Author: lapaasindia

  • Learning From Your Mistakes – Ultimate Guide

    Learning From Your Mistakes – Ultimate Guide

    We often make mistakes in our life, almost daily, be it small or big. Many times we even do not realise that we have made a mistake. It is natural for humans to make mistakes because mistakes just happen. However, do you know what is the biggest mistake we do in our life? It is not learning from your mistakes.

    Mistakes are acceptable and forgiven if it is done once or twice, but if done repeatedly, it is the sign of complete ignorance. Mistakes provide an opportunity to realize and correct ourselves from our wrongdoings. When you have a realization of your mistakes it gives you a pinch. It irks your consciousness and thoughts and that pinch prevents you from repeating the same mistake. 

    However, you should never carry the guilt of that mistake. When you are in guilt, you also live in fear for the outcome and to cover up for the mistake you tend to open the possibilities of messing up more.  

    In this similar context, a question was asked by a person to a very famous spiritual leader Sri Ravishankar in one of his sessions: ‘The only mistake I make is that I keep on making mistakes. What should I do?’. So To this question, he replied: “It is alright to make a mistake. So Making a mistake is a part of life. Sometimes a mistake happens; it happens. Fine! Accept it and move ahead. The pain of making the same mistake, again and again, itself is good enough to take you out of the same mistake. The pain and pinch of suffering will make you come out of that. But never justify your mistake.” 

    His elaboration on the difference between guilt and pain: Guilt is about a specific action and pinch is about a specific result or happening. You can only feel guilty about what you did and not about what happened. But whatever happened, whether because of you or someone else can cause a pinch in you.

    And also on how we can free ourselves from guilt: “See, if you have done a mistake in the past, it was at the time when you did not know when you are ignorant. so a mistake done in ignorance should not be considered at all – it is done, gone, finished. So You are a new person now, move on. As long as you do not repeat it, it’s okay. Through wisdom, by knowing the nature of mind, nature of consciousness and from a broader perspective of the phenomenon, you can get over the guilt.”

    Learning from your mistakes is a process of self-realization, thinking and reflection on your further actions. Let us talk about the key values of learning from mistakes.

    Take Ownership of Your Mistake

    WHAT’S IN IT

    Take Ownership of Your Mistake

    Take Ownership of Your Mistake

    It is hard to admit your own mistakes. It takes courage to do that. You have to leave behind your ego and pride. So You need to take responsibility for your mistakes and be able to stand up in front of the world honestly admitting that “Yeah this is my mistake and I am solely responsible for this.

    This will give you the strength to act forward and also earn respect from others. Initially, you may have that fear of appearing weak but later, you will come out as a stronger person. At least it is better to come clean than to hide your errors which may lead to a series of errors and your loss of integrity among people.

    Do Not Blame Others for Your Mistake

    Do Not Blame Others for Your Mistake

    As already discussed in the above point of taking ownership of your mistake, you should not blame others for the mistakes you committed. So You need to understand that every person in this world is responsible for their actions and outcomes. People take decisions or actions based on their level of consciousness and intellect. So, you cannot point fingers at others for your actions.

    If you blame that you took some actions based on the influence of some other person, but still, in the end, it was your consciousness of your mind only to believe that person or get influenced by him. You take some actions, it may go well or it may turn out to be a big mistake. That is how the nature of this life is. But, whatever the consequence is you should be able to face it and take complete responsibility for it because blaming others for your situation is not going to help you.

    Do Not Give Excuses for Your Mistakes

    Again, giving excuse is a sign of a weaker character. A mistake is a mistake not a crime, so, giving excuses and justifications will not help your case. A mistake is an action that already happened, now, instead of giving excuses, evaluate the root cause, and look at how you can rectify it.

    Do Not Give Excuses for Your Mistakes

    Do not Find Intentions Behind Other People’s Mistakes

    The definition of mistake will not change whether it is committed by you or other people. It is usually human nature to find the intention behind other people mistakes while giving excuses for their ones. You should do neither of them. Nobody commits a mistake to commit a mistake. However, if somebody is unaware of his mistakes then you can point out to him with not the intention of offending him or making him feel guilty but with the intention for his self-realisation and rectification. You should carefully watch your words and tone

    while correcting them in a way to improve their situation with harmony, care and compassion.

    Learn From Other People’s Mistakes

    Learn From Other People’s Mistakes

    Again I want to quote here the spiritual leader I mentioned above ‘Sri Ravishankar’: “Wise is the one who learns from other’s mistakes. Less wise is the one who learns from his own mistakes. The fool keeps making the same mistakes again and again and never learns from them.”  

    I think it is quite understood with the quote only that wiser people will learn from other’s mistake so that they can refrain from committing the same mistake. This way you can save yourself from putting yourself into a state of undesired situation and misery.

    Bring Your Learning Into Practice

    Bring Your Learning Into Practice

    When you realize your mistake, you need to analyze the root cause and implement a new approach or strategy. Apply all the new disciplines and experiences you learned into your daily practice so that you can avoid the same mistake further. So Act on your learnings and improvise regularly, and in this way, you will discover your better self with negligible chances of committing errors.

    Conclusion

    A mistake is an action that can be bound to happen by anybody. But, you can control and minimize its recurrence through continuous learning and application. So Foremost, you have to change your mindset of being ignorant and careless.

    So Admission, realization, thoughtfulness, reflection are the process you should follow to learn from your mistakes and build a better character for yourself. You should take your mistakes as an opportunity for growth and setting an example rather than just lamenting over them. 

    Also you can read our blog on :- Decision Making Mistakes – Avoid 10 Biggest Common Mistakes

    FAQ’s

  • Building Self-Confidence – Preparing Yourself for Success!

    Building Self-Confidence – Preparing Yourself for Success!

    Self-Confidence is the key ingredient to have a successful life. Everybody admires a confident person with their ability to perform any task with ease and their  “Can Do” attitude.

    This quality can help anyone in almost all aspects of one’s life whether it’s a relationship, job interview or debate competition.

    Given the importance of this quality, it’s something everyone should possess, but unfortunately, that’s not the case. Even two people ideally living in the same condition might showcase different levels of Self-Confidence, but why so? Short answer: “It’s just a matter of believing yourself”.

    Just to be on the same page I would like to mention two things:

    First: Self-Confidence is not something we are born with.
    Second: It’s possible to gain Self-Confidence no matter what.

    WHAT’S IN IT

    What is Self-Confidence?

    What is Self-Confidence

    As per the Psychology Wiki “Self-Confidence is defined as an attitude which allows individuals to have positive yet realistic views of themselves and their situations.”

    Self-confident people trust their abilities, have a general sense of control in their lives, and believe that, within reason. They will be able to do what they wish, plan, and expect. Now it’s not a static measure, but a variable one. That is our confidence level to interact with different tasks and people varies from situation to situation.

    For example, one might be comfortable giving a speech to 10-15 people but would find it hard to handle 100 people. Also, it’s very much possible that one day you feel very confident in your abilities and the very next day you feel low. It’s like the saying goes “Not every day is a good day”.

    So far we have established how Self-Confidence is fruitful, but there is one catch. There are different states of confidence which one should take into notice. Low Self-Confidence is a no, no, but at the same time, Overconfidence is not going to do you any good too. Let’s see how these two different states look like.

    Low Confidence

    It’s a result of many factors including fear, low self-esteem, poor management etc. This state of mind is such when we believe in what others think about us even if they are far from being right.

    Self-doubt starts growing in such people and soon they start running away from their tasks and responsibilities. Even if such a person accomplishes something he/she won’t feel happy about it.

    Overconfidence

    People under this appear to be narcissistic and egoistic to others. Such a person neglecting the realistic approach of confidence believes that he/she can do anything. Anything without even having the basic skills and knowledge necessary.

    Characteristics of a Self-confident Person

    Characteristics of a Self-confident Person

    There’s more to a Self-Confident person than just being a successful individual. Contrary to the general belief, the Self-Confident loses too, but when they lose they take their failure in a positive manner and an opportunity to grow. Let’s see the other indicators which talk about a confident person:

    • They do what is right and the goals they have worked hard for. They don’t let the negativity and criticism from outside deviate them from their goal.
    • Bragging and Boasting is not their cup of tea.
    • They admit when it’s their mistake instead of covering it up and arguing about it. They see their failure and mistake as a learning experience.
    •  Such a person is always ready to put in the extra work whenever required to accomplish the target. 

    How to Build Self-confidence?

    Pretty sure that after reading how a self-confident person behaves and how this quality helps to accomplish one’s goals. Everybody would like to be a confident person. Here I will talk about some simple steps you can take to prepare yourself for success.

    Let me remind you that it’s a long term process. It’s not like that you will start applying these principles in your life one day. And will wake up oozing out with self-confidence the next day. This process may take months or years in some cases. During this journey, you will encounter the benefits of this exercise at different points of your life. This in turn will motivate you to keep on moving forward.

    Let’s now move ahead see some of the steps which will help you in building self-confidence.

    1) Forethought Thinking

    It means thinking or planning out in advance. Whenever we are about to do something new we feel less confident as compared to work we have experience with.

    Let’s take an exmaple you’re going for an interview for an internship at a company. Now apart from focusing on your resume, just pay a little bit of attention to what you are about to wear. Iron your clothes a day before and check if your vehicle is in good condition.

    Just try to avoid an unwanted surprise. Also, there is no harm in having a plan B.

    2) Take Risks

    Whenever there is a new opportunity knocking at your door, don’t say no. Just take it with open arms. Use the opportunity as a learning experience instead of making about a win or lose situation.

    It’s better to fail and learn something than saying no and learn nothing. Not opening up to new tasks for a longer time will create unnecessary fear of failure.

    3) Celebrate small achievements

    Progress is progress no matter how small. Sometimes we focus too much on the bigger picture. So much so that we completely forget to celebrate those little achievements which we are building blocks for the bigger picture.

    Pat yourself on the back whenever you achieve success. No matter if it’s a big win or small.

    4) Create a Positive Environment

    Be in the company of people who believe in your ability. Also, those who encourage you to accomplish your goals. Positive vibes from people around you will affect you. Now the positive environment is not only limited to people.

    The same applies to your workplace, kitchen, bedroom etc. A messy bedroom will already occupy some unnecessary space in your mind. Talking about the workplace, stick a motivational quote. You can do this every week or have a small plant at your desk.

    5) Avoid Comparison

    Self-Confidence is about ourselves and the prefix is an indicator of that. When we see others winning, meanwhile we are losing. We start comparing ourselves and create a problem.  We start seeing ourselves in a negative light. Without even knowing the effort and time the person has put we compare ourselves and ultimately we disappointed.

    Conclusion

    Self-Confidence is a very crucial part of one’s life. It not only affects our work-related performance but also plays a major role in our relationships. So, if you think you need to work on your Self-Confidence, start working on it asap.  It’s like “sooner the better” I am saying this because if you do nothing about it, your confidence level will keep on dropping.

    This could be a major concern as dropping confidence will bring in some extra problems in your life,  like self-doubt, negativity etc. So just start working on it. Keep in mind that it’s never too late. What you need are patience and practice.

    Also you can read our blog on Self Efficacy

    FAQ’s

  • Identifying and Developing Leaders in your Organization

    Identifying and Developing Leaders in your Organization

    In every company, the main leader gives instructions to the other leaders under him or her and that leaders also do the same. So, a pyramid type of structure is created for proper work distribution. A great leader always keeps developing leaders in the organization.

    For every company, identifying and developing leaders is difficult and problematic work. But developing leaders is a necessary thing for a company. The good leaders who have worked in your company for a long time will know the company well and will bring good results for the company. Thus, identifying and developing leaders in the organization is very important and we are going to see that how should we Identify and keep developing leaders in our company.

    WHAT’S IN IT

    Who is a True Leader

    Who is a True Developing Leader

    Leadership is not positional power, it is personal power. Imagine you are the son of a businessman. After your father retires, he is making you the new boss of the company. Now, if you don’t have the skill to run the company and developing leaders. So, in this case, you have positional power but don’t have personal power. Therefore, the employees will not accept you as a leader.

    Identifying Leaders

    Identifying and developing leaders in an organization is a good practice for a leader, which will help him or her over the period. Below are some key points that are noted for identifying the person, who can be a good leader. After identifying the right employees you should put efforts into developing leaders.  

    • The person who can work with almost every type of person without big conflict is the one who understands that everyone has their point of view. This type of person can be a good leader. 
    • If you read the history, you will notice that whenever a difficult time comes, a new leader is born. The great leaders of India were born when India was not independent.

    So, when the company is down filling the employees of the company who have the leadership quality will try to uplift the company.

    • You can identify them in the meetings. The enthusiastic one, who wants to do the work that has any meaning will share ideas and most importantly he will ask the questions.
    • A leader has the personality that he can influence his team. And the team will also respect and obey the leader, who behaves kindly with the team members.
    • Leaders have a little bit of a different perspective than others and they respect and try to understand someone else’s perspective also.

    Developing Leaders in your Organization

    Developing Leader

    Here are some key-notes you should take at the counter while developing leaders in the organization.

    • If the leader asks for a suggestion from his employees they will also think like a leader and by doing this their leadership skill will improve.

    Another profitable by-product you will get by doing this is that they will start to think about improving the company and they will feel like they are an important part of the company because your opinion matters for your leader. Now, they will not work for the salary only.

    • For developing leaders in an organization, You should test your teams by asking some questions. You should ask questions that don’t have one specific answer. Ask questions that have more than one solution. By doing this you can check the thinking capability of the person.

    The leader should have problem-solving skills and should be solution-oriented.

    • The studies have found that people are more excited to work on their idea rather than someone others’ idea. So, when some issue is found, if you know the cause and solution of it, still don’t say it directly. Try to give the employee tips in between your conversation to help him or her to reach the solution.

    So the employee will learn how good leaders think and cure the solution of the problem. Another profit that you will get by doing this, is that when the employee will reach the solution he will think that he has found the solution to it. So, he will be more confident and happy to do his work.

    • When a leader gives the responsibility to complete the project to one employee and appoint him as a leader and assign him a small team for help, He/she will work to accomplish the goal and not for the salary only. By doing this your employees will find a purpose to work and their leadership skill will improve. 

    Qualities of a great leader

    Qualities of a great leader

    A great musician can identify the talent of the other great musician, same as a great leader can

    Identify the other one. For developing organization leaders first it is important to identify them.

    • No matter who you are, you can also be wrong sometimes, so allowing the employees to suggest you without any hesitation is one another great quality. Facebook’s CEO Mark Zuckerberg has said to the people working under him that they can stop him in between if they are thinking there is something wrong.
    • If any employee comes to the leader with new suggestions and that idea brings something good to the company, the leader should give him the credit for his work. Credit doesn’t mean that bonus or anything, it means the leader should appreciate the employee and give him a big round of applause at the office with the full team.
    • Trying to understand the other person’s point of view is a quality that a leader must have. Then after whatever the result is, the leader should tell the employee why his or her suggestion is not considerable. 
    • A leader should be focused on the goal of the company and he should work twister harder than the employees. So, the employees also get motivated by seeing you. In short, leaders should be the inspiration for the employees. Thus, your employees will respect you and they will obey all the orders of yours.
    • Leaders should have the quality to identify every employee’s speciality and distribute the work on behalf of that.
    • There should be a common goal for the team. If employees are working just for money, this could be the biggest fallback point for the company. So, the leader should make sure that the employees know the purpose of their work and realize that their work is important and worth something.
    • Not always, but sometimes leaders should give the employee any big work or project so they will always grow and don’t settle down in any comfort zone.
    • Lastly, the most important thing is the relation between leader and employee. Leaders should not always open their mouth to give orders, leaders should maintain a good relationship with employees. The leader should crack a joke in the office sometimes, and sometimes the leader should talk with employees on random topics. He or she should ask the employees about their family or any other thing. So, there will be a bond between you and them. They will get to know that the leader cares for them.    

    Conclusion

    For developing leaders in an organization, the leader should often give the challenging task to the employee so they can come out of their comfort zone. And remember that people are more excited to work on their idea rather than someone others’ idea. So, you should not suggest or teach them directly, let them figure it out on their own. Just help them by giving hints in between conversation.

    Also read our blog on How to develop a Competitive leader for the future?

    FAQ’s

  • Leading Equals and Feiner’s Seven laws of Leading Peers

    Leading Equals and Feiner’s Seven laws of Leading Peers

    “Leadership is about managing relations”, said Micheal Feiner, and so is Leading Equals. Whenever it comes to equals, the word itself justifies when two people are the same in authority and influence. 

    But how is it possible to lead a diverse group of people with similar authorities?

    Let’s see some key facts towards leading equals.

    The essence of great leadership is Influence, not Authority.

    WHAT’S IN IT

    Meaning of Equality by Leading Equals

    Influence is the Key!

    So, if we observe the tendency of the generation, we can get this instantly. The generation is such that it follows the one who inspires it, rather than following the instructions of someone superior.

    It is said that whenever you are trying to influence the behaviour of another person or group, you are attempting to lead. Say, it is about leading a player by his coach, leading a child by his parents, or, leading a team by its Manager.

    Leadership has always been typically challenging, especially when it comes to peers.

    If we have a look at the types of leaders we had witnessed, then we would get a diversity of known leaders. Some were value-based leaders, some were empowering leaders, whereas some were charismatic leaders.

    But at some stage, in some style, they had also faced such situations where their influence was not effective.

    Still, such leaders could rely on their Legitimate PowerThat is the power due to the position in the organization. For example, in a company, the employees are aware of the authorities of the managers. When things get completely out of hand, one can use this power to impose his instructions.

    But the doors of this room closes completely when it comes to leading peers. Here, the authority of the leader might be as mere as the authority of the one who has been given the task.

    So, here are some key skills that can help one in such situations.

    Managing Relations: Feiner’s Seven laws of Leading Peers

    Feiner is one of his finest books ‘The Feiner Points of Leadership’ has mentioned the seven basic laws of Leading equals. They are:

    1. Law of Equality

    Every organization has more influence on a leader than any other employee, because of his/her role in the organization. But Feiner says, ‘A peer relationship will only be successful if neither party feels he or she is the boss of the other. You must adopt a partnership mentality. By this statement, he directs that a leader needs to take a little more than his share of the blame, and a little less than his share of the credit.

    2. The law of Trust

    Building trust within Peers

    Leadership and trust need to go hand in hand for an organization to be well-led. The most important key to lead peers is ‘Being Trustworthy!’. A leader can build trust upon him/her-self only when the group has a feeling that they can rely on his/her leader if they get into trouble. Also, a leader needs to have the confidence to trust his group to try, succeed and sometimes even fall.

    3. The law of Push vs. Pull

    By Push, Feiner means the hard art to get the team to work like asserting, declaring, or commanding. Whereas, by Pull, we understand that it is the soft art of getting the team on work, i.e., by questioning, involving, discussing, etc. To lead peers, a leader needs to use both ways and know when to engage which method.

    4. The law of Good Samaritan

    Feiner says, ‘I won’t stand back and watch you flounder and fail, and I will expect the same from you!’. This law tends more towards friendly relations with peers. It states that a leader needs to be that friend who will not let his/her group fail without a fight. He/she needs to make this assured that he is holding his team’s back.

    5. The law of the Mirror

    In this law, Feiner exclaims ‘When there is a disagreement between the two of us I will look in the mirror before I look at you!’ By highlighting this value-based law, he tries to explain that one should never look at someone as having an evil intent unless he/she is very sure of it.

    6. The law of Feedback – Again

    Feiner summarises his book by saying, ‘…if you’ve got a problem with a peer, you must step up and speak up, confronting the issue directly with him or her. Remember – feedback is a gift.’ It has always been better to speak up if one has any problem with his peer instead of telling around or speaking it with other peers.

    7. The law of Tell your cat

    This law brings the key into the spotlight that ‘Don’t Gossip! ’. He says, ‘When you have the opportunity to talk negatively about someone else… DON’T!’ He suggests mockingly, that if one needs to say something about someone, don’t say it loud, don’t write it, Just tell it to your Cat! 

    A traditional leader is always judged based on his/her reaction at the time of crisis. It is popularly said that “A leader takes water for his team if required”. It means that in any situation, a leader is always ready to do what’s needed.

    In a situation of crisis, a leader cannot panic. Instead of blaming others, one needs to be more solution-oriented, i.e., discussing more solutions instead of the problem. 

    Flexible

    Just after the above key point, comes the flexibility of an organization. Any organisation resembles the attitude of its leaders. Sometimes strict rules, regulations and a heavy-handed approach cause resentment among the equals in the organization. 

    It is always preferred to have a flexible environment when it comes to leading peers. If one rigidly goes with the predefined structure in every situation, there could be various times, especially in a diverse group when one faces ambiguity and uncertainty. 

    In such situations, one needs to help and direct his/her team towards accepting and adjusting to changes according to the priority of the situation.

    Master the Group Process

    Leading a group of Peers with influence

    By mastering group processes does not mean leading the process or rather monitoring the process. Whereas group processes like any internal meeting or a group conference, one needs to take initiative to begin the process in a very friendly manner. 

    It is popularly said that “Anyone can steer a ship but it takes a leader to chart the course”.

    A leader needs to know how to lead discussions and proactively plays different personalities. One never knows what could be the equation of two team members in the group, and what situations they had faced. One needs to always keep this in mind and act accordingly. 

    Few actions that can support this behaviour are

    • Create a friendly and relaxed environment in such group discussions, where everyone is free to give their input.
    • Have a keen look at everyone in the group and encourage the silent ones to give their input as well.
    • Actively listening to the conversations and asking questions brings out more clarity.
    • Add watercooler conversations in the discussion.
    • Prefer more participative decision-making methods, like asking everyone’s opinion on any discussion in such events.

    Empower Team Members

    Leading Equals is Empower Team Members

    “A true Leader creates other Leaders instead of Followers!” It is the prime duty of the leader to be the strength of the team.

    One who empowers others is always found to be motivating and influential. And, for such leaders, people often want to work hard for them.

    So, what can we do to empower others?

    One can trust others by giving him/her valuable responsibilities. This always motivates them to complete the task in the best possible way. 

    When leading peers, giving rewards, recognition and tasks of higher authority keeps them motivated throughout. Also, one can praise them for their efforts.

    Conclusion

    Leading equals means leading peers. In other words, it means leading someone or a group of people with the same authority. In such cases, the leader and the team do not have much difference in their position in the organisation.

    The Feiner Points of Leadership’ Book has mentioned the seven basic laws of Leading equals. They are Law of Equality: Every organization has more influence on a leader than any other employee, because of his/her role in the organization.

    Also read our blog on Traditional Marketing- Old, not Abortive

    FAQ’s

  • Best Ways to Developing an Executive Presence

    Best Ways to Developing an Executive Presence

    Executive presence? what exactly is it?

    If you are in the corporate world and you are being considered for that next level leadership or seniority position is called executive presence.

    You may have heard your manager or boss hint you something that you need to develop for yourself, something that they are looking to see in you.

    In the corporate world there you do some leadership work as well as you work with corporate professionals. 

    People who are rising to more-senior levels have yet to hear a manager’s description of this executive presence.

    Executive presence in such a way that it makes it tangible, accessible and clear to the individual who needs to go out and develop this.

    WHAT’S IN IT

    Interpretation

    We are going to demystify the executive presence term for you today because if you are moving up you’re going to need to express and develop this and it’s going to be very handy.

    Suppose you considered for that next level role in your job you are good at what you do. No doubt about it hence the fact that you are being considered you are going to take on some leadership responsibilities in this new role. 

    Whether it is managing people influencing bigger decision having a deeper level of impact whatever the case may be this is leadership and leadership comes as a responsibility you want to grow into that responsibility and own it like it’s yours

    Role of Executive presence

    Role of Executive presence

    The term executive presence is synonymous with leadership now how do we make it tangible for you. 

    Executive presence is the perception of others on how you show up so it is a perception of upper management of your peers. 

    The people who are around you whom you interact with maybe even customers and partners depending on your organization set up.

    It is called the perception of how they see you as a leader, as an influencer, as a communicator.

    so executive presence is the sum of your leadership skills and it’s something that can be felt and seen and observed by your environment.

    How you show up as a leader

    You show up in so many different ways you communicate, you communicate verbally, written via voice, voicemail phone via meeting. 

    Whether they are web conferencing or in-person you communicate one-on-one in a private setting and in the group you may present

    So all the way that you communicate is how you show up think about that situation and ask yourself what is one word that people are most likely to use to describe you when they think about your presence. 

    In those situations, for example, what is one word that your boss would describe when they think about how you show up in a weekly meeting is it confident.

    You are always in a rush, is it’s shy and quiet and then ask yourself the obvious question what is that your boss wants to see in you.

    Those meeting to promote you to that next level and check off that executive presence box confidence in one that comes to mind and you can be confident and still express your concern and have a good laugh and all of that but confidence is essential

    Level of Influence

    executive presence Influence

    So how do you show up in those situations and express influence in the business decision, influence in conversation and the direction of that conversation, influenced by expressing your expertise

    So think about the way your express your thoughts and your opinions are you being heard are people respectfully listening to you,

    Are you listening to them? Are you savvy at how you communicate as a leader? That is another skill that is synonymous with your executive presence you show up with energy. We are energetic beings we show up with energy if it’s enough.

    If you want to simplify this ask yourself. What is the energy you carry with yourself? is it the energy of confidence and approachability, is it the energy of frustration is it the energy of impatience.

    This is a question where you need to be honest with yourself. If you don’t know the answer you need to ask someone. Tthat you can trust someone who is observing you in the workplace.

    Someone who would be willing to tell you the truth and maybe you can pick up a couple of people. Collect some real true feedback.

    If people give you consistent feedback that you are always in a hurry. That maybe you don’t take the time to listen that you interrupt all the time.

    You are late to meeting maybe two minutes is not a big deal to you but it is to others. Think about how you need to change that show as someone that people look up to like you.

    Think about this you no doubt have some ideas how you might be changing your ways. These are the things you need to think about when you want to develop that executive presence

    Building executive presence with body language

    body language

    The body is like a house. People make judgments from the outside when they look at the house. The same is true with nonverbal communication.

    People see us and they assess us right away. People make that assessment in left than one blink of an eye.

    When we are in their presence that does not give us a whole lot of time to do. Well in our communication you don’t have to do a lot of public speaking.

    You do need to buy into the idea. By improving your hand gesture, your facial expression, your eye contact that you are going to have a great impact on your audience.

    Tip

    Never ask your boss how to develop an executive presence that already implies you. Do not understand the concept and you need help developing it.

    As a result, ironically pushes you further away from that next level promotion and leadership opportunity.

    To find out, develop yourself other way work with a coach. This is part of the work that I do when people.

    Move up to the leadership role working with a mentor at your company take a course whatever you need to do but don’t imply that you don’t understand.

    This term this is the most common mistakes that people do

    Conclusion

    Executive presence is all about how you show up and you show up in many different ways

    Think about how you can take that to the next level. So you always show up as a powerful and confident leader.

    Also read our blog on The job description of Executive Assistant (EA)

    FAQ’s

  • Motivating Good Manager – Improving Morale & Engagement

    Motivating Good Manager – Improving Morale & Engagement

    Why do some employees stay in a good mood & are actually happy to go & work daily in their organization?

    On the other hand, why do some employees never look happy while they’re working?

    The reason is a good manager who knows how to inspire and motivate employees.

    Behind this is their morale. Employee’s morale can give you ideas of how they feel emotionally & how much satisfaction they have towards their job & working environment as well.

    And it’s the responsibility of good managers of the organization to uplift the morale of all employees.

    The way your employees feel & perceive their working environment will impact their level of productivity.

    A person who has high morale will be happy & they’ll enjoy their work. On the other hand, those who have low morale will seem dissatisfied & their approach towards their work will also be negative.

    Employees who have high morale are always motivated to do their job & they also uplift the other members of the organizations. They spread positivity around the working environment & they also maintain a positive & healthy relationship with the other workers. 

    Employees who have low morale are the exact opposite of those who have high morale. They couldn’t be able to work with their full concentration & have a negative mindset all the time despite the fact they are fully capable of doing great in their work.

    This results in their poor performance & ultimately impacts the whole organization’s performance.

    Motivating Good Manager

    Now I’m sharing some ways to improve your employee’s morale & engagement in your organization, below are the measures on how to motivate your employee in the workplace-

    WHAT’S IN IT

    Communicate with every employee

    good manager Communication skills

    I know by reading the heading many managers get frightened & talk to themselves that I don’t have that much time to talk with every employee.

    But trust me, having one on one sessions with every employee would uplift the immense morale of your employees & makes you a good manager as well.

    It may seem very time consuming but if you let your employees express themselves without any pressure about the work culture it will bring positivity within them.

    By asking questions like- You’re happy with the working culture?

    Are the team members & your team leader supportive or not?

    Are you happy with the work which was assigned to you? Will give a sense of importance & worth to each & every employee.

    After this, their morale will also be uplifted & productivity level will also be increased.

    Keep updated your employees

    a good manager is updating an employee

    Have a meeting with the management staff of employees give them an update about any company’s information which could affect the work of some employees, like- change in due dates, an increase in workload, changes in the work which they are doing, etc.

    Interaction like this with manager and employee is very crucial for your organization to operate smoothly.

    But just giving updates is not enough, you have to check whether everyone understood what you said. This is how good managers motivate employees in the workplace.

    Like if you have given an update work change for a particular group of employees, then you must stop by whenever possible to check their update if everything is running smoothly or not. 

    By checking on your employee’s they will feel they are important in their workplace & they will work more efficiently.

    Develop a Happy & Productive work environment

    how to motivate employees and make happy work environment

    Try to create an environment in which if any employee enters they just couldn’t feel like they are important & no one should feel like they are being sidelined, they must feel like they’re a part of the family. That’s what a good manager’s role is.

    And the environment has to be created by the leaders of the organization’s managers, supervisor & staff how they behave with each other and how to motivate employees in the workplace.

    Like- How they respond to any crisis which comes on the company, how they support & celebrate each other’s success & how they support each other in the bad times to each other.

    And one of the most important factors of an ideal working environment is “Teamwork”. Each & every member of the company knows their part of jobs & their ultimate goal is to take their company to the next level by manager and employee working together.

    Become an Unbiased Mangers

    Let’s face it everyone has their favorite employee in their organization. But if you show biases towards one employee then other’s morale will go down & with that their productivity level also, this is not how to motivate employees in the workplace

    So from the next time, you must treat each & every employee equally & unbiased like a good manager.

    Give Appreciation

    Good Managers Give Appreciation

    Not just in the workplace but in general nobody likes to do something more than once if they won’t get the credit which they deserve for their work. 

    According to business.com, many employers assume that money is the main reason why employees quit, but only 12% of the workers leave a company because they want a raise or could earn more elsewhere. 

    In fact, according to a survey of 2285 U.S professionals, 9 out of 10 said they were willing to earn less money if it meant the work was more meaningful.

    So by giving appreciation to your employees it’ll not only boost their morale, but they will feel more motivated to do better in the future, this is one of the best examples of how to motivate employees in the workplace.

    Doesn’t matter if the milestone of their success in the workplace is small or huge, always appreciate their work & they will help your company to rise even further by their work.

    Set an Example

    Whatever results, discipline, the behavior you expect from your employee, make sure you also do the same in the process of how good managers motivate employees in the workplace.

    Like-be on time at the office, always ready to help others, solve the problems with little fuss. If you expect something from the employees & you’re living on to your words, your respect in their eyes will increase & they will do what you’ve said.

    Show you Care

    Good managers Show you Care

    You don’t have to follow Steve Jobs to lead your employees. By being supportive & caring you can achieve the desired result which you want from the employees.

    To care about your employee makes you a good manager that not just wants to extract work from employees. But who knows how to connect on an individual term with every employee which is the key to know how to motivate employees at work.

    Celebrating your employee’s birthday, giving a present for their performance, wishing for their anniversary, gives a feeling of importance to your employees. 

    And this will impact on their morale positively & they will give their best in their work. And you will gain respect & loyal employees, due to simple acts of kindness.

    Take their Feedback

    Have a monthly feedback session in which you encourage each & every employee to give their feedback related to work or anything related to their organization. 

    Make sure everyone has a say, especially shy ones they don’t open up easily, so make them comfortable & make them share their feedback, in the process of how to motivate employees at work.

    Inspire your Employees

    how to motivate and inspire employees

    Managers know how to motivate employees at work, it’s the prime task of their job. Whenever your employees working with low morale or some crisis came into your organization.

    That’s when a good manager needs to step up to uplift the morale of the whole working environment. You have to inspire them with your speech, sharing your story of how you have dealt with this kind of situation or lighten up the mood of your employees by cracking jokes.

    Let them try New Ideas

    how to motivate employees

    Let your employees show their creativity, this enhances the process of how to motivate employees at work. First, listen to their ideas of how they are going to work differently if you think let’s give it a shot then let them do it.

    If something went wrong then don’t blame them for trying something, instead, try to understand with your employee what went wrong & fix it.

    Give them freedom

    If you give your employee a chance to take responsibility for a specific portion of the project. Then it will give them a sense of control in their job, they will feel empowered, freedom.

    This will increase the level of productivity within them & it will also increase their morale too.

    Treat them as a team member

    team members of a good manager

    If you work together & everyone on the same page then it’s become easier to achieve the organization’s goals.

    Let your employees be involved in decision making, planning & let them have their say in the project, this is how to motivate employees as a manager.

    If your employees feel involved in projects it will definitely increase their morale, confidence, awareness about the work, decision-making skills.

    When you work together you all have a single focus to achieve specific goals & this creates a healthy relationship between manager and employee of the team.

    Make them come out from their comfort zone

    Don’t let your employees settle in their comfort zones. They have untapped potential which they themselves don’t even know. 

    Give them new roles or responsibilities to fulfil & this will help them to develop new skills.

    Change your way to criticize

    Not every employee can give a great performance, sometimes their performance could take a dip. 

    So instead of mocking them in front of everyone for their poor performance, talk privately. Ask them what went wrong? & try to find why his performance is not up to the mark? & motivate him/her to do a good job in the future.

    Make Incentive & Salary looks attractive

    Good manager Make Incentive & Salary looks attractive

    If your situation in organizations allows you to set the salary higher compared to your competition in the market, then you should. Because for many of the employees, money is their motivation to work for. 

    And always show your appreciation to your employees those who are working hard by giving them incentives.

    Conclusion

    If you’re expecting a high-level performance from every employee in your organization, then you must keep a track of their morale. 

    If you connect with every employee on a human level then they’ll get a sense of importance, their morale will get higher, they will get more confident. And this will eventually lead to a good performance from every employee.

    Also read our blog on Building A Happier, More Satisfied Team

    FAQ‘s

  • Integrity- How to Preserve it?

    Integrity- How to Preserve it?

    Integrity is a term that means being honest or being consistent with ethical principle and values. There are 5 essential behaviors that can help you to preserve integrity as a leader.

    Every time we look at all the successful leaders or entrepreneurs, the one thing which defines or we can say that making a difference is Integrity. If they don’t have Integrity, then you can say that their career ends too early.

    WHAT’S IN IT

    What is Integrity?

    Integrity is speaking truth

    Integrity means being honest or being consistent with strong ethical principle and values. You can not develop integrity in yourself overnight, it already exactly.

    Honesty is also true to yourself in whatever the situation.

    It always seen and also written by great peoples if you live your life with Integrity you can achieve anything in life and also face challenges confidently. 

    But adopting Integrity is not so easy because sometimes you may feel comfortable doing things that are better for you or sometimes not.

    Be always hones becausen with selfish nature you are not goanna anywhere, and at last, you always have to show Integrity to others so why you can’t show it in begining.

    Example of Integrity

    So let’s understand Integrity with an example, assume that you are an employee of a multinational e-commerce company.

    Every day you work hard and give your blood and sweat for one thing, which is customer satisfaction.

    In the company, every time lots of orders place by the customers and lots of delivery is also processed through the warehouse. 

    After the warehouse, the product is directly hand over to a shipping company that was tied up to the company. 

    One day your boss calls you in their office. And after reaching in the office you come to know that there was a small issue is going on. 

    Your boss tells you that there is a costly and imported product of a customer is slightly broken by our warehouse peoples, but don’t worry we blame this whole to the shipping company that they don’t take care of the product during the delivery and we are safe.

    At that time, you also try to tell the boss that it is wrong that we are playing to the emotions of the customers.

    And suddenly your boss scolds you and told just shut up, there is not a massive loss for the customers and also the damage is too small to acknowledge, and also the customers never get any quality issue, so why you think so much.

    Don’t worry if the customer complains we take of the product by claiming the damage is through the shipping company. 

    This is the whole story which is happening daily in different parts of our country.

    So, after understanding the example let’s start to know in details that what is Integrity and how to preserve them?

    Why Is Integrity Important?

    Importancy of Integrity

    There are main reasons for that which shows why is Integrity important. If we apply and develop Integrity in our day to day life, then it helps to save our energy and time which are always spend on thinking and questioning ourselves what is right and what is wrong. 

    After developing this art, we always start to listen to our heart in every complicated situation and ultimately our life becomes easy and smooth also helps in not to do hide anyone and always confident in every task of life.

    Integrity helps us with success in life. If we do our day to day work with Integrity, it shows our honesty which allows you to get promotion and growth.

    After applying integrity concepts, you are going to be more ethical and humbler toward others, and every organisation always wants someone trustworthy in their senior management positions, which also deals with the problem with ease and patience. 

    Integrity also helps you to become role models of others because of your nature of humble, ethics, and also trustworthiness.

    How to Develop and Preserve Integrity

    There are specific steps which we have to follow to develop as well as to preserve Integrity in a long time. If you have taken a single wrong step in your life, then your whole Integrity is goanna be at stake. So, let’s start to know the steps which help us to preserve and develops Integrity are-

    Always try to define your values

    From your childhood everywhere lots of values are given to you, but some benefits which are good and some are not that important.

    So always try to make a note of all values which you want to take and believe, and does not going to change in the future or comprise it whatever the situation comes to you.

    Always try to analyze what is right and bad choices You Make-

    In this particular step, I want to add somethings like whenever we feel no one looking at us we take wrong decisions, which pay us a lot afterwards.

    So always take your choices seriously, it doesn’t matter if anyone is looking at you or not. Decide with so much faith and honest, that after making a decision, you are not going to regret your choice whether your success or failure.

    Whenever you have to make choices analyze all the thoughts that are coming into your mind and examine weather they are good or not. Also ask yourself that what will be the consequences after making your decision.

    Here I want you to tell that Integrity is seen by many people with their behaviour. They have lots of collective action like all are humble, self-confident, their self-esteem is also high and so on.

    These characters are essential in day to day life because sometimes you are also in an intense pressure situation, where everyone feels the heat but you calm and compose to take the right decision after understanding it.

    Always try to develop this character within yourself, so that you gain lots of confidence and self-esteem. And also spend some time with yourself, to know better of yourself and also becomes better every day.

     Always try to be the great version of yours.

    What are those 5 Essential Behaviours You Need to Maintain Your Integrity as a Leader?

    If you see in an organisation, a leader is always a person who is more honest and trustworthy for the company. His behaviours should also be useful to other fellow employees.

    But it is also seen frequently that the leader does not take any of this, and he suffers a lot. So due to this, I want to give you five behaviours which should take care of by a leader.

    1. Always try to Keeping your word correctly

    It means if you tell or give a promise at a particular time, do that on time. Do not procrastinate.

    2. Try to Make fair decisions.

    It indicates that don’t be in a hurry to making decisions, always take your time and analyse it, and then give it.

    3. Always try to Practicing non-judgment

     It means do not be a bold leader. Try to be a soft one who listens to everyone and have some sympathy towards their employee. Don’t take a decision directly, take some time and know the problem.

    4. Try to Give credits

    Here it only means don’t be a selfish leader, try to give the credits to your team members where needed.

    5. Always try to Communicate honestly

    With honesty, everything looks good and pure.

    Try to adopt this quality in the company and make everyone feel good and makes the office environment suitable, and also efficiency increases.

    5 essential behaviours to preserve integrity

    Conclusion

    Integrity is known as Adherence to moral and ethical principles; soundness of moral character, honesty. Integrity is a state of being whole, entire or undiminished. Integrity is also called a sound, unimpaired or perfect condition.

    If you see this definition which is told by random house looks very fancy. But as compare to our day to day life, it is quite different and complex.

    Also read blog on Herrmann’s Whole Brain Model – Maximizing Your Thinking Power

    FAQ’s

  • INTRAPRENEURSHIP – The New Definition of an Entrepreneur

    INTRAPRENEURSHIP – The New Definition of an Entrepreneur

    Do you know what Intrapreneurship is? Yes, you know Intrapreneurship. It is the system in the organization in which an employee acts as an Entrepreneur. Do you know how an employee can become an intrapreneur?

    An employee can become an intrapreneur by understanding his company, building leadership qualities, always think about the growth of the company, ownership & experimental initiative, the employee has to be a contributor & producer, and he should be proactive & self-start.

    The word Intrapreneurship was introduced by GIFFORD PINOT in 1980.

    So in this blog, I will discuss all the things about Intrapreneurship that will teach you many lessons that you can implement in your life.

     WHAT’S IN IT

    Characteristic of Intrapreneurship

    There are 5 characteristics of Intrapreneurship which we will discuss below-

    Adaptive 

    According to the situation, the employee must change himself so that he can survive in the worst situation.

    Creative

    Creative Intrapreneurship

    The employee as an Intrapreneur must be flexible so that he can bring new creativity in the organization according to the environment or according to the situation, and he can bring new creative ideas to the organization.

    Goes Against The Grain

    He, as an Intrapreneur, he must not always run behind the profit of the company it is understandable that profit is important for the company but not always for long terms.

    With the profit, there are many more things that are important for the organization, which should be inside the INTRAPRENEUR.

    Visionary

    Visionary INtrapreneurship

    He, as an Intrapreneur, must know and everything about the market that what he can do, how he can do it when he can do it.

    And put the assumption according to the market situation that is going on in the market to improve the profits and revenues of the organization.

    Restoration concept

    He, as an Intrapreneur, must improve and add valuation to the company by improving the quality of the product, services, and method of the company. 

    Process of Intrapreneurship

    There are six steps in the process of Intrapreneurship-

    • In the first step, the organization forced the employees to put their views and new ideas in front of the authority.
    • After that, in the second step, the authority analyzes the idea of the employee with the company’s needs, objective, vision, consumer demand, etc.
    • So, in the third step, they analyzed the employee idea deeply and from different perspectives.
    • After that, in the fourth step, the new ideas getting approval from all the investors, team, association, customers.
    • In the fifth step, the new project is tested by SWOT mean strengths, weaknesses, opportunities, and threats.
    • After that, the sixth step, which is the last step of the Intrapreneurship process in which the new idea is design in such a way that it can be made workable in the organization.

    Models of Intrapreneurship

    There are four types of Models of Intrepreneurship-

    Opportunist

    Opportunist Intrapreneur

    In this model, the employees have limited resources and limited ownership in the organization.

    They get the innovative idea after that authority analyzes the idea, and if the idea is good, then only the resources are provided to them to work on their idea, but ownership is still diffused. 

    Enabler

    In this model, the employees have more resources so that they can work easily but have limited ownership in the organization.

    They are dedicated to their work so that company can achieve a good position.

    Advocate

    In this model, the employees have limited resources but have high ownership in the organization.

    They are focused on their work and get new ideas so that company can achieve a good position.

    Producer

    In this model, the employees have high resources and also have high ownership in the organization.

    So, they are dedicated and focused on only a single project, and only one or two employees have ownership.

    Types of Intrapreneurship

    There are three types of Intrapreneurship Creators, Doers, and Implementers-

    Creators

    Creator Intrapreneur

    These are those employees who believe in doing things in better ways. They always get new ideas for the betterment and development of the company.

    So, they do not like to waste time and always focus on bigger things.

    Doers

    They are those employees who believe in achieving results and working on the taste which is given to them.

    So, they only want to finish their task as soon as possible. They have effective communicators and take responsibilities.

    Implementers

    These are those employees who make sure that the existing plan is executed properly.

    They always motivate other employees so that the goal should be achieved properly and make everything happen.  

    Advantages of Intrapreneurship

    • The employee as an Intrapreneur gives new ideas to the organization by analyzing the company’s needs, objectives, vision, consumer demand, etc. So that organizations can grow, developed, and profitable.
    • He changes or adapted himself in each and every situation so that he can survive in the worst situation.
    • Also, he is flexible so that he can bring new creativity in the organization according to the environment or according to the situation, and he can bring new creative ideas to the organization.
    • So, he improves and adds valuation in the company by improving the quality of the product, services, and method of the company.   

    Disadvantages of Intrapreneurship

    • The employee, as an Intrapreneur, does not get support in the organization when there is more than one CEO.
    • Many of them have cultural issues. So, they do not take Intrapreneurship seriously and run away from practising this.
    • The human resource department has a very difficult task to identify the employee with intrapreneurship qualities.
    • So, many times he leaves the organization.
    • The organization many times, is not able to identify Intrapreneurship quality while appointing new employees.

    Importance of Intrapreneurship

    Importance of Intrapreneurship
    • The employee, as an Intrapreneur, gives new ideas to the organization by analyzing the company’s needs, objectives, vision, consumer demand, etc. So that organizations can grow, developed, and profitable.
    • He changes or adapted himself in each and every situation so that he can survive in the worst situation.
    • Also, he is flexible so that he can bring new creativity in the organization according to the environment or according to the situation, and he can bring new creative ideas to the organization.
    • He improves and adds valuation in the company by improving the quality of the product, services, and method of the company.   
    • They make sure that all the resources are used most efficiently, and there must be no wastages of resources.

    Example

    In McDonald’s, Dick Brams, as a manager of the brand at St. Louis, is the live example of Intrapreneurship.

    He gave the idea of Happy Meal for kids in 1977 to the management, so management was inspired by his idea and instantly taken into consideration.

    So the HAPPY MEAL BOX introduced in 1979 and become a successful idea, which gives McDonald’s great success.

    Difference between Intrapreneurship & Entrepreneurship

    BasicIntrapreneurshipEntrepreneurship
    MeaningHe is the employee, who is an Entrepreneur within the Company.He is the owner of the Company who started his own Business.
    RiskHere, Risk is less.Risk is High.
    CapitalDoes not bring by him.Rose by him.
    ResourcesResources are given by Company.Own Resources are used.
    DecisionDo not have the full right to make decisions.Have full Right to Take decisions.
    StatusAn employee in the Company.Owner of the Company.
    FormPaid by the Company.Self Actualized Benefits.

    Conclusion

    In my opinion, every employee must have a spirit of Intrapreneurship inside him. It is very difficult to find intrapreneurship employees for the organization.

    The employees who are problem solvers, self-starter, leadership, growth drivers, innovators, doers, creators, implementer qualities inside them are called INTRAPRENEURS.

    If you want to hire Intrapreneurs for your company, then please follow the characteristics of Intrapreneurship, and I assure you that you will get employees with intrapreneurship quality.  

    Also read blog on How to Build Trust inside your Team

    FAQ’s

  • SWOT Analysis for Finding Your Talent and Opportunities

    SWOT Analysis for Finding Your Talent and Opportunities

    SWOT Analysis is a simple and useful method that allows us to group and find strengths, weaknesses and to identify potential threats and new opportunities in the market. In this blog, we are gonna teach you about this Analysis and also give some examples.

    WHAT’S IN IT

    What is SWOT Analysis?

    SWOT analysis plays a significant role in any business. The full form of SWOT is Strength, Weakness Opportunity & Threats. Strengths and weaknesses considered are internal factors because they exist within the company whereas opportunities and threats are considered external factors because they exist outside the company.

    We use SWOT analysis to gather information about any industry, company, products, or even people.

    It is a simple but useful method that allows us to group and find strengths and weaknesses and to identify potential threats and new opportunities that exist in the external environment.

    Also, the SWOT framework could be useful when you want to understand the areas in which your firm performs well and the ones that need improvement.

    A SWOT diagram analyzes a product or business by focusing on each of the four factors. It typically consists of four boxes one of each area and the details of the analysis are written in the corresponding box.

    Strength

    strength for competitive advantage

    The very first thing is Strength. These are the critical success factors of your business that are strong and give you an advantage over other competitors.

    To make your business most profitable, you have to figure out how to build more products that become your strengths. A SWOT analysis helps you to figure out the parts of your business that are doing well.

    The Strength area includes the core products or provisions where the business excels and has a big competitive advantage over competitors.

    By knowing your assets, you will be able to continue at a high level. But you will need to find ways to create more strength to grow your business.

    Weakness

    Weakness For Swot Analysis

    The next thing is Weaknesses. These are areas that need improvement. Such vulnerabilities place their company at a disadvantage when they competing against other firms.

    You have to figure out your weaknesses and improve or rectify them before they hurt your business badly. Usually, the disadvantages resulting from other companies having a competitive advantage.

    This stage requires a detailed and brainstorm analysis by your partners or others’ heads to know what is going wrong within your organization.

    Opportunity

    Opportunity for SWOT

    After identifying or knowing your strengths and weaknesses, you’ll try to identify the best opportunities available for your business as fast as possible before your competitor takes the lead.

    Opportunities can be seen as favourable factors existing in a company’s external environment. Taking advantage of opportunities depends on how skilled a company’s top management is.

    The top management team must be able to know, recognize, or even predict the opportunities and then take action when the time is right.

    To identify opportunities, try to pinpoint openings in the marketplace that you can take advantage of to help your business grow.

    Opportunities are generally caused by external factors such as price fluctuations or even new trends in the market. But before grabbing any opportunity, you must consider your strengths and weaknesses or they will become your biggest failure.

    Threats

    Fighting from Threats

    Next, try to find out how to respond to threats to your business. Market fluctuations, government policies or public interferences are all external factors that may badly affect your business. To ensure success, you must identify these threats and find ways to eliminate them.

    Just like when figuring out opportunities, you need to consider your strengths and weaknesses, the same when assessing threats.

    It’s important to note that strength for one part of your organization might be a weakness for another.

    For example, the old fashioned brand image and hundred-year-old history of a company might benefit the farm equipment division but it might not be such a boon for the new tech division.

    For this reason, you might want to perform a different SWOT analysis for each product or part of your business, rather than performing the analysis for the business as a whole. It gives you an unclear analysis.

    Precautions while making SWOT Analysis

    • Try to keep your SWOT diagram brief to the point.
    • Include the most pertinent details but keep in mind that don’t bog it down with too much explanation within the diagram.
    • You can go into greater detail during meetings or in reports.
    • Be sure to utilize employees from several areas of your company.
    • Consider feedback from your partners and customers as it a variety of perspectives will result in a more thorough analysis.
    • Keep the core objectives of your company‘s business plan in mind while performing your SWOT analysis.
    • Keep updating your analysis regularly.
    • You may also prefer to revise the analysis quarterly or yearly.

    Advantages of SWOT Analysis

    • It shows the reasons why people are unable to get success.
    • By knowing your weakness, one can overcome and escape threats.
    • Its framework makes you unique by showing your real talents.
    • By knowing your strengths, one has the potential to turn into a quality person.
    • It requires no extensive training or skills to be used.
    • It discloses opportunities that you need to be utilized.
    • A SWOT Analysis can be used for Brainstorm meetings.
    • It can enhance the quality of an organization’s strategic planning.
    • It helps you to study and research your competitor.
    • SWOT Analysis can be used for proper planning and product evaluation.
    • You can use SWOT Analysis on various people to get an idea about them.

    Limitations of SWOT Analysis

    Limitations of SWOT Analysis
    • This model depends too much on subjective intuitions.
    • It’s disordered and lacks the predictive power to be successful.
    • SWOT analysis will rely on the level of expertise and objectiveness of people doing them.
    • If not monitored, strength can become weaknesses while opportunities, if not capitalized and when seized by competitors, can become threats.
    • This model does not provide actual answers to what strategies should be implemented.
    • Sometimes, it can be quite difficult to categorize the four factors.

    Example of SWOT Analysis

    Enough learning, let’s try to perform SWOT Analysis on a company like Apple.

    SWOT Analysis of Apple

    Strengths of Apple

    1. Most Valuable Brand in the world
    2. Most Reliable Company
    3. Availability of Top Technologies
    4. Top Innovations
    5. Most Loyal Customers

    Weaknesses of Apple

    1. High Priced Products
    2. Incompatibility with Other Software
    3. Less Variety in Designs
    4. Limited Distribution Network
    5. Narrow Product Line

    Opportunities of Apple

    1. More Customer Base
    2. Expansion of Distribution Networks
    3. Artificial Intelligence
    4. High- tech Gadgets
    5. Creating More Products and Technology

    Threats of Apple

    1. Corona Virus Pandemic
    2. Competition by other Tech Giants
    3. Increased Tariffs on Countries
    4. Duplicity of their Products
    5. Potential Market of Android

    Similarly, let’s find out the SWOT Analysis of Google

    Strengths of Google

    1. Globally Trusted Brand
    2. Simplified Approach to Every Product
    3. Most Trusted Search Engine
    4. Most Used Operating System
    5. Broad Product Line (OS, Music, Payment System, Web browser, etc.)

    Weaknesses of Google

    1. Most Income comes from Advertisement
    2. No Social Media Platform
    3. Gmail and YouTube Channel Hacks

    Opportunities of Google

    1. Android Market
    2. Worldwide Internet Growth
    3. Strategic Acquisitions
    4. Artificial Intelligence
    5. Self- Driving Cars

    Threats of Google

    1. Increase of iOS users
    2. Competition from Bing in the Search Engine
    3. Chinese Bans
    4. Competition from Amazon in the Cloud Computing

    Conclusion

    Let’s conclude the blog by summarizing the above information in a table

    FactorsStrengthWeaknessOpportunityThreat
    MeaningThings that your company excels in.Things that your company lacks. Any circumstances in the market that you can take advantage of. Things that may affect your business in a negative way
    ExampleMarketing, Management Team, etc.Resource limitations, unskilled staff, etcGovernment programs, New Technologies, etc. Emerging Competitor, Changing Market Need, etc.

    Also read our blog SWOT Analysis क्या है? SWOT Analysis कैसे करते है? Complete Guide

     FAQ’s

  • How to use Emojis in Marketing? Complete Guide

    How to use Emojis in Marketing? Complete Guide

    Do you know that emotions play an important role in marketing? 

    Companies use emotions to market and promote their products & services. Emojis play a crucial role in representing emotions, facial expressions and gestures. In Digital Media, you are not doing marketing or sales face to face you do it through text.

    So in the text, you can not show your facial expression, body language and gestures and to represent it we use emoji. Emojis are a great substitute of face to face facial expression, body language and gestures. 

    Till now you’re using it as fun on WhatsApp or maybe on Instagram & Twitter. 

    But today we learn how you can use emojis in marketing campaigns, landing pages, YouTube Title, Ads and other places where you need to do copywriting to drive more engagement and conversion. So let’s start 

    WHAT’S IN IT

    What is Emoji?

    Emojis are a small icon and images which represent a facial expression, emotion and an idea. People use emojis in digital communication to represent their facial expression, gestures and body language.

    Emoji was first created by a Japanese marketing agency, so the emoji word comes from Japanese which means e (絵, “picture”) and moji (文字, “character”).  

    For Example, Someone has sent you a message and after reading it you become angry, so you can use 😡 angry emoji to represent your emotion insisted of saying that you’re angry with their message.

    If you’re talking with that person physically then you can show them your angry face but in digital communication, you can’t do that so you use emojis to present your emotions.

    So this is the normal example where we use emoji to represent our emotions and facial expressions.

    Now understand it with one more example which explains how it will work in marketing, Suppose that there is a landing where you’re offering something as a bonus so you can use this 🎁 emoji to represent that you’re giving a bonus. 

    emoji in marketing?

    Why Emojis are important? 

    Now you have understood that what is emoji and how we can use that. But why we should use emoji in our communication, why we can’t simply write what we want to say. There are a lot of reasons which explains why should you use emojis in your marketing. 

    Emojis drive more engagement 

    Emojis are a proven mantra to drive more engagement when you use them correctly. People use it in their communication because it is engaging and funny.

    Emojis are proven to increase open rates, click-through rate and engagement because people don’t want to read the text and they saw an image that makes them relatable and they immediately react to them. 

    Take a look at these statistics 

    • A tweet with emojis can increase engagement by 25% as compared to a tweet without emojis. 
    • A Facebook post with emojis increase shares by 33% and interaction with your post by 57%. 
    • Push notifications with emojis saw an 85% increase in open rates.
    emoji in marketing?

    Emojis Convey Better than words


    Emojis convey better as compare to words, when you use emojis they are more likely to make it attentional. Let’s take an example to understand it, Following are some example line, which one makes you more engaging. 

     “Grab Your Bonus Now” or “Grab Your 🎁  Bonus Now”

    “Top-30 Non-IIM MBA Colleges In India Best ROI” or “Top-30 Non-IIM MBA Colleges In India 🤑 Best ROI”

    “Last 4 Hours Join CAT 8 Months Batch” or “Last 4 Hours ⏰ Join CAT 8 Months Batch” 

    emoji in marketing?

    Emojis gives your brand more personality 

    Using emojis in your brand communication and marketing campaign gives your brand more personality. The more people connect with your brand the more they will buy your product and service. It also helps you to increase brand loyalty, which ultimately leads to loyal customers. 

    The Ultimate Guide to Using Emoji in Surveys and Business Communication -  Customer Thermometer

    Add context to your content 

    By adding emojis in your content you can add more context in your Ad Copies and convey emotions that you can not convey with text alone. You can also deliver a more meaningful message to your audience by using fewer words and you can use it more efficiently on a platform where words limit exist. 

    How to Use Emojis in Marketing?

    I hope till now you have understood that Emojis plays a crucial role in digital marketing and you can drive more engagement using them in your digital communication.

    You can use emojis on your YouTube titles to increase your click-through rate, you can use them on you your landing page and ad copies to increase your click rate or you can also use them in your email headlines to increase your email open rate.

    You can also use emojis in digital communication such as your email and chatbots to make your conversation more interactive. Following are some popular emojis with their meaning and example

    Facial Expression Emojis In Marketing

    Emoji Icon Emjoi Meaning Example
    😂Extreme happiness or laughterIsn’t that, too much too soon?🤔
    😂Breakfast time at the office 😂 GRAPEFRUITS: yes or no?
    😍Love or adorationSuper Offers for a Super fun Holi😍
    365 Growth hacks in 365 days. How does that sound? 😍
    😊Positive or happyUpgrade to Trinity A/c – Banking, Demat & Trading all-in-one 😊
    😅Relief, nerves, or excitementLet us know if you don’t need our emails 😅
    🤔Thinking FaceIs Surfer SEO Worth It? 🤔Looking for scholarship on CAT 2021 course
    🤔Do you need help with your chatbots? 🤔
    🤑making money, loving wealth, being or feeling richTop-30 Non-IIM MBA Colleges In India 🤑 Best ROI
    Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash🤑
    Your dream job is awaiting you 🤑
    🥳Partying FaceRedeem Your 50% Discount Coupon! 🥳
    Last day 🥳 CAT 2021 Ugadi Sale (Starts at ₹ 1249)
    😮face with open mouthThese Secret Local SEO Hacks Get You New Clients Daily
    😱face screaming in fearSo Many Terrific Deals😱😱Few $ecrets of Super Entrepreneurs 😱
    😇Smiling Face With HaloSave ₹1,000 on Flight With Paytm & HDFC! 😇
    😎Smiling Face with Sunglasses😎 Yes! You Can Start Investing with Rs.100!
    😄Smiling Face with Open Mouth and Smiling EyesWe think you might like these 15 ideas 😄
    😜Face with Stuck-Out Tongue and Winking EyeYour Location Won’t Really Matter 😜
    😕Confused FaceLast chance to register: Multiple Drip Campaigns 😃
    😟Worried Faceare you ok… 😟

    Gestures Emojis In Marketing

    Emoji IconEmoji MeaningExample
    🙏Prayer, thank you🙏 Thanks for sharing your info with us
    👍Well done, good jobBecome a Pro 👍
    👏Clapping Hands👌 Great Job
    💪Strength or fitnessEnjoy Power-Packed 💪 Deals with Pay Day Sale
    👋Waving HandHey👋 Aman
    👇Finger Poing DownHere’re Handpicked Deals that You’ll Love👇

    Super Offers for a Super Holi 👇
    Writing Hand Emoji✍ Top New Courses on Alison this Week
    👊Oncoming FistFill your pipeline like a Pro 👊
    👌OK Hand SignHow to look awesome 👌
    👉Backhand Index Pointing Right👉 9 Fun Courses for the Holiday Season
    🙋Happy Woman Raising One Hand🙋Steps to 6%
    🤙Call Me HandThis Is When To Cold Call 🤙
    🤝HandshakeHold This Hand 🤝
    🤷Person Shrugging🤷Print on Demand Businesses for Sale
    Victory HandThe Biggest Diwali Sale Is ON!✌

    Other Useful Emojis In Marketing

    Emoji IconEmoji MeaningExample
    🔥Hot or excellent🔥Dropshipping Businesses For Sale
    7 🔥 Tips to Choose The Best Digital Marketing Course
    🔥 Web Design, Monogram Logo and other search trends
    📣Megaphone Emoji📣 Just scheduled: AWS Cloud Cost Optimization
    📣 Just scheduled: Challenges Faced By Women Leaders & The Way Forward
    💰Money BagGrow your savings 💰 in these volatile times with assured returns

    Clearance Sale 🛒Means Huge Savings! 💰
    🎉Party PopperGo Pro with Your 50% Discount Coupon! 🎉
    💡Electric Light BulbFresh out of content ideas? (We got you) 💡Find Matching Tools In Minutes 💡
    ⚠️Warning sign⚠️ [TOP SECRET] It’s about MONEY 🤑
    SparklesActivate Postpaid to Buy Now, Pay Later!
    💥Collision Symbol10 best practices to improve LinkedIn Automation results 💥
    Check Mark ButtonA Complete Checklist to Get Started on Your Website Design ✅
    ✔️Check Mark19 Cool Websites to Visit This Week
    💼BriefcaseTired from your 9-5 Job 💼
    🎓Graduation CapLearn how to become a master 🎓 in Digital Marketing
    🔴Large Red Circle🔴 [LIVE] Learn the secrets to build a 1000cr. Company from scratch 🔥
    💸Money with WingsGet 3-5 Clients every week without spending a penny💸
    🚀Rocket🚀Andromo V3 builder is available for PRO now!
    🚨Police Car Lightstay protected at just Rs. 811 yearly 🚨
    🧲Magnet🧲 Get Answer to All Your Business Problems
    🛒Shopping TrolleyMaha Shopping Festival 🛒is Live!
    📢Public Address LoudspeakerDid You Hear 📢 Super Deals are Up for Grabs
    📝MemoHow I get HUGE SEO Contracts and You Can Too 📝
    🎁Wrapped Present🎁 Food Design, Valentine Gifts and other search trends
    🏆Trophy6 Hours Left to Join the Culture of Top Performers 🏆
    Alarm Clock⏰Final day to save up to 50% on marketing tools for growth
    ☎️Telephone80k After 3 Calls ☎️
    Hourglass with Flowing SandThese Deals Won’t Last Forever⏳

    Emojis Tips 

    Don’t overuse emojis 

    Using emoji is good for driving engagement, but overuse of emoji in content also a very bad thing. If you will use a lot of emojis in your content then it will be lost its purpose and will not look appealing to readers. Let’s understand it with an example

    Content without emoji- Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash

    Content with emoji- Get up to ₹2,000 Bonus! Play Rummy & Win Real Cash🤑

    Content with too much emoji- Get 😊 up to 💸 ₹2,000 Bonus! ▶️  Play Rummy & Win Real Cash🤑

    You can clearly see that the content with too many emojis doesn’t look good and it is not appealing. 

    Emojis in Marketing

    Make sure you know the meaning of emojis which you are using 

    The second thing that you should remember is you must know the meaning of an emoji, if you don’t know the meaning of an emoji, then how you will use it in your content. If you don’t know the meaning of an emoji there are high chances that you will use the wrong emoji in your content. 

    Don’t let emoji confuse your message 

    The main purpose of using emojis is to make your message clear and appealing but if emojis are not serving their purpose then you should not use emojis in your content. 

    Conclusion

    So using emojis in marketing campaign, Landing Pages, Ad Copies, YouTube Titles & Email Subject is a good way to drive engagement. Using emojis will not only helps you in engagement it will also helps you in getting more click through rate. So use emojis in your marketing campaign as well as in digital communication to drive more engagement and more better results.

    FAQ’s