In this era of digitalization, everyone wants to create their presence online. Be it an individual, product, business all of these are now easily available on the internet.All of this would not have been possible without the use of domain and web hosting.
Let us now learn everything from scratch & see how we can run a business online through domain and web hosting.
What’s in it for me?
WHAT IS WEB DOMAIN?
A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet ~ Wikipedia
Taking an example here:
You are a businessman and you own a garment shop with the name, Designer centre.
Here the name of your shop, Designer Centre is the Domain.
In simple words, the domain is the name of your website.
For example www.lapaas.com Here lapaas.com is the domain.
Domains comes with various prefixes like .com, .in etc.
From which site we should purchase the domain?
The domain is available on a rental basis.
The rent can be annual or it can be every month. It is a contractual agreement between the user and the domain providers.
There are certain factors that we must consider before renting a domain name:
A) TRANSFER PRICE
Transfer price refers to the fee charged from the user if he/she wishes to change his/her domain provider.The domain provider with the least transfer price should be selected.
B) GO FOR THE CHEAPEST DOMAIN
There are numerous domain providers providing domain names at different prices.The domain name with the cheapest price should be selected.
C) CUSTOMER SUPPORT
Before, selecting the domain name we must check the customer support of the domain name provider.It can be done by checking the Google reviews of the domain provider.
D) DOMAIN RENEWAL
After the expiry of the contract, every domain is required to be renewed.Today, most of the domain providers inform the customers well in advance regarding the expiry of the term.
WHAT IS WEB HOSTING?
The first thing you need to understand is What is web hosting? So first learn what is web hosting. “A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible” ~ WIKIPEDIA
We all know Land is one of the most prominent factors of production.A businessman requires land to run his operations at a physical place.The land can be purchased or it can be rented.After the land is purchased/rented a shop is created on it to commence the business.Similarly, to run a business online, a platform is needed.That online platform is known as Hosting.Before moving forward let us learn the concept of browsers in web hosting:Browsers are the platforms wherein we call the domain names.There are many browsers such as Google Chrome, Mozilla Firefox, & Internet Explorer, etc.For example, we search for youtube.com in chrome browser.When we open youtube.com a request is generated & it is sent to its (you tube’s) hosting.Now, the browser’s task is to download the website that is stored in the hosting.The user can now use the website downloaded by its browser. I hope you got everything related to What is web hosting and now you understand what is web hosting. If you have any doubts related to what is web hosting you can comment on your doubts in the comment box. After getting web hosting, website on the internet designing and development plays an equally important role:
The uploading and downloading frequency depend upon the internet speed of the hosting.This is also known as port speed.The higher the port speed the faster the uploading/downloading takes place.
DATA CAP
Every server/hosting has its capping capacity.For example, We must have faced a situation wherein the network providers like Reliance, Vodafone, etc. have set certain data limits on the usage of mobile data.Similarly, when we purchase hosting there is certain capping on the transferability of the data at a specified charge/rate.It indicates the maximum allowed amount of data in a month for an agreed charge.However, the providers may charge the users if he/she exceeds the capped limit.For example, a mobile user is charged when the user’s mobile data is exhausted.
OPERATING SYSTEM
Every server/hosting has one operating system.The operating system is a kind of foundational software on which everything runs.While purchasing hosting, you need to decide regarding whether you require something that runs on:
A) Mac OS
B)Microsoft Windows
C)Linux
D)Chrome OS
NOTE: Operating systems are not only limited to computers. Smartphones and tablets also run operating systems. For example I iOS or Android.
Types of Hosting:
A) Dedicated Hosting
The first Types of hosting is dedicated to hosting. It is a flexible Types of hosting wherein the client leases an entire server not shared with anyone else.In dedicated hosting, there is full control over the server, operating system, hardware, etc.The host provides the server equipment, administration, and other services.Dedicated hosting is also known as a managed hosting service. So the first Types of hosting is dedicated hosting.
B) Virtual Private Server Hosting
The second Types of hosting is vps hosting. Total control over the server is provided to the clients of dedicated hosting.VPS Hosting is a virtualized server.It emulates a dedicated server hosting and creates a shared hosting environment.
For example: 32 GB RAM 16 CORE PROCESSOR 1TB SSDThere is a dedicated server with 32GB Ram, 16 Core Processor, and 1TB SSD. Now, it is partitioned into 4 Virtual private servers of 8GB Ram and 250 TB SSD each.Every individual server will be known as a Virtual private server. So the second Types of hosting is virtual private server hosting.
C) Shared Hosting
The third Types of hosting is shared hosting. Shared web hosting is similar to using public transportation.When we travel in a bus it carries many passengers. All of them want to go to different destinations.This results in more number of stops which increases the travel time.Shared hosting is similar to this example.
All of the resources on the shared network are used by multiple users at the same time.This is suitable for most of the start-ups and entry-level businesses.It offers many features that are user friendly and easy to use. So the third Types of hosting is shared hosting.
D) Cloud Hosting
Another type of hosting is cloud hosting. involves the attainment of resources from a computing provider to host data or services. It combines the capacity of several servers to deliver one single cloud-hosted server. It includes hosting a website on different dedicated web server. Whenever, an individual calls for the website, the load gets shared among different servers resulting in faster downloading. So the fourth Types of hosting is cloud hosting.
SUMMARIZED EXAMPLE
Now, let us summarize and see how these calculations work:
Assuming your website is of 1MB. This means 1MB data is downloaded from your server to the browser.Now assuming the upload speed is 100Mbps and the user’s internet speed is also 100 Mbps.This implies the user will be able to download the entire website in a 1/100th second.Now let us take a situation where 1000 users are coming to the website at one single time, internet speed is 100 Mbps.This means the website will get downloaded in 10 seconds.Now let us assume that the user’s hard disk’s speed is 10 Mbps.This implies the data transfer rate cannot exceed more than 10Mb per second.To download 1000 MB it will take 100 seconds which is never recommended.
RECOMMENDATIONS
A) It is recommended that the website loading time should not be more than 5 seconds.
B) To improve this time we can increase the hard disc speed.
C) Additionally, we can improve the download speed of the website.
D) Initially, you must start with a shared server/hosting.
E) You can shift to the VPS or dedicated hosting keeping in mind, load on the website.
Let us now learn the ROLE OF HARD DISCS in web hosting:
Traditionally, we have seen in our daily lives:
A)It takes more time to transfer files with less amount of sizes.
B) It takes less time to transfer a single file with greater storage.
For example, The transfer speed reduces when we transfer 20 files of 10 Kb.
On the other hand, the transfer speed increases when a single file of 100Mb is transferred.
This mechanism is based on IO operations i.e. input-output operations.
It tells how much input-output operations a server can handle.
Ideally, we need to select that hosting that offers a greater amount of input-output generations.
HOW TO CHECK LOAD ON YOUR WEBSITE?
You can check from here whether you need to upgrade your Ram, Processing or the bandwidth.According to me, if your website size is small in size, you must focus on your internet speed.In cases, where website size with a large number of plug-ins, you must focus on CPU.
ROLE OF SERVER’S LOCATION
The greater the distance from the server’s location and the user, the more time it will take in downloading.For example: If your server is in Delhi and a user from Delhi opens your website, it will take less time in data transfer.On the other hand, a user from the US opens the website then it may take relatively more time as compared to the above case.Ideally, you must select that server location that is relatable to the area of your operations.
ROLE OF CLIMATIC CONDITIONS
Yes, climate conditions do play a role in web hosting.In hotter countries like India, the server may be costly.This is because the efficiency of server decreases in hot conditions.Recently I read an article which stated that companies with very large servers are being shifted to cooler regions like the North Pole.This could reduce the costing up to 50%.
HOW MUCH TIME DOES A WEBSITE TAKE IN OPENING?
WHAT IS SWAP MEMORY?
While plugging a pen drive in your system, have you ever seen an option of converting its storage into Ram?Well, this is swap memory.Swap memory is a space on a hard disk that is used as a virtual memory extension.For example:You have SSD in a server & Ram of 4GB.Let us assume, 4GB Ram gets exhausted due to heavy load.Now, the work will be done on SSD i.e. it will make a swap memory on the hard disc.Relatively, SSD speed is much slower than the speed of Ram.The reason behind this is, Ram’s work is to perform tasks fastly whereas hard disc’s task is to store data.
INPUT-OUTPUT WAIT TIME
I/O bound refers to a condition in which the time it takes to complete a computation is determined principally by the period spent waiting for input/output operations to be completed. ~WIKIPEDIA
It is the time that the server takes when a browser calls it for a website.
We need to minimize the input/output time to the maximum possible extent.
TOP WEB HOSTING PROVIDERS
Their are many companies which provide hosting solution like;
A) HOSTING: It is one of the top hosting service providers. Hostinger has the cheapest plan with fast load time
D) HOSTGATOR HostGator is known for its FREE site migration & excellent services
E) BLUEHOST BlueHost has the best uptime hosting. It is easy to use and sign-up.
I hope after reading this blog, you know everything about web hosting, types of Hosting, Best Web Hosting you should buy.
If I missed something, do let me know in the comments below.
Question of the year, Who will win the Election? Why did Rahul Gandhi lose? What Strategies Congress Didn’t use? Why Rahul Gandhi Demarketing Strategies didn’t work?
2 Minute Summary
Bhartiya Janta Party (BJP) as we all know the ruling party of India is growing tremendously in the presence of our Prime Minister Narendra Modi but the question is How. In this, there is BJP’s Marketing Strategies 101 that they grew so much Big. They used the Face value of Narendra Modi. They also run Various Campaigns Like Main Bhi Chowkidar, Swatch Bharata Abhiyan, and many more. Also, they did Negative Marketing of Rahul Gandhi as Pappu. Basically three types were used to market Narendra Modi which were Statewise, Digitally and Offline. As there are 30% active users in India on the Internet. It is considered that behind winning of BJP there are four Reasons like Weak Opposition, Effective use of digital Channels in Marketing, Gained the trust of the Public, and BalaKot Air Strike. Also in this detail Knowledge of statewise Election and much more.
How Narendra Modi Positioned himself as a better Opponent than Rahul Gandhi?
BJP Or Congress? As a marketer whose Marketing Strategy is better?
How Amit Shah played a vital role in winning the election for BJP?
After Reading this full detailed Analysis, these Questions will be clear.
What’s in it for me?
BJP Marketing Strategy 101:
On May 23rd, 2019, National Democratic Alliance(NDA) recorded a massive win in the Lok Sabha 2019 Election, capturing over 350 Seats.
Out of these 350, Bharatiya Janata Party(BJP) captured over 300 Seats which is beyond expectation
Before diving deep into BJP Marketing Strategy, let’s discuss the reason why people don’t see any other Person as our Prime Minister.
Brand Equity:
Brand equity, a Marketing term that is created by companies for their products by making them memorable, recognizable and superior in the eyes of the public.
Let’s compare(Brand Equity): Narendra Modi vs Rahul Gandhi
I don’t know Narendra Modi Personally, this is just based on the way he’s portrayed himself.
Down to Earth Thinking:
Supportive:
Simplicity:
Never Losing Cool:
Trustworthy:
While Congress President Rahul Gandhi is often Mocked as “Pappu” – Negative Positioning
Whether we call it Weak Opponent or Weak Opposition Efforts. The reason is very much clear to everyone.
Pappu became so famous for Rahul Gandhi in the 2014 Lok Sabha Elections. BJP team made sure that when someone searches for Pappu on Google, it shows Profile of Rahul Gandhi for “Pappu”.
Watch this video on Political Marketing in Hindi and find out more:
How Narendra Modi won??
Narendra Modi has been portrayed as Hindu Prime Minister, I do not believe in Caste system but People who believe in such a system, Positioning was this: Hindu Prime Minister – Narendra Modi
According to this Graph, There are 80% Hindu in India.
Some percentage out of the 121 crore people believe in Caste System and Narendra Modi was positioned as Hindu Prime Minister for this specific audience.
How to use Psychology in Marketing( BJP Marketing Strategy):
Second Reason:
Remaining 15% of people belong to the Muslim category.
To create a positive impact on this audience, Triple Talaq was passed.
Triple Talaq Passed in Lok Sabha:
Some were against this bill and some were not but Narendra Modi gained a lot of trust by this Law.
Views of Narendra Modi on passing triple Talaq:
“We are committed so that Muslim women can get rid of a big life threat. No just that. For Muslim women to go to Haj (pilgrimage), we have removed the clause that men need to accompany them”, he said.
“After exploring various options in the last six to seven decades, the people of the country — our sisters and daughters — reposed faith in the BJP. Previous governments did not do anything to provide even basic facilities to women and just made promises,” Modi said.
“The country knows what their intentions and thoughts were. The political party that remained in power for decades only waited for time to come to bring about social changes and thinking regarding women. They were busy making promises, he said, targeting the Congress.
This Law instilled trust in Muslim Women.
Narendra Modi received a lot of praise from Twitter and from all over India over this Bill.
But Narendra Modi never tries to position himself as a Hindu Prime Minister or with Muslim Community.
While he is talking about rich and poor. Narendra Modi could have received more votes if they would have focused on Employment, development, etc.
Pradhan Mantri Sahaj Bijli Har Ghar Yojana: Saubhagya
This Yojna was launched to provide energy access to all remaining un-electrified households in rural as well as urban areas to achieve universal household electrification in the country.
To connect more and more people from the banking services
2. SKILL India Mission
28 August 2014
Skill Development in Youth
3. Make in India
28 September 2014
Promoting manufacturing Sector in the country
4. Swatch Bharat Mission
2 October 2014
Making India a clean country till October 2, 1919
5. Sansad Adarsh Gram Yojana
11 October 2014
Development in the villages which includes social development, cultural development.
6. Shramew Jayate Yojana
16 October 2014
Plan dedicated to labour development
7. Beti Bachao Beti Padhao
22 January 2015
The goal of this scheme is to make girls socially and financially self-reliant through education.
8. Hridaya Plan
21 January 2015
To take care of world heritage sites and to make these sites economically viable.
9. PM Mudra Yojna
8 April 2015
Loan to small businessmen from 50 thousand to 10 lakh
10. Ujala Yojna
1 May 2015
Distribution of LED bulbs at a low price to reduce electricity consumption
11. Atal Pension Yojna
9 May 2015
Monthly pension for people from the unorganized sector b/w age of 18 to 40 years
12. Prime Minister Jyoti Jyoti Bima Yojna
9 May 2015
Life Insurance of Rs. 2 lakh for people b/w 18 to 50 years (@Premium of Rs. 330 per annum)
13. Pradhan Mantri Suraksha Bima Yojana
9 May 2015
General insurance/accident insurance for people between 18 and 70 years of 2 lakh (at a premium of 12 Rs. / year)
14. Smart city scheme
25 June 2015
Developing 100 selected cities of the country as smart cities from 2015 to 2020
15. AMRUT Plan
25 June 2015
Developing all the basic amenities in more than 500 cities which have more than one lakh population
16. Digital India Mission
2 July 2015
Making all government services electronically available to the public
17. Gold Monetization Scheme
5 November 2015
Putting inoperative gold (lying at home and lockers) in productive works.
18. Sovereign Gold Bond Scheme
5 November 2015
To check the real demand of Gold; the government introduced the Sovereign Gold Bond Scheme.
19. UDAY
20th November 2015
Financial turnaround of Power Distribution Companies of Public Sector
20. Start-up India
16 January 2016
To Promote new enterprises
21. Setu Bhartam Yojna
4 March 2016
Construction of Over and Under Bridge to make National Highways Railway Crossing free
22. Stand Up India
5 April 2016
Loans up to 10 lacs to 1 crore for establishment of new companies to Scheduled Castes / Tribes and Women Entrepreneurs
23. Gameday Se Bharat Uday
14-24 April 2016
Emphasizing the development of villages for proper development of the country
24. Prime Minister Ujjwala Plan
1 May 2016
Providing the LPG connection to BPL families at subsidized rates
25. Namami Gange Yojna
7 July 2016
Cleanliness of river Ganga
Congress criticized BJP’s actions on Pradhan Mantri Sahaj Bijli Har Ghar Yojana: Saubhagya
5 years of strategy- trust was created here for farmers.
A Very Powerful BJP Marketing Strategy, compare yourself with your personality not by with your rivals.
Just for the sake of criticism, they may research more on your competitors and find out something against you.
Marketing Strategies used by BJP:
Statewide
Digital
Offline
Internet Penetration of India is close to 50%, By 50%, it means this much population has access to the internet but it doesn’t include the data whether they use it or not.
So around 30% of the population are active internet users.
Means 30% Target Audience. To create an impact on the public, we can not just rely on Online Marketing.
Taking an example of Sambit Patra Ji, He lost the election with Pinaki Mishra although He portrayed himself better as an opponent his focus was only on Online Campaigns.
In this industry, Ground reality matters more than Presence on Online.
Online Presence can bring recall value and also can even be converted into loyal customers.
Because people have this misconception that they can generate leads easily via online campaigns but if their product is weak, then Online marketing won’t help you grow.
If your product is not good, then no use of online marketing.
State Wise Analysis?
Let’s discuss some of the Power states of BJP:
Why only Power states? Because In exams, we pay more attention to more scoring topics.
Uttar Pradesh Election:
2019: 62 Seats
2014: 72 Seats
Two parties were united to defeat BJP where Mayavati or Lalu would have become Prime Minister. The pre-poll survey claimed that the BSP-SP alliance may become a threat to BJP.
Their strategy behind this union was to crush BJP.
Later, Mayawati made it clear to her party leaders that BSP can’t depend on other parties to secure votes.
The strategy of BJP and Amit Shah was on 3-4 issues.
Gundaraj
Jawad(caste system)
Corruption
After the Yogi Government of UP, various initiatives were taken by the Administration.
Hindu-Muslim conflicts are often created to corrupt our minds.
Whereas Hindu-Hindu Fights are never highlighted. Why? I don’t get the reason.
Whereas Narendra Modi never tried to position himself as Minister of Dalit. His positioning was always towards unity.
While Congress made many statements over this issue.
But nobody said what they will do for Dalit?
Also, BJP attacks Congress that institutions the biggest casualty of dynastic politics.
A small advantage was given to BJP here, their party was ruling at the time of application of teen talk.
BJP raised a lot of trust from the application of Teen Talak.
More than 800 rural villages in Uttar Pradesh were lit up with 76,000 solar street lights by the Uttar Pradesh Government provided by Philips Lighting.
Local votes were given to BJP. The Trust score was transferred to BJP.
Narendra Modi has focused more on development mainly, less on Hindutva, Article 370, Cow slaughter and Uniform Civil Code.
Maharashtra Election:
From 43 to 40 seats, seems low but they were in profit
Because They worked on weak subjects.
According to an article published by the Hindu business line, Veteran Political Analyst Nagesh Kesari, BJP Shiv Sena did one thing right after overcoming all their political difference.
Just before the announcement was to fight in every constituency as a single integrated unit.
Congress, NCP could not achieve this.
Here, Digital Marketing comes, if you live in a specific part of Maharashtra, Audience oriented campaign was run for a different type of audience.
Targeting at its best. Next level strategy.
Some videos went viral, few members left the party and shifted to some other parties. Their old speech videos went viral, we
Some videos were viral, few members left the party and into some other parties. Their old videos went viral along with criticism videos.
No one can deny the exemplary courage or dedication to duty shown by the IAF pilots who carried out the strike
Courage and dedication shown by the IAF Pilots who carried out the strike can not be denied.
Balakot Strike 2019
Mai Bhi chowkidar- Viral Campaign
In 2014, Modi Ji said chowkidar ki Tarah rakhwali
The anti-campaign, poori Dunia CHor?
Everyone changed their name to chowkidar.
After the election, Chowkidar was removed.
What a Marketing strategy sir Ji?
Congress highlighted the issues of demonetization and unemployment. they focussed on the plight of farmers and tried to lure the public by the NYAY scheme. NYAY scheme promised Rs. 72000 to each poor person if they come to power.
But BJP countered Congress’s NYAY scheme. they asked how will they arrange such a huge amount but gained mass support from the public.
BJP’s ‘ Modi Lao, Desh Bachao’ slogan also worked in their favour. They encashed the brand value of Modi Ji and also worked at the ground level.
West Bengal Election:
In West Bengal (BJP Marketing Strategy) received an impressive 18 seats against Mamta Banerjee. there has been a big fluctuation from 2 seats in 2014 to 18 seats in 2019.
Reason: They have been working hard in the state for a very long time. it has not happened overnight.
I have heard from many people that ‘2-3 dance karaye aur kaam ho gaya’
Last time, when they got 2 seats in 2014, they saw potential. They felt that they can encash seats there.
Between March 26 and May 1, Modi held total rallies of 80 or roadshows while Amit Shah organized 66 rallies in a short period.
One issue which was highlighted was the viral video that was shot in West Bengal. This was a kind of digital marketing.
In that viral video, the kid was seen chanting Jay Shri ram. CM Mamta Banerjee got furious. Reason? She was scared of the fact that BJP has entered her territory and they might take seats.
Many incidents occurred when she was seen getting angry by seeing people chanting Jai Shree Ram.
When this incident went viral in India, the public decided to not vote for Mamta Banerjee as she is against Hindus.
Modi Ji said in his rally that she is Speed breaker didi.
Because of her, no development has happened in Bengal.
Result-
Hindu vote bank and people who are open-minded and do not care about communities shifted towards BJP.
There has been an amazing change in the number of seats.
In December BJP organized save democracy campaign-rath yatraNarendra Modi focussed on corruption and rackets working in Bengal
He highlighted the Narada, Saradha, rose valley scams. He also mentioned extortion rackets operating in the garb of syndicated supplying building materials.
Bihar Election Results: BJP- JD(U) alliance sweeps Bihar, gets 39 of the 40 seats.
Bihar Election:
In Bihar, BJP became a part of an alliance with JDU. I believe it was weak because Modi Ji himself said that alliance cannot work in Bihar. On the contrary, his party became a part of an alliance.
this did not affect them much because opposition failed to highlight it.
BJP and JDU won 17 seats each. the share of bp was lower than the 2014 elections in which they gained 22 seats alone.
In 2015, They formed A separate organization for OBC. their main work was to highlight what Modi Ji has done for OBC. they created awareness among them. They saw how concerned Modi Ji was for them that he made a separate unit for them which will work only for them.
One of the biggest reasons for BJP’s win was its organizational structure.
Their issues related to Hindutva, Gas, Electricity, and later worked here as well.
Tamil Nadu Election:
In Tamil Nadu, BJP received only 1 seat.
Earlier Jayalalitha was CM but after her death, the public did not support her party AIADMK (All India Anna Dravida Munnetra Kazhagam).
What did not work for BJP?
In Tamil Nadu, the Anti campaign was working against BJP. People did not believe in BJP’s agendas.
This negative campaign against BJP was capitalized by the opposition. they worked on highlighting the bad aspects of the party.
Kamal Hasan was a major factor for BJP’S loss.
He started an Anti-Modi Campaign. Like Jaya Lalitha, Kamal Hassan is widely appreciated in Tamil Nadu as an actor. So when he started speaking against BJP, people listened to him and supported his views.
In the next elections, BJP will start work from the beginning to encash the votes as there is potential just like Bengal and can affect the total tally.
Madhya Pradesh, Rajasthan, Chattisgarh
In the recent Vidhan Sabha elections, Congress won in all the above-mentioned states. Yet they failed to make an impact in the Lok Sabha Elections.
in Madhya Pradesh, BJP received 29 seats.
in Chhattisgarh, bjp got 11 seats and in Rajasthan, they win all the 25 seats.
The majority of people in North India which is Hindi speaking audience voted for Modi Ji.
Jyotiraditya Scindia about whom it was said that he never loses, lost this time.
What did BJP do?
They revolved their campaign of “Abki Bar Firse Modi Sarkar” in these states. they tried to encash votes on the name of Modi Ji and his Brand Equity and it worked for them.
Delhi Election:
In Delhi, NDA won all the 7 seats in the Lok Sabha Elections.
What worked for NDA here?
They put good candidates on good constituencies.
They put Gautam Gambhir which in my opinion can become a really good politician. He performed exceptionally good in these elections. now he needs to show his work in his constituency.
Television’s role in NDA win
Media played a big role in the win of BJP. News channels highlighted bjp’s achievements. People who watch these channels regularly believed that Modi Ji is working great because all the channels are supporting him.
Rallies and interviews
Rallies and interviews were strategically planned. they were organized on specific periods. the questions that were asked were also planned.
The hidden motive was to create certain perceptions in people’s minds. There was psychological targeting on a deeper level.
Role of Digital Marketing:
Digital Campaigns:
Mai Bhi Chowkidaar campaign
Mai Bhi Chowkidaar campaign which was started to ridicule BJP backfired for Congress and worked marvellously in the BJP win.
Local marketing Ads
Local politicians of BJP targeted the local audience in the local language. they showed ads related to their issues and worked on local interests. the official expenditure that was given was 10cr.
Awareness was created about their issues, development, achievements.
people were told about the accomplishments of BJP on a global as well as local level.
Marketing Strategy of BJP-:
Suppose you have 100 social media pages. you share the same message from 100 pages. if people see that same message from a few websites, they start to believe in it.
Whatsapp marketing.
WhatsApp marketing became an effective method to promote, for effective WhatsApp marketing, a good database is needed, messages are sent and links for videos are sent directly. People are added to WhatsApp groups where messages are sent to them.
My first vote for Modi Ji
Another campaign was launched by BJP where the people who were going to vote for the first time were targeted. the focus was put on the youth.
CONCLUSION- Summary why NDA win
A) Weak Opposition
B) Effective use of Digital Channels in Marketing
C) Gained trust of the public
D) Balakot Air Strike
Movies Coverage:
The Accidental Prime Minister
Narendra Modi Biopic
The Tashkent Files
Uri- The Surgical Strike
Better execution of strategies
The same message was spread through different channels: TV, SMS, and Offline modes. They efficiently used the Marketing mix.
How BJP Could perform better:
If focussed more on:
a) Employment ( new jobs for qualified teachers, doctors, nurses, paramedics, technicians, instructors and administrators through a massive expansion of the education and health sectors
Analyze Your Website With Our FREE SEO Tool Fix your website’s SEO like HTML Headings, Alt txt, Robot txt, Sitemap, Schema, Mobile Friendly check, Pagespeed, PageStatistics, Internal links, External links, SEO Friendly links, Alexa rank etc.
How to start a startup in India – 15 Chapter Detailed Guide you need to learn.
People often ask questions on my Youtube Channel about how they can start a startup
2 Minute Summary
A startup is a company that is in the early process of growth focussing on its capitalization by developing products or services and catering market demand.Today, How to start a Startup is a major Question and also a question of threat as 90% startups fail in the first year only and other 50% in next 5 Years. In this there are various steps which includes Idea evaluation, Marketing and sales. Also it includes pilot of a product which is very important, it is like testing your product first and after taking feedback of a smaller audience and then lauching it for public. This also include how to finance your startup which is offcourse the most important part of whole journey of a startup. Also it includes 3 ways like Bootstrapping, Equity, and Debt. For Info Read the Blog
What is the procedure to start a startup in India?
From where I should start?
What if my startup fails?
According to Forbes, about 90% of startups fail.
Why does this happen?
After reading this startup guide, you will get to know everything you need to know about startups.
What’s in it for me?
1. What is a Startup? Startup vs business
A startup is a company that is in the early process of growth focussing on its capitalization by developing products or services and catering market demand.
Formed by a group of entrepreneurs, a startup is usually started from scratch with little or no investment.
Startup tests your entrepreneurial and convincing capabilities and has a risky component
Startups Vs Small Business
STARTUP
SMALL BUSINESS
A faster rate of growth and capitalization.
Limited rate of growth as their agenda is a regular income.
Financed externally through investors.
Self-funded or through banks.
The nature of startups is disruptive as they try to bring new changes in the market.
The nature of small business is very traditional.
2. Idea Evaluation
To evaluate an idea, it is required that you ask yourself some important questions
Which problem will the product solve?
For whom are you solving this problem & who will be your target audience.
Who are your competitors in this business and how will you differentiate yourself? Do you have something that cannot be replicated
How much market will you be able to cover?
How are you going to fund the startup?
Are you able to arrive at a solution?
When you can answer these questions, you will be able to evaluate whether the business idea will work or not.
3. Pilot run
Test your product/service with a smaller audience. Try to get feedback from them.
After taking feedback, try to incorporate changes in your product/service and launch it for the public.
Give more value to the customers
4. Marketing and sales forecasting
Pilot Run gives an idea that how much your startup will earn in a year. It is tough for a startup to predict as it is not established yet. During the process of marketing, a startup should be minimizing the cost. The use of pamphlets and billboards has become redundant. They add to the product’s cost. Therefore they should not be used. Check my playlist on marketing 101 ( 68 Videos):
The other option is Digital Marketing where you promote your product through the internet. It helps in focusing on the target audience and can be done at a very low cost for marketing the product. Check my playlist on Digital Marketing (76 Videos) :
Marketing (Lead Generation) and Sales (Conversion) go hand in hand. You should know both
5. How to finance your Startup?
How to start a startup, there is a question that comes from where will the funds come ? How we will finance our startup. There are three ways to finance a startup-:
Bootstrapping
Equity
Debt
1. BOOTSTRAPPING It is when you invest or reinvest your own money instead of borrowing from other sources. Bootstrapping uses the personal reserves of the entrepreneur or maybe his/her family members.
It is when you invest or reinvest your own money instead of borrowing from other sources.
Advantage – No dilution of control
Disadvantage – Low Rate of Growth
BOOTSTRAPPING USES PERSONAL RESERVES OF THE ENTREPRENEUR OR MAYBE HIS/HER FAMILY MEMBERS.
2. EQUITY
Equity is referred to as shareholder equity which represents the amount of money that would be returned to a company’s shareholders if all of the assets were liquidated and all of the company’s debt was paid off.
How to raise money through Equity?
There are two ways through which you can raise money through equity-:
Raise money being a private limited company-
If you are a private limited company, you can raise funds through private investors.
There are 2 types of investors-:
1. Angel Investors
They are big businessmen like CEOs of companies
They do not provide larger funds but give business know-how from their experience.
Find problems in your business model and guide you.
2. Venture capitalist
They give larger investments but no business know-how.
Create a pool of investments by collecting funds from different investors.
They act like share brokers by helping to collect money.
Raise money being a public company-
If you convert your company into a public company, you can raise money by issuing equity shares through SEBI. SEBI is an institution that regulates public companies and lists them on the stock exchange. A company issuing its shares for the first time, it is known as an IPO (Initial Public Offering) Suppose your company has a valuation of 100 crores and you want to dilute 10% of the control. When you issue shares worth 10 cr and if each share costs Rs.100. It means you are issuing 10 lakh shares to the public.
Trading
Trading is an act of buying and selling of shares. There are 2 types of trading:
There are 2 types of investors-:
1. Intra-day trading
Intraday trading means an investor sells his/her shares the same day they buy.
2. Long Term Trading
Long Term trading means an investor sells his/her shares after a long period.
Types of market
Capital Market
Money Market
Forex Market
Derivatives Market
Stock Exchange
Stock Exchange is an institution where all the stocks like shares, derivatives, etc traded. There are 2 stock exchanges in India
1. Bombay Stock Exchange – BSE
Bombay Stock Exchange is one of the oldest stock markets and first for Asia. Here approximately 5000 companies and listed on which trading is done.
2. National Stock Exchange – NSE
National Stock Exchange was formed in 1993. Here around 1600 companies are listed.
Points to be Noted for an Investor -:
The share market is not gambling. If you know the stock market, you can easily earn good returns by investing in it.
Choose an appropriate sector to trade upon of which you have knowledge and experience like a B. Tech should focus on trading in computer companies.
Diversification of funds is necessary as it will lower the risks and probably increase profits.
Share markets give at-least 15% return if you have good knowledge and experience of trading.
3. DEBT
Employed by several companies and people as a technique of creating massive purchases that they might not afford beneath traditional circumstances.
It is the quantity of cash borrowed by one party from some other party.
This is a debt arrangement offering the borrowing party permission to borrow cash on the condition that has to be paid back at a later date, with interest.
How to raise money through Debt?
Recalling what I discussed, Debt is when you borrow money from outsiders on the promise that you will return the money, particularly with interest.
Employed by several companies and people as a technique of creating massive purchases that they might not afford beneath traditional circumstances. It is the quantity of cash borrowed by one party from some other party.
This is a debt arrangement offering the borrowing party permission to borrow cash on the condition that has to be paid back at a later date, with interest.
There are two types of Debt:
SHORT TERM DEBT
Short term debts are those debts that have to be paid within one year of borrowing. These are various types of short term debts available in the market. Some of them are explained below.
1. BANK LOANS
Bank Loans are a very common type of short term debt. As the name suggests, it means a loan or debt borrowed from banks at a certain rate of interest. A Startup that is very new in the business should take bank loans to establish the infrastructure because they are easy to take.
2. COMMERCIAL PAPER
Commercial Paper is an unsecured, short-term debt instrument issued by a company for the financing of accounts payable and inventories and meeting short-term liabilities.
3. CERTIFICATE OF DEPOSIT
A Certificate of Deposit is a money market instrument that is issued in dematerialized form for funds deposited in a bank for a specific period. The Reserve Bank of India (RBI) issues guidelines for Certificate of Deposit at regular time intervals.
LONG TERM DEBT
Long Term Debt (LTD) is any amount of outstanding debt a company holds that has a maturity of 12 months or longer. These are various types of long term debts available in the market. Some of them are explained below.
1. BONDS
Bonds are long term secured investments in which investors lend money to a company or a corporation. They are secured because holders of a bond are paid first when a company is dissolved. The return received from it is low in comparison to debenture holders.
2. DEBENTURES
Debentures are long term securities issued by corporates yielding a fixed rate of interest. They are not as secure as bonds as investors have to depend on the creditworthiness of the companies. Debentures provide higher returns as compared to bonds. They can be easily purchased but the risk is also higher in this investment.
6. HOW TO REGISTER A STARTUP IN INDIA?
STEP- 1 INCORPORATION OF STARTUP
One must first incorporate your business as a Private Limited Company or a Partnership firm or a Limited Liability Partnership. You have to follow all the normal procedures for registration of any business like obtaining the certificate of Incorporation/Partnership registration, PAN, and other required compliances.
STEP – 2 REGISTER WITH STARTUP INDIA
STEP- 3 YOU MUST SELF-CERTIFY THAT YOU SATISFY THE FOLLOWING CONDITIONS
a) You must register your startup as a Private Limited Company, Partnership firm or a Limited Liability Partnership
b) The startup should not be registered more than 7 years.
c) The turnover of the startup should be less than 25 crores per year.
d) Innovation is a must- The startup must work either towards innovating something new or on improving the existing used technology.
e) Your startup must not be a result of the reconstruction of an existing business.
STEP 4 – IMMEDIATELY GET RECOGNITION NUMBER
On applying you will immediately get a recognition number for your startup. The certificate of recognition will be issued after the examination of all your documents
7. HOW TO CALCULATE YOUR STARTUP VALUATION?
IF YOUR STARTUP NEEDS MORE FUNDS, YOU GO TO PRIVATE INVESTORS AND CONVINCE THEM FOR MORE MONEY.
THERE ARE 2 WAYS TO CALCULATE THE VALUE OF YOUR STARTUP
1. Scorecard Method
Under the scorecard method, we compare a startup to other startups of the same category and are at the same stage.
We take an average of investments taken by them.
A comparison is made by adding and subtracting some percentage of the average valuation. This is based on various factors like management skills, infrastructure, patents, competition, etc.
Nowadays this method is rarely used.
2. VC Method
To understand VC Method we will take the help of an example.
Suppose the current sales of a startup is 10 crores. The VC feels that he/she can sell the startup 10 times more to a bigger company after 5 years. The valuation of your startup after 5 years is 10 times that is 100 crore. We take the assumption that the company will earn a 100 per cent return on sales. This implies that after 5 years the valuation of the startup would be 100 crores.
4 years after, it will be 50 crores,
After 3 years- 25 crores, And after 1 year the value will be 6.25 crore. This is the current valuation.
There can be fluctuations as what we assume may not prove to be true. This depends on various factors that we discussed in the scorecard method. Here the 100% rate of return represents the internal rate of return. The valuation after 5 years that we discussed is known as the exit value of the startup.
The current valuation is the post valuation of the company. It is the valuation of a startup before the VC takes the commission. After subtracting it, the left amount is the pre-valuation.
Pro tip -: A startup owner should always focus on negotiating with investors on post valuation and not pre-valuation.
8. HOW TO PITCH INVESTORS?
Pitching investors is not as easy as it seems. Many famous companies were rejected by investors.
HERE I WILL DISCUSS THE BASICS ON WAYS TO PITCH AN INVESTOR.
THERE ARE TWO TYPES OF FINANCES-
1.Traditional Financing
Under this, you ask for loans from our family members or friends. you have to return this amount at a specific rate of return.
The other way is you invest your savings in the startup.
2. Private Financing
Under this, you ask for investment from angel investors or venture capitalists
Private financing is risky as investors want to receive returns by 5 years.
PHASES OF INVESTING
To finance the startup, there are three phases that you should follow. You should remember that you do not ask for money from the investors in the beginning.
Phase 1 – Bootstrapping
Business Bootstrapping is investing your money into the startup. It is important for a startup owner to first invest his/her reserves in the business to establish its infrastructure.
Phase 2 – Ask Family or Friends for loans
Now suppose your funds from bootstrapping are finished. What to do now?
in this phase, you will ask for money from friends and family members. you will borrow money from them at a certain rate of interest. It would not liquidate your equity and you will be able to run the startup for some time.
Phase 3 – Ask for investment from big investors
Now suppose your company has achieved a breakeven point. you are earning some revenues too. Now you need money to grow your startup. In this phase, you will pitch your idea so they can invest in your business.
These can be angel investors, venture capitalists or both. You will lose equity for the amount you acquire. What do you need to do if you lack money? you need to check two things –
1. Scalability –
Will you be able to expand your startup?
2. Revenue Stream
How much revenue will the startup be able to earn in the upcoming years? If you can fulfil these things, there is a possibility that you will get early investments. Getting investments depends upon certain hidden factors as well like,
Quality of Team
Product/ Service.
Pro Tips:
Never say that your product/service does not have competition. Reason- the investors might feel that its market is entirely new and it will be tough to establish and promote it. Chances are that they would not get the investment.
Always be informed about the amount of money you need to take from investors and where are you going to invest in.
HOW TO CONTACT INVESTORS?
Many times people ask me how should they contact investors for their startup? Where can they find them?
HERE IS A STEP BY STEP GUIDE ON HOW TO CONTACT INVESTORS FOR STARTUP.
THERE ARE TWO TYPES OF FINANCES-
1. List of investors
List down famous angel investors/ venture capitalists who have invested in a similar business. Jot down the names of prospective investors who you wish that they invest in your startup
2. Try to find them on websites like LinkedIn
The next step is to find those various websites like LinkedIn. You get a lot of information about them from their profiles including the way to contact them.
3. Research about investors and jot it down
Research everything you can about the investor. It includes their likes and dislikes, companies that they have invested in, their background, etc. Jot it down. You should know about your investors well. This helps to create a good impression.
4. Attend industry-related events and participate in B-Plan events
To meet new investors, attending business-related events, proves to be helpful as you can pitch your ideas to the investors you meet and set up a meeting with them. It helps in building contact with big investors and helps in getting finance. One more way to contact investors is by participating in B-Plan competitions. In these types of competitions, you usually pitch your startup idea to judges and sometimes if your idea is really good the judges help you get investments.
You must go to only those events which are beneficial for your startup because some events are paid and you can’t afford to waste money.
5. Draft a good email and try to meet them.
When you pitch investors, draft a good email to send. It makes your startup look attractive. Try to meet them and set up an appointment to discuss your startup idea and ask for investments.
HOW TO PREPARE BEFORE MEETING THE INVESTORS?
Many times people ask me how should they contact investors for their startup? Where can they find them?
IT IS IMPORTANT TO KNOW YOUR PITCH PROPERLY.
1. Know your pitch
Never waste the time of the investor as you deliver the pitch for your startup. You should be very clear about what are you going to present in front of investors. It means you introduce your idea to the investor and try to set up a meeting with him/her. It is not a formal engagement.
Note: The first impression is the last. Try to have a good impact on the investor. Elevator pitch should be customized according to investors and based upon their facial expressions and personality.
2. Know the pitch.
Always remember what you say while delivering your pitch. To present a good pitch do not memorize it. Practice it thoroughly. Try to narrate your pitch different people like your family, friends, etc. to get a flow and try to correct flaws.
3. Share the ideas of your startup.
We often don’t share our startup ideas with people. The reason behind this is we fear is that it might get stolen. This sometimes proves to be our mistake.
4. Find and Plan your goals.
You should know what your ultimate goal of taking investment. What are you going to achieve in the upcoming years in your startup?
Convince the investors based on your revenues and milestones of business. Show your positive side to the investors and manipulate them into giving you the investments.
6. Know your investors well.
To have a good impression on the investor, try to research everything about him/her. Try to know his/her attitude, achievements, companies invested in, etc. by researching about them on various websites.
HOW TO MAKE PITCH/PRESENTATION?
Many times people ask me how should they contact investors for their startup? Where can they find them?
MAKE PITCH/PRESENTATIONS FOR YOUR INVESTORS
1. Purpose
You should know why have you started this startup. How is it going to help you? What is the purpose behind starting the startup?
2. What problem does the product/service solve?
It is important to know what audience does your product/service caters to. For the presentation, you should understand the requirement of the product in the market. What problems will the product/ service solve?
3. Market size
It means that what is the total market size of your product.
TAM ( Total Addressable Market) – Size of the market will that your product will be able to address.
SAM (Segmented Addressable Market) – Size of the market that comes under your sector.
SOM (Share of Market) – Size of the market that your startup will be able to capture.
4. Demo of product
Give a demo of your product/ service to the investors. You show what the product is, what are it is features and what benefits they will get if they invest in it.
5. Competitors
To have a good impression on the investor, try to research everything about him/her. Try to know his/her attitude, achievements, companies invested in, etc. by researching about them on various websites.
6. A BUSINESS MODEL IS AN IMPORTANT PART OF THE PITCH.
I HAVE CURATED MORE THAN 64 BUSINESS MODEL VIDEOS. CHECK THE PLAYLIST BELOW:
7.Revenue and Expenses
You should have a clear idea about how are you going to earn revenue. What will be your marketing strategy? How will you invest your money? What is the duration of the break-even point?
You must showcase expenses that will be incurred, salaries will you pay. Explain the cost to make the product and the expenditure on marketing. Describe the burning rate and surviving cost of your startup. it is the amount of money you spend in a month or year. Surviving cost is the minimum amount your startup needs to survive. You must always give realistic figures that are believable to establish a trust for the startup. What you need to do is try to ask for investment from them at a certain rate of return.
8. Team
Describe the qualifications and expertise of the team in your Presentation. A good team can create wonders for a good idea. Try to establish confidence for your team members towards the investors. Always try to answer the questions with confidence to show that you have proper knowledge of how are you going to run the startup. Be honest about what you think and feel about the startup and try to be realistic.
After pitch you should ask certain questions to them like
What will be their role in the startup?
What will they provide?
How are they going to invest i.e will they pay in instalments or lump sum.
How many people are involved in the startup from their side?
Pro tip -: Have proper information about everything when you sign a contract with investors.
CONCLUSION
After you have presented everything, the decision lies with the investors.
There are two possibilities-:
Accepts your offer
Refuses to invest
WHAT IF INVESTOR REFUSES?
WHAT IF THE INVESTOR REFUSES?
1.React respectfully
Never respond rudely to the investors if they refuse to invest in your startup. Be polite and accept their decision.
2.Respond authentically and honestly
React authentically,
Be honest
Control yourself
Do not fake your reaction
3. Take feedback for next pitch
Try to take a feedback from them. Ask what you lacked in the presentation and what you can improve in the next pitch.
4. Follow-up for future milestones
Ask the investors if they need a follow up on how the startup functions in the future and the milestones it achieves. It helps to create a good impression of them. If you require money in the future, you can easily approach them.
WHAT IF INVESTOR AGREES?
1. Terms and conditions
Ask the terms and conditions of the Startup. Will they work with them or not.
2. Investment criteria/ cash flow
It means that how are they going to invest. Will they pay in instalments or lump sum. How will that affect the cash flow?
3. Interference
You need to know how much they will interfere in the functioning of the business. What will be their role in the startup?
4. Assistance
Try to ask for assistance in the startup. This means that if you have a problem regarding anything which you aren’t able to solve, they will guide and help you to solve it.
5. Feedback
Ask for feedback regarding your pitch and problems in your pitch which you can improve in the next pitch.
6. Maintain a good relationship
After receiving investment, try to maintain a good relationship with the investor. You should not abandon your investors. Ask for advice and suggestions at regular intervals and keep them updated regarding the business.
9. FUNDING CONTRACT
WATCH THIS VIDEO ON FUNDING CONTRACT
1. Get a majority in the board of directors
After getting investments, your main focus should be to gain control over the startup. The investors will try to get majority seats in the board of directors who are responsible to run the startup.
Control over equity does not ensure a majority in the board of directors. as a startup owner, you should focus on getting the majority on the board of directors.
Reason- The startup idea is yours and you have put together everything. to ensure the proper functioning, the control should be in your hands.
2. Tag-Along Clause
A tag-along clause allows minor shareholders to tag along with a larger shareholder or group of shareholders if they find a buyer of their shares. It ensures that minor shareholders are not left behind if a big shareholder decides to exit the startup.
3. Drag Along with Clause
Drag along clause protects the right of big shareholders. Suppose a big shareholder finds a prospective buyer for the startup. He/she wants to sell the venture. According to this clause, he/she can drag other small investors to sell the entire venture.
4. Share option pool
A startup usually doesn’t have enough money to give salaries to employees. What they do is they give share options to employees. This means that the startup is giving a part of equity to their employees as salary. This helps in developing their interest in the startup as their salary depends upon the revenues of the startup.
5. A BUSINESS MODEL IS AN IMPORTANT PART OF THE PITCH.
10. WHY DO STARTUPS FAIL?
10 REASONS WHY
STARTUP FAILS
1.Wrong market/industry selection
There is a possibility that the market or the industry that we choose is not appropriate. For example, you are in the E-Commerce industry and your competition is with large e-commerce companies like Amazon. Chances are that you would not survive in the heavy competition. The reason behind this is you would not be able to match their level.
2. Faulty business model
Sometimes our business model is faulty. This implies that there is a problem with our calculations of revenues and expenses, which leads to losses.
3. Marketing myopia
It means you do not serve what the market demands. Reason- You provide outdated technology which the market does not want. This results in the loss of a considerable market share.
4. Weak feedback system
Week Feedback system leads to marketing myopia. If the company doesn’t employ the suggestions of customers, they lose their share in the market. Every company needs to adapt to a constantly changing environment.
MARKETING MYOPIA
5. No skill
You can’t run a startup or company if you don’t have skills for it. You might face problems if you do not have the appropriate skills to run the business. Being the boss of the startup, you should t solve the problems of your employees. A good manager is a need for a startup. Your startup may turn into a blunder.
6. No passion for business
You need passion if you want to run your startup efficiently. if you are starting a business by copying others, you might fail. Do not run the business for the sake of running it.
Reason- You would not put effort into the startup as you lack interest in it or do not care about it.
7. Wrong team selection
A startup fails if the team is wrong. Suppose they do not have the required qualities. No matter how good your idea is, the startup can fail. The team should have appropriate knowledge and skills in the field they are supposed to work. This means that the team is not competent and lacks skills and expertise.
8. Do Not know how to raise funds
A good idea is of no use if you can not raise funds. Reason – You will not be able to sustain in the market.
9. Do not know the cash burn rate
The cash burn rate means the amount of money required to run the startup for 1 month. Startup owners don’t have an idea about daily expenses incurred in the business. Suppose your revenue is around 10 lakh rupees and your startup incur expenses are worth Rs. 1 Lakh in a month. This implies that the burning rate is 10 times. Ensure that your startup gets profitable in the period else you’ll be in loss.
10. Raising funds at an early stage
One of the major mistakes that startup owners commit is they raise funds at an early stage. Reason- You lose your equity at a primary stage and lose control over the startup. Raise funds when your startup achieves the break-even point.
11. FRAUDS IN A STARTUP
You may have heard about various cases of fraud that startup owners commit with investors. I will discuss what these frauds are and how do they happen.
LET’S DISCUSS THESE STARTUP FRAUDS AND HOW DO THEY HAPPEN.
1. Dissolving the equity to increase personal net worth
Startup owners sell their share of equity at high prices. this results in increased net-worth of the startup owner. Suppose the startup is in loss or is not earning revenue. Even then the startup owner’s net worth will rise.
2. Increase in the salary of owners by using the money of investors
It is using the money received from investors to develop the startup is used for personal gains that mean increasing their salary. The startup owners don’t think about the revenues and expenses of the company and use a huge amount of investment to fulfil personal purposes.
12. E-COMMERCE BUSINESS MODELS
There are two types of E-Commerce Business models
Marketplace
Inventory
E-COMMERCE BUSINESS MODEL
1. Market place
The sellers list their products on the website and the company gets a commission.
Sellers do the packaging. If they are not able to do, additional charges are levied.
Courier partners directly take it from the sellers.
Advantages
If products get damaged, the entire responsibility lies with the seller.
Disadvantages
The profit margin is less here.
2. Inventory
Products are directly purchased from manufacturers and sold to consumers.
Here the inventory is packed and directly sold to buyers and all the profit is consumed by the company.
Advantages
The profit margin is high
Disadvantages
The responsibility of damage lies with the company.
Guide to start E-Commerce a website
Product differentiation (unique product) for competitive advantage
Calculate expenses and plan everything.
Don’t spend rashly without getting at a break-even point.
Take the salary only after covering all expenses like salaries.
Products are directly purchased from manufacturers and sold to consumers.
Here the inventory is packed and directly sold to buyers and all the profit is consumed by the company.
13. TOP 50 STARTUP IN INDIA
In this entrepreneurial world, every other person writes CEO/Entrepreneur in his Bio & But what it takes to stand out the crowd? The following are the top Startups that deserve to be at the top in their entrepreneurial journey and we appreciate all the hard work they have done to make it more than just a startup.
Calculate the time that will be taken to achieve breakeven.
Decide the way you will achieve breakeven.
Do not let the startup dissolve. This should be done when it is important.
Have the maximum share in the startup.
15. STARTUP INDIA
Startup India is an initiative taken by the Government of India under the leadership of Narendra Modi to simplify the process of registration existing under License Raj and promoting entrepreneurship within the country.
It was launched on 16th January 2016 to make India a country of job creators from job seekers.
STARTUP INDIA FT ASSET YOGI
BENEFITS:
Set up a 10,000 crore startup funding pool.
Gave a reduction in patent registration fees.
with the help of improved bankruptcy code, now the time to exit the business has been reduced from 180 days to 90 days.
It gives freedom from mystifying inspections for the first 3 years of operation.
Freedom from Capital Gain Tax for the first 3 years of operation.No tax will be levied on capital gains of startups for 3 years.
Freedom from tax for the first 3 years of operation.
Created an Innovation hub, under the Atal Innovation Mission.
Targets 5 lakh schools, and involve 10 lakh children in innovation-related programs.
Encourage entrepreneurship within the country.
Promote India across the world as a startup hub.
Built Startup Oasis as Rajasthan Incubation Center
The startup will be eligible for government tenders against big companies.
75 Startup support hubs have been set up by the government in NITs, IITs, IIScs, IIITs, IISERs, etc.
Startups shall be allowed for self-certification through the Startup mobile app with 9 labour and environment laws. In the case of the labour laws, no inspections will be conducted for 3 years.
WHAT WILL BE CONSIDERED AS A STARTUP?
1. A startup needs to be incorporated as a private limited company or registered as a partnership firm or a limited liability partnership in India
2. Startup up to seven years from the date of its incorporation/registration is considered a startup. In the case of a startup in the biotechnology sector, the period shall be up to ten years from the date of its incorporation/registration
3. The turnover of a financial year should not exceed 25 crores.
4. A company is considered a startup if it is working towards innovation, development or improvement of products or services, or if it is a scalable business model having a high potential of employment generation or wealth creation.
HOW FUNDS ARE RELEASED?
The government’s motive is to create a domestic source of capital for seed and early-stage companies.
To provide equity funding support for the development and growth of an innovation-driven startup, the government has set aside a corpus fund of 10,000 crores managed by SIDBI.
The Fund is like Fund of Funds.
The Government participates in the capital of SEBI registered Venture Funds.
PROBLEMS
Healthcare Sectors have not got due recognition
Funds are not properly deployed
Administration issues
WHAT NEEDS TO BE DONE?
Strong Startup Support Infrastructure is needed to facilitate critical business requirements.
Bureaucratic hurdles need to be identified and eliminated.
The implementation of programs should be done properly.
Netflix Business Model | Case study | How Netflix Earns Money??
2 Minute Summary
Netflix is on the Biggest Online Movie Platform which penetrating in India very fast. Founders of Netflix, Reed Hastings, and Mark Randolph started with an idea of using the internet to rent movies on DVD. Also, Netflix is with a subscriber base more than a third of Internet traffic. The company operates on a subscription-based model. Access is given to the user via a monthly subscription plan. With a presence in over 190 countries, Users can instantly watch movies, TV shows. According to Wikipedia, Netflix has 154 Million users Worldwide(total) and 148 Million Paid users. Netflix has the maximum percentage of total OTT viewing hours with 40%, YouTube has 18%.In 2002 Netflix had an IPO of $309.7 billion. For more read the Blog.
People often ask me how do I gather all the data about different business models for my Youtube channel( Intellectual Indies)
So I thought How about I assemble all the details about all the business models on my website lapaas.com.
After reading this blog, I am sure you’ll get all the details about the Business Model of Paytm from Funding to How do they earn
A man has been diagnosed with a Netflix addiction after spending eight hours a day over the past six months! Are you that crazy for Web Series? If yes, have you wondered How Netflix’s business model operates?
Netflix Revenue Procedure?
Earn from Netflix?
Learn a new language with Netflix?
Yes, you heard it right! After reading this detailed Netflix case study you’ll know the ins and outs of the Netflix business model be it How do they earn, Funding, Expenditure and their marketing strategy.
What’s in it for me?
Founders of Netflix, Reed Hastings, and Mark Randolph started with an idea of using the internet to rent movies on DVD. A billion-dollar company: Netflix with a subscriber base more than a third of Internet traffic. Crazy right?
The company operates on a subscription-based model. Access is given to the user via a monthly subscription plan.
With a presence in over 190 countries, Users can instantly watch movies, TV shows.
According to an article published by Cnet Netflix, US members outrank HBO’s.
According to Wikipedia, Netflix has 154 Million users Worldwide(total) and 148 Million Paid users.
This detailed Netflix case study would help us get to know about their business model, revenue model of Netflix from scratch.
Paytm one of the biggest Fintech Company of Indian which has become a case study for Harvard University students. Revenue of Paytm was 3579 crores that is 500 million dollars in 2019. Paytm earns throughs varios business like Market Place which it runs by the name of Paytm Mall, and other recharge services, bill payment, Ticket Boking services as well. Paytm also have its Payment Gateway Solution which it charges a decent amount on every transaction. If we fututer go paytm has it wallet services and also they have released a digital gold services by which you can buy gold online.Now, they have launched their paytm payments bank which further increase their valuation. For detail information you can read the blog or watch our video.
People often ask me how do I gather all the data about different business models for my Youtube channel( Intellectual Indies)
So I thought How about I assemble all the details about all the business models on my website lapaas.com.
After reading this blog, I am sure you’ll get all the details about the Business Model of Paytm from Funding to How do they earn.
Paytm is India’s Biggest platform in the e-wallet industry and e-commerce platform.
Started by Vijay Shekhar Sharma in 2010, Paytm changed its business model to a virtual bank model, marketplace and gold e-wallet.
Vijay Shekhar Sharma is an engineer from the Delhi College of Engineering and today he is worth $2.6 Billion.
One97 Communications Ltd of Paytm’s Parent Company got their first institutional investor, venture capital and SAIF Partners in the year of 2007. Berkshire Hathaway confirmed investment of $356 Million for 3% – 4% Stake in Paytm in August 2018 and it was confirmed by Berkshire company that Warren Buffet is not involved in this transaction.
Do you know Paytm serve 100 million users? They offer Payment Solution to over 7 Million Merchants and allow customers to make seamless mobile payments.
According to an article published by Economic Times, Paytm’s success story has become a case study at Harvard University.
According to Wikipedia, Revenue of Paytm is 814 crores INR (US$120 million, 2017)
But How Paytm Makes Money even after 50% to 100% Cashback? It’s a worthy question to ask. Let us first discuss their revenue model one by one.
The revenue model is divided into the following categories:
There was a time when Paytm was into Mobile recharge, bill payments only but today they have 8 Revenue Models.
In this Paytm Case Study, we’ll discuss 8 Revenue Models of Paytm.
How paytm earns money?
Paytm earns throughs varios business like Market Place which it runs by the name of Paytm Mall, and other recharge services, bill payment, Ticket Boking services as well. Paytm also have its Payment Gateway Solution which it charges a decent amount on every transaction. If we fututer go paytm has it wallet services and also they have released a digital gold services by which you can buy gold online.Now, they have launched their paytm payments bank which further increase their valuation. For detail information you can read the blog or watch our video.
Let’s find out.
1 Marketplace(Paytm Mall)
Do you know Paytm is the first company with a mobile-only marketplace in India?
Paytm gives you the leverage to sell on Paytm Mall.
The process is easy, Just sign up and upload catalogue and that’s it.
Commission %= 2.8 from seller
According to Paytm Mall, sales of 20 lakh is generated every day. Can you imagine?
Also, 90% of payments are prepaid, It has been tested that in Prepaid orders
Possibility of returns is less.
How is your payout from Paytm calculated?
2. Recharge Services
They are linked with all the existing telecom service provider in the market, also metro card can be recharged and a specific commission is fixed. Again Commission 🙂 More user uses Paytm, more Paytm earns.
3. Bill Payments & Ticket Bookings
With the help of Advance technology, the Internet has made our lives simple and Paytm made is simpler. Save more with Paytm, avail exciting deals & cashback offers while paying a postpaid bill online. Be it Water Bills, Electricity Bills Paytm convert them into lifetime customers 🙂 Ticket bookings and any bill payments and what not!! But How do they earn? Commission 🙂
4. Payment Gateway Solutions
Gateway solution is a one-time investment and mode of revenue is the same. Commission 🙂 Although Gateway option setup is free along with maintenance charges but company charges a commission of 1.99% on every transaction.
Top linked accounts
5 Paytm Wallet
Paytm is a semi-closed wallet and it has been approved by RBI (Reserve Bank of India). It can be used to pay for anything and almost everywhere. According to RBI guidelines, Money deposited by users in Paytm Wallet is deposited into an Escrow Account with a partner bank.
And Interest is decided based on an average of the deposited amount in a certain period ( almost 58 weeks)
Whenever we receive a cashback, why does it stored into a wallet and not into our bank account? There is a reason J Whenever you transfer money to the bank account, Paytm charge a little commission.
6. Digital Gold
Paytm has launched Digital Gold in partners with MMTC-PAMP allowing users to buy even gold worth 10 rupees. Yes, 10 Rupees and so on.
Paytm has launched Digital Gold in partners with MMTC-PAMP allowing users to buy even gold worth 10 rupees. Yes, 10 Rupees and so on. How do they earn? Their commission no matter if the price of gold rises or not Also, company main motive of Digital Gold was to create a platform where user can buy gold and store it in a digital form but the user can also use the same gold to buy other services, be it recharge or bill payments.
7. Paytm Payment Bank
With the launch of Paytm Payment Bank, Paytm aim to bring banking and financial services to half-a-billion un-served and under-served Indians. Also, Paytm is linked with financial institutions and banks to sell their products and services like investments, loans etc. They earn a specific commission. QR codes can also be scanned at various points(issues debit cards). You can open a zero deposit digital current and savings bank accounts at an interest of 4%p.a. Balance deposited above ₹1 lakh is shifted to a fixed deposit(FD) at an interest rate of 7% p.a. How do they earn from a Bank?
8. Coupon codes/Voucher cards
They are linked with surplus brands.
Their whole business is based on commission. Let’s have a look at some of the data:
Founded
2010
Head office
Noida, Uttar Pradesh, India
No. of employees
13,000
Total Funding amount
2.2 Billion
Investors
Softbank, SAIF Partners, Alibaba Group and Ant Financial
No. of Acquisition
11
APP Downloads
more than 100 Million
Website Traffic
53,540,050 Monthly visitors
NET Losses
Losses swelled to Rs.1606.05 crore
Board of Members Team
8 Members
Competitors
Freecharge, Mobikwik, and RechargeitNow
Also, Ratan Tata is involved in investing in Paytm. So have a look at some of their Marketing Campaigns:
Involvement of Bollywood: Good Marketing Strategy? Let me in the comment section below: B
URI Surgical Strike Paytm Campaign:
Akshay Kumar says #Paytmkaro for 2.0 Campaign:
Latest Updates: Rana Kapoor who is the Co-founder of Yes bank is in talks with Vijay Shekhar Sharma – the Founder of Paytm.
Rana Kapoor wishes to sell his own and his family’s stake in yes bank for Rs 1,800-2,000 crore to Paytm. The investment firm, Rana Kapoor and his family members together control a 9.64% stake in Yes Bank.
Still, there is no confirmation about the news, but both the companies are still negotiating on the price and other related issues.
Leading digital payments service Paytm on Wednesday said it is in the process of hiring over 1,000 engineers, data scientists, financial analysts among other positions for tech and non-tech roles. Paytm in April announced to hire over 500 people for multiple roles, aside from continued hiring in product and technology and the current move is to ramp up recruitments for expanding its financial and wealth management services.
Paytm has grabbed 50 per cent share in the payments to merchants (P2M) segment in India and the financial services platform has emerged as the most integrated payments provider in the fintech space.
Paytm has just seen a hit by online scammers where 190 Paytm users duped of Rs 1.13 crore on the pretext of KYC update.
Paytm Money, the wealth management arm of One97 Communications, has softly launched a stockbroking feature within the app. The company has been planning to launch a stockbroking service.
I hope you like this Paytm Case Study, let me know in the comments if I missed out anything. Paytm Website Audit: Lapaas seo audit
UPDATED ON – 26/4/19
FAQ’s
Paytm Case Study
Paytm one of the biggest Fintech Company of Indian which has become a case study for Harvard University students. Revenue of Paytm was 3579 crores that is 500 million dollars in 2019. Paytm earns throughs varios business like Market Place which it runs by the name of Paytm Mall, and other recharge services, bill payment, Ticket Boking services as well.
Search Engine Optimization (SEO) is the Main factor to rank your content on google as there is a lot of content on google but what appears on the first page of the google in specific Keyword you research is basically the magic of SEO. It consists of two types- On-Page SEO(Quality of content ) and OFF Page SEO(Backlinks). Their are also SEO for e-commerce in which you can do SEO for a single Product also and can rank it on google. Their are many Tips and Tricks for SEO Legal and Illegal both like Black Hat, White Hat by which you can rank your content which is included in the blog also it gives you all historical updates for SEO.
If you are new in the Search Engine Optimization (SEO) world, you’ll love this guide.
But why do we want to learn about Search Engine Optimization (SEO)?
Why Should You Care About Search Engine Optimization (SEO)? Let’s clear this first.
Do you know how many websites exist in the world?
More than 1,883,637,867 online and the number is increasing.
Did you know that more than 409 million people on WordPress Platform view more than 23.6 billion pages each month?
Can you imagine?
Did you know that each month bloggers produce 69.5 million new posts? This is insane
It is estimated that by 2019, the global traffic on the internet will reach 2 zettabytes or 2 billion-billion bytes for the year.
“No matter what you do, your job is to tell your story” –Gary Vaynerchuk.
2minute Summary
Blogging is a way to express your views and get paid for it. Their are 3.5 million prepay search on google and an average search on the blog is about 10 million. Their are some steps which a person can follow and start blogging at the initial level to a professional level even. In this, the first step is to choose a Niche and then you have to choose a platform on which you will publish your blogs. It can be your own website or some other platform like Letsblogging, Quora, etc. Blog also includes topics like How to choose a domain name and hosting for blogging. It also guides for WordPress Installation and Blogging tips. By blogging you can also earn money by learning How to make money from blogging and also SEO for blogging which is a key factor for all the bloggers.
First of all not blogging, it’s just one part of it. It comes in many different forms. For example, Video content, Podcast, Animation, Social media, design & illustration. How to start a blog is the most common query we got.
As this blog is about Blogging, So. Let’s talk about that.
So, Blogging is a part of content marketing, is all about storytelling in the written form. You can seek attention when you can tell great stories.
Bloggers and writers are same, just that writers use the traditional medium(paper) while bloggers use digital medium so are you passionate about writing? If yes, then why not become a blogger? Some business start business blogging to rank their website higher in Google results and some business start business blogging to help their customers.
In a simple language, blogging is a way to express your views and get paid for it.
Do you know average search on Google per day is 3.5 million per day and an average search on the blog is about 10 million? Most of the blogger is making blogging as a full-time career.
If you are thinking to be a blogger then there are few steps to follow to a one. Who knows maybe you take blogging as a full-time career. In this guide, we will cover how to start a blog, how to create own blog or how to start business blogging?
So let’s start the most detailed guide on how to start a blog.
What’s in it for me
1. Choose A Niche- How to Start a Blog?
What is a niche? It’s not niche(if you know what I mean. It is pronounced as needs.
Niche is your category, You deal in mobile accessories- your niche is tech.
You sell cakes- your niche is Bakery.
Easy right.
Niche marketing is a simple way to target a particular market in a particular way. Here we try to find the customer need and try to find the best possible solution which is not provided by any other source. Niche marketing does not mean targeting a small or new market, but it’s involved targeting a specific audience with a specific need.
There are too many advantages to a niche market, firstly and most important is that there is less competition in a niche market. Here we play a monopoly game and chances to become a market leader. There is one more thing that niche does not exist rather it is created by smart marketing techniques and what customer need.
In niche, you will be high in the margin as there is uniqueness in your service and product and people don’t shy away in paying more to you. If you just want to do blogging then the niche is good for you but if you want to start a blog for your business then you have to do business blogging. In business blogging, you have to write blogs related to your business. If you’re creating your blog for sale purpose which earns money then you must have to choose a niche.
So there would be an advantage for niche marketing.
Due to niche marketing, you can enhance your customer relationship for the future goals, reduce your competition by becoming a market leader, and it too makes your online presence and finally, you can gain expertise in a short period.
But it too has some downsides, as targeting a niche you need to make sure that there are enough potential customers of that particular need. Like a pet shop who deals with all wide variety of pet owners has a more potential customer base than dealing only with the dog owner or fish owner.
2. Choosing the Best Platform- How to Start a Blog?
What do you mean by platform here? Platform means the place to control or customize your website. There are many platforms available on the internet by which you can customize your website. But all platform has different ways to create and customize. Starting with any platform can lead to difficulty in switching to a different platform
As a beginner it too easy to set up a blogging platform and does not require any coding skill. Blogging is the best way to connect with people and share information. Since blogging is much more than just writing and adding pictures.
First as said above, you need to have your niche, and then you need to choose a reliable platform to host your blog. It may be free or paid, but to need to choose a platform base on your reliability. We will guide you the both free and paid blogging platform and when to use them
WordPress.Org
WordPress.org is a free source platform, where you can make and customize your website for free. It is a self-hosted platform, Which means you need to sign up via hosting provider to able to use WordPress.org.
Any prior skills required? –
The installation will take 20 minutes to an hour if you are completely new to WordPress plus technical support is best. Also using WordPress daily and pushing the blogs is an easy method. You can even find a great tutorial online for WordPress.
Designs availability?
There are enough free themes in wordpress.org to build an appealing blog and you can customize them accordingly.
Plugins and extensions.
WordPress offers extreme flexibility. Also, you can find more than 45000 plugins in WordPress online.
Hosting included?
No, You’ll get a downloadable package from wordpress.org, which you can install on a server you already manage.
Who’s WordPress.org perfect for?
Bloggers who are passionate about writing and wants to make some money as well.
Bloggers who want to make the blog a part of their business
Professional bloggers.
Hobby bloggers.
The reason why WordPress is one of the best website builders is because of its theme customization tools. So with self-hosted WordPress, you have the full control over your blog.
Pro’s
The most popular blog platform on the web
A massive number of designs available
A huge number of plugins available
Great community-you will always find someone to help you.
No hosting included.
Somewhat of a learning curve if you are just getting started.
Setting up your site to suit your needs perfectly can take several hours
Cons
For this, you need to have hosting. Also with the increase in traffic, you need to have a costly hosting. Here, you are responsible for all the updates. Here, you are responsible for all the backups
WordPress.com(Self Hosting)
WordPress is a hosted version of WordPress. So easy, you just need to sign-up in wordpress.com and you can start blogging very easily.
Any prior skills required?
It is easier to use than the WordPress.org because their technical support is just better. It is relatively simple than wordpress.org. Also, they will guide you via the official getting started guide.
Are designs available?
There’s a couple of hundreds of themes to choose from, and if you opt for one of the premium plans, you also get the opportunity to customize the design you’re using. Overall, WordPress.com keeps things simple and doesn’t deliver as many design options like self-hosted WordPress.
Plugins and extensions.
Plugins for sharing, likes, comments and polls are included.
Who’s is this perfect for?
Hobby bloggers.
Anyone who wants to start a blog with no investment at all.
Professional bloggers.
If you want to do blogging and don’t want to experiment with your site custom features then WordPress.com is going to be sufficient for you.
Pros:
No setup required.
Easy to use and manage.
Cons
Limited option to extend your site.
You cannot run advertisements on your blog.
You do not own your blog and WordPress.com can suspend your account if they find you are violating their terms of service.
Blogger
Blogger is one of the oldest sites on the internet. As it is owned by Google, you just need to signup and create an account there. Likewise in WordPress.com, Blogger makes all easy for you by just managing all the technical problem of it, only you just need to focus on blogging.
Any prior skills required?
The interface is little outdated but setting a blog is still very easy.
Are designs available?
Simple layout editor, you can not play much with the interface.
Plugins and extensions
No external plugins are available.
Who’s is this perfect for?
Hobby bloggers and personal blogs.
We don’t advise you using it for anything other than personal blogs.
Pros
Blogger is free.
It’s easy to use and manage without any technical skills.
Cons:
You have limited to basic blogging tools and can’t add new features as your blog grows in popularity.
Design options are limited. Third-party templates for Blogger are almost of low quality
It does not receive frequent updates or new features.
Google can suspend your blog at any time, maybe cancelled Blogger forever.
It is too a free blogging platform which is run by us. We provide you with a dedicated user interface. You just need to sign up and post your blogging. We will provide you with all sort of technical care such as heavy content lifting, fast load time and full sever maintenance.
Any prior skills required?
Less blogging is a platform solely for enthusiastic writers, the process of blog submission is very easy and quick. No prior skills are required. Just Start.
Are designs available?
Let’s blogging just provides a standard layout editor. Apart from that, you can do simple designing and publishing.
Plugins and extensions.
No external plugins are available.
letsblogging.com perfect for?
People who are passionate about writing and are looking for a platform to start blogging with no prior investment.
Professional bloggers.
Hobby bloggers who want to have control over everything.
Pro’s
No setup required
No hosting or domain required
Con’s
Moderators will examine the content before publishing
You don’t have any control over your advertisement
Medium
Launched in 2012, Medium has grown into a community of writers, bloggers, journalists, and experts. It is very easy to use as its interference is simple. Any prior skills required? / Ease of use. Not at all. It is extremely easy to use. All you need to do is sign up and start writing your blog.
Are designs available?
None.
Plugins and extensions
None.
Who’s is this perfect for?
Writers looking to build their brand.
Hobby bloggers.
Company blogs hosted outside of the company’s website.
At last, It is great if you want to publish individual stories that aren’t necessarily related. Medium helps reach your content by using custom algorithms. If you just want to try blogging then it is ideal for you.
Pro’s
Medium is easy to use, with no setup required and no coding skills needed.
It allows you to reach to people of similar interests.
You can focus only on writing, instead of designing a website.
Con’s
Limited design
Medium owns your audience, so if you lose one of your blogs then you lose your audience
You cannot run ads
3. HOW TO CHOOSE A DOMAIN NAME?
Every great website needs a memorable name. Coming up with a new is a serious challenge, but once inspiration strikes, you’ll need to register that name with a domain name registrar before you can use it online.
Registration isn’t difficult, but first, you have to choose the best domain which is not being targeted by others. The more unique the domain is, the more the chances of getting a rank.
Pricing structures can be complicated. Although if you go for a low price domain, it may become expensive on renewal. If a domain registrar offers a better deal for a .com domain then it may give you poor value in .org or .in
Balancing all these priorities can be tricky, so we will guide you below how you should buy a domain in the right way.
In simple language domain, register name is your address where people will find about your blog. Domain name registrars have been accredited by Internet Corporation for Assigned Names which is a non-profit organization.
Without the domain name, it would have been very difficult to remember IP addresses, and so it is easy to use and remember domain names that we use today.
You can also choose the top-level-domain for your URL like.com, .org, .co, .in, etc., that follows your custom domain name.
Most domain name registrars today make it dead simple to purchase and renew your domain names, still, you need to choose wisely, as each register has their associated positives and negatives. We will provide you with all sort of help to buy a domain.
After you find out the perfect domain for your blog then you need to find out good domain registrar. Below are the few tips to buy a domain.
Domain Transfers
You probably did not want to transfer your domain right away, but it is something that might arise in the future. Domain transferring is moving your domain from one registrar to another.
Do check their transfer details in your policy. In most of the domain registrar, you won’t be able to transfer your domain before 60 days. Some domain name registrars don’t allow for transfers, or they’ll even charge you a fee.
Contract and Pricing
This is probably your most important. While searching for domain registrar you will come across many prices option. You can usually register your domain for a period of one, three, five, or even ten years. In some cases, you can do it even longer.
If this is your first time registering a domain then we usually recommend just registering a domain name for a year. You can even turn on automatic renewal, so your domain gets updated automatically, and this will give you the freedom to switch registrars if needed.
Do make sure you must enquire all hidden charges before buying it.
Customer Support
You’ll want their support staff to be on your side. You’d hate to scramble to get in touch with support when something goes wrong with your site.
When examining the different levels of support you can either read reviews from past and current customers online or put in a support request and see how quickly they handle your question.
Additional Services
Many domain registrars offer web services, if you want more than just domain name then there are a lot of domain name registrars can help you get these all.
Before you buy all-in-one service, may sure you do proper research of all the service providers.
Drop Catching
Sometime it might happen you may forget to renew your domain and it is now opened up for other people to purchase. Sometimes your domain can be purchased by another competitor in your space, or it could be purchased completely accidentally.
Whatever may be the reason, now the domain is no longer in your hand, means anyone can buy it.
Now, a lot of domain registrars offer a service of reminder and they remind you beforehand before it got expired
HOW TO CHOOSE A RIGHT DOMAIN REGISTRAR?
Pricing Add-on
Some domain service providers will try to add on extra charges at the time of checkout and these charges are of privacy protection, registration fees. So, if you see a low price domain like buy domain at 149/-, this might not be the final price.
Do proper comparison before you buy the domain. There are a lot of genuine domain registrars.
Transfer Fees
If in future, you plan to sell your domain, look for the hidden charges if any.
Many domain registers do this for free, some do charge a small amount.
Poor User Experience
Once you have a domain name in your possession there are certain things you’re going to need to do to get your site up and running, like, setting up the DNS servers, installing a CMS like WordPress, and creating an email address.
This can be a real headache if their domain management systems are hard to use. If this is your first time purchasing a domain, then choose a domain registrar that is user-friendly.
Now that you know what to keep an eye out for, we’re going to give you a virtual tour of some of the top domain name registrars out there.
TOP 5 DOMAIN REGISTRAR
GoDaddy
The web giant GoDaddy is the world’s biggest domain registrar, currently managing more than 75 million domains for 17 million customers around the globe.
The company is well-known for its low domain prices, and it’s domain are here, with .com, .co, .in domains available for just Rs 99 in year one. Other kinds of top-level domains like .net, .tech, or .co will cost you a bit more annually.
Aside from domain registration, the company offers domain transfers, professional email powered by Microsoft, domain value approval, web hosting, web security, online marketing tools, and more.
They also offer 24/7 global customer support that is available via phone and live chat.
Bluehost
Bluehost was founded in 2003, and it’s based out of Provo, UT. Endurance International Group (EIG), one of the largest hosting conglomerates on the planet, owns the company.
Bluehost typically regarded as one of the best hosts for those just getting started online. But, they also let you register domain names as well. If you’re planning on purchasing hosting at the same time you register your domain name, then Bluehost might be a good fit for you.
Bluehost has a stellar support team and are available 24/7, 365 days a year.
Their web hosting services start at Rs 209/month.
HostGator
HostGator was founded in 2002. Endurance International group purchased in 2002, and they still own the company today.
They provide customer support through live chat and email ticketing. They also have tons of resources like forums and video tutorial to help you resolve any issues.
Their web hosting services start at Rs 222/month. It partnered with Paytm to make the payments easy.
Google Domain
If we are talking all about a domain, then Google isn’t behind. Search Google domain and you’ll be surprised by their fast registration process
Google Domains doesn’t confuse you with endless sales, or ‘special’ deals that turn out to be not so special after all. Upselling is kept to a minimum. Instead, it’s all about making the purchase process as easy as any other online shopping site: search, click and check out.
They have excellent 24/7 support at the best market price.
For me, Google domain is the best option.
4. How to Choose Hosting For Blogging
A Powerful hosting is the most pivotal foundation for your website, make sure you invest in good hosting because if your website speed is not good then your game is over.
It will provide you with an online space (cloud network) and there you can put your website so that people will be able to see your site.
It is also called a server as it serves to the people. Well in this, you get two types of web servers namely, windows server and Linux server. A windows server supports file-based on .NET, ASP OR ColdFusion while in Linux server it supports PHP, CGI, Word Press, python and all that.
Also, windows server are a bit expensive as it requires a lot of license and terms but Linux is a bit cheap compared to windows as it is open source. So server or hosting is nothing but our personal computer where we assemble the date to host online.
Watch this detailed video on How to choose the Perfect hosting:
Terms To Know Before Buying Hosting:
CPU
The Server of your website is hosted by multiple central processing units called CPU. So these are the brain of the computer and it handles all the operation and executes the program.
So, in general, the higher the capacity of the CPU the more information to the server process before losing performance.
RAM
RAM is responsible for storing and making the availability of data temporarily. Data stored in a server is lost whenever we restart. So to store it permanently, we need a storage drive, so in general, they are taken only when needed.
Hence, the more the amount of RAM in a server, the better the capacity for data.
Bandwidth
The first thing you need to do when shopping for a web host is to evaluate your disk space and bandwidth needs. If your site features lots of graphics, dozens of pages, and large amounts of traffic, you’re going to need decent bandwidth and disk space. Unlimited plans are available, and they make life easier. If your site is going to be simple and not going to generate a huge amount of traffic, you should get away with less disk space and bandwidth.
Storage
Storage is the place where you store your file, mainly your website content, These files include your codes, images, scripts, and emails. You can even store your website backup files and old copies of web pages for safekeeping.
So if your storage space is full and does not have any space left, then you can’t store any more information there. So for that, you need to have a larger space to store files.
Data Transfer Limit
Data transfer limit is the amount of data can we transferred to the visitor monthly or yearly. In hosting packages you will be getting a lot of different transfer limit monthly.
To understand in simple words let’s assume your one-page website storage is 50Kb and you had a data limit 10GB a month. So a guy visits your website then he would be downloading 50 KB of data on your website, and so 50KB transfer data will get registered on your host. So based on the above data only 200000 times visitors will be able to visit your site monthly.
So there are packages where you get as low as 5GB to unlimited data transfer limit.
Internet Protocols (IP’s)
An IP’s is a unique internet address which is assigned to a single hosting account. Only the dedicated IP address lets you:
View your websites via your IP address.
Use FTP to access your account while the domain name is otherwise inaccessible. Ensure faster response rate during the high traffic load.
Security
Security is also an essential concern. Before you choose web hosting, learn about its security services. Things like firewalls, daily backups, and user authentication.
Services like firewalls, daily backups, and user authentication should be considered.
Take a look at how we choose the best web hosting sites in the industry to make a better decision about which is right for you.
HOSTING PACKAGES TYPES
Shared
Shared web hosting is the basic package that services offer. Your website sits on the same server along with many other websites, so you’re sharing the server, and any other resources, such as memory or CPU with others.
These are good for beginner website needs such as blogging, email sending, file sharing, and base level e-commerce sites. Shared hosting is the cheapest and therefore the smartest option for smaller or start-up businesses.
It provides us with three types of hosting solutions
C-Panel
Plesk
Managed WordPress
VPS
A virtual private server is designated for your direct purposes, more than a shared server. You still may be sharing an actual server, but the service creates a virtual server of your very own.
That means all the resources are yours alone, from memory storage to processing power and beyond. This is a safer and much more reliable option that keeps your site separate from the others while still maintaining affordability.
Dedicated
Dedicated hosting is another level. In addition to getting your server, dedicated hosting lets you take full control over your server. That means you have full administrative access and can set things up the way you like it.
This type of package comes with a royal suite of features that may not be necessary for all types of businesses.
While all the sites on VPS share one physical server but it houses multiple separate virtual machines. Another benefit is that they provide more of your environment based on your need.
TOP 5 HOSTING PROVIDER
Resellerclub
ResellerClub is one of the finest web-hosting providers in India. They offer a wide range of hosting services ranging from shared Linux hosting to cloud, VPS hosting. They are also very popular.
HostGator
It is a well-known hosting provider in the industry currently. They are the 10 largest web hosts in the world with millions of satisfied customer. It offers a wide variety of shared, VPS, cloud, dedicated, and reseller hosting plans suitable for virtually any website.
This web host provides high performance and more reliability than any other hosting platform.
Load Time-462ms (5th in speed)
Uptime-99.9% (5th in uptime)
Support-Live Chat
Bluehost
If you are a WordPress user then you need to consider this while buying a host. This company has both specific and Woo-Commerce based hosting plans. It to offer site migration for an additional fee. This company gets bonus points by providing clean services. It also gets a point on offering 24/7 calls and S.S.H access for the plans.
Load Time-419ms (3rd in speed)
Uptime-99.9% (1st in Uptime)
Support-Live Chart
Site Ground
This is also one of the great hosting providers for an enterprise solution. If you have got a small business but with complex web needs then Site Ground is best for you. One of the plus sides is it offers daily backup, access to the Cloud flare, high-performance SSDs, unlimited email accounts and free Lets-Encrypt SSL certification.
Site Ground is very serious about protecting its customer’s security. They use dedicated people to write security patches and firewall rules plus they use an AI-based system.
It is too a great selection for the Word Press blogging user. They offer a full spectrum of hosting solutions ranging from shared Linux hosting to the cloud and dedicated server solutions for large, growing websites.
They have a dedicated user base of bloggers registered to it.
Load Time-450ms
Uptime-98%
Support-Live Chart
WP Engine
They provide you with stunning speed, powerful security plus the best in class customer support. They primarily target customers moving from other hosting companies. In WP Engine, you are generally paying for performance & not having to think too much about maintenance, security & speed.
Load Time-420ms
Uptime-98.9%
Support-Live Chart
WPX Hosting
If you already have a WordPress website, you might be wondering about moving to a faster web host then is worth that. However, thankfully WPX offers a bunch of features to run a useful website. It offers free migration services, unlimited email account, premium speed host, daily data backup, straightforward dashboard management.
Hostinger is one of the cheapest shared hosting providers.
They started in 2007 as 000webhost.com, a free web hosting service with no advertising. Then, in 2011, the Hostinger web hosting brand was born.
By May of 2014, Hostinger had already exceeded a user base of 10 million people. By January of 2017, the user base had grown to 29 million people.
That’s pretty impressive growth in just over a decade. And the company boasts tons of unlimited and free features. But are all those extra perks truly unlimited and free?
Load Time- 350ms
Uptime-99.95%
Excellent chat support
VERDICT:
Best Cheapest Web Hosting
SPEED:
350ms (February 2018 to January 2020 average)
UPTIME:
99.95% (February 2018 to January 2020 average)
SUPPORT:
24/7 Live Chat
APPS:
WordPress, Joomla, PrestaShop, OpenCart, and Drupal
If you want to have a self-hosted blog then we would suggest working on the WordPress platform. It is the best and easiest way to host your blog.
There are over 60 million blogs on WordPress, one of the best platforms that helps you to publish online. This number, according to one source, represents only 43% of all blogs, making the total somewhere around 160 million blogs.
These blogs are viewed by an audience of over 400 million people each month all over the world.
So we will now guide you with each step of WordPress to start your blogging website.
Buy a domain.
If you want to have your website, you should invest in buying a domain. We have suggested to you above all about the domains and how and where to buy it.
Get a host
WordPress itself is free. The software is open source so that isn’t what you pay for. You have to pay for a host, which is a company that will hold the files, pictures and anything associated with data on your website.
Although all the host company isn’t the same. We above provided you with all the resources required to buy a domain. So don’t be in a trap and buy wisely.
5. How To Install WordPress
WordPress is the most popular blogging Platform system we have known. The new user gets surprised to know that it is very easy to install and run. All the best known hosting company allows you to install and run Word Press. So in this blog, our goal is to offer you an easy and comprehensive way to install WordPress for beginner and advance users.
There are 4 types of way to install WordPress.
Get a pre-installed WordPress form the host.
Install WordPress via cPanel.
Install WordPress manually via FTP.
Installing WordPress on your computer.
Here we will guide you installing WordPress via cPanel, as it is common and easy to do. If you wanna try different method then go ahead and try.
Install WordPress
Step 1
Once you have paid for your hosting account then you need to install WordPress website. In the email you were sent, there are a username and password that is specific to that. Enter them in the login window and you will enter your c-Panel.
This is where you can go to control anything administrative with your account, from your contact information to changing your passwords cPanel is sort of control panel like in windows operating system.
That is where you need to set up your WordPress site. Most of the hosts have a c-Panel.
Step 2
When you go to the page, WordPress is one of the first icons you’ll see. Click the icon.
WordPress is the one application you need to click on then proceed to the next page.
Step 3
Your site name is the title of your site. Also can change your title once after login. Your username is “admin” by default. Delete that and put something else. Make your username and password as hard as possible. Do not make it guessable. Save the password somewhere secure and use that. The system will rate whatever password you put in the box, telling you if it’s bad or good enough.
Step 4
Also, add your email address in the setup page, as they will send you your login information there. It will be the email address associated with your site so make sure it is secure and you always have access to it.
Scroll to the bottom and click “Install Now.”
Now you can log in by just typing in the URL bar as “https://your website name/wp-admin/ to login in your website.
Step 5
So now after logging in you need to move forward to the dashboard, which is quite simple and straightforward. So now you need to have a theme for your blog and to do that you need to go Appearance-themes. Here you will gonna find some paid and free themes both. So you did not need to worry about that, as we gonna guide you below in detail.
To create a new page then you need ahead to the dashboard-page-new page.
6. TIPS FOR BLOGGING
If you are a beginner and want to head your career in blogging then it takes a lot of information to write appealing content. Generally, there is no specific strategy to make blogging successful. But still, there are some important points which must be followed to rank our blogging easily.
Google Analytics can help you in choosing Topic to build a blog.
6 Tools To Research Your Blog Topic | How To Research Blog Topic | Blogger Series:
Set define goals for your blogging.
Any business with define goal gives you a vision and a path to run. 70% of the searchers learn about the business and brand through blogging. So if you understand your customer and write according to that you can better connect with the target audience.
Always analyze the top competitors and find out what they are up to. Always stand out from the crowd by making the relevant content of what they are not doing.
Get ideas from your audience.
This is a great way to find great blogging topics of what most of the people need. We always need to focus on people problems and need and the way we can solve it. Understand your audience better than themselves and try to teach them as much as possible.
You can also ask your audience on a social platform and if they respond on it, you can make a new blog on those topics suggested by them.
Write catchy and viral headlines.
Now you had done all the above research, created content, pictures, and everything but still, people are not visiting your site. I will give you some relevant headlines by which you can increase your audience footprint.
Keep it simple and in a silly way. Try to give your audience as much knowledge as possible. For that research a lot at least for 2 to 3 days. Put original and relevant content, don’t just try to fool or mislead your audience.
Also keep it so simple to understand, so that an 8-year kid could also read and understand.
Here are my favourite headings:
Why “do what makes you happy” is the worst advice ever.
How to look handsome
25 ideas to grow a beard
The ultimate guide to rank your website like no one
Warning! are you eating this food that could kill you?
Let’s stop this poisonous food!
21 proven techniques to build more muscle in less time.
11 mistakes most people make when cooking food.
7 secrets to becoming a digital marketer.
Why Kim Jong-un is evil.
7 lessons from grooming your hairs.
The tool over 283000 websites uses to grow their traffic.
How intellectual indies changed my business.
No, you don’t have to count calories to lose weight.
Are you eating?
I did yoga for 6 months. Here’s what happened.
How your morning coffee can lead to heart disease.
How intellectual indies have 96000 + subscribers.
14 easy ways to save 10,000 to make a budget.
A comprehensive tutorial to make a budget.
50 hacks to save more money quiz:
Which harry potter character are you?
You won’t able to lose weight in 2018?
Breaking “Trending”
20 reasons you’re fighting with a spouse.
Imagine becoming a millionaire.
You aren’t that special.
How fruit will make you fat.
Reminder your weight is not a reflection.
Are you more like a tiger or a lion?
Can you find the problem with this photo?
Healthy eating 101: how to eat healthy on a budget.
You probably won’t read this.
SEO for 2018.
Did I give me 100% today??
7. SEO For Blogging
If you have a blog or want to become a blogger then it is important to understand the business of blogging. To show your blog at the top of the search result, it is recommended to have a more search-friendly blog.
In blogging good SEO boosts your blog at the top of the result. So SEO is incredibly important for your blog and ultimately it will improve your website ranking. Most of us fail to take advantage of this and ultimately lose our customer.
Then sign-up and type the words related to your blog topic.
So after knowing your keyword, we head to on-page optimization.
Here we will write the content for your website to get ranked in the search result, it consists of 95% of the weight in the SEO of your site. Here we will use all our keyword in our content to rank our website. Do remember content is the king and the better your content, the more chances to get ranked.
Here we are gonna follow simple steps to have a clean on-page SEO
So while writing a content we need to put the important points in heading 1 (h1). It is used once all over the content. Like HOW TO TO BLOGGING.
Now in heading 2 (h2), we are going to add subheadings on it. Like mine is Services, about my company.
Next thing is to interlink all your pages inside your website. This will lead to an increase in dual time and Google crawling too and ultimately will lead to an increase in page ranking.
Next is we are gonna insert small and relevant pictures, a nice server which will result in the fast load of your website.
If you find any difficulty in arranging h1, h2, h3 then there is a plugin for WordPress named Yoast will automatically inform you which one to put in h1 or h2.
Next, we need to write a catchy SEO title, which the audience will recognize instantly.
Next is linking naming, we had to write a simple and easy link for better understanding. Like lapaas.com/digital-marketing-course.
Next is a meta description, we have to be clear while writing in a description of your services. A nice relevant description will lead to attracting an audience.
Next, we will install Cloud-flare to convert HTTP to HTTPS.
Now Off-Page Optimization
In this, we mainly do directory submission, link building and link bait.
So here are the steps to do Off-Page optimization.
So the first steps are submitting our blog to our all blog related websites.
Next is link building into other sites. This will lead to an increase in our Trust Rank and ultimately lead to an increase in blogging website ranking.
In link building, there are two types. Follow and Unfollow links. In following link people click and enter to that page while in unfollow link people did not go to that site. So we need to have 80% of following links and 20% of unfollowing links so that Google will know as us to be a genuine site.
THEMES
Create your website more stunning and appealing by applying themes on it. We gonna guide you both free and paid themes as we are often asked by beginners how to choose between a free and a paid theme? What are the advantage and disadvantage of it?
Pros and cons of free themes.
Advantages
If you are a beginner and web development aren’t your cup of tea then you must use free themes for your website. Also since it is free you can build up your portfolio on that and improve your skill to get paid job or work as a freelancer.
Disadvantages
Free themes have the least features and functionality like creating a button, using shortcodes, creating landing page etc.
Free themes are used by many users and so it is not so unique. Also, there would be limited options to customize your theme.
Free themes come with no warranties, so if something goes wrong then you have to short out things with your own risk.
Pros and cons of paid themes.
Advantages
The biggest advantage of paid themes is that you get more features and customization option on it. There is a lot of themes provider in the market who are offering more feature themes at a lower price. Paid themes come with regular update and support so if something goes wrong then they are there to assist and help you.
Since paid themes are associated with the cost so there will fewer chances for multiple users for the same theme. So you will find more unique themes in it.
Disadvantages
To sell themes developer add too many features to it which are useless which leads to slow your website.
The developer of paid themes ignores the policies and practices of WordPress which over time lead to a big problem.
If you want to buy several themes then it is not possible to buy for all as it is costly.
TOP 5 FREE WORDPRESS THEME
Sydney
This theme is for business and freelancer. It looks expensive too with options like google font, logo upload and many more. The full control slider allows you to place content on the same page with the ultimate branding environment. It is complete translation ready for those who don’t speak English and with more than 600 google fonts.
Talon
This is good for a festival or calls to action blog. This works as a slider and also, you will get a simple menu and some overlaying text on the header image. The theme options are nice for adjusting colours and fonts, while the Google Fonts are way there to improve your typography looks. Several icons are packaged in with the Talon theme, and you receive some translation files for connecting with people who don’t speak English.
Flash
It is flexible and completely ready for your multipurpose needs. This theme looks completely ideal solution for any business interested in a modern and professional blog website. Some of the main features include a built-in drag and drop page builder, which is particularly rare with free themes. The Flash Toolkit plugin combines nicely with the over six widget areas. This truly is a free theme that’s full of premium feature. The Services widget uses icons and images to display your services, and the logo can be uploaded quickly.
Astrid
It is a beautiful choice if you’re looking for business elements that make your blog look professional. The colour options and fonts are endless. Also, the full-width header image looks like something you would find in a paid theme, and it allows you to set high-resolution photos that represent what it is your company does. The impressive business layout has a widget for highlighting the people on your team, along with a module for talking about your services. You can even pair these services with icons to make your presentation look more visual.
GrearMag
It is an ideal solution for those trying to make a sleek and user-friendly magazine and blog. It is a visually-focused theme, with a responsive design and an aggressive of large featured images scattered throughout the homepage. The theme has social media buttons and you gain access to advertisement space in case you’d like to make a little money for your work. The theme features several bundled widgets for organizing the article on the homepage, and the Google Fonts are great for making your text look good.
TOP 5 PAID THEME
Divi
This theme has dozens of pre-made themes so that you can use as per your need. It has custom SEO features like title, description, keyword, drag and drops features and many more. Dozens of module, responsive, clean code, custom CSS, theme options panel and dozens of the premade layout.
Newspaper
It is a magazine theme built on the Divi modular platform. It adds a category builder so you can create custom magazine layouts that focus on categories. It is full of add-on features like SEO in title, keyword, description. Also, drag and drop builder, category builder, responsive, clean code, has options panel and custom CSS modal and too with mega options.
Gillion
It is a high-performance theme designed for speed and SEO optimization. It has several page templates and you can design your layouts using the included Visual Composer plugin. It includes the Custom options panel, Responsive, Unlimited sidebars, Blog options, Shortcode generator, Visual Composer, Bootstrap, Translation ready with RTL support, Live customizations, 519 icons, 500 Google fonts, AJAX contact form.
Gloria
It is a drag and drops magazine theme that was developed with the best clean SEO practices in mind. It comes with 6 demos that you can modify to help you get started, headers, parallax, mega menu, unlimited colours, timeline, news ticker, and a theme customization panel. This one is a great choice for magazines and personal blogs.
It includes the feature like Drag and drops, Megamenu, Unlimited colours, Unlimited fonts, AJAX live search, AJAX load more, AJAX login, 6 demos, 6 headers, Parallax, Review system, Social buttons, Unlimited sidebars, Responsive, Supports Google rich snippets, Theme options panel, translation ready with RTL support, Ad management.
8. HOW TO EARN THROUGH BLOGGING
No matter which type of blogger you are, a hobbyist or a business blog making money is not so difficult. You may be not getting rich in a quick order deal but if you work in the right direction, you could make enough money to support your lifestyle. So let us dive into the deep topics of what types of money you can earn and which one is best for you.
Earning by CPA and CPM
CPC Ads: Pay per click is the best and easiest way to make money if done in the right way. Each time a user clicks on the ad you get paid for it.
CPM Ads: Cost per impression is useful for the website which receives a huge number of traffic. Advertisers pay for the particular impression rather than pay per click.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads.
For this you have to monetize your blog.
Earning by an Affiliate link
Affiliate promotion is the most common income via blogging site. It is introducing links to (from the site like Amazon) your audience and in return to get the commission of it. Different products have a different commission structure.
You may check sites like Amazon for what commission they provide for different products. Generally, affiliate marketing can be very profitable if you have a large audience and you promote effectively.
Who is this for?
Blogger who has decent no of page views or subscribers.
Blogger who want to make little money by making them recommend products you use.
Blogger who want to make themselves an influencer.
Earning by Private Ads.
Working with advertising companies or publishing your ads is by far the most popular method to earn money. If you end up with decent traffic, advertisers may come directly to you or even you can contact them.
The biggest advantage of that there will be no middleman, which means you can charge as much as you desire.
In this, you can sell via banner, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. The ways you make money with this can vary.
For instance, you might charge a one-time fee for a link within a post. If you are hosting banner ads, you might charge your partner monthly.
Who is this for?
Blogger who has decent no of page views or subscribers.
Blogger who want to make little money by making them recommend products you use.
Blogger who want to make themselves an influencer.
Earning by Digital Product
In this you can earn money by selling eBooks, Online courses/workshops, Images, video, or music people can use in their content, Apps, plugins, or themes, etc.
From here you can earn a huge amount of money and the best part is that you don’t need 100,000 page views a month to do it. All it takes is an engaged audience who is interested enough in what you’re selling to pay for it.
Even if you had a course for $100 and only ONE person bought it, you could make as much money as you would by busting your butt to get those 10,000 viewers.
Who is this for?
Blogger who want to work less but still make good money.
Blogger with an audience who needs a tool or training that you can provide.
Earn by selling Membership.
It is the exclusive corner of the website, where people pay for the monthly or annual subscription to join. For example, a career blog might charge per month for users to gain access to their job board, a startup business blog might sell memberships to their forums where people can get personalized advice about their business. It is very profitable unless you have very good content and value for money.
Who is this for?
Blogger who don’t want to launch a course or products multiple times a year.
Blogger who need a more consistent monthly income.
Blogger who wants to teach or make them educate online.
Earn by Physical Product.
The physical product is that which can be touched and exists in the real world. You just need to produce them, market them and sell and ship it or tell someone else to do it. Physical products can bring in a lot of revenue. Starting an online or offline store can be challenging but very profitable and can lead to a lot of other opportunities. With the average consumer using online shopping more and more each year, there is money to be made here.
Here is the list of the top 10 highest earning blogs:
Huffington Post: $14,000,000 per month
Engadget: $5,500,000 per month
Moz: $4,250,000 per month
Mashable: $2,000,000 per month
TechCrunch: $2,500,000 per month
CopyBlogger: $1,000,000 per month
Perez Hilton: $575,000 per month
Gizmodo: $325,000 per month
Gizmodo: $325,000 per month
Tuts+: $175,000 per month
FREQUENTLY ASKED QUESTION
Is blogging is good for our business?
Absolutely yes. Small business with blogs generate 126% more leads and interesting content is one of the top reason people follow brands on social media. More than 80% trust advice and information from blogs. So you can start business blogging. Business blogging is the best way to rank a business website.
How to create Your own blog?
This whole guide explains everything you need to know about starting a blog.
How to start business blogging?
When you do blogging for your business it’s called business blogging. Like there are some Professional Bloggers Which only do blogging for livelihood and earn money from that only.
Types of blogger?
There are manly five types of blogger are there
Part-time blogger: Uses blogging for supplement income.
Hobbyist blogger: Blogs for fun and does not earn money. It’s just for sharing ideas and information.
Full-time Professional: It’s for full-time work.
The Corporate: It is run by a company or organization. It makes up 8% of the blog.
The Entrepreneur: It is for your own company. It makes up 13% of the blog.
How much do bloggers earn?
According to the survey by business insider, 14% of the bloggers earn the salary through blogging. Average annual income is $24000.
What is the most common way to generate money through blogging?
You can earn easily via displaying ads, by affiliate marketing, by CPM ads, and by PPC.
What are good blogging topics?
There are no specific tropic unless and until you ask yourself
Can I write blogs?
Are you willing to give time for it?
Do you love writing?
Reading and writing is your interest and hobbies?
Do you love to research on a topic?
If you answer this then you are ready for an awesome blogging career.
Can I make money by just answering questions?
Blogging is all about answering someone or explaining something in detail. You can earn money by answering after that you can put the affiliate link below that.
Blogging Vs Vlogging?
People ask me this question which one is better Blogging or Vlogging?
My answer is Both. Why?
Because content matters not it’s medium.
Blogging = Written format
This is my Blogging Platform.
Vlogging= Video format
Sahil Khanna – This is my Vlog Channel. Both are effective strategies in their ways. I know many bloggers who make their living by consistently creating good quality content.
Before you think whether you should go for blogging or vlogging,
Make sure you pick on because you are passionate about it, Not for the money because eventually, you’ll quit if you are doing it for the money.
When I started my Youtube channel, I did not start to make money.
I was passionate about it, that’s why I was constantly improving everything from my speaking skills to video quality.
I expect the same from you, whatever you choose to Do IT WITH PASSION.
CONCLUSION
Hope we have covered all the topics related to blogging and now you can start making blogs and there are many ways by which you can earn money via blogs.
All the points discussed above based on that prepare a mind map and then have a good head start. In a blogging world, we wonder to guide us, someone, from scratch when we start a blog. While based on that thing we have provided you with all the information about getting an idea than creating and lastly earning money through it.
As mentioned above you can too use digital marketing channels to promote your blog via Google Adsense and social media.
In blogging, there is no specific way or theory by which you can choose the best. We recommend you to try all the above resources so that you can have a mixed source of income so that you can make the most money for it. You may hire someone who can do for you all or you may do by yourself. The whole point of online business is that you can choose your Digital marketing method.
We researched a whole lot and provided you with the complete detail, but if you still feel any doubt or question regarding blogging then free feel to give us a shout via comment below.
Don’t forget to share this post via social media and bookmark it for future reference. So I hope you Get to know How to start a blog, how to create a blog or how to start business blogging and everything you need to start business blogging.
If you like our blog How to start a blog Guide please share it with your friends. if you’re facing any issue with how to start a blog, how to create a blog, how to start business blogging or everything related to blog you can ask in comment.
FAQs
What do you mean by Startup?
A startup is a company that is in the early process of growth focusing on its capitalization by developing products or services and catering market demand.
Difference between Startup and Business?
The startup is a new formation of business from scratch and the nature of startups is disruptive as they try to bring new changes in the market but Business is self-funded and a limited rate of growth as their agenda is a regular income.
HOW TO CALCULATE YOUR STARTUP VALUATION?
There are few methods to calculate Startup Valuation such as Comparable Pricing Method, Scorecard Method, Discounted Cash Flow Method, “Cost to Duplicate” Method.
How to finance your Startup?
There are few ways to Finance Startup such as Bootstrapping, Equity, Debt.
How many types of Finances are there?
There are two types of Finances such as Traditional Financing and Private Financing.
“The essence of strategy is choosing what not to do. ~ Michael Porter
To Understand Michael Porter’s Generic Competitive Strategies.
Firstly let me tell you Who is Michael Porter?
He is one of the most influential management Persona of this century.
Michael Porter, who is widely considered as the Father of Corporate Strategy and management.
2 Minutes Summary
Basically Michael is the person behind making Strategies to Cooperate, MSME’s, and Indian MNC’s including Start up’s. Also, he is The author of Book ‘Competitive Advantage’. PM Narendra Modi has also taken him in consideration for Competitive strategy for NITI AYOG TRANSFORMATION in May 2017. Michael Porter developed three generic competitive strategies, that can be used by a company for competitive advantage, back in 1980. Cost leadership, Differentiation, Focus Strategy “ Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different “ – Michael Porter. Their are Some of the specific brands for which the strategies built like Michael Porter’s Generic Competitive Strategies of ZARA, and also for tech companies like Xiaomi and Apple which are in detail in this blog.
We have two things in common. One is our love for marketing and second, we are birthday twins ( May 23).
He is known for his theories on business strategy, economics, and social causes.
Currently Serving as Management Professor in the field of competitive strategy at Harvard Business School.
According to an article published in the Times of India, Michael Porter’s three generic principles, for competitive marketing fit perfectly in the wheels of growing Indian MNCs, as well as medium-sized enterprises, including start-ups.
A strategy is about setting yourself apart from the competition. It’s not a matter of being better at what you do – it’s a matter of being different at what you do, He says.
The author of Book ‘Competitive Advantage’, believes that strategies that change with trends are not strategies at all.
His Book Competitive Advantage became the bible of Business thinkers in the late 1980s.
In India, Every person wants to own an Apple iPhone but looking at their strategy, it is very clear that they not only provided quality but also their customer service keeps them on the top charts. It seems apparent that they used Porter’s Generic Strategies.
Every firm in the business world has a competitive strategy. What makes a brand successful is their strategies.
What kind of market they are targeting? What makes them different? What’s their positioning?.
What kind of actions are competitors likely to take and how are they responding ?. Certain strategies matter in bringing a company to the top.
You win either by being cheaper or by being unique (which means being considered by the customer as better or more relevant). There are no other ways to do that.
INFLUENCE OF MICHAEL PORTER ON INDIA :
According to the news of Financial Express, PM Narendra Modi had a very insightful meeting with the father of Competitive strategy for NITI AYOG TRANSFORMATION in May 2017.
Prime Minister Narendra Modi today met eminent economist Michael E Porter. (Image courtesy- Twitter).
This meeting was held on May 2017 for the NITI AYOG Transforming India series. The schema of Michael Porter’s lecture is the Competitiveness of Nations and States:
New Insights. Also, Porter’s study on strategy for the past 30 years has revolved around what works for business leaders, governments, healthcare practitioners and social organizations.
According to an official statement, the third lecture in the series of ‘NITI Lectures: Transforming India’ was successfully delivered by renowned Professor at Harvard Business School, Dr Michael E Porter on May 25, 2017.
On Comparing with other countries India is underperforming on social progress, according to Michael E. Porter, the Father of corporate strategy and management.
India posses all the ingredients to win, says Michael Porter.
India is at a very good scenario in terms of prosperity performance. We’re seeing lots of signs of progress here,” the prominent economist said.
Initiatives like Jan Dhan-Aadhaar-Mobile (JAM) model in India are found to be breaking new ground in economic policy and the process of development.”
Also watch :
Michael Porter: Why business can be good at solving social problems | TED TALKS
Michael Porter on what he makes of Donald Trump and Narendra Modi :
Michael Porter: Why business can good at solving social problems.
What are Michael Porter’s Generic Competitive Strategies?
There are three effective generic approaches to success to outperforming other firms in an industry.
Michael Porter’s Generic Competitive Strategieswere listed by Michael Porter in 1980.
Michael Porter developed three generic competitive strategies, that can be used by a company for competitive advantage, back in 1980. These three are:
Cost leadership
Differentiation
Focus Strategy
“ Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different “ – Michael Porter
Strategy 101 is about choices, You can’t be all things to all the people.
Many global companies are now more focused on keeping the price cheaper, restructuring business and tapping emerging markets, but Porter, Bishop William Lawrence Professor at Harvard Business School, says this can not be a competitive advantage.
Cost Reduction allows a competitive advantage by manipulating the production cost.
Charging lower prices to increase the market sale as compared to other companies.
This is done by casting the company as a low-cost alternative which increases both i.e company profit and the company profile.
One real example of Cost Leadership is Walmart. It has built its community at much lower rates than its competitors. It’s all because of Walmart strong supply chain connection.
“None of these tactics is creating unique products and needs”, he says.
You need to understand what is that makes you unique from your competitors in the market.
“The better you understand what this is and how you do it, the better you’ll be at responding to new trends and meeting customer needs .”
This thinking that “ I am good at marketing so let’s focus on that” takes away from creating a unique position you occupy and how you can leverage that as your strategy.
He says, “ The two types of competitive approach combined with the scope of activities for which a firm seeks to achieve lead to three generic strategies: cost leadership, differentiation, and focus.
“Just Because You are American doesn’t mean that you’re guaranteed a high wage”. You have to be more productive and create a very low-cost, efficient products to do business, and we’ve let all that slip in America” – Michael Porter.
Differentiation – Michael Porter’s Generic Competitive Strategies
“If all you’re trying to do is doing the same thing as your rivals, then it’s possible that you’ll be very successful.” – Michael Porter
The ‘differentiation’ strategy involves the creation of uniques products for different parts of the audience.
A variety of products, when promoted differently allows a company to adjust the prices as they wish and based on being different, charge higher prices.
If it targets customers in all parts based on attributes other than price to command a higher price, it is a differentiation strategy. It means unique offerings from your competition.
Either you can charge a high price for a unique product or you can operate on a less margin, He says.
The Firms achieving focus may also potentially earn above-average returns for their industry. Means Firms either has a low-cost position with its strategic target, High Differentiation or Both. – Michael Porter
Focus Strategy is the strategy which concentrates on a very small segment defined in terms of customer segment.
It means carefully choosing the specific arena to compete in and narrowing the competitive scope.
It chooses the focus strategy approach by concentrating on a small segment of the market to satisfy the segment’s unique needs, which is called niche marketing.
A focus strategy can be applied using either differentiation or a low-cost approach.
If a company adopts a low-cost approach, it competes against the market cost leader only in those parts where there’s no cost disadvantage, such as small niches or complex products that do not lend themselves to economies of scale.
If a company adopts a focused differentiation approach, it competes against the differentiator by their knowledge of a small customer segment or a particular specialization within a specific range of products. Focused differentiators may also be more innovative than larger firms because the focuser is concentrating on the needs of just one type of customer which makes things easier for the company.
Focusers can concentrate on a niche that is unfilled by the large industries, and then develop a unique product to fill that specific need.
Focusers are protected against its competitors because it can present a product or service at a price or quality competitors cannot offer.
The risk with the focus strategy is that the target market may shrink or disappear over time for some reasons.
A new player in the market may ‘outshine’ the firm.
When the focuser’s niche suddenly disappears because of some changes in technology or consumer likes, it is quite challenging to switch to a new niche quickly.
Also, large firms differentiators may compete for the focuser’s niche if it becomes very profitable, as it happened in IBM’s fight with Apple.
In 1984, Professional computers from IBM and Compaq were expensive for the retail market, and the Macintosh was new in the market and little software was available.
Apple and IBM decided to fight it out in the low-end consumer market. (Focused Cost Leadership ).
No doubt, Apple beat IBM in 1984. ( In Steve Jobs’ first retail war) .
Stuck in the Middle?
Michael Porter stated that stuck in the middle is not a deliberate strategy, rather it is the conclusion of not being able to successfully pursue any of the three generic strategies.
A firm is considered to be stuck in the middle when it doesn’t include in one of these generic strategies. Some firms fail to effectively pursue one of the generic strategies due to their myopic approach
When an industry does not offer features unique enough to satisfy consumers to buy its offerings, or its product prices are high compared to its competitors’,
or when it does not target a specific niche market, the industry is said to be stuck in the middle—such industries generally perform poorly because they lack a clear vision.
Organizations that have successfully used generic strategies to their advantage:
It all started after getting a huge success On Our YouTube Channel Intellectual Indies- Mr Sahil Khanna (Founder) has started an Online Digitial Marketing Course For better knowledge and Implementation Exposure on Edrilla (App). – Lapaas
Cost Leadership: Michael Porter’s Generic Competitive Strategies
Lapaas achieved their success in large part due to their Low Price Approach.
Kept the cost pretty much lower than the market.
Differentiation: Michael Porter’s Generic Competitive Strategies
Offering a unique product that may ‘out focus’ the other market segment.
In terms of Differentiation, what LAPAAS is providing no one else in the market can do.
Includes some extra modules like video production, Infographics resume and the founder of LAPAAS is providing more than they promised for.
Michael Porter’s Generic Competitive Strategies of ZARA :
Zara is one of the leading brands in the Fashion Industry. The brand has grown fast in terms of revenue, market size and sales. It is now in 93 countries with almost 22,000 stores.
The Lavish Brand is known for turning ideas into products and in a short span which shows the strong supply chain management.
It is of no doubt how ZARA has used one of Porter’s Generic strategies i.e Cost Leadership.
The Generic strategy that ZARA has used is Cost differentiation.
Any Brand can be become a cost leader by providing high-quality products at a low price than the competitor.
The same has been used by ZARA, they provide high-quality products with innovative ideas. The designs and styles it sells are similar to those provided by other designer brands.
The Brand provides high-end fashion at lower prices. ZARA has used differentiation to a very small extent.
Also, It has used Innovative technology and supply chain management.
It takes only two weeks for ZARA to go from a certain idea to the table of the final product which shows a strong supply chain management team.
While for other brands it takes around 6 months to launch new products but ZARA wins the heart of the middle class and millet initial generation.
New products are launched within weeks which makes the consumer reach their nearby stores.
Michael Porter’s Generic Competitive Strategies of Xiaomi:
Michael E Porter has outlined three generic strategies that can be used by a business brand to acquire a source of competitive advantage.
Xiaomi can boast of some remarkable milestones in just its third full year as a gadget maker. The Chinese startup is on course to sell 60 million smartphones this year, as made some sure-footed (if rather slow) steps into several markets in Asia, such as Indonesia and India.
The company’s growth is more remarkable when you see how it does so many things differently from more established phone brands. But the case may be that those tactics are Xiaomi’s secrets to success.
Mi phones have shown a boom in the smartphone industry.
It is India’s one of the most affordable brands in the category of smartphones.
Han explains to Tech in Asia:
Xiaomi first kept its low price before diving in-depth into its flagship product’s high level of integrated technology and hardware performance.
This combination of low cost and high value is a big message to Chinese consumers.
Inspired by Apple, Xiaomi also educates consumers on its design philosophy, emphasizing a focus on simplicity and specialization in its products.
In India, if anyone wants a Smartphone with a low budget and latest features, Mi is the consumer’s first choice
They kept the price so low and with the latest features, it made them the most affordable brand.
In terms of differentiation, they provided high features with low prices their offerings were better than the competition.
Example of Ikea: Focused Cost leadership–Michael Porter’s Generic Competitive Strategies
Ikea is one of the prominent house furniture and household goods retailer, a private company.
It was established by Mr Ingvar Kamarad Sweden and in the year 2008, the company owned 244 Ikea stores in 24 nations and is still in the process of opening 23 new stores.
Watch this video for more infor44mation :
IKEA Business Model | Case Study | How IKEA earns? | Complete Story | Sahil Khanna
In the beginning, the company was based on providing well-designed home furnishing goods at an affordable cost to attract more customers. This concept of the Ikea is a part of their business operations including product designing, manufacturing, transportation, retailing, and assembling.
IKEA applies the focused cost leadership approach. Young buyers in search of stylish furniture and household accessories at a low cost are IKEA’s targeted market audience.
The strategy that helps keep IKEA’s costs low is expecting customers to transport their products rather than providing a delivery service.
Michael Porter’s Generic Competitive Strategiesof Apple :
Through its Macintosh computers and operating system, the iPad, iPhone, and other products, Apple has achieved massive success as a company despite going through several up and down cycles since its founding in 1976.
With no doubt, Apple is one of the most famous brands in the smartphone industry.
What makes them different?
Apple stays at least two years ahead of its competitors.
Though their prices are high but-but the differentiation they provided and great customer service makes them out of the box.
According to Apple, competing on price can hurt your business – and knowing this apple has never wavered on its pricing strategy.
Dropping product prices and competing on price leads to a “rat race” For example, if you’ve ever looked at job boards for freelancers, you might see some strange things. For some sites, the going rate for a blog post is $10, or even less!
Focus Cost Leadership Strategy : Michael Porter’s Generic Competitive Strategies
Considering the never-ending competition in the technology industry, there is every need for Apple Inc to redefine its strategies to maintain its stability. The stability strategies are nothing but rather a continuation of the existing strategies.
Some of the key activities to undertake in executing these strategies include restructuring the management and organizational model.
Apple CEO Tim Cook said, “Apple has the ability … to innovate like crazy and cause magic”. Apple owns chip manufacturers, controls manufacturing and operates in an ecosystem of proprietary retail stores; this vertical integration approach has helped apple own competitive advantage.
( Vertical integration is an approach used by a company to gain full control over its suppliers or distributors to increase the industry’s power in the marketplace. )
***********************************The list is endless*******************************************
Michael Porter: The case for letting business solve social problems | TED TALKS
Now You tell me Are you Stuck in the middle?
Tell me in the comments below how you used Generic Strategies in your business?
And if you don’t have a business, How about you tell me examples of cost leadership, differentiation and focus?
Source: TED BLOG
“The best CEOs I know are teachers, and at the core of what they teach is the strategy” – Michael Porter
I hope you got everything related to Michael Porter’s Generic Competitive Strategies and you also learnt how you can apply Michael Porter’s Generic Competitive Strategies in your business. If you have any doubts regarding Michael Porter’s Generic Competitive Strategies you can comment below.
As a sales professional, you need to stay on top of your sales and be aware of new tips and strategies that can do miracle to your sales pitch.
Why you should read this Sales Guide?
You are into Digital Marketing, this Sales Guide can help you bring new clients and appease current ones.
So, you have your own business/startup, this Sales Guide can help you improve employee/customer satisfaction.
Also, If you are about to start your own startup, this Sales Guide would provide you the knowledge that is required to build the best team. Whether you are a salesman or into Digital Marketing Industry, this Sales Guide would assist you to close Bigger Deals.
I have curated some of the best sales series which you need to follow – to learn from some of the best in the business.
My curated chapters of sales series are below:-
CHAPTER 1
Art of selling
Most frequently asked questions in this time buyers is how do we sell things?
First, you know “what is selling” or “how can you sell”? selling does not mean that it’s selling him anything, which means that he should be able to identify the goods, make them available and selling the goods. There is a small thing inside that name is “barrier” by which he does not buy the products.
Watch this video on Art of Selling: with subtitles
REDUCE THE BARRIERS
Now I am trying to help you to reduce the barriers. Now, what is barrier means which I am going to tell you it means “fear” that I will buy or buy not this product?
If I buy this product then I’ll be harmed. The most common reason for this is:-
Lack of awareness:- that means don’t know about the product.
Even lack of knowledge:- whether I need this thing or not?
Also, Lack of trust:- there is no trust on the front that I saw real stuff or counterfeit goods.
“Selling is an art which gives the product to give the hope of selling a product and remove the barriers”
Selling concept
The product doesn’t necessarily sell themselves. Customer must be convinced to buy products. And to convert Customer You can apply Following Steps in the blog. There are 2 types by which You can sell your products and services.
Maximize sell revenue
Aggressive promotion to create demand
Straight line persuasion
According to Jordan Belfort said you had to process our straight line persuasion that means you have to be inside the straight line. Means staring from zero and the last sold the product.
Straight line persuasion is about the art and science of influence, persuasion, and sales.
Relationship marketing
You have to promise a customer to take to wonderland. Now I have to try to make it that you take this product, your life will change. Jordan Belfort said relationship marketing is useless& fraud. Now Let’s discuss what is relationship marketing?
Relationship marketing is we make a relationship with a customer and understand the customer needs then offer the product to make increase the conversion rate that’s what wrong to make large selling cycle. You can create two cases below:-
First I am waving my time with people, I’m roaming around & spoiling my 30 days. How many people I targeted in 30 days 10 or 12. And the last not confirmed they will going to buy my product or not if he will buy and he’s not satisfied with my product. The loss is mine my brand name is going bad, my 30 days will be wasted & very important my relationship got worse.
In the second case I’ll do aggressive selling with my daily target base I go up to sell not for the relationship. I sell the product to identify the need of customer if the customer is happy and his need is fulfilled then it will automatically become a partner with my relationship.
OPPORTUNITY
Art of Selling is for those who want to earn a lot of money in life, want to reach on the top. Now you know about the opportunity. An opportunity that knocks you at the gate and catches those opportunities. We learn how to influence to sell the product of customers. make sure Don’t put pressure on anyone to buy any product or services. If you are putting pressure on anyone to buy your product it means you are evil or evil for sell.
Random conversion:- Random conversion means selling by randomly activities like in ancient time people practice this technique most but in this technique, it will take too much time. In this technique, you will make a relationship with a customer but the conversion rate will be low. Basically, we said it’s a time-consuming method or technique. Don’t waste your time making a presentation to someone who doesn’t want, shouldn’t buying & can’t afford your product.
Goal oriented conversion:- In this method, people will be goal oriented or focused that means he or she knows which people actually wants this product. They are creating, delivering & communicating to selected targeted customers. In their shops, you got crowds and profitable trading also.
Trusting
You have to make trust on a customer without wasting time. Trusting is also a crucial part of selling. Now we are going to learn three steps of selling a product according to Jordan Belfort are:-
Trustworthy:- to rely on an honest or truthful person for the product
Gathering information:- to understand the product
Don’t be wondering:- don’t be wondering to the customer about the product.
Empathetic:- an ability to understand the product
Now we are going to learn about the learning process or learning curves. The learning process is divided into four parts are below:-
Unconscious or incompetence
Conscious
Conscious competence
Unconscious competence
Now it is up to that salesman at which level he identifies himself. After watching two or three videos you will know which level you have been reached. So, If you are doing practices then you can take your level very high in these 3 months & can become that much Professional that You can sell any products. Hence, If you want to be successful in life then these rules must be followed as:-
If I do work, I’ll do with 100% commitment.
Don’t give excuses
Staying honest with yourself
CHAPTER 2
Art of prospecting
Today we will learn about the art of prospecting. Many people come to me, even the calls come from people, but you are not convinced that they will take my product at least he doesn’t take which makes our time very wasted. Now, you have to understand that this person is your prospects or not?
First, consider a logic that the person who doesn’t want our product, we must not sell that person the same product. If you understand this thing, then everything will start to understand itself. If it doesn’t need my product then I don’t want to waste my time to talk to him.
Watch this video on Art of Prospecting: with subtitles
Levels of straight line persuasion
Basically, there are four levels divided into straight line persuasion prospects:-
Level one is which person is converted in one second or quickly convert which knows about at all that comes and goes with our luggage. Oil is over in your home and you are using Ramdev dantkanti toothpaste. You have Ramdev baba’s shop in front of your home, you will go straight & pick up your bills and get the product and take the baggage this is level one.
In level two, you will know that the toothpaste is over and you don’t know which toothpaste we should buy. You go to the store then you collect the toothpaste by searching and inquiries.
Now what happens in level three is toothpaste in your house or it is going to happen when you go out to do research. It’s not going to happen right now and you are coming to know to the store to know what the toothpaste is, what are the advantages or disadvantages in it. At last, he didn’t go to buy or maybe he’ll buy in the future or it will end then buy.
At fourth level, I was going on the road suddenly I saw a banner oh Ramdev was out new toothpaste. Now I am curious about to know about all thing about this toothpaste. Waste such time and such people come in level four.
Identification
Now we have to first identify at the start of who is coming in level one, two, three or four how to know us seeing his body language. If level one happens, he’ll get converted immediately. In level two, he will ask and ask and the last he’ll buy the product. Which people inquire about lots of things, do not waste your time with them. Every industry has different rules. If there is more to talk than a limited time then you don’t waste your time these type of people come in level four or five.
If you want to utilize your time correctly especially for salesperson you are spoken to these people who are coming in level 4 or 5 then you are wasting your time. Level one people do not have a barrier but people in level 2 have a barrier. Maybe he has a barrier of knowledge, financial or he has no trust.
Remove the barrier
As soon as you get to remove the barrier, you’ll come from level two will be level one automatically. Let’s talk about a basic calculation my currently digital marketing institute has 32 seats, as soon as the inquiry comes then I convert 15 seats to 50 seats. How many people from level one I assumes 10 people. 20 seats are from level two which they want to know about all details of course like fee structure, duration, placement etc. and the rest of 20 people are from level three or four. For the 20 seats, I’ll target the untapped market which I have not targeted yet.
Now we can use marketing to fill their 20 seats or here we can use digital marketing also. For this, I can distribute the templates or I can run the campaign on facebook. Also, I can make a banner on WhatsApp or circulate it in so that those who are my students share it further or I can discover student referral program. For example, if an old student brings a new admission through student referral program then I’ll give him a discount of 10% we can say it internal marketing.
Now what I am going to do next is I can organize a free seminar about digital marketing as I will campaign freely. There will be some people who will not know about me and they will come in free and know about digital marketing comes from local residents. I can hold 50 seats in favor of which 500 people will come in the seminar & he will listen to me, he can convert into directly level 1 or 2. Or you can say there will be people who will understand my point, they will know that yes, this person has a digital marketing knowledge and it can teach me very well, people will be converted to level 1 from level 2 easily. Every place has a different conversion rate.
Mainly my target is 32 seats which I reached at least 1000 peoples. I’ll run my marketing strategies like I’ll run a campaign or doing 10 seminars in one day to reach my target that is my marketing strategy.
Rules of sale
Now I am going to discuss three rules of sales with you if you adopt these three rules your conversion process will be very fast.
The first thing must be a person will be enthusiastic.
The second thing he should be straightforward.
The third thing is to show the authority means he has to trust that you are a knowledgeable person.
CHAPTER 3
Tonality and body language
Hey friends, today we are going to talking about tonalities, which is chapter 3rd in the sales training. In this chapter, we will learn what is tonalities?
Watch this video on Tonality and body language: with english subtitles
Tonalities
Whatever I am speaking, in a few words I speak very slowly, I speak very loud in some words. Now I speak very fast, I speak very comfortably in some words all of these are come in tonalities. All of these have some subconscious meaning. so, you try to understand that thing in deeply. If you want to understand that thing, it will take time. I do that thing very subconsciously because I have been practicing on that thing.
Tonality is probably a lot more complex than you’ve ever realized. Now, what happens in tonality, if I am speaking a word loudly it means I am pulling the attention of this person in front of me. The teachers and leaders they are said loudly because they want to seek the public attention so this is loud tonality.
Types of Tonality
There are some words like it is very urgent, do it now, etc. using these words I am showing whisper that means I am creating urgency it shows slow tonality. And where I do speak fast or where I am saying those things comfortably or slowly it means explaining those things to you. Where we have to tell us the specification of the product or an important thing. If I want to hide something, so I will speak very fast. As you might have seen, the advertisement of mutual fund which speaks very quickly because subconsciously they will not trigger your mind this is called fast tonality.
Body language
Now I go to meet someone where I know my body language is going to put a big impact in this 90% of sales conversion are according to body language. Means, the product is essential but if two persons stand to each other whose body language will be good his product will be sell. If someone has a product’s needs and your body language is good, then that means your product will be sold very easily. 90% communicative part of body language.
If I am in front of him then I can show lots of things like I’ll show Richie look, I can impress him by my look or presenting myself, Which we cannot do on the phone. For this, we are using through tonality.
Important rules
Whenever we make a call for selling or sales call we will finish all our things or we want to explain our products within 4 seconds because in front of 4 seconds he/she know the full image of yours.
There are three rules are important for this which are:-
Showing the attention
Show knowledge
Gaining trust
Pitch of sales training
I made a short pitch of sales training let us discuss it:-
Good morning, my name is Sahil Khanna. I am the founder of laapas. sir, can I take your 5 minutes? If you have spoken this line then 90% chances he will listen to you because here you got your curtsey. Now my next line is sir, do you know our largest collection on YouTube channel is on digital marketing which is free if you want, you can learn free digital marketing visit our channel and it is absolutely free that you can grow your business applying it. Now either he will buy my course or he’ll not buy if he doesn’t have money, then he will go to my channel. Maybe he can go to YouTube then search and go to my channel and see if he can do this course for free.
My pitch is not over yet my next line is sir, this is a notification call to inform you our next batch registration for digital marketing course is open now. If you wish, you can register I would like to tell you that our most wanted digital marketing course those basic principles are marketing which we understand apply for digital marketing. Sir, I would like to clarify a small point that marketing is a part of digital marketing. For this, you have to understand marketing, people explain to you tool. We will also explain the tool to you but together we also generate marketing principles.
Sir, what we do we develop leadership we have groups in which you are selected as a group leader also in which you participate understand the concept and apply it. You don’t run for the paid tools or technologies you understand logic any further tools are coming in the market as future you can easily use it. We try to make you the best in the entire market.
You will see my whole pitch go by reverse and you will know that I have spoken a lot of words very slow spoken very fast said very comfortably.
Now, what will I say in my last pitch that our fees is only Rs.35,000 but our seat is limited to this I want to clear you already? If you are interested then join now or register also. If you want to take a demo class please go ahead because the seats are going to be full soon.
Sir, at last, I would like to tell you one thing, that the duration of our class is 7 to 8 hours which is going to be on Saturday & Sunday. If you cannot give the 7 to 8 hrs on Saturday and Sunday then please do not join this course because our Rahul sir gives homework too much. If you want to work harder and to move forward in your life then join the class otherwise no need to join. Thank you.
CHAPTER 4
Become visionary and body language
Today we will talk in the fourth lesson how vision can be made and how to improve our body language? Which our sales conversion rate will increase very quickly. This is the fourth part of the straight line persuasion.
Watch this video on becoming Visionary and Body Language: with subtitles
Improve body language
I would like to tell you one thing that no person is going to buy their goal they buy their vision. Now, I try to explain to you how to?
Vision
What is your age now 24, 25 or 30 is as much as your dream is to be rich. And I will tell you that 10% of the people become rich. Why does this happen to think about this, everybody wants to be rich at the age of 26 or 28 but at 50 or 60 years of age, he couldn’t become rich. Why? Because they have lacking vision.
If the logic is to be seen, then 10% of the people also have a vision only. What 90% of people do, they follow the vision of those people. If anyone buys your products, he will buy it for his needs, as well as purchase for his vision. It’s meaning ultimately how much profit it is going to buy from my product. If he buys your fair handsome cream then its color will turn white or bright or if he takes your beard oil then his beard will be smooth.
Vision our goal
His vision is very distant and we have to trigger his thinking. Now, if the matter of the vision has come, then I would like to share one thing with you. One thing is the goal & one thing is vision our goal is already decided which will make us rich & 10% peoples are becoming because they lack vision.
Now, what the vision is, it means long horse racing. Meaning I have already thought of this when I will broad this thing then I’ll do this. And some words are such that if we go to do something then we think we should do it or not? If all of these thoughts are coming in your mind then so you are not versionable, remove these thoughts from your brain that you will become visionary or rich.
Oriented
I always have to do this work, I want to achieve these things, I will do this & I’ll show you. There should probably not be coming with you if those things come with it, it means you are getting oriented. I will complete my 1000 target or I can do there is a difference between these two sentences. If you have come to understand that you are in the vision or not. There is nothing to fear in it. Just change your thought process and now visionary will become yourself. There is the problem of all the whole of thoughts. we think inside the brain that tomorrow I go and get burn fat In the gym.
Greed is bad
Visionary people think about long-term. I will do a little bit of work on a normal diet there is no time in my life but I will do this for 1 or 2 years. Now come back to the topic that understands the greed. What is greed? Greed is bad. Greed is bad inside the sales or not? Yes, it’s bad in sales. I have told you that if a person is good if he needs our things then we will give him own product.
Greed is destructive what’s good? My ambition is I have to sell so many goods doing so much but I do not have greed. I know that the person who needs this thing, I ‘ll sell my product but who don’t need my product I’ll not forcefully sell him. Mostly I’ll be experimenting with all the people. I created net marketing videos. the vision is sold inside what is sent inside it? The product is sold in addition to the product inside it.
If you see the ad, you have to spend more money on it, then you are spending a long horse race on it to defeat it. Today you added rs.10 after 10 or 20 year will be. After 50 years you can fill your children’s fees and you can comfortably take a tour of Europe. you must have heard of all this, the way to sell these plans is by calling us a way to sell vision. Visionary technique comes with conversion rate. If I will show you that use this long term of my product, then you will have long-term benefits so the chances are going to be converted.
Three things about the product
I told you three things, one of the sharpness attack. what this means is that we have to talk to the contrite topic, talk to the right point. I have to look at the confident and the front should like I know all about this product and the front of the trust is also to be gained. If you think carefully then what happens if I show it a result. I also gain trust as well as show my knowledge. If I apply these 3 rules I have been reading from the starting. If we do not allow him to walk around on the straight line, my product will be sold automatically.
You have one point for the vision thing and you think yourself. Suppose that my fight has happened and I’m getting angry maybe when the front person meets my fights against him too. Maybe I have a thought process in my mind, put it in the head of the front. When I want to sell, I will be in the phase, I will bring the same phase whose front of me. And what should be the phase that comes with the conversion?
Body language
Now come to the point of body language. What does your look first? The look should be confident, look at my face you will see the glow in my eyes. What will happen with this you will see I look more confident. Ideally, have a clean shave . to keep grooming is to keep those people who are the best. Hair is also to be kept that suits you.
Let me ask a question from you that you see me as a younger brother like a big brother or do you see a teacher in me what do you see tell me?
Most of you would have seen those who are top-level salesman come to wear in shirts. Those who are of the above level come to wear in a coat. Whenever you buy a car, there will also be all the salesman in the coat because they want to gain the trust of the front of him. Professionalism is inside in it because he is a professional person. Clothes also matter to it, mostly try to wear light clothes such as the blue color wear outside and white color wear inside from these conversion rates comes very quickly. Be black then you will show dynamic. If you want to show dynamic then wear black. Basically, try to wear black or dark blue coats whether it is a boy or a girl for conversion.
Eye contact
Next thing is eye contact, what should be the eye contact it will be 80 to 20%. 80% means you need to talk 80% look at the eyes of the front of him. Researcher says that if we look at somebody below 70% so we do not have a confidant. If there is no confident then the trust will not be gained or if the trust will not be gained then it will not be sold.
Handshake
Now talking to about handshake, what is a handshake? A handshake should be a confident handshake. What is the definition of a handshake? The definition of the handshake is we have to use the whole area to do shake our hands. How much area will cover as good? Do not keep your hand too loose or tightly. Have to shake your hand normally people do as professional. If we copy-paste someone’s movement then we begin to copy her mind or try in subconscious or trigger in mind and he will also like us this technique is known as matching and mirroring.
CHAPTER 5
Mindset for selling
Past is not a mistake it’s an
opportunity.
‘’The past is where you learned the
lesson
The future is where you apply the lesson”
Most people are unsuccessful because
they always live in the past and can’t see the opportunity in present.
This is the main reason for failure
in business and all other profusions. Because of poor mindset
Your thinking decides your success or
failure so it is most important that your thinking is always positive it will
give you long term results.
We need to do that thing which will going to give the result at the end.
Most of the people want to do
something in life but only because of negative mindset they don’t even start
doing. People who have this type of thinking is never successful in life.
If you want to start something start now this is the right time because no one is doing that. One more thing is, struggle is important for life, people switch their work as it has a lot of struggle.
Watch this video on Mindset for selling: with subtitles
Difference
between rich and poor
Think logically whose life is good, rich guy or a poor guy, who has more problem most of the people think rich people have no problems or poor people have more problems in their life.
But it is a myth, as with the advent of money there are a lot of problems arises, as they need to do this and that all things.
What Newton has said that a body will
remain in motion unless an external force is applied to stop it means something
in motion then it will continue to move.
If we are on the negative path then it will tend to move in unless we won’t put an external force.
Think to do change our life, think will going to change automatically because I applied an external force in the right direction.
Researches say that people with
negative thoughts concentrate more on negative things and I feel pity for them.
For example, I upload a blog on pizza on my other channel 99% of them commented to me a negative all of
them just give me a fault.
Negative thoughts
If you see the like or dislike ratio
then you will find that like ratio is far batter then the dislike ratio.
Dislike ratio is less than 10% and a negative comment is 90% so how that. Those
who midst is positive they don’t comment and the one with negative comments all
over.
A positive mindset will say it’s a
nice video, but person with the poor mindset will look for mistakes.
Positive mindset
So, we need to find the solution and
not the problem, how I will move to the right path. We don’t need to regret our
past. So what’s the need for all these things, all these things are mindset
game, if we have a positive mindset then we could be a good salesman.
Salesman life
In a salesman life, there is ups and
downs as you can achieve your target in a day or it may take week or months so
in this we need not have to destroy our lifestyle. If selling is not up the
mark and a guy calls me and I put all the negative to them abuse them or
anything.
This is due to negativity in our
minds, so we can train our brains by talking about positive things and avoiding
negative thoughts.
How our brain works:
there are three things which our mind
do, 1st thing it does is delete, means if the thing is not important then it
deletes it, 2nd it generalize it if I am wearing a good cloth, you can see the
Rolex watch, so I am rich.
So that our mind is working in that direction
that’s way salesman advised wearing coat pants, as people generalize easily. We
generalize based on hair, glasses, perfume, body and all that you have to work
on body, cloth, looks, because of this because people generalize.
If a seller goes to a customer then
he has a fear in his mind that he may not buy my product.
why he may not buy the product? Because he has
fear in there mind. So this fear in the customer mind we need to delete it.
The next thing is distorted, means we
need to mislead his vision and need to put protein that our product is your
solution. So distorting is important too, well these are the 3 important
techniques in sales.
How to overcome negative
attitude:
The next thing is fear, how to overcome
this? Something we did not achieve our target and started to get fear of it we
need a lot of things like fees of children and many different problems so how
to eliminate the fear?
1st is to ignore the fear, but to the fact that it is not a good solution
these come under unsuccessful guys because they are moving away from it.
2nd is they are getting feared but they are
acting on it and 3rd is by jorden Welford, you need to accept the fear and then
take the action.
How to achieve your goal:
If you need to achieve your goal and you need to have a 10 skills, and
currently how much skills do you have, you have 7 skills or vise verso, so this
skill is known as level check.
before doing your work you need to check your
level of skills and act based on that if you have 8-9 skills out of 10 then you
will get confidence to sell a product and ultimately you will get the
conversion.
Goal setting:
One more thing is to set your goal
higher as possible, doing this you may come up to expectation means above to
your possibility. If you set your goal above to your expectation then it is
easy to reach your goal.
If you did not set a point higher then you will end up like an average, and no one known you as an average people remain only the top and not the average.
CHAPTER 6
Controlling sales
Watch this video on Controlling sales: with subtitles
Three rules of sales
First of all, let me understand you three rules. When I start the sale and come to the end, there should be three things in it. What is the first thing about those three things that they should love your product?
The second thing is to be loved by you means that he will start to trust you. And the third thing is he should love your company means he starts trusting your company. If we have validated these three things here when he comes on the end so our sales will close.
Personality
First of all, what will happen first when I will meet him my body language, my look will be my complete personality matters. The three things that were told at the beginning are executed. He should feel I’m a confidant. He should feel like I have a knowledge of these things inside me. Also, He should feel that he can trust me. All this will take place so I can start a further conversation. If all these things will not be there, then it may not be interested in me. It may happen after 20 or 10 seconds he says that now I want to leave I have an important work.
If he has something in this people or if there is any video of it like sales training video, he should think that yes, after watching this video, I can learn something new. Selling means what selling means sell anything or you can manipulate anything.
Validation
Now, what will be the next step, the next step will be that we have to ask for the question from them and make it validate. What is validation?
Suppose I send a product and its value is Rs.60000. first of all, I have to validate this kind of question by asking the question whether he can take Rs.60000 items or not. Let’s assume that the three products within my portfolio of Rs.20000, Rs.40000 or Rs.60000. I have to ask him the question of which level it can come in. the first process is validation must be important let’s assume there are one people who run a rickshaw. Let’s assume that he earn Rs.300 or Rs.10000 per day & he earns Rs.30000 per month and from which he runs his entire house full of his income and 50% of his income spend in alcohol. Rest 15000 survives in the month of which all the expenditure of thinking comes out of the house.
More questions
After this, we have to ask more questions that we need to know about identifying the need. He has to take this product but what difficulties come in his life, we have to ask these questions.
Suppose which camera is going to be recording from that is canon g camera and I want to sell this product. So what do I do assume that I have to sell this product to any YouTube so what will I do? What are you using now? I am using phone oh! So how much is the phone you don’t have trouble on the phone? If you take video quality to a next level, people may share your video more. If you make a video in low light then you don’t have to face any problem. yes, I face it.
Specification
Basically, what I am doing I keep data in his mind. later on, I solved the entire problem by pitching. When you make a video from the phone while you are walking maybe your video will be shaking that’s why you have seen down professional. I will bring a product and say that sir, I have a product in which solutions of all your problems also comes with at a low price. Now, I will give all specification about this product. All company has every specific product specification, if your product specification is not there, then make one specification video from it.
I have the identify the barrier also why he didn’t buy the camera yet while he is using the phone. I have to try to understand that too. Sir how much you earn from YouTube, if you are invested in a camera then your revenue increase automatically. Some business theory is that if you invest some money in business then your business will be expanded.
In today’s generation, there have been so many you tuber. Maybe you write a content any other also write content you like it but the difference you make will be your camera quality. Telling the way of sales pitch according to your product you will be modified it.
money can be more important or emotions?
I ask a question from you assume that tell me in business money can be more important or emotions? Let’s get you a good opportunity to get a good job in which you get lots of money but in it against your ethics. The world is doing such things but it is against your ethics, do you have to do that thing? Or no, I will not do which is against to my ethics. When a client has come to me, which is the way to speak or his personality I don’t like it, then I will not work with him. Whenever we deal with a client, we do emotionally or do logically or we mix the two 50-50%.
Transfer of emotions
We always have to stay inside the straight line persuasion method, be always talk related to the product. If that person is not running in the straight line persuasion method then he will not able to do build a trust. Now how to get back his in the straight-line method by various strategy.
What is a problem? Assume that there are a people that are very potential to get your product. Is a solid lead that came from somewhere. What happened now you called him and his backing story was something else he has come fighting with his wife and he is trapped in traffic. and that time you are calling him, good morning sir, I am Sahil khanna from xyz company my product is ……. So how will that time be? I tell you that transfer of emotion.
You tried to give him a positive emotion that time he was in negative emotion what happen at that he will get angry at that time. Are you crazy? What time do you call me? I don’t want any service from you. It also happens that whenever I am working, then I get a call from a telecaller, then what should you do that time, you should ask on the phone first, sir this is the right time to talk to you? So, If it’s not the right time then sir, please tell me what time I call you?
And if we talk of practical life then it does not always mean life is running on straight line persuasion method. What will happen if he said no? real sales start where it does no. here’s what you need to do to make a chart. It has to think about what can come In that chart that we have to prepare and keep. If he tells yes, then what I have to say? If no so what do you want to say? We have to think before that if he speaks it then we should say this. Some people are blessed they already have in their mind what they have to say. You tell me what you want you to get such a people whom you can pitch easily or a man who says anything.
Transactional sales
If you do transactional sales, then you will get less money like McDonald’s, you went to McDonald’s and asked for a burger. They gave you burger sales it has done. This type of sales is called transactional sale. In this, the mind keeps more there strategy is used even more. This is the way to tell strategy that you can already define a chart or make a chart. Suppose he said no, how to define ‘no’ in your sheet.
Believe in a simple matter, the scales in a human’s mind it is going on his mind that I should take this product or not on the scale which in his mind. what will happen in the negative, what will he do in their past, what will happen in the positive you will put in his mind. what do you have to do is to increase the positive and to remove the negative? As soon as this happens the scale will reduce and your product will sell out.
CHAPTER 7
Art of qualifying
There are so many times in sales that we waste our time with someone, they tell a lot. We tell them about product and services. In last, I find that he does not have to buy our products.
Art of communication
I give an example when I started my first batch of digital marketing course so I made a free demo class announcement. Now, what happened that a lot of people who came to meet me and he came. Afterward, he started coming and said yes I’ll do registration. Then I was happy that yes now it is registered but in the last when I talked about enrollment & I asked for money then all of them had started making excuses and started making excuses for we don’t have money. From here I have a licensee we should not give us anything for free. From here I taught the art of communication which I am going to teach you.
Watch this video on Art of Qualifying: with subtitles
Suppose I have to keep the qualification fees as on today’s time, if you just have to register within the institute you will have to pay Rs. 500 why I am not giving the demo classes because I have all the playlist in YouTube channel. If someone has to see a demo then he will see my entire playlist, then he will understand how I teach?
Ideation stage
I will cover the topic of which I have already made a video on YouTube. Why I keep demo? I put the qualification fees. Now if someone wants to consult me or wants to meet me. Some people come to me sir, please tell me everything about digital marketing, it was my loss that people used to come to meet me and I used to give them two to three hours as a consultation. At last, they know that they do not have money they ate at the ideation stage. They are just coming to take an idea of what we should do in our business module.
So here again I put criteria that if you want to meet Sahil Khanna then you have to give a specific amount. If you want to know about plan then you know from my team, if you need consultation from me then you will get a charge of Rs.5000. and, now Rs.5000 if you take any service from us so this Rs. 500 will be deducted from it. Then, after qualifying, if any person is interested, then only he will come to me otherwise it will not come.
Qualification criteria
So, in whatever category you are selling or working. there you will have to make qualification criteria. Now, this is not just a parameter of money. I’ll tell you lots of things …. You are selling a service or plan that a person needs to graduate for first you have to ask his qualification how much he has read when the person will say, graduate, then you can sell him your plan. Otherwise, not selling the plan, do not waste your time with him. It is not that it has asked his qualification and do not speak to us now, do not sell it to him.
subconsciously mirroring
The front should always show your courtesy. Maybe now he is doing 12th when they graduate will be done then he spoiling our name. 10 people will tell that do not do this course here, it is useless.
What should we do if you qualify? The only one told you earlier if want to gain the trust of the front of him then you have to do subconsciously mirroring. You sit in front of me and you will start using some of my words. If you start using the word like me, then I will automatically start connecting with you so that it is like me. If you say anything to me then the chances will increase that yes it can buy my product.
I told you that there are two types of wires for taking any product. One is logical and another one is emotional. Logic is logical your sales pitch this is my specialty on my product but in emotional what kind of clothing clothes are wearing, how they look , if the person is confident then this product will be good, if not then no or if the person is using the product then it would be good to about product these are factors come in this. Right now I have told you about the same criteria.
Let’s assume if you are going to sales you have a big portfolio. Many service we are doing let’s assume digital marketing service’s company calls me a person that I have to be digital he don’t know anything about what’s going on with digital to create a website is to have social media or to want to do seo to do anything he has not even got any knowledge of digital marketing. And I know that I can sell all the plans for it if I want.
Branding
But first of all, I have to identify his request, I have to analyze it. I will do it by asking them. What do you do business currently? You want to do this business right, what do you want your product to sell something or want to brand. From here I will know that if he has own product on his own site, he wants to sell it his own site it means it needs an e-commerce website. Ok sir, tell me how old your brand is? If it is old then branding is done. I can revive his brand and if he says branding is not done. Sir its just started.
Need branding means that social media marketing is needed. He will say, sir, my work is to keep it, let’s assume that the search is too much. I have an XYZ category work. I said that if I run Ad, then I did the search, if I run an ad on it then I have to pay a click of Rs.20 and the price of their product is less than Rs.20 so I suggest you that you should do SEO, it will take 7 to 8 months but you will not have to pay it by clicking. You will get an organic result, and if you need an instant result by today’s sales. I’ll transfer money to you tonight and start seeing my product tomorrow morning.
Positioning
Where to start from if you have given me the attention I asked a simple question, what is your product and where you want to sell it? Lowly as soon as I do narrow. I will be entering that your budget is what I’ll know its full profitability. How many profits have margin, how much is its product, how much is the product of its competitors. About what the positioning in his market is and I’ll know everything about it. But slowly I will start asking all the questions, in the beginning, sir how much money does earn? So he will end everything that time and if I slowly unfold everything. What is your business?
We can ask need basis question also sir, you need it? Sir, what problem you are facing now? If my product is a camera, then we can ask to need basic questions. I didn’t sell my own product directly, I just need to know what he needs? What problem he is facing now my product is related by this. Now I can pitch him my product is this. Now he will not convert immediately after pitching.
You will get 10% of no in starting so you have to understand that after this your sales will start to identifying that why he said no, identify that what are the barriers of him?
Combination
Try to understand that story of that you have to go Inside a bank to steal you’re going to be a very big thief. You go and you get a huge locker there so how do you open it? First, put the combination, then put another, then put the third keep doing the same as last that lock is open. Put the combination is part of sales. You have to crack the front, opening the lock is to take my product. To open that lock you have to find the keys to which is his key.
Now let’s have 15 keys to sell a person. If you speak your sales pitch in front of 15 to 16 peoples, then you will know that you have 15 or 16 keys for my sales. I have to check my 15, 16 keys on that person. If he didn’t buy my product then he’ll not take it I’m clear you this thing from starting. If he qualifies and he needs my product then he should buy my product. You can also do future pitching if you do my course then you can earn lots of money after 1 year. Let me explain to my children in my batch how you can earn Rs.100000 within 1 month. What will happen to this people? Rs.100000 will come to think that Rs. 30000 by giving I can earn Rs.100000. but do not lie, I am telling you earlier.
CHAPTER 8
Art of boxing
Techniques of the art of boxing (Trapping audience)
Very often it happens we get a salesman who keep us trapped that we have to take a product in the last. So what techniques are salesman used for trapped us. Today we are going to understand about boxing technique, this is a special technique that we implicate from all sides, Who has only one option to take our product. Explain everything in detail, first of all, last class we have talked about emotions.
Now, emotions really mean a lot when you talk to someone. How are mimic your emotions last time I gave you an example, suppose someone is unhappy and I dialed his, he picked up the phone and said that my mother has expired, so that time you will say your sales pitch or emotion? I told you sales time you will always be in positive emotions but at that time can I transfer the emotions of happiness to him no, because he is sad so I have to transfer negative emotions.
Negative emotions transfer is how will it be? If you follow Ranveer Singh what does he do? He gets any role in movie close himself in the room and tries to understand himself as the same person that’s me, whatever the scenes done by him thinks he is me. When you start speaking from inside so your tonality automatically seems to change.
Watch this video on Art of Boxing: with subtitles
Three emotions of sales
There are three emotions inside the sales which we have to work one is scarcity or secret what does it mean to assume that I have 5 seats in my institute for admission what will I say for it? What would say that I have 5 seats left, take admission to take fast admission? This is my tonality because my upbringing is different I am from Punjab that’s why parakh in my tonality where do you belong from your tonality come from there, I didn’t tell you to change it. But that time which emotion you have it should be out. The front should not feel that you re doing fake that’s it.
Disarming
Second is disarming, what does it mean? assume that let’s assume you went to someone for sale your product or selling purpose and he kept a gun on your head. He said tell me, brother, now you want to sell your product to me? Removing gun from his head is known as sales disarming. If you go to sell the product and the person gets angry at you then what are you doing to him? What will happen if you do start fighting then your product not be sold? Turn the situation and said ok… this is my disarming tone, you also have to find your disarming tone.
Certainty
And the third or last is a certainty, certainty means confirmed. If you join my course your entire life will change in 3 months. Seeing that what I am speaking now it easily identifies from my body language. So if you learn all this emotions techniques then you will easy to sell anything.
Three skills of Scarcity, Disarming & Certainty
These are three skills, inside these skills how can you make these skills, the first method is to find your peak first. If there is a fight between your two friends then how will you solve it, from this you will find your disarming. Certainty, you are sure of what you do in life, let’s assume if you love a girl and she also loves you. you are offering her to a marriage proposal. I am convinced that she said yes, this is the certainty. Everyone has some girlfriend, wife or any girl if you want to watch a movie with her she will get empathetic in emotional scenes so if you want to become good salesman then you have to bring am empathetic inside you. For this, you have to do practice more, how to trigger emotions?
There are many ways to trigger it. Let’s assume I am a believer, take an example you close your eyes and think about what you like anything. You have thought of a food item that you love very much now its come slowly and coming closer, smell to it and eat it mouthwatering has started coming. Water is coming in my mouth, also coming water is coming to your mouth but the people who are doing it will water coming in their mouth, then they are not doing maybe water not coming in his mouth. What did you go through the emotions of your mouth water trigger, so you can also trigger all your emotions through thinking?
Second thing many people move their hands or head triggered his mind by doing some movement of your body. There are some people who are hitting their heads and they are thinking forcefully. There is no relation to think and hit but they are giving assurance that they are thinking. Sometimes we see that if you take an emotional decision, then inside the body language it changes first then your emotions. changed. Next thing is music, what is music? Assume that in the morning you have a fight with your wife, the mood is not good and if you go to for sales in that mode then so what will sales convert?
If I take my own example that I am going to play cricket and I am listening to some motivational songs like Kar har maiden Fateh so automatically I play well and hit many fours or sixes. So you can do same if you are doing something like this. Let’s take another example, visual is not good but by listening to the song I can think visual is good. You have to see your trigger. I tell you three emotions which are scarcity, disarming and certainty. Find out the way how to trigger these three things, how can you trigger? This is not only coming sales if you are going to give an interview there also get this thing.
What is Scripting?
Now let’s talk about scripting, which means that we talk to the front I said that write what you have to say. So what are the rules in the script? The first rule of the script is we do not write a huge script. We do not have to take five minutes to explain our product, our script should be at least one page. If we can explore our product within one to two lines, then okay if we can’t, then our sales pitch is bad.
What’s next if the front should feel like this if he takes our product, something will change come in his life. Future-facing is to be shown as I told you that if you join my course then your future will change after 3 months. There are so many digital marketers in the world who are not teaching well. We will teach good and learn tools together. now, what is the benefit to you with laapas I am with lapaas, many people know to me people trust me I am associated with my brand. I don’t have to force them to bring. If you are selling a product then it is necessary to have a trustworthy something.
What is the last thing in the last is that you have to create an urgency that brother you take my product quickly? Do not lie. This will make our branding worse. If you have to do sales well then think and find how to create an urgency. By chance, if your luck got worse and we got a man who does take all our information regarding our products but in the last, he didn’t buy the product we have to do our best in ending the call. You have to do ending like this, whenever you need you can call e sir to have a good day.
How to trap someone in a square box?
Now we will talk about how to trap? You will also have to read before let’s assume one square which has 4 sides. One side you put a logical barrier to it you told me why to logically take my product what are factors what are advantage everything. At one place you put an emotional barrier to it you explained to him that if you take my product then your life will change.
The third side as much as he thought about the product, we eliminated it. We bring trust to us, bring trust to our company and bring trust to our product. So its belief system became that for this thing this product will be good. so we trapped him in three ways when I would go to him with own product he would not have any option to say no. so the conversion rate will go up too much. I am not saying that if you do this then your product will sell it.
Let’s assume the person does not need your product and you forced him trapped into the box, then I told you a qualifying technique. If you do not qualify that person then you make a mistake. The first steps are to be ready, then boxing is to be done, boxing is always to be done at the closing time. If that person said no then we should not say ok that time we have to try to loop him because the art of looping has told you earlier. Jordan Belfort says pace lead pace means first understand the thing yes ok, whatever he will say we have to fill yes, as soon as he says something wrong we have to catch her. If there is any point at which you can make a trigger, make lead directly at that time.
CHAPTER 9
Power of language
Today we will talk about trigger word or language pattern in sales training, this is our ninth chapter of sales training series. So let’s begin the chapter.
Case Study
Now talk about the experiments where you will understand some things about sales. How words impact in sales above the front of the decision-making process. A long line was started experimenter experiment going forward in that line and speak to a person that I have to go ahead in line. So 25% of the changes come that it is allowed to go further. What happened in the next case goes ahead and says, please let me go ahead I have to hurry. And here comes 75% conversion. Now what goes ahead in the last case, he goes ahead and says, please let me know I’m quick. I’ll take just 1 minute.
If we use these three words which are very powerful words and if we just use in our sales. So the chances of our conversion will increase. It was also being sales obviously that person trying to sell himself. He was saying, please let me go ahead, “let me go ahead” means to sell it to himself. When it happens, these three sales patterns comes & it is used by big salesman. If you do not use, you should use it.
Now when is the only word use, you have seen the price inside it. Whenever you go to buy a product, in the market, there is a product written on it just only Rs.90. only is also atonality. Meaning we are doing some position inside his mind “only Rs.90”. what is the price of iPhone only 1.5 lakh? An image gets inside the mind that only just Rs.1.5 lakh.
Now what was happened is human involved, people do not get deceive in this thing. But always trigger this thing over the subconscious level. What does because mean when I have to sell a product to the front of me, I have to tell because you should take this product, because if you explain it then your conversion will increase very much.
Watch this video: with English subtitles
Action Equal To Reaction
Now talk about the next experiment which is also said Newton action equal to the reaction. Now what happened with the waiter, one waiter was taken and different experiments were done on it. Inside this seen in researchers, tip ratio has increased by 10%. It means that there are 10% people who give a tip over there. He said, when you go for the bill, keep smiling on your face. So when the bill was given by smile, 15% increased conversion.
Then he saw a new experiment and said, put together a gift also. Bill and also took chocolates taken together or you have seen took fennel seeds or rock sugar in our India. When the chocolates were taken, then what happened there came to a 50% tip ratio. What did most tip ratio come when they gave two chocolates on top of the table then went further and then came again then put two chocolates on a table again. Here’s the 100% conversion rate come.
100% conversion is very much meant to be analyzed from here if you feel the front. That I am like you I’m like that when he takes good action. So right here, I have been telling you from the past that the front should feel that I’m like him. We have to do the same thing if the front persons think that yes it is like me, he will take our product if he has to buy.
Now what I am doing is my website, some constructions are going on some work. Our course fees which we write it will cost you …… we removed that thing now we are writing my product will cost you nothing, it’s an investment of Rs.30,000. The thing is that you give me Rs.30,000 but I create a tonal pattern in his mind it is not an expense, it is an investment.
Offset Language Pattern
Now I’m going to give you an example of a different category. First comes, offset language pattern it means that we will support you all along. Hold your hand inside the entire course with full support you will hear it very often it is also the way to sales. Every institute can get hold of a hand holding course but if you put this word in front of the head, then he thinks that yes it is going to give me a full support.
Now you join my course, I will tell you about the all ins and outs of digital marketing course whatever thing. If I write this thing in the tonal pattern then the so the front will feel that brother will tell all this detail, all the secrets will open, the conversion rate will increase.
You can join our course and your life become change but this can be a small problem in that within these three months your social life will get worse. Because our class runs very long and gives a lot of homework. Now what I did here portrait negative things but would be positive for a lot of people. For those who are positive that they will convert quickly and what did we do? Positive things said that your life becomes to change.
Now we have talked about training so you must have seen from a lot of courses that we will teach full or everything in-depth training program. If you look carefully at my tonality which I told you from the start if you are following me then now what I said everything in-depth training program I’m focusing on the each and every word.
It’s a long-term relationship if you join our course then you have done a course with us. It is not that we will help you for 3 months only. If you have any further problems then we will help you. Now I am giving you lots of examples and note it yourself and whatever your business is applied it on sales.
Power Language Pattern
Next is the power language pattern, now what is the meaning of power language pattern? I have been showing you a lot of power, one thing you have heard so many times. Once you have a chance, the leaders talk. So it’s a power that the leader is powerful. So you can use these pattern inside your sales. Whatever I’m giving you an example, you heard many times inside your real life. You must have seen everywhere I heard you in many places.
The examples that I have picked up have come from Jordan Belfort and raised in real life. By joining our course, you will face only one problem, you feel that why did not I attend this course 6 months ago. Is sales pattern, psychological, powerful it would be better to go to his mind that yes why did not I do 6 months ago. Believe me, he is very impressed. I do not need to explain, I think you will start to understand a little bit of tonality. Believe me, if you join my course then you do not have a feel sorry. I have kept my job working on tonality, I have also worked on my body language. I had once told about barrier what happened in our India whenever we take any product, our parents have a power in which we say that ye.
And I have also heard a lot that some people say that I did not even earn Re.1 from you, whichever of the original price a product I am taking from you, I am not earning you even once. I will be earning to you who will bring me the customer. You will also hear whenever you go shopping you have a habit of negotiations, you have heard it many times purchased file is maintained by separately that I have seen it but inside our India. If that is the case then do not show falsehood.
Looping Language Pattern
Now next is looping language pattern, in this state line persuasion are going on, now tell the person that I have this product. I asked him if you would like to take my product or not, I came again on the straight-line method. Well, how I resolved his problem which was a problem. This which I am going behind is called looping. Now how we do looping? First of all, we have to keep saying that yes is fine speak anything in front of you.
The next thing I have seen this thing that if you got me 6 months ago, then I will show you a million rupees. Lots of people who come to give a plan to you speak like this. If you had joined me months ago, then you were still earning Rs.1,00,000. Looping is going on in looping that I know that you have 6 months.
CHAPTER 10
Customer for life
Start Taking Action
Do you know 99% of the people in the world why these are unsuccessful or why do they come within that category? Why do not take action? Those people shout because they fear that they may not fail. Now, they do not take action due to failure and he fails. They do not make things happen in your mind that it can be successful. So do you want to be great? Most people just want that yes they want to be great. What do you have to do great? Start taking action…………
Watch this video on Customer for life: with subtitles:
Execution
I have come to the last chapter of my series before I have explained 9th of series. This our last part I believe in most of the people are going to be such people 70% or maybe more than that, there may be some people who do not take action just watching the video. I do not say that you do not see educational videos do not look it. But if you look an educational video, you spend your time on it. Keep thinking that I will do this, I will do it, keep on planning itself don’t do execution if you do not perform the execution.
Neuro-linguistic Program
I had told you earlier that I did not use this word about the Neuro-linguistic program, I had told you term, I am using the term now because it means that we have turned an image of the mind of the front. Today, we have come in the closing of the final chapter, if we sell the product to the front, then what we should do to make a customer for life today we are going to talk about it…
The first thing is to know us everything in and out. We should know what does not like what he like? what is the date of birth, when the birthday comes, when the anniversary comes with all of the data you should have? If you see people with modern sales, if you look at cyaram, you will see software with sales, all your details are taken into it. whenever you go to the jewelry or you have ever gone to take a mummy for a jewelry, whenever your mom’s dad’s anniversary is coming. Your mother’s or father’s number or any number of any you have registered there, the messages begin to arrive at that number.
What if the next is what I am selling someone a digital marketing service to someone. If the result is not coming, then what do people do to cut the phone. Do not let the numbers just put on the block and what happens to this maybe you send it to your service once, you may not be able to offer you after sales service for the second time. If you do not give him after sales service then he will not do product this time he may take your product in compulsion. he will also go to your competitor and will say that you do not want to take a product from this company. Do not take his services if you are mistaken.
I also sell a course in digital marketing, it may be that I have made a mistake before, that I cannot find an execution which we are already decided. You have to tell him that I have made a mistake. Tell me how I rectify this mistake? You cut my commission in this job. You do one thing, do not give me a commission. I do not want a commission because I did not give you the desired result. But I have seen inside India that you have seen inside of a lot of places that ignore seems to be blocking the numbers. Once you sell the service, they disappear. And if you have taken all the database of a front and we are giving gifts to the front.
Boosting
There are many companies if you bring some high-value products. High product meaning this is boosting, meaning I am showing myself. If you have taken a high-value product, then the company will send you a gift. Now send me a gift to the company that I do not have the time. I am very busy at my institute, I can be very busy in my videos or my lots of work. I am very busy now, who is my client who told me everything about the service, know everything about my product. Now, he gave me a trip for the outing or he’s invited me to a party on Saturday or Sunday. He knows that I take the Saturday and Sunday class and he is inviting me the same day, so I will say I do not want to go. Madam is the useless gift for me.
Suppose I needed something and now I take a new camera, now I am thinking about which lens I should take in the company gave me the same lens or gifted me a lot of accessories with the camera. Know them that I had to make a video every day and they gave me accessories which I would be happy with it. I remember the technical guru was a video he is a you tuber. if you don’t know what they did, and the road is a mike company he is good company, he gave a technical guru to that company. What can they do he made a video on that, now I do not know I was a sponsored video or a genuine video. Maybe it is a genuine video.
For an example, I checked all emails and chats monitor my all team members, there was a man in whose name I do not remember who used to bother someone. They wanted the placements in our digital marketing institute, but I have always kept inside the inverted comma that I will not provide placement. Providing placement for me is very small, I know many companies. I will call them one to do this if I have as many students or subscribers I will forward them to all the students I have. Whatever comes from the company, I share the data in children but I don’t want to make laborers. I do not want to call in my institute because they can get a job.
If you follow all my videos then I encourage entrepreneurship. I believe a man should be an entrepreneur, I am running three businesses at the age of 27 and are also profitable. I will be 28 in the next year and I am happy in my life, I also want every person to be happy in his life. What people say that I have to do a job and I am the against of this thing. And I do the mindwash, I told you that I have a lot inside the brain many people. Whatever I want to do I portray my thoughts, I have put my words in his mind, if he comes inside my institute then I put his inside the mind that the job is worthless, you should do your business.
If you do not have financially strong or you don’t have the money beginning, you do not do it, but by earning when you have money, I believe that you should start your own business. Our course is full of that you have to bring a startup idea or come with your business. We work on it now, digital marketing course why is it because we read digital marketing in it and read how to sell our products.
Placement assistance
So it is my psychology that if someone wants to do a job then I did not keep him at my institute. So I have also spoken to my team that if you take a job, then take it somewhere else. My team recommended because I was saying that my team recommends to my competitor. Because my competitor says that we give 100% placement assistance. He will be able to provide placement assistance means “help”. Placement assistance, not placement guaranteed people do not understand this. Yes, I am promoting my company if you want a job then please don’t come. If you want to improve your skills or learn something in your life then please come, if you want to change life in three months, then come.
There is one condition more than you will tolerate me you must have understood me how much I teach or tell you in this 20 minutes video. So I think what I teach in 8 hours. And if you tolerate me 8 hours in intellectual level then come otherwise don’t waste your time. Let’s finish promotion, now come on topics.
Now I am speaking I line on promotion which I will relate after this if you want to make lots of money or want to be independent with your parents. You do not have to ask for money from you’re your father, you want to all the wishes of the children, which you richest among your friends. Want to become the richest in your family and you want to become successful. Just means not financially, want to be rich with your heart, then you are joining my institute. This is a marketing strategy I have cover all sales pitch.
Pain and pleasure
Now two things are pain and pleasure. We have many people who are in the pain and want to go towards pleasure. We have to identify the pain of us and take that product to the pleasure. Whatever we are saying in the sales pitch, now we will tell about the pain that yes this is a problem. Sell your product that this thing can do all this for you.
motivation
If we have talked about motivation then basically motivation are two types one is intrinsic and second is extrinsic. Intrinsic which is come from inside and extrinsic which is come from outside. Seeing my series, whatever I have made a video above the topic of motivation if you are motivated by seeing my videos such as extrinsic motivation or a temporary motivation. We need intrinsic motivation more according to extrinsic motivation because extrinsic motivation is like a poison for us.
Now you can say I am a persuasion master. Now with the good thing, we finish our series. I give you a tip, then always remember that staying away from such people in the world who do kill your dreams, who tell you can’t do this. all these things affect our psychological.