I ask them why they are not skipping the ad they replay like “It will finish in just 1 or half a minute, so why we need to skip it” 

    This incident is not teaching us that we also should not skip the ad but, I am explaining the difference between patience level!

    Bridging the Generation Gap

    bridging-generation-gap

    As mentioned above, every person is made of beliefs. The beliefs that are made by small/big and good/bad experiences. As time goes, those beliefs become more and more strong.

    The older people that are living or working with us have faced many more situations than the younger generation. Now, if we have to bridge the generation gap, the younger ones have to understand the situations of older peoples.

    The younger one should not give suggestions to the elders on every small thing. For example, let’s consider that your grandparents are doing fast, from a religious point of view. So, we should not try to convince them about their strong beliefs.

    Obviously, we should give advice to them if they are doing any very wrong things like wasting food in events or any other bad thing. (I’m not saying that the older generation wastes food. I’m just giving the example of such things in which the younger can advise them) And let’s continue with the same example, If the younger person is doing such a wrong thing (wasting food) and the elder tries to correct him/her so, he/she should accept their mistake and should not tell them that “oh! common, nothing big is gonna change if I do not waste this food”

    If possible in some cases, we should appreciate them if they do or say even small good things. If the younger generation will understand the older and behave as mentioned above the relation will become good in between two generations.

    And if a young man or woman will learn to live with the acceptance of small mistakes of others, this skill will definitely help them to improve their relationships in their workplace, with their life partner and also family life will be happier.

    Activities to Involve the Child with Older Generation 

    child-with-grandfather
    1. A child always follows the footsteps of what his parents are doing. If the parents of the child are using a smartphone continuously and then suggest reading books to their child, most probably your child will not obey your instruction.

    It has shown that, if the children are not respecting their grandparents, it is just because their parents are also not respecting them. Obviously, your child will behave the same as you are behaving with their grandparents. 

    As we know, the surroundings make a very big difference. So, the first step to involve the child with their grandparents is that the child’s parents have to behave the same as they are expecting to from their child.

    1. Nowadays, everyone’s life is becoming busier. But still, we have hours of time to spend on social media! That means we have time. We should spend less time on social media and spare at least 30 to 60 min for our family. 

    If you two generations don’t have anything similar to talk about then the younger person should just ask the older person, what was the name of their grandparents. Try this once, I am sure they will start to talk about their time. And you will also know many new things about the past. You will find it very interesting, just try once.

    We should remember that developing a relationship takes time. We have to keep trying to make our family more connected.

    Conclusion

    In conclusion, both generations should try to grab the good habits and other things from each other. And the younger generation should understand that whatever the nature of the older generation is if you were born to their place your nature and behaviour will also be the same. And most importantly don’t try to change the older generations in every aspect, try to accept them as they are.  

    Also Read: Amazing Things You Should Know About Leadership Excellence

    Frequently Asked Questions

  • How to use Emojis in Marketing? Complete Guide

    How to use Emojis in Marketing? Complete Guide

    Do you know that emotions play an important role in marketing? 

    Companies use emotions to market and promote their products & services. Emojis play a crucial role in representing emotions, facial expressions and gestures. In Digital Media, you are not doing marketing or sales face to face you do it through text.

    So in the text, you can not show your facial expression, body language and gestures and to represent it we use emoji. Emojis are a great substitute of face to face facial expression, body language and gestures. 

    Till now you’re using it as fun on WhatsApp or maybe on Instagram & Twitter. 

    But today we learn how you can use emojis in marketing campaigns, landing pages, YouTube Title, Ads and other places where you need to do copywriting to drive more engagement and conversion. So let’s start 

    WHAT’S IN IT

    What is Emoji?

    Emojis are a small icon and images which represent a facial expression, emotion and an idea. People use emojis in digital communication to represent their facial expression, gestures and body language.

    Emoji was first created by a Japanese marketing agency, so the emoji word comes from Japanese which means e (絵, “picture”) and moji (文字, “character”).  

    For Example, Someone has sent you a message and after reading it you become angry, so you can use 😡 angry emoji to represent your emotion insisted of saying that you’re angry with their message.

    If you’re talking with that person physically then you can show them your angry face but in digital communication, you can’t do that so you use emojis to present your emotions.

    So this is the normal example where we use emoji to represent our emotions and facial expressions.

    Now understand it with one more example which explains how it will work in marketing, Suppose that there is a landing where you’re offering something as a bonus so you can use this 🎁 emoji to represent that you’re giving a bonus. 

    emoji in marketing?

    Why Emojis are important? 

    Now you have understood that what is emoji and how we can use that. But why we should use emoji in our communication, why we can’t simply write what we want to say. There are a lot of reasons which explains why should you use emojis in your marketing. 

    Emojis drive more engagement 

    Emojis are a proven mantra to drive more engagement when you use them correctly. People use it in their communication because it is engaging and funny.

    Emojis are proven to increase open rates, click-through rate and engagement because people don’t want to read the text and they saw an image that makes them relatable and they immediately react to them. 

    Take a look at these statistics 

    • A tweet with emojis can increase engagement by 25% as compared to a tweet without emojis. 
    • A Facebook post with emojis increase shares by 33% and interaction with your post by 57%. 
    • Push notifications with emojis saw an 85% increase in open rates.
    emoji in marketing?

    Emojis Convey Better than words


    Emojis convey better as compare to words, when you use emojis they are more likely to make it attentional. Let’s take an example to understand it, Following are some example line, which one makes you more engaging. 

     “Grab Your Bonus Now” or “Grab Your 🎁  Bonus Now”

    “Top-30 Non-IIM MBA Colleges In India Best ROI” or “Top-30 Non-IIM MBA Colleges In India 🤑 Best ROI”

    “Last 4 Hours Join CAT 8 Months Batch” or “Last 4 Hours ⏰ Join CAT 8 Months Batch” 

    emoji in marketing?

    Emojis gives your brand more personality 

    Using emojis in your brand communication and marketing campaign gives your brand more personality. The more people connect with your brand the more they will buy your product and service. It also helps you to increase brand loyalty, which ultimately leads to loyal customers. 

    The Ultimate Guide to Using Emoji in Surveys and Business Communication -  Customer Thermometer

    Add context to your content 

    By adding emojis in your content you can add more context in your Ad Copies and convey emotions that you can not convey with text alone. You can also deliver a more meaningful message to your audience by using fewer words and you can use it more efficiently on a platform where words limit exist. 

    How to Use Emojis in Marketing?

    I hope till now you have understood that Emojis plays a crucial role in digital marketing and you can drive more engagement using them in your digital communication.

    You can use emojis on your YouTube titles to increase your click-through rate, you can use them on you your landing page and ad copies to increase your click rate or you can also use them in your email headlines to increase your email open rate.

    You can also use emojis in digital communication such as your email and chatbots to make your conversation more interactive. Following are some popular emojis with their meaning and example

    Facial Expression Emojis In Marketing

    Emoji Icon Emjoi Meaning Example
    😂Extreme happiness or laughterIsn’t that, too much too soon?🤔
    😂Breakfast time at the office 😂 GRAPEFRUITS: yes or no?
    😍Love or adorationSuper Offers for a Super fun Holi😍
    365 Growth hacks in 365 days. How does that sound? 😍
    😊Positive or happyUpgrade to Trinity A/c – Banking, Demat & Trading all-in-one 😊
    😅Relief, nerves, or excitementLet us know if you don’t need our emails 😅
    🤔Thinking FaceIs Surfer SEO Worth It? 🤔Looking for scholarship on CAT 2021 course
    🤔Do you need help with your chatbots? 🤔
    🤑making money, loving wealth, being or feeling richTop-30 Non-IIM MBA Colleges In India 🤑 Best ROI
    Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash🤑
    Your dream job is awaiting you 🤑
    🥳Partying FaceRedeem Your 50% Discount Coupon! 🥳
    Last day 🥳 CAT 2021 Ugadi Sale (Starts at ₹ 1249)
    😮face with open mouthThese Secret Local SEO Hacks Get You New Clients Daily
    😱face screaming in fearSo Many Terrific Deals😱😱Few $ecrets of Super Entrepreneurs 😱
    😇Smiling Face With HaloSave ₹1,000 on Flight With Paytm & HDFC! 😇
    😎Smiling Face with Sunglasses😎 Yes! You Can Start Investing with Rs.100!
    😄Smiling Face with Open Mouth and Smiling EyesWe think you might like these 15 ideas 😄
    😜Face with Stuck-Out Tongue and Winking EyeYour Location Won’t Really Matter 😜
    😕Confused FaceLast chance to register: Multiple Drip Campaigns 😃
    😟Worried Faceare you ok… 😟

    Gestures Emojis In Marketing

    Emoji IconEmoji MeaningExample
    🙏Prayer, thank you🙏 Thanks for sharing your info with us
    👍Well done, good jobBecome a Pro 👍
    👏Clapping Hands👌 Great Job
    💪Strength or fitnessEnjoy Power-Packed 💪 Deals with Pay Day Sale
    👋Waving HandHey👋 Aman
    👇Finger Poing DownHere’re Handpicked Deals that You’ll Love👇

    Super Offers for a Super Holi 👇
    Writing Hand Emoji✍ Top New Courses on Alison this Week
    👊Oncoming FistFill your pipeline like a Pro 👊
    👌OK Hand SignHow to look awesome 👌
    👉Backhand Index Pointing Right👉 9 Fun Courses for the Holiday Season
    🙋Happy Woman Raising One Hand🙋Steps to 6%
    🤙Call Me HandThis Is When To Cold Call 🤙
    🤝HandshakeHold This Hand 🤝
    🤷Person Shrugging🤷Print on Demand Businesses for Sale
    Victory HandThe Biggest Diwali Sale Is ON!✌

    Other Useful Emojis In Marketing

    Emoji IconEmoji MeaningExample
    🔥Hot or excellent🔥Dropshipping Businesses For Sale
    7 🔥 Tips to Choose The Best Digital Marketing Course
    🔥 Web Design, Monogram Logo and other search trends
    📣Megaphone Emoji📣 Just scheduled: AWS Cloud Cost Optimization
    📣 Just scheduled: Challenges Faced By Women Leaders & The Way Forward
    💰Money BagGrow your savings 💰 in these volatile times with assured returns

    Clearance Sale 🛒Means Huge Savings! 💰
    🎉Party PopperGo Pro with Your 50% Discount Coupon! 🎉
    💡Electric Light BulbFresh out of content ideas? (We got you) 💡Find Matching Tools In Minutes 💡
    ⚠️Warning sign⚠️ [TOP SECRET] It’s about MONEY 🤑
    SparklesActivate Postpaid to Buy Now, Pay Later!
    💥Collision Symbol10 best practices to improve LinkedIn Automation results 💥
    Check Mark ButtonA Complete Checklist to Get Started on Your Website Design ✅
    ✔️Check Mark19 Cool Websites to Visit This Week
    💼BriefcaseTired from your 9-5 Job 💼
    🎓Graduation CapLearn how to become a master 🎓 in Digital Marketing
    🔴Large Red Circle🔴 [LIVE] Learn the secrets to build a 1000cr. Company from scratch 🔥
    💸Money with WingsGet 3-5 Clients every week without spending a penny💸
    🚀Rocket🚀Andromo V3 builder is available for PRO now!
    🚨Police Car Lightstay protected at just Rs. 811 yearly 🚨
    🧲Magnet🧲 Get Answer to All Your Business Problems
    🛒Shopping TrolleyMaha Shopping Festival 🛒is Live!
    📢Public Address LoudspeakerDid You Hear 📢 Super Deals are Up for Grabs
    📝MemoHow I get HUGE SEO Contracts and You Can Too 📝
    🎁Wrapped Present🎁 Food Design, Valentine Gifts and other search trends
    🏆Trophy6 Hours Left to Join the Culture of Top Performers 🏆
    Alarm Clock⏰Final day to save up to 50% on marketing tools for growth
    ☎️Telephone80k After 3 Calls ☎️
    Hourglass with Flowing SandThese Deals Won’t Last Forever⏳

    Emojis Tips 

    Don’t overuse emojis 

    Using emoji is good for driving engagement, but overuse of emoji in content also a very bad thing. If you will use a lot of emojis in your content then it will be lost its purpose and will not look appealing to readers. Let’s understand it with an example

    Content without emoji- Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash

    Content with emoji- Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash🤑

    Content with too much emoji- Get 😊 up to 💸 ₹2,000 Bonus! ▶️  Play Rummy & Win Real Cash🤑

    You can clearly see that the content with too many emojis doesn’t look good and it is not appealing. 

    Emojis in Marketing

    Make sure you know the meaning of emojis which you are using 

    The second thing that you should remember is you must know the meaning of an emoji, if you don’t know the meaning of an emoji, then how you will use it in your content. If you don’t know the meaning of an emoji there are high chances that you will use the wrong emoji in your content. 

    Don’t let emoji confuse your message 

    The main purpose of using emojis is to make your message clear and appealing but if emojis are not serving their purpose then you should not use emojis in your content. 

    Conclusion

    So using emojis in marketing campaign, Landing Pages, Ad Copies, YouTube Titles & Email Subject is a good way to drive engagement. Using emojis will not only helps you in engagement it will also helps you in getting more click through rate. So use emojis in your marketing campaign as well as in digital communication to drive more engagement and more better results.

    FAQ’s

  • Job Analysis- Zeroing on What Your Job is About

    Job Analysis- Zeroing on What Your Job is About

    Many times we face situations when we have a lot of work to do but we don’t have sufficient time to complete that work. Instead of looking for the reasons behind such a situation, we focus on completing the work as soon as possible without job analysis.

    This becomes the reason that most of the time we are into the workload. What successful people do is prioritizing the tasks.

    For example, I have a series of ten jobs to accomplish throughout the day, out of which five are very important than my aim should be to finish those five tasks first. Then after finishing those five tasks complete the other five tasks. This can be done by doing job analysis.

    Job analysis can actually help you to become more efficient. You can minimize less important task and get more productive for the important ones.

    Their job analysis becomes an important part of the process.

    It helps you basically to become more conscious of what exactly is expected from you to perform in jour job, with which you understand the importance of each task in your job.

    job analysis

    WHAT’S IN IT

    Popular Definition Of Job Analysis By Harry L. Whylie

    Job analysis deals with the anatomy of the job. This is the complete study of the job embodying every known and determinable factor, including

    • The duties and responsibilities involved in its performance
    • The conditions under which performance is carried on
    • The nature of the task
    • The qualifications required in the worker
    • The conditions of employment such as pay, hours, opportunities and privileges

    Importance of Job Analysis

    Job analysis has the following significance-

    • It helps you understand how to become most efficient in your job.
    • It also helps you identify the important task that should be accomplished first and other tasks that should be done after the priority tasks are completed. This is very helpful in a situation where there is a lack of time.
    • It helps you to make sure that all the resources and team required to accomplish the job is ready.
    • A job analysis will help you work at your best level. It is a method by which you can reduce the work overload and perform better. Like this, there are many other techniques available.
    • All these techniques aim to improve your work environment, lower your work stress, improve efficiency, help in better understanding with upper level and same level members and help you achieve success.

    How do you do Job Analysis?

    To perform a job analysis a person has to go through a series of steps as given below:

    Review Formal Job Documentation

    Job documents include a job description. A job description is the most important document. It helps you identify what is the objective of the job, what are the most important tasks and what is expected from you by the company.

    Apart from these look for the past records that include appraisals and performance appreciations as this can help you understand what type of work or tasks the company appreciates and rewards. Try to prioritise those tasks.

    Have a look at pieces of training available in the company and try to attend all those training sessions that provide training for such tasks.

    Also, another important thing is to try to understand the incentive scheme. Try to find out what type of jobs get the incentive and how much.

    All these steps will help you understand the importance of each task allocated to you. This can help you perform more important tasks first and become more productive and efficient.

    Understanding the organization’s strategy and culture

    Your job exists for a reason. This will ultimately be determined by the strategy of the organizational unit that you are working for. This strategy is should often be expressed in a mission statement.

    In some way, what you do should help the organization achieve its mission (if it does not, you have to ask yourself how secure the job is!). Make sure you understand and perform well the tasks that contribute to the strategy.

    Similarly, every organization has its own culture – its own, historically developed values, rights and wrongs, and things that it considers to be important. If you are new to an organization, talk through with established, respected members of staff to understand these values.

    Make sure that you understand this culture. Make sure that your actions reinforce the company’s culture, or at least do not go against it. Looked at through the lens of culture, will the company value what you do?

    Check that your priorities are consistent with this mission statement and the company culture.

    Finding the top achievers and why they are top achievers

    There may be many people who perform the same task as you do. Those people may be from the same organisation or maybe a different organisation.

    Try to analyse their position, of where they stand. If they stand in a better position than you are that means they are more successful at what they or doing.

    Try to analyse them and find the reason behind them that why they are more successful. What skill and knowledge you need to acquire to be in that position. Then try to gain the required skills and knowledge and training.

    top achievers in the office

    Check you have the people and resources to do the job

    This is an important step to know. About the resources and team required by you to accomplice the give job or tasks. Having the required knowledge helps you. Keep a check on whether you a well equipped with the required resources and people or not.

    And if your analysis tells you that you require more people or resources then you should work in that direction to get the required resources and people.

    Confirm priorities with upper-level management

    The above four steps will give you a very good idea of your job. While reaching this stage you will be clear with all your duties and responsibilities. And what the company expects from you. Also, you should be clear with the facts that what tasks are to be prioritised and what jobs carry less importance.

    At this step, you can actually discuss all these things with your head or boss or upper-level management team. You can go deep into the details about each job and get proper clarification about the same.

    Take action for job analysis

    All the above steps would have made you get a deep understanding of the job and you might have received the idea of how to be successful in your job. At these steps what is important to understand is if you have certain tasks which are important than others try to finish them prior.

    Another thing if you have some tasks that carry very very less or no importance drop them if you can. Being successful in your job in an organisation requires not only being the best at your job but also having to give and take relationships with your colleagues and other team members.

    You should always be ready to help and never be shy to seek help from other members of the organisation. The most important thing is you should always try to attend the training sessions and try to improve your knowledge and develop your skills.

    What should an ideal job include?

    Duties and tasks

    And ideal job should have a series of tasks and duties listed along with the tasks, time and durations.

    Environment

    Identification of proper work environment must be clear in order to increase the efficiency of performance.

    Tools and types of equipment

    If a job requires the use of any types of tools and types of equipment, then it should be specified in the job.

    Relationships

    The communication in the organisation must be clear including the relation of the members at different levels and with different levels.

    Requirements

    The knowledge and skills set must be clear along with the growth opportunities.

    what is an ideal job

    Benefits of Job Analysis

    Helps the Organisation

    Jobs analysis helps organisations to make the required changes in the organisational structure in order to match the needs and requirements of the jobs more accurately.

    Helps in recruitment

    Job analysis identifies the needs and requirements of the organisation and helps in better understanding the skills and knowledge necessary for the organisation.

    Performance training and appraisal

    Job analysis helps you to allow the members of the organisation to improve their skills and knowledge. It helps in identifying the actual set of skills and knowledge and then achieving them by organising various training programs.

    Job evaluation

    Identifying the necessary set of skills and knowledge is important for any job to achieve organisational and personal growth. It can be achieved with the help of job analysis.

    Promotion and transfer

    Any type of job up-gradation or transfer requires analysing the requirement and new set of skills which can be achieved with the help of job analysis and training.

    benefits of job analysis

    Conclusion

    Job analysis is the most important activity to be performed for any type of business. It helps you deeply understand the needs and requirements of the job. Job analysis helps you identify the proper set of skills and knowledge required.

    With a proper job analysis, You can achieve better employee performance which can help in the growth and development of both the employee and the organisation.

    Job analysis gives a detailed description of tasks and activities that need to be formed along with the time, frequency and duration of the job.

    Another popular definition of job analysis by Blum that gives you a brief idea about what actually is job analysis is given below.

    “A job analysis is an accurate study of the various components of a job. It is concerned not only with an analysis of the duties and conditions of work but also with the individual qualifications of the worker.”

    Also you can read our blog on How to Handle a Stressful Job and Relax your Mind?

    FAQ’s

  • Team Decision Making- Step-By-Step Organizing Guide

    Team Decision Making- Step-By-Step Organizing Guide

    Decision-making in a team is either a disturbing or helpful thing because everyone shares their views that makes the decision-making process complex.

    A good team can organize the views of the team members and decide on a solution to that problem. However, it is not easy for the leader to decide on a solution with his team members in panic mode.

    A skilled and hard-working team never gets panicked and always works according to the rules, they made in order to maintain peace between team members

    In a team, making a decision is difficult but not impossible. So the team can follow the respective rules and get how team decision making is organized. 

    WHAT’S IN IT

    Breaking the problem with details

    Break.com - Wikipedia

    In decision making with a team, it becomes hectic because the conflicts between the two are likely to be held. So, it is the duty of the leader to describe the problem and share all parts, terms, and issues.

    While making a decision, the team leader is responsible for the best or worst because he leads a team. So, every aspect regarding the problem should be cleared by the leader.

    So, when working this way, conflicts never happen. By describing the problems, every member understands it easily and shares the views and ideas on it. With this step, the decision-making process’s first step is done for deciding the good solution.

    If the problem is defined, the team can easily understand the issue and work according to the required situation.

    Examine the accessible data

    Examination of every issue is essential, as your decision is decided after accessing all the data that shows the issue’s pros and cons.

    It is necessary to examine the data. It means that after you know all the aspects of the problem, you have to gather the information related to it individually but working as a team. This makes deciding a solution easier.

    Examination in every regard is an important attempt because the reason for the wrong decision can be less access to data and without confirmation about its correctness.

    The leader of a team can create a pile of problems, and give those to its members respectively. In this case, a single individual gathers all the information on that problem which fastens the decision-making process.

    For solving any issue, information is required. For example, if there is a problem in the record of accounts in a company, but where exactly in records? they don’t know. So, they recheck their accounts from the start to understand the issue and examine it

    Navigation of team members’ ideas

    It is the duty of the team leader to listen to each member’s ideas because they are working as a team, and it is necessary to hear everyone so the best decision can take place. 

    As we all know that team support is necessary so working in a team with charm and a goal to achieve success, you will be successful. So while discussing the given problem or target. Everyone has the right to share his ideas that give help to decide the best solution.

    Giving a chance to every team member can lead to peace in the team and also they would work with motivation. When everyone has a chance to share his/her thoughts, the leader can decide, keeping in mind the interests of its members.

    In any issue, team members’ ideas are as much necessary as you think. To run a business alone in a monopoly is not possible. So ideas can make us view the problem in a new way for decision.

    For instance, there is a shoemaking company having an issue of creating designs that should be unique, impressive, and attractive. So for this, A meeting is held with employees and give them a task to make the design. So they can view all designs and can decide easily.

    Decide on a solution

    Decision making

    On the way to make the best decision, there are many hurdles or obstacles a team can face so instead of ignoring these hurdles, work with them and you will see the milestones turn into a good decision. 

    While deciding the solution, it is necessary to view every aspect so that your decision is definable.

    After listening and navigating all members’ ideas, the leader decides a solution to the given problem. In deciding a solution, a leader must take a review of shared ideas and then select the alternate to cop with.

    A solution should be wise and exact so that the problem can be solved. If not, the problem is not solved and makes a new disturbance. After taking all the shared ideas, a leader has to make a decision that has almost every content, aspect, and shared thoughts that help in deciding the best solution.

    As in the above-mentioned example, a shoemaking company needs a unique design. So they give employees a new design and view it. And by this, they can decide which design is used for making new shoes.

    Stepping forward in action

    Without action, work is undone. So the decision is not the work, your work gives you goodwill and public confidence. So after deciding, the work should be started and done as fast as you can.

    The solution to the problem is not just the work but also work on the decided solution. After deciding the problem, the leader orders them to act in a way they decide to work. If you don’t, then the decision on the solution is wasted.

    So after the decision, work like a pro and step ahead to achieve goals and work done for a better future and profits. For example, there is a clothing brand that decided to sell their bags but they don’t make bags so the decision is not only required but also action is required.

     Leading the above example of a shoemaking company, the decision of design is not enough but also they have to make a new shoe product of that decided design. If not, then the decision is not valuable, as your work speaks not decisions.

    Pros and cons

    Decision making

    Working in a team is beneficial, in the case when you are discussing the problem. So the ideas given by team members are helpful for you to decide to some extent. On the other side, teamwork is not good in some cases as conflicts and arguments between the two can make the situation worse. 

    In teamwork, you can distribute a single task to each member for configuration. While working alone can make you stuck in every single situation. While finding the solution in a team, we have numerous ways to see the problems right and wrong side whereas working alone can’t make us work like in a team because all the pressure is fully on you.

    Conclusion

    In this article, we discuss the following steps of organizing team decision making. Also, discuss healthy discussion making taking techniques that help you to increase the growth of your organization and increase your technical growth.

    Also, discuss the following healthy ways and advantages of organizing team decisions.

    To sum up, we conclude that decision making in the team is helpful when there is a peaceful environment between the members. Also, no conflicts can take place in them.

    So for the betterment in teamwork to decide the solution, focus on every view given by the members, and then make a decision.

    Also you can read our blog on Business Experiments – Taking Intelligent Risk

    FAQS

  • Tips to design business advertisements

    Tips to design business advertisements

    Introduction

    Have you ever thought about how advertisements are important for our business While creating advertisements you should focus on what customers problems you are going to solve through advertising? 

    What solution does your product or service provides to customers?

    Which types of customers do you want to attract?

    All these things you should include in your advertisements.

    WHAT’S IN IT 

    Ideas to design business advertisement

    Tips to design business advertisements

    There are some tips which are very useful for creating business advertisements.

    They are,

    Simple

    A consumer knowing the product will purchase a product.

    So a simple advertisement gives knowledge to a consumer about a product.

    If a consumer is not able to understand our product then he is not going to buy our product.

    Call to action

    Firstly, It means to call a consumer to your store by giving them some offer. Call to action is useful in business, cleverly and thoughtfully.

    For example, Raymond company makes an offer that these last 5 suits are going to be sold at a 50%discount.

    Visual metaphors

    The visual metaphor represents one concept by comparing it with another concept.

    For example, Unwashed fruits and vegetables can become a deadly weapon.

    Through this metaphor, consumers can relate to a company.

    Iconic figures and ideas

    There are certain icons in the world which have been familiar to the majority of people. Use such types of icons in your business advertisements.

    For example, Samsung a mobile, tv and watches manufacturing company has an icon of vincent van Gogh.

    Through this icon, the consumer can more relate to a company.

    Don’t be afraid to exaggerate

    If you are confident in your product then don’t be afraid to exaggerate and market in your way.

    Don’t tell me about your product but show it in your work

    Many times a businessman wastes his time by telling everyone about their product.

    So instead of word of mouth just show them with your quality of work.

    For example, If you are known for your quality then just not only tell them by word of mouth but also show them through your work.

    You should be known for your quality of work.

    Use recognizable symbols

    Symbols are a quick way to make meaning.

    So consumers understand more about the company.

    Use symbols in your business advertisements.

    For example, we can easily recognise a brand Starbucks through its symbol or, We can recognise a company Apple through its symbol.

    Be intentional about your colour

    Firstly, Colour is a strong tool in design. Secondly, You can set a particular colour with a certain set of emotions.

    Sometimes choosing the wrong colour intentionally works.

    For example, Apple co. has it’s colour black and not red. 

    This will come under the eyesight of a customer.

    Use leading lines

    Firstly, using leading lines in advertising is a great way to attract your consumer’s attention.

    Secondly, If you want to be 100% sure that your audience sees all the important pieces of your design, consider using some leading lines and shapes that direct the eye from point 1 to point 2.

    Generate an emotional response

    Tips to design business advertisements

    Firstly, Create such an advertisement that can make people laugh, make people sad or put a smile on their face. Try to add some emotional aspect in your advertising.

    For example, An advertisement by an Airtel company of a song Jo tera hai woh mera hai, jo mera hai woh tera. 

    It has included an emotional response of friendship to an advertisement.

    Tips to design small business advertisements

    Please add a logo and a business name in your business.

    Please provide proper information about your business.

    Create a hierarchy of information:-

    Firstly, The most important information should be included first in your advertisement.

    Information is to be included based on their weights.

    Non-relevant information is not included.

    Don’t give too much information to the customers because they will annoy you with too much information. 

    So provide them with less and important information.

    Use san-serif fonts in your advertisement to highlight the importance of your product.

    However, do not use too many font types or colour because customers will confuse with such a combination.

    Firstly, take confirmation from another person who is not working with you on your advertisement and make sure that there isn’t any misleading information, incorrect information or false information.

    These are some of the points which a small businessman needs to keep in the mind while making business advertisements.

    Tips to design business advertisement Digitally

    Finally, make your image dimensions slightly larger than usually shown in the feed. If it seems interesting enough, then the quick reaction is to click on the image to expand it and increase the media view engagement.

    Your logo should be a brand of your business.

    Also, through logos, you can attract more customers.

    Tools to be used for digital business advertisement

    The most famous tools which are used in the advertisements are,

    Firstly, All videos and images on Pixabay are released free of copyrights for anyone who wants to use it. You may download, modify, distribute, or use all the images and videos. 

    Pixabay helps you to quickly find images which are to be used.

    The iStock website offers an incredible amount of photos that one can purchase. The quality of images on iStock is very good. So many people use iStock just for the quality of images.

    Examples

    Tips to design business advertisements

    MC; Donald’s company

    Firstly, they use Bold contrasting colours, high-quality photography make his advertisement stand out.

    The copy is minimum but still manages to describe what they are offering (Burgers, Pizza and so many other things).

    Absolut Vodka company case study

    Absolut vodka bottles are not excellent shape bottles. So it’s begun a campaign, which features print adverts showing bottles” in the crazy,” was indeed powerful that they didn’t stop running it to get 25 years ago It’s the most uninterrupted advertising effort ever. Thus Absolut manufactured its bottle that the very recognizable bottle on the planet throughout advertisements.

    Finally, from this story, we have learned that no matter how boring your product looks, It does not mean you can not interestingly tell your story.

    Let me tell you something additionally that Absolut has created 1500 advertisements of one bottle. 

    Be determined and differentiate for your product in the same way in your business.

    Nike “Just do it”

    Once upon an occasion, Nike’s product or service catered only to marathon runners. Afterward the exercise craze surfaced as well as the folks generally at Nike’s marketing and advertising office knew they had to have the advantage of these principal rival Reebok. (In that time Reebok had been attempting to sell additional shoes compared to Nike). So Nike made the”Just Get It Done ” Campaign.

    This had been a hit effort All Around the USA of the United States. Back in 1988, earnings of Nike have been 800 million who have been raised by £ 9.2 billion in the calendar year 1998. “Just Get It Done ” Has been a sweet and short effort made by Nike. 

    Do not want to run five miles? Just Do It. 

    Do not want to walk up to five flights of stairs? Just Do It. 

    Do you want to exercise? Just do it.

    It is a slogan we all can relate to that the drive to push ourselves beyond our limits and increase our capacity.

    Conclusion

    Well, these are the tips which you have to keep in your mind while creating your business advertisements.

    Through better business advertisements you will get a better reach to your customers.

    Also you can read our blog on 15 Proven Low cost branding Ideas For Your Business

    FAQ’s