It is a type of marketing strategy in which a customer unfailingly falls into our market share. It attracts customers through surprises or unplanned interactions. Guerrilla marketing has many types like Ambient Marketing, Ambush Marketing, Experiential marketing, Viral Marketing. In 1984, the term guerrilla marketing was introduced by Leo Burnett’s creative director Jay Conrad Levinson in his book Guerrilla Marketing. Some of the advantages are Awareness of the brand, eradication of competition, Diversification of ways of advertising, and many more. Also, some of the disadvantages are Misunderstanding of the campaign, Campaign Visibility, Time Management, and many more. Full Detail in Blog.
WHAT IS GUERRILLA MARKETING?
RISKS & REWARDS IN GUERRILLA MARKETING Have you ever wondered why FMCG’s like Mcdonalds and Burger King have to capture huge shares in the market in very little time? That’s because they use “Guerrilla Marketing” Strategies.
You often notice Advertisements in unusual places where you don’t expect the ad to be placed. That’s how Guerrilla Marketing works.
Have you ever wondered why these ads are being placed at these places? Everything in the world happens for a reason and that’s why the placement of these ads has a purpose to define.
This particular Technique for Placing the ads is called Guerrilla Marketing.
WHAT’S IN IT FOR ME?
WHAT IS GUERRILLA MARKETING?
Guerrilla Marketing is an upcoming super powerful customer attraction method. It is a type of marketing strategy in which a customer unfailingly falls into our market share. It attracts customers through surprises or unplanned interactions.
Guerrilla marketing’s main focus is to take the customer’s attention by giving them surprises to make big brand impressions about the product or service. It mainly triggers customer attraction by connecting them emotionally to the product.
Guerrilla marketing has many types like Ambient Marketing, Ambush Marketing, Experiential marketing, Viral Marketing
EVOLUTION OF GUERRILLA MARKETING
How did Guerrilla Marketing come into existence? How did it evolve? The term “Guerrilla marketing” comes from the term Guerrilla Warfare, which employs atypical or noticeable tactics to achieve the desired goal. In 1984, the term guerrilla marketing was introduced by Leo Burnett’s creative director Jay Conrad Levinson in his book Guerrilla Marketing. The term “Guerrilla Marketing” itself was from the inspiration of guerrilla warfare which was an unconventional war method that involved using different techniques from usual and small tactic strategies used by armed civilians. The Guerrilla Warfare was the most prominent war technique which was used by the people of Vietnam during the America-Vietnam War (1955-1975) It involves a high level of imagination, visualization, and energy to execute the Guerrilla marketing campaign.
WHY GUERRILLA MARKETING?
It is the best strategy for the promotion of products of traditional business. The traditional shopkeepers can easily attract customers to their businesses while sitting at one place.
Nowadays, customer focus has been shifted from offline purchases to online purchases, so business owners must know that when and from where they can attract customers towards their business.
The usage of advertising media channels like a printed pamphlet, posters, hoardings has become obsolete nowadays as customers are no more interested in seeing such things because it doesn’t tell the quality of product to the customer.
Rather, a customer in today’s time decides to buy a product after getting enough positive reviews about the product.
TYPES OF GUERRILLA MARKETING
Let us understand the various types of Guerrilla Marketing strategies that are used nowadays:
A) Ambush Marketing Ambush Marketing is a form of Guerrilla marketing, used by the companies to encash benefits upon the awareness, attention, goodwill, from other big organizations.
Let us understand this through an example: Suppose in a football event, the title sponsor is OPPO mobile, but in the same event another mobile company like Nokia put his posters everywhere wherever there is an advertisement of oppo.
So, in this case, Nokia can fade the impression of Oppo from the minds of people and use Oppo’s brand image for the promotion of Nokia’s products without the knowledge of Oppo.
B) Experiential marketing Experiential marketing is a type of Guerrilla Marketing Technique which means before selling a product to the customer, we are giving them the user experience of that product.
It means that the customer is provided with the experience of the working of the product or service before they buy the product.
Let’s understand this through an example- Ceragem is a company that sells body massage machines, so whenever a person goes into their offline store they provide them free machine body massage for 1 or 2 months.
So by this strategy, they are selling experiences to their customers who as a result becomes their future potential buyer for those body massage machines.
C) Viral Marketing Viral marketing means marketing through the extreme emotional engagement of the customer. It means providing something unusual or delightful to the customer in the form of a product or service.
The customer feels delighted or good to share about the product with the other people which also increases the reputation of the person sharing the product.
Let us understand this concept through an example- There is a restaurant in Delhi named Ganesh Restaurant. It is also like other traditional restaurants but it has a huge footfall all the time as compared to its competitors.
The reason for this is their unique way of frying their food items. They do not use any utensils for frying, instead, they put their hand in hot boiling oil and then take out their food item from it and then serve it to the customer.
So their customers love to share this thing with other people and it becomes viral.
D) Ambient Marketing Ambient marketing means surprising the customers through the placement of ads. It means that we design our advertising campaign according to the ambience of the place where our target audience is present.
For example – Coca Cola places its banners and stickers of normal coke on stairs and diet coke on the escalators of the metro stations. Using this technique, they are fully utilizing the ambience of the place for the promotion of their products.
IMPLEMENTATION IN DIGITAL MARKETING As we have understood about the various types of Guerrilla marketing, now let’s understand how it works in the internet world.
Step 1: The Main Question The main focused question here should be ‘How will my potential and prospective customers get aware of my Guerrilla marketing campaign?? , How will I delight them and make them aware of the product? ’.
These questions will help you to lay the foundation of your Guerrilla marketing campaign.
This will form the pillars of all the approaches that you need to follow in your Guerrilla marketing campaign and will make sure that the same constant message is spread throughout the entire campaign.
Mixed messages, not only confuses the customer but also wastes a lot of time and money.
Step 2: The Goals Guerrilla marketing is very adventurous but it needs to be outcome-driven. It means you need to be specific towards what you are trying to achieve with the Guerrilla marketing campaign.
The business goals must fit the overall Guerrilla marketing campaign and the campaign also must reflect the business goals.
You straightaway need to know what you want to get or where you want to be through the campaign.
Throughout the Guerrilla marketing campaign, you need to track, analyze, evaluate, measure and manage the campaign.
Step 3: Analysis Of The Situation Another major step of Guerrilla marketing is understanding the environment in which you are doing the marketing campaign.
The new and changing trends of your marketplace, the interests of your customers and also the different political and technological changes that all will have an impact on your digital marketing campaign.
As Guerrilla marketing suggests, it needs to get consumer’s attention towards the campaign and what is happening in the campaign.
We need to understand that what will surprise our target customers. Never skip important steps, always conduct thorough research on the current market trends and situation, and also understand what your competitors are doing.
Step 4: Defining The Consumer As the analysis of the situation is being done, we now have to define our target audience i.e. the people whom we want to target with our Guerrilla marketing campaign.
By identification of the current and target market, you can easily get to know about what all processes you need to follow during the campaign.
This will help you to formulate a winning strategy including locations to activate the campaign and also do a creative design to capture the maximum target customer market.
Therefore, identifying the big and niche market is a great strength to your Guerrilla Marketing campaign.
Step 5: Campaign Positioning Positioning is another most important pillar of Guerrilla marketing. It means that how clearly you show your brand and clarify its information in the minds of the customers.
It is very difficult to manage the position of your brand in the minds of the consumer as every consumer thinks differently about the product and the company.
However, if you have already done enough research and analyzed the campaign according to the customer’s point of view, then you can easily position your campaign in the market.
Step 6: Execution Of The Campaign Now it’s time for the execution of the plan as during planning we do not know how will the customers exactly perceive the product and the campaign.
During this stage, we need to know what particular downfalls may occur or what could be the risks involved during this campaign and also try to evaluate all the methods to minimize these risks.
There are many other aspects that an individual must know during the whole execution like the feelings of the customers, would it harm their feelings or affect their beliefs, would it violate any laws or rules of the government, etc.
Step 7: Measuring The Results As we can see up till now, all of our campaigns are dependent on our pre-planned research and analysis but after the execution, we came to know about the real scenario about how our target customers have perceived our product and campaign.
So it is very important during the Guerrilla marketing campaign to collect all the data after the campaign and identify what type of customers were actively participating during the campaign.
It also helps to analyze the number of consumers reached as well as new customers acquired after the campaign.
Step 8: Investing For Future The Guerrilla marketing campaigns are future investments for your product and brand. Therefore it continuously needs to spread the message about your brand to the consumers and make them identify and aware of your brand timely.
These campaigns lay the foundation and help us understand the hoe to create a plan, execute it and measure.
The learnings in Guerrilla marketing is growing every day, and the more you do the better you get to know more about this wonderful marketing strategy
Advantage & Disadvantage of Guerrilla Marketing
Every marketing strategy comes with certain risks and rewards, so now let’s understand the various risks and rewards in Guerrilla Marketing strategies. Due to the increasing popularity of Guerrilla marketing over the years, most small and major companies practice this marketing strategy with a small investment and have a big impact on the market. Because it is a very unique strategy, the successful execution of it will surely make your brand successful. But Guerrilla marketing is inherently risky business, so let’s quickly get through disadvantage of Guerrilla marketing to get them out of the way.
Disadvantages of Guerrilla Marketing
Risk 1: Misunderstanding Of The Campaign In Guerrilla marketing, the biggest worry is a misunderstanding of the promotion or the campaign.
During advertising, the total focus should not only on being unique but you also have to do a lot of real struggle for ensuring that your brand and vision are perceived in the right context by the consumer.
Risk 2: Campaign Visibility The next major risk is the visibility of your campaign. It means that the visibility of your campaign should match with your brand and product.
If the campaign does not relate to the brand or your product, then there is a 100% chance of losing your potential as well as new customers.
This is the worst feeling as all things were going correctly but a small hurdle ruined the whole campaign. Uniqueness is great but there is a thin line difference between uniqueness and obscurity if you do not know the proper way of spreading your message across.
Risk 3: Time Management Money is not a big issue in the Guerrilla marketing campaign but time and unpredictability are the major destroyers for this campaign if not properly managed.
A lot of time is required to do all the research, analysis, targeting and execution, measurement of results during and after the Guerrilla marketing campaign. If the proper amount of time is not given on any of the above-stated campaign aspects, then there is a high chance of failure of the campaign.
Now let’s see the various advantage of Guerrilla marketing campaign.
Advantage of Guerrilla Marketing
Reward 1: Awareness Of Your Brand Proper execution of the Guerrilla marketing campaign will convert the risk of misunderstanding into the reward of awareness. And this awareness can be of any high level. A good campaign can create a phenomenal impact on people and if it is unique enough, it can reach up to global awareness.
Reward 2: Eradication Of Competition Guerrilla marketing is the best way for any business to eradicate the competitor or kick them out of the market. For global brands, it is not a big reward but for small businesses, it is a great helper for killing the competition. You may notice your competitor also actively trying to engage in Guerrilla marketing but making a good Guerrilla marketing campaign is not a cup of tea for everyone. But if your campaign is properly executed then its popularity will surely increase more as compared to the competitor and it may place your brand at a higher position in the minds of the consumer as compared to the competition and industry.
Reward 3: Diversification Of Ways Of Advertising It is already pre-assumed by a person that Guerrilla marketing provides huge benefits. But it is very hard to find out how much is available to you. The world is a white sheet on which you can paint your ideas of the campaign, depending on whether you want to step over the grey areas or Guerrilla marketing ……
Guerrilla marketing is a massive part of advertising that is not captured or practised by many companies, but those who know the true value of Guerrilla marketing can capture the whole market through applying its techniques with very little or penny costs.
Reward 4: Inexpensive Costs Guerrilla marketing is an inexpensive way of marketing, so it can be easily tried by every business.
When the economy is going through the declining stage, Guerrilla marketing acts as the best solution for companies to get a competitive edge over the other companies. During the declining phase of the economy, companies try their best to cut the costs due to which they are not able to execute the conventional marketing techniques and thus they opt for Guerrilla marketing because of its cheap costs, and also less capital is required for the investment in this marketing strategy.
Also, the focus of the marketing is shifting from investing in money required for the marketing process to investing in energy, time and creativity. The successful implementation of this campaign helps the companies to reach their goals for profits and growth with a very minimum marketing budget.
According to Guerrilla marketing guru Jay Levinson, the Guerrilla marketing strategy has its main focus on the follow up of the consumer rather than ignoring the customers after they have purchased your product. Customers’ follow up is the most crucial thing of Guerrilla marketing as the cost of acquiring a new customer is seven times higher than the costs involved in retaining the old customer.
During high competition and tough economy, your major focus should be on building good relationships with the customer rather than just sales and should aim individual people rather than acquiring groups. This helps in generating customer loyalty and also increases recurring sales, high purchase size and spread of positive word of mouth and also referrals.
The use of telephones, emails for improving relationships with the customers is the most inexpensive way of marketing, (for example, you wish your customer on their birthdays by calling them or sending them digital gift cards through the company’s website on your customer’s mails, then the customer will develop a family feeling towards your brand and this will result in better loyalty of your customer towards your brand).
Now you have all the knowledge required for starting up a Guerrilla marketing campaign, so buckle up to give a great start to your business.
I hope you have understood the concept of Guerrilla Marketing. For any further query, you can submit your comment below and we will be there to answer your query.
FAQs
What does Guerrilla Marketing mean?
Guerrilla Marketing is a marketing tactic which is used by the brands or business. Guerrilla Marketing is an upcoming super powerful customer attraction method. It is a type of marketing strategy in which a customer unfailingly falls into our market share. It attracts customers through surprises or unplanned interactions.
Why is it called Guerrilla?
The word ‘Guerrilla’ is an inspiration of guerrilla warfare which was an unconventional war method that involved using different techniques from usual and small tactic strategies used by armed civilians. Guerrilla Warfare was the most prominent war technique which was used by the people of Vietnam during the America-Vietnam War (1955-1975) It involves a high level of imagination, visualization, and energy to execute the Guerrilla marketing campaign.
Marketing Mix meaning it is the mix of all those tools that a firm or an organization pursues or decides to achieve the objectives of an organization like profit maximization, high valued goodwill in the market, etc. Marketing mix started coming onto the mouth of when Borden, firstly, published an article about the same describing its ingredients or elements, after the description of James Culleton. There are 7 p’s in Marketing mix like Product, Price, Place, Promotion, People, Process, Physical Evidence. Full Detail in Blog
What is Marketing Mix?
Do you know What is Marketing Mix? If No, you’re at the right place in this blog we will learn what is the marketing mix.
The marketing mix, precisely, refers to all the combinations of factors that affect the model of an organization itself.
So let’s start our most detailed Guide on What is the marketing mix?
Marketing Mix meaning it is the mix of all those tools that a firm or an organization pursues or decides to achieve the objectives of an organization like profit maximization, high valued goodwill in the market, etc.
You know, these tools help organizations (and also affect these Indian moms, while bargaining with the sabzivalas) to make an efficient expenditure on their target market.
A company uses the marketing mix to add a high value to its product, like, advertising a particular product via television, radio and other social networking sites like Instagram, YouTube, etc. It will automatically add a high value to the product as the advertisement cost will be added to it.
Definition of Marketing Mix
Definition of the marketing mix is following
According to Philip Kotler – “Marketing Mix is the combination of four elements, called the 4P’s (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying to create the desired marketing strategy“
History of Marketing Mix
Listening to the word ‘history’, might seem boring, right?
Well, in the case of “Marketing Mix”, it isn’t. Because it isn’t having a long-run story of rules & kingdoms, rather just a simple concerned one of marketing.
Marketing mix started coming onto the mouth of when Borden, firstly, published an article about the same describing its ingredients or elements, after the description of James Culleton.
After that, Mc Carthy gave the diversification of these ingredients into 4 p’s and those are the product, price, place & promotion. And these are those topics which we study even now, in our senior secondary level.
And, in that decade only, Albert Frey categorized the same into two categories: the offerings & process variables.
Both the diversifications were correct but the Carthy’s one is taken into account as a précised one.
Later on in the 1980s, 3 more p’s were added to the ingredients and those are people, process & physical evidence.
Elements of Marketing Mix:
let’s learn different elements of the marketing mix
Marketing Mix is diversified mainly into 4p’s:-Product, Price, Place & Promotion.
What are these?
These 4 p’s are the basics of models of the marketing mix, which decides the way you take a new product or service into the target market.
Wanna know more about ‘em?… okay then,
Let’s start with the first one: –
Product-
A product refers to a certain commodity, which a consumer consumes to satisfy his/ her wants.
Product can be classified as tangible(goods) & intangible(service).
The typical marketing decisions included in this tool are:
7ps marketing mix example
Product Design- It includes all the decisions regarding the product’s features, how it is to be designed & the product’s quality.
Branding- Branding refers to assigning a brand to a particular product, e.g. a shoe after being designed is assigned a brand on itself like Nike, Puma, etc.
Packaging & labelling-After the product is given the brand name, then the resourceful info. is added as well as the product is packaged into the safe container, for parcelling.
Services- A customer always looks for the additional services to be provided, along with the product. E.g. after-sales service, complimentary service, etc.
Guarantees & Warranties- U know what, we all are greedy & hence we look for additional advantages with the product. On a serious note, these guarantees & warranties are the things that conform to the consumer to buy a product, as a consumer also feels safe while buying the same, as it can be either replaced or can be repaired by the buyer itself.
Product life cycle- Every product has its life cycle & both the consumer & the firm take their decision keeping in mind the life cycle for the same.
Also, a product has three major components that define itself:
4p marketing example
Product Line: It is a set of related products that are marketed under the same brand name which is sold by the same company. For Example, Dove sells Shampoo as well as Soap under the same brand name.
Product Width: It is several different product lines offered by a company. For Example, Hyundai offers SUV as well as Sedans and hatchbacks under the same brand name “Hyundai”.
Product Depth: It is the number of Sub-Products offered by a business within a particular line of products. For Example Brands, Models, Styles, etc.
And the second one:
Price-
It refers to the amount of a particular commodity or service that a consumer pays to get maximum satisfaction.
Precisely, in a more understandable form, it can be referred to as a sacrifice consumer is ready to make to acquire a product.
As a Marketer, the following factors will be considered before deciding the final price of the Product:
Cost of Production
Price of Competing Firms
Objective
Marketing Method used
Government Regulations
Purchasing Power of Consumers
Demand for the Product
Marketing decisions in Price mix are as follows:
1.Price strategy- “What price should be decided?”, “ How the price will affect the consumer?” etc. These decisions are made in this element.
2.Allowances- It includes allowances such as rebates for the distributors etc.
3.Discounts- I don’t think that there is a need for me to tell you about this one.
4.Payment terms- It includes payment methods for a product to be consumed.
Place-
The Place mix refers to providing customers with the easiest and convenient way to access the product.
Typical marketing decisions included in this mix are:
Strategies- It refers to the technique to be undertaken for the distribution of goods like intensive distribution, extensive distribution, etc.
2.Franchising- An organization does franchising to provide branded products to the consumer in their locality easily, by opening their franchises like Mc Donald’s.
3.Channels of distribution- It refers to the type channels an organization opts for the distribution of goods like either a single channel of distribution (manufacturer to consumer) or multiple channels are included for distribution (manufacturer > distributor > wholesaler > retailer > consumer)
4.Inventory- An organization always decides how much stock, inventory should be maintained according to the demand of a product.
(Just like all Indian husbands, u know, they primarily try to guess the limit of their wives’ shopping).
5.Transportation & Warehousing- Goods manufactured at one place needs to be distributed where they are demanded. This process is possible with the help of Transportation & Warehousing.
Promotion-
Promotion is a marketing technique that makes communication, so that, the consumer is tempted to know more about the product & also increase its potential to buy the product.
The typical marketing decisions included in the promotion are:-
Advertising
Sales promotion
Personal selling
Public relations
Generally, these are the only 4 p’s that are majorly discussed in the marketing mix concept, and those are for mainly product marketers.
But as it was diversified further 3 more p’s were added in the same for the service marketers.
(Seems boring? Why 3 more? but believe me, these 3 are just a part of the general ones and are also simple to understand)
These are as follows: –
→People-
Obviously, by name, it suggests the service personnel that represents the company or you can say human factors participating in the service sector of the co.
It involves interaction between consumers and employees.
Therefore, helps the company to know the interest of the consumer.
→Process-
It refers to the mechanisms, way or flow of activities by which a service is delivered.
It includes process design, blueprinting, standardization & customization decisions, monitoring & tracking service performance, etc.
→Physical Evidence-
It refers to the external environment in which the service is being provided.
It can also be said as space where the customers & service personnel interacts.
So, it’s main aim is to provide a framework or ambient conditions for the services to take place.
DIGITAL MARKETING MIX :
Digital Marketing Mix is the same as the marketing mix, but the only difference is that it brings those tools of marketing mix into the digital aspect.
Like, I can tell you one by one: –
1st was the product.
So, in digital marketing aspect, it is termed as then ‘virtual product’
It is regarded as a combination of tangibility & intangibility.
E.g. consumer can prefer to buy a Bluetooth Speaker rather than buying an MP3 player for the same.
As price,
Many applications could be found from both consumer and suppliers’ side.
Like, as a consumer we can just compare prices of the product then & there only,
And as a supplier, it helps in providing a high degree of transparency with the consumers.
Place,
Because of the presence of the internet, the channels of distributions have also become virtual.
Reach of the products is now worldwide, therefore helps to build a good relationship with customers.
Also, navigation for the same has made it more convenient.
The Internet can be accessed from mobile, tablet, laptop and PCs at any corner of the world.
Promotion,
It includes setting the target market, engaging the audiences by putting advertisements, pay-per-click (PPC), SEO’s et.
It helps in building relationships with the third party webs to promote products or services.
To conclude, all the 7 P’s of Marketing Mix are useful and important in running a successful business for a longer period and form the core of marketing. I hope you got what is the marketing mix and everything you need to know about what is the marketing mix. if you have any doubts related to what is marketing mix you can ask in the comment section.
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Is intent me,log kisi chiz ke
Bare me janna chahte hai Jaise ki-
Career is digital Marketing
What is Digital Marketing?
DOING PHASE
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ON PAGE SEO
“CONTENT IS THE KING”
Yaha tk ki paid media- advertising- sab kuch content pe depend karta hai.
Forbes me publish hue ek article e bataya ki content ek markter se jyada hai ,yaha tk ki paid media-advertising-sbkuch content pe depend karta hai.
Mai apse ye question puchata hu.
Kya ap chahege ki apka content kewal words se bhara hua group ho?
Content internet me kahi bhi paya ja sakt hai.h,hm ek achi quality ke bare me bat kar rshe hai,jo ki ekdum unique hai,wahi hume google me achhi ranking dila sakta hai.
Pahle website good quality ke keyword se bht high ranking pa leti thi but ab google ab bht smart ho chuka hai aur wo ab AI (Artificial Intelligence) aur updates usko din par din bahut hi jyada smart kar de rahe hai.
Kuch experts ki bat mane to website ka content bahut jyada jaruri hai.
SEO industry me content sabse jyada matter karta hai.
WATCH THIS VIDEO ON CONTENT IS THE KING
INDEXING/ CRAWLING
SEO ek maha samandar. Usko Samjhane ke lie , SEO ke basic terms ane chahie, crawling and indexing do terms hote hai. Agar ap web world se familiar hai toh, Google crawling and indexing ka nam suna hoga.
Crawling kya hota hai?
Jaise ke chota bacha crawl kart hai fir vaise ek crawler hota hai Google ka jo sabhi website ke content ko track karta hai, unka content kis bare me hai.
Ye Process Google crawler karta hai. Jab hum red buckle shoes search karte hai, google crawler sari information lakho pages se information check karta hai fir apko results show karta hai aur isi ke according jiska content jyada acha hai usko rank kart deta hai.
Google crawler link to link ghoomta hai and web pages se data show karta hai.
Jb web crawler sbhi exist karne wali website me ghumta hai,Diye hue links ke jariye,wo un website me link ka use kar ke dusare pages ko discover karta hai.
Google software news sites aur existing sites me hue changes aur dead links me bhut syada attention deta hai.
Ye decide karte hai ki kon si sites ko crawl karna hai,har website/blog se kitni bar aur kitne pages lane hai.
Google apko crawling process ke overview ke liye search console or website master tool provide karta hai,analytics ki help se ap uske according apne page ko maintain kar sakte hai.
Ap “Robot.txt File” ko use kar ke crawl request kar sakte hai.
Facebook.com/robots.txt. Par facebook ki robot.txt file ko check kar sakte hai.
Yaha ek sample robot.txt file hai rule 1 and rule 2 ke sath.
1-user-agent: “googlebot” https://example.com/nogooglebot/ name ke folder ko crawl nahi karega ,agar koi folder hai jise ap crawl nahi karwana chahte then ap is service ka fayada utha sakte hai.
2-use agent ko chhod kar google bot ko puri site ko crawl karna allow hai.
Yahi wajh hai ki hm site map banate hai,kyuki unme hamre blog/website ke sabhi link hote hai and google ke bot ka use hamari website/blog ko deeply dekhne ke liye kar sakte hai.
Sitemap kya hai?
Simple words me,sitemap ek XML file hai jo ki, apne personal page ke URL ki information hai,search engine crawler ke liye apki site me ye file easily search ki ja sakti hai.
Google, sites ke owners ko ye batane ke liye google search engine ya fir webmaster tool rpvide karta hai.
Wo is process ko manage kar sakte hai ,crawl ke liye request kar sakte hai and web crawler ko command de sakte hai ki wo “Robots.txt” name ki file ka use kar ke ek certain webpage ko crawl na kare.
Kuch web pages me crawling karne ke bad ,results google ke index (.a, web search) par dal diye jate hai.
Isliye google search me webpages ko add karna indexing hai.google search index me hjaro lakho page contain karta hai.
Ye Har book ke piche index section ki trah h yani , dekhe hue har ek word ka collection hai.
Search engine me high ranking ke liye website/blog ke main hisse ki hi indexing karwate hai.
Unnecessary archive jaise like, tag, categories aur sabhi useless pages ki indexing karne ki jarurt nahi hai.
GOOGLE KE SEARCH KARNE KE FUNDAMENTALS –
UX SIGNALS
UX kya hai? User Experience.
SEO ki success ke liye hme UX me attention deni kyu important hai?Lekin Hme apne user ke experiance ka kaise pata chalega?
Hm jitna sochate hai google usse kahi jyada smart hai,Ye ek AI Algorithm jise Rankbrain bolte hai,jo ki btata hai apki website users ko pasnd ati hai ya nahi?
Rankbrain,google ka tisara sbse important ranking factor hai,google ne ise october 2015 me launch kia tha,ye UX ko search me sbse age leke aya?
Rankbrain ko jin matrix se chalaya jata hai,Wo hai-
1-Dwell time(website me spent kia gya average time)
2-Bounce rate (Hmari website ke visitors ka percentage jo ki,website ke ek page ko analyz kar wapis ho jate hai.)
3-Page per session
4-Organic CTR (Click through rate)
Ye matrics google ko btati hai ki visitors ne apke content ko pasnd kia ya nahi.
Google ka main aim hota hai ki wo users ko quality content provide kare aur apka content itna detail hai ki user apki website me frequently visit karta hai then apka page ho sakta hai rank kar jaye.
Agar use experience bahut acha hai,Tb ap expect kar sakte ho ki rankig ko bahut jyada boost kar sakti hai, Nahi to RankBrain apki website ko trash me fek dega.
UX and SEO ek dusre se belong karte hai,Google ki sari Updates better user experience par focused hoti hai.
Ab tak hmne bahut changes dekhe hai search engine page me,jaise ki rich snipet,algorithm updates jo ki clearly btati hai ki UX google ke liye kitna important hai.
Digital marketer hone ke hisab se,mai kewal content aur keyword ke bare me hi nahi soch sakte jb SEO ki bat ho.Hme iske piche content aur contex ka bhi sochana padega.
Agar hmara content properly likha hua hai,headings,image tags,alt text,to hm already user experiance par kam kar rahe hai.
Kaise? Kyuki hmne already google ko define kar rakha hai, jaise ki “What is Digital Marketing” likhane par isko H1 tag me rakhege ,jo ki apne nice nahi kia hoga.
In common factors ko ek bar samajhte hai
Headings:
SEO field me sabhi koi headings aur tag ke bare me aware hai.
Lekin ye UX ko kaise effect karta hai? Blog aur website ka main topic heading tag me rakhte hai,jo ki content ki readability ko badhata hai aur hmari website ka content ache se stuctured rahta hai,jo ki visitors ko samajhane me asan hota hai,aur wo content ko ache se majah pata hai.
Kisi certain web page me crawling ho jane ke bad me,result google ke index me register ho jata hai.(i.e. Web search)
So indexing web page ko google search me add karta hai.Google search index Hajaro lakho pages ko rakhta hai.Bikul waise hi jaise ki books me index section hota hai, i.e. har ek word ka collection jo ki web page me dikhata hai,hm use index kar sakte hai.
Image Tags:
Ek image agr tags ko contain krti hai to wo usability ko improve krti, agr image load nahi ho rahi hai to required information provide kar deni chahiye,Hme ensure kar lena chahiye ki visitors similar experience mil pa raha hai ya nahi.
Page Copy Over 1000 Words
Jb bhi hum content creat kar rahe hote hai to page copy kam se kam hme 1000 words rakhne chahiye. Kyu? Kyuki ye show karta hai ki particular page me in-depth data hai aur users ke questions ko cover kia gya hai.
Page Speed
Hum humans bilkul bhi patience ni rakhte aur jab phones ki bat aye tb to bilkul bhi nahi.is liye koi bhi website load hone ke liye, 4 second se jyada nahi rukna chahata.
Website jitni jyada fast hogi,utna hi jyada experiance hoga.
Bonus tip:
Call-to-action Buttons:
Marketing Psychology ko use karte hue, aisie buttons create karne hai jo ki koi action define karte ho jaise Buy now or Signup.
In 4 words ko joda then,”Think like your user”
WATCH THIS VIDEO: USING PSYCHOLOGY IN MARKETING
Mobile Friendliness:
According to an article published in Forbes. 2011 se, jitne log toothbrush rakhte hai usse jyada log phone rakhte hai.
Mobile ke din per din badhate ja rahe users ke hisab se ham samjh sakte hai ki ye bahut jyada important hai ki apki website mobile me kaisi dikhati hai? Specialy jb se google ne announce kia google ke recent switch to mobile-first index.
MOBILE SEO OPTIMIZATION KE LIYE YE VIDEO DEKHE:
ACCELERATED MOBILE PAGES, KE LIYE YE VIDEO DEKHE:
ACCORDING to Hubspot,Best Mobile websites ki list. :
OFF PAGE SEO / OFF SITE SEO
Off page SEO name se kya meaning hai? Iska meaning ekdum clear hai,iske name ke according hi kuch aise actions jo ki web page ya website ke outside liye jate hai.off page SEO kewal links ke liye nahi hai, Ye usse bhi kahi jyada hai,Log jyadatar one page Optimization se start karte hai.
Off-site ranking factor users aur google search engine ko trust ko,popularity ko badhati hai.
Ye factor tb kam kam karta hai jb hmare content ko internet me, koi reputed place me promote kia jata hai aur kewal tbhi jb content acha ho.
Kya Off-page SEO matter karta hai?
Jb google ke algorithm and ranking factors constantly improve hote ja rahe ho aur samajhane me bhi tricky hite jaye tb off-page SEO se high rank karne ka bahut acha change hota hai.
Links and off-page SEO
Backlinks banana off-page SEO ka important part hota hai,search engine backlinks ko quality content guarantee ki tarah use karta hai,High-quality backlinks ke sath website jyadatar jaldi rank karti hai.
Off-page SEO google ki najaro me reputation banana hai.
Natural Links jaise ki koi fashion blogger apne page me amazon ka link add kar de.
Manually banaye gaye links Ye planned links hote hai,ye direct users ko apni wesite me lane ya fir cutomers ko site tak pahuchane ke liye kia jata hai,
Self-Created links Ye links online directory, blog ke comment section jaisi different places me optimized anchor text ke sath paset kar diye jate hai.
Kuch khud ki acquire ki gai link building tactics hai, include black hat SEO but aware rahe yaha , apki website ko ban bhi kia ja sakta hai.
Jaise ki “word of mouth” is the best marketing strategy hai, jo ki koi bhi brand use kar sakta hai.
Off-page optimization kafi important hti hai jaise ki jb koi hmare blog ya website ko refer karta hai to, tb google ye authentic consider karta hai aur high ranking deta hai.
Rank high karne ke liye hme ,dusro ki website me link mil jaye wo bht effective hota ha.
Ye mere tools favorite tools mese ek hai jo ki help karta hai ,link opportunity ko identify karne ke liye.
Apne competitor ki rank strategy check kar sakte hai.
Apne competitor ke URL ko ko analyze kar sakte hai.
Apne competitor ke top pages ko analyze kar sakte hai.
Use Content Gap
Ye apko batayega ki ap kis keyword pe ranking nahi kar rahe hai.Pahle google rank page dikhata tha.
Lekin bad me google ne ye parameter, show karna band kar diya lekin ab SEO world Moz’s DA and PA Matrics , Ahref’s DR, UR.
Ye kya hote hai?
DR and UR ke sath start karte hai
Domain Rating(DR)– Ye link ki popularity hoti hai, Ye search engine se kisi website me organic traffic /result ane ki ability kitni hai uska andaja lagaya ja sakta hai.
Agar apka domain high “link popularity” me hai to low popularity wali domain se jyada valuable hoga.
Agar ise ek sath ek line me bolu to, unka trust score apki domain me transfer ho jayega.
URL Rating(UR) Target webpage ke backlink, profile ke basis pe kisi specific webpage ko 0 to 100 numbers.External aur internal links dono hi URL rating ko calculate karne me important role play karta hai.
UR considers:
LInks between pages
Nofollow attribute-
Kya hai ye?Jo log mere Youtube video ke comment section me jake apne blog ke link comment karte hai aur unhe lagta hai ki unka UR increase ho jayega, ye nahi hoga q ki ye nofollow link hai.
Website ke DA, UR ko analyze karo aur uske keywords ko dekho.
Backlinks: Good News!!
Ap competitor’s ki website se backlinks bna sakte hai.
SEM rush
SEM rush links opportunities ko identify karne ke liye. mera second favorite tool hai.
SEM rush me 10 websites ko check kar sakte hai as a free trail.
Ye same hai Ahrefs ke jaise.
Backlink bna sakte hai
Competitor’s ke backlinks check kar skate hai.
Unka DA/PA check kar sakte hai.
Wo keywords jo ap use nahi kar rahe hai aur apke competitor use kar rahe hai.
Domain Authority (DA) ,Domain Rating ke jaise hai jiske Moz’ parameters DA and PA hai aur Ahref ke parameters UR aur DR hai.
PR , Page Authority ka parameter hai jo ki predict karta hai,kisi website ka koi specific page search engine me kitna ache se rank karega.
ECOMMERCE SEO
Ab Hm SEO ke bare me achi tarah se jan gaye hai aur ye bhi pta hai ki keyword research kaise karege. Aur kon kon se tools use karege.
Ye topic unke liye bahut jaruri hai jinka khud ka apna e-commerce store hai, ya fir jo ecommerce website banana chahte hai.
E-commerce website me SEO ki kya jarurt hai?
Kya apko pta hai ki e-commerce store se kuch bhi buy karne se pahle log sbse pahle us chiz ke liye google me seatch karte hai.
Parts in E-commerce SEO
Google Search Result
Apne category se related keyword ko search karo.
Keyword research
Apni category ke keyword ko Amazon search,Google, semrush, ubbersuggest, Wikipedia. me kaise search kare.
Infrastructure
Amazon checkout steps
Use psychology ko on page SEO me use karo.
Free,Cheap,get off 99 rule, Best, Product ka comprehensive description ho.
E-commerce Products ke liye Keywords kaise dhundhe?
Keyword Research:
Amazon Search result- Amazon me jake apne gener se related keyword ko search karo, apko kafi sare suggestions show honge.
Quora:
Quora most popular sites mese ek hai, Jisme hme kisi bhi topic se related questions k answers ko jan sakte hai,ise bhi hm keyword research ke liye use kar sakte hai.
Soolve:
Ye awesome tools wali ek behtareen website hai,jo ki keyword suggestion results btata hai Google, Amazon, Wikipedia, Ask.com aur youtube ke searches se.
Amazing right?
GOOGLE RELATED SEARCH RESULTS
Best Keyword research tool Google!!
Apni category se related keyword ko google me search karo, aur google ke bottom me sare related keywords dikh jayege,Hm wireless headphones se realted keyword search karege.
Ye kuch keywords hai jo ki ap target kar sakte hai:
GOOGLE ANALYTICS
Keyword research ke liye google search engine ke bad ye sbse accurate rasta hai,go to google analytics->Behavior->Site Search
WIKIPEDIA
Google me search karo wireless headphones Wikipedia aur apko isse milte julte bahut sare keywords mil jayege.
Checkout Infrastructure:
Step1
Step 2
Step 3
Your Checkout system should not be more than three steps.
Use terms like Free, Cheap, Get 10% OFF, etc.
Make sure ki apne product ka comprehensive Description dia hua hai.
Jab ye selling pe aye to Psychology bahut important hoti hai. Log emotions me ake kharidate hai but logics ke sath justify kar lete hai.
PSYCHOLOGY KO USE KARKE KAISE APNI ONLINE SALE JO INCREASE KARE,USKE LIYE HMARA YE VIDEO DEKHE SAKTE HAI.
ASK FOR CUSTOMER REVIEWS
“A satisfied customer is the best marketing strategy of all”-Michek LeBoeuf, American Business Author.
Research ke basis, Ye observe kia gya ki 90% customers kuch bhi kharidne se pahle,reviews ko jyada consider karte hai,Customer reviews ko sbsr jyada consider kia jata hai aur yahi sbse bada factor hai.
Apke sare efforts ek side aur customer reviews ek taraf.
GOOGLE OPERATORS & HOW TO USE TO THEM
OPERATOR #1: “-“ – Minus Operator.
Using this operator, ap kisi website ko search result se bahar kar skate hai.minus sign ka use kar ke ap un particular keyword ko hta sakte hai jiska nahi dekhna chahate hai.
Is case me, jo bhi content lapaas aur digital marketing ke name se hoga use show ni karega.
“Sahil khanna” OR “Digital Marketing ” OR “Youtuber”
Site: Operator:
Search site:sitename.com and you’ll see all the URLs Google has indexed.
Hm kisi bhi year ki specific post ko dekh sakte hai.
But ap agr site search karte hai to: Lapaas.com/2013, apko koi result nahi milega.
Agr hm sabhi existing facebook pages ko search karege, jo ki digital marketing ke hai
Ye un students ke liye hai jinhe books ki pdf milne me mushkil hoti hai. Wo kewal type kare site:website.com filetype:pdf
Jb ye keyword research pe ata hai to, hm continuously other websites ko dekhte hai,ki kya compettition hai aur kaise links mil sakte hai dusri websites se jisse ki apna seo improve kar skte hai.
Iske liye hme just website ke name se pahle cache add karna hoga bs.
In case agr website down hoti hai to,cache memory ki help se ise dekh sakte hai.
Add cache: www.websitename.com
Add cache: www.lapaas.com
Ab hm janege ki guest post kaise find kare because ye abhi bhi backling banane ka sbse best tarika hai.
Type:inurl:”submit guest post”
But jb hame apni genre ki guest post dalni hogi tb kya?
According to an article jo ki Forbes ne publish kia kia tha, 2019 tk apke web traffic se video traffic bahut bada ho jayega.
“Maine on-page SEO , Off-Page SEO se kahi jyada results Youtube SEO se gain kiye.”
Ye sab kuch youtube me Intellectual Indies ki itni badi success k bad start hua- Maine better practical knowledge ke liye offline course start kia.
Sahil Khanna – Founder of Lapaas
Kya ap abhi bhi blogging karne ki soch rahe hai? Bloggers sad na ho. I suggest ki wo vlogging bhi kare. Youtube ke ek statement k according, Video consumption grows 100% every year. EVERY YEAR.
Jio ki waje se, log mobile phones, laptop use karne lag gyie hai.
Digital technology bhot hi kum price pe available hai.
You can optimize your videos for Youtube and Google search.
Jb people Lapaas- Digital Marketing Institute and company search karege tb wo meri Youtube videos bhi dekh sakte hai.
Ap meri Youtube Creator Series Playlist check kar sakte hai.
Blog post ki tarah, Video SEO me bhi me bhi ap kafi kuch kar sakte hai,video upload aur interaractive content banane aur uski ache views ane ki dua k alwa.
Apko chahiye ki different keywords ke around video ko optimize karwao,jo ki log youtube aur google me use karte hai.
Ye ekdum crystal crystal clear hai ki youtube video apko website ke SEO ko bahut speed se improve kar sakti hai bs logo ko apke home page me lake.
Kya apko pta hai jitni bhi calls mai digital marketing course ke liye receive karta hu wo mostly youtube video marketing ke se hi ati hai.
Meri website ka 90% traffic Youtube se ata hai,Iska matlb most of the people youtube se mere institute ke bare me jante hai.
By adding videos to our landing pages,ye ek bahut bada role play karta hai website ke SEO ko improve karne me.
BLACK HAT SEO TECHNIQUES
Hm iske name se hi jan sakte hai ki ye kuch illegal type ki chiz hai.
Hm ise Jugad bhi bol sakte hai aur hm Indians cannot resist but find a way out.
Black Hat SEO same chiz hai jo ki hm Jugad me krte hai ki kaise eank badhaye aur apni reach ko kaise increase kare.Black Hat SEO puri tarah se search engine protocols ke against hota hai,search results me rahnk high karne ke liye iska use kia jata hai.
Iska use karne se search engine apki website ko panalized kar sakta hai.aur apki kari karai sari mehnat kharab ho sakti hai.
Kuch traps btata hu apko jinme kabhi bhi apko nahi fasna chahiye-
Keyword stuffing
By the way,ye idea koi bura nahi hai, kaisa hoga agr hm apna focused keywords ko again and again use karenge to? Ap penalized ho sakte hai because of Google Panda(Google ka Algorithm)
Over-Optimized Alt Description
Alt Description section me Keywords dalna. Internal image me anchor text dalna.apko apni website ke content ko properly dalna chahiye jo ki ache se arranged ho aur uska koi matlb ho.
Kewal website ko rank karwane ke liye apna sense na khona.
Jaise ki ap apne blog me koi article likhte hai jo ki newly opened restaurant ke bare me hai aur ap apni website me logo ko recommend karna chahate hai.
Mai apko recommend karunga ki kaise ap anchor text ko use kare.
Recommended :
If you’d like Chinese food, we have a new range of Chinese dishes; do check them all out at DosaUnlimited. In Rohini.
Not recommended:
If you’d like Chinese food, we have a new range of Chinese dishes; do check them all out at Dosaunlimited in rohini.
Makes sense?
Hidden Text and links
Font ka color change kr dena ya fir fonts ko invisible kar dene se ap link building kar ke ranking high jar sajte hai to ye ab possible nahi hai, Google sab in sb tactics ko samajh lia hai jaise ki background aur font ka color same rakhna, font ka size 0 kar dena aur kuch beginners abhi bhi sochte hai ki ye kam karta hai.
Comments on Blog
Apne bht sare blogs ke comment section me dekha hoga jaise ki maine niche picture me dikhaya hai aur mai inko bilkul karne se mana karuga aur ye spam jaisa hi hai aur ye ab bilkul bhi kam nahi karta kyuki google ne apna algorithm update kar lia hai aur ye sb ab easly smjh jata hai.
Structured Data Snippet
Ye meri favorite black hat technique hai aur ise maine kai bar apne kai sare clients ke sath use kia hai aur maine 10% ka increase CTR me dekha hai, so mai ise highly recommend karuga.
Link Farms
Bahut sari website bana lena kewal links building ke liye jise mai bilkul recommend nahi karta hu.isse acha hai ki ap dusri websites me guest post kare aur usme liks dal de.jo ki kafi helpful hoga ranking ke liye.
Private Blog Networks
A private Blog network is a collection of websites used especially in link building. We can call it a kind of link farms because their aim is to create backlinks. Every PBN sites are linked with the site we want to boost in the search engine.
.
Content Automation
Ha marketi me is type ke kuch tools market me hai jo ki hmare diye hue keywords ko use kar ke content bna dega. Ye bhi Black Hat SEO ka part hota hai.
SEO Tips
SEO ke bare me sb kuch batane ke bad mai apko Updated SEO tricks ke bare me btauga, kyuki google lgaatar apne algorithm ko use karta rahta hai.
Don’t worry hm milke isko face karenge. Honestly btaau to is fact se deny nahi karunga ki google pe blindly trust kar lena chahiye jb wo apne algorithm me new updates laye.
Log bahut confused hai q ki google ne sari purani SEO techniques ko khatam kar dia hai, aur jo bhi bachi hai wo unaffected hai.
Let’s start with tricks of SEO 2019
Content is the king
Mai hmesa apni vides me kahta hu ki aisa likho ki visitors khud ko bina padhe rok hi na paye.-Sahil Khanna
SEO 2019: WITH ENGLISH SUBTITLES
“ CREATE CONTENT FOR YOUR VISITORS THAN FOR CRAWLER”
Consistency in Branding
Ye matter nahi karta ki apka content kitna jyada khas hai,apki online presence ke liye brand awareness vital hai.apko branding me consistent rahna hoga. Mera youtube channel : Intellectual Indiesmujhe khud ki branding karne ka rasta hai, ek bar jb apki branding strategy achi hogi to google apki brand image ko notice karega aur results dega apki niche ke according. Is liye branding vital factor hai SEO 2019 me.
BRANDING BASICS: ( WITH ENGLISH SUBTITLES)
“HMESA YAD RAKHE SBSE PAHLE LOG APKE BRAND IMAGE PE INVEST KAREGE NA KI APKE CONTENT PAR.”
BEST UI/UX Signal
Hm pahle hi UI/UX ki importance ke bare me padh chuke hai, agr apne is technique ko ignore kar dia hai to ye apki bahut badi galti hai in SEO 2019.
Kewal 15 seconds lagta hai kisi visiter ko kisi website ko judge karne me.Google ek daily soap serial ki tarh hai, jisme apko nahi pta hota age kya hone ja raha hai.
Mobile Page Optimisation
Mobile optimize website ek bahut bada factor hone ja raha hai SEO me.mai sabhi websites ko recommend karuga ki wo mobile optimize ho is liye mobile optimization me jyada se jyada attention de. Ye future ke liye golden factor hone wala hai.
HERE IS A VIDEO ON MOBILE PAGE OPTIMIZATION
MOBILE FIRST STRATEGY FOR BETTER SEO
Improve Website Speed by Developing Responsive Pages
4G aur 5G ke era me hm sabhi fast website hi expect karte hai,
Log har chiz se jyada jaise apna phone use kr rahe hai,usse pta lagta hai logo me kitna jyada patience ki kami hai. So hme kya karna chahiye?
Website ki speed me kam karna chahiye aur unhe bilkul bhi intjar nahi karne dena chahiye. Aur hm kaise ye kar sakte hai?
Compress photos and use good hosting service, mai kabhi bhi heavy videos ka use nahi karta na hi photo slider ka.
Voice Search Optimisation
Okay google ? will you marry me? Kidding:
Isme koi sochne wali bat nahin hai ki India me log q google assistance seaise questions puchate hai.
AI pe google bahut jyada kam kar raha hai aur jiske liye usne apne search engine ko AI intigrated kar dia hai. Using rank brain wo accurate results de rahe hai jo ki pahle kabhi nahi hota tha. Ab hm kaise ise optimize kare? Long tail keywords ka use kare kyuki short tail keyword utne jyada effective nahi hai. Jaise ki Okay Google? Tell me about the 7th trick?
Social Shares
We don’t need to introduce social media right?
And it is a proven fact that Social shares are an important factor when it comes to ranking.
If your content is famous across social media then it is possible that Google will rank you in the top results.
Which tips are you going to use first your website?
Are you going to work on UI/UX of your website or mobile optimization? Or are you going to optimize voice search?
After reading this guide, how are you going to use SEO?
Let me know in the comment section.
GUIDE FOR BLOGGERS: WITH ENGLISH SUBTITLES
GOOGLE UPDATES : 2019 – 2000
2019 GOOGLE UPDATES
Google announced a “Core” Update and confirming that it was the third major update. Although there are no specific details regarding this update. MozCast reached101.2°F, below March 1st temperatures. MozCast is a weather report showing frequent changes in the Google algorithm according to Moz.com.
Anonymous Update — February 6, 2019
Tracking tools detected fluctuation in the ranking with Mozcast reaching 103.4°F.Google Search Ranking Algorithm Update Happening Today? (SER)
19-result SERPs — March 1, 2019
Google showed pages with upto 19 organic results and Mozcast reached 108.2°F,but it’s not confirmed yet though how much of this was due to the boost in the organic results.
March 2019 Core Update — March 12, 2019
Google confirmed a “core” update, third major core update. Mozcast hit the peak at 101.2°F. No more specific details are shared.
Deindexing Bug — April 5, 2019
This update was confirmed by Google, a bug was found that was dropping pages from search index. Although Most Websites recovered soon after.
Indexing Bugs — May 23, 2019
This Indexing Bug was preventing new content from being properly indexed( Confirmed by Google)
June 2019 Core Update — June 3, 2019
This update was pre-announced by Google but with limited details. Sites impacted in previous core updates seem to have been affected.
Site Diversity Update — June 6, 2019
This update was pre-announced by Google, claiming it would improve situations where websites had more than two organic listings.
2018 GOOGLE UPDATES
Anonymous Update — November 29, 2018
Mozcast hit the bar at 103.1°F, and tracking tools indicated high fluctuation in algorithm flux. Google haven’t announced or confirmed it yet.
Anonymous Google Update — October 15, 2018
Mozcast reached 109.7°F, and heavy algorithm changes were observed. Although no confirmation from the google.
Anonymous Google Update — September 10, 2018
Mozcast hit the bar 107.6°F, and webmaster and other tracking tools chatter around an update spiked, but google haven’t confirmed it yet.
“Medic” Google Update — August 1, 2018
Google declared the news of a new algorithm update, “with wide reports of massive impact. This update affected sites in the health and wellness vertical.
Chrome Security Warnings (Full Site) — July 24, 2018
All the websites that don’t have HTTPS were declared unsecure by Chrome 68. The changes rolled out on 24 july, but rely on users installing the latest chrome version.
Anonymous Google Update — July 21, 2018
Tracking tools detected heavy fluctuation in ranking, but Google haven’t confirmed this update yet. Mozcast hit the bar at 114°F.
Mobile Speed Update — July 9, 2018
Google announced that Mobile pages speed will be a ranking factor for mobile results. All the slow mobile pages were affected by this update.
Video Carousels — June 14, 2018
All the videos were moved from organic-like results with thumbnails into a dedicated video carousel, causing a sudden change in the results.
Google moved the videos from organic-like results with thumbnails into a dedicated video carousel, causing a shake-up in results that were previously tracked as organic. Google announced a “Core” Update and confirming that it was the third major update. Although there are no specific details regarding this update. MozCast reached101.2°F, below March 1st temperatures. MozCast is a weather report showing frequent changes in the Google algorithm according to Moz.com.
19-result SERPs — March 1, 2018
Google showed pages with upto 19 organic results and Mozcast reached 108.2°F,but it’s not confirmed yet though how much of this was due to the boost in the organic results.
Webmaster chatter and tracking tools showed heavy activity, but Google haven’t confirmed it yet.
Snippet Length Drop — May 13, 2018
After setting the limit of display snippets upto 3000+ Characters, Google changes the snippet to the former limit( about 150-160 characters).
Anonymous Google Core Update — April 17, 2018
Mozcase showed fluctuation in it’s algorithm on April 17 for over a week. Although google haven’t named it.
Mobile-First Index Roll-out — March 26, 2018
Google declared the mobile first index roll-out after a year and a half of careful experimentation and testing. Google confirmed that they are migrating websites that follows the best practices for mobile-first indexing.
Zero-result SERP Test — March 14, 2018
Google Started showing zero organic results and a “show all results” button.
“Brackets” Core Update — March 8, 2018
Google confirmed this update on march 7th 2018 and spiked as early as march 4th, and so on. Name was given by Glenn Gabe; no details were provided by Google.
Anonymous GoogleUpdate — February 20, 2018
This algorithm update haven’t been confirmed by google and rankings showed a sudden spike.
2017 GOOGLE UPDATES
“Maccabees” Update – December 14, 2017
Barry Schwartz named it Maccabees although google haven’t confirmed it yet.
Snippet Length Increase — November 30, 2017
In this Update, Google updated the limit of Meta Description from 155 to 300.
Anonymous Core Update — November 14, 2017
Tracking tools detected a change in it’s algorithm although Google haven’t confirmed it .
Snippet Bubble Drop — October 27, 2017
In this update, google added many panels for terms like “travel”, “toilet”, “web design”, etc). and Snippet bubble drop
Chrome Security Warnings — October 17, 2017
After the launch of Google 62, Google started warning visitors to sites with unsecured forms. This was an important update in terms of HTTP.
Anonymous Google Update – September 27, 2017
Tracking tools spotted increase in flux starting around September 25th, which seemed to spike on the 27th. No announcement from Google.
Google Jobs Portal — June 20, 2017
Google launched their own jobs portal. These results were taken from the major providers including big leaders like linkedin, Monster, Glassdoor, and CareerBuilder.
Anonymous Google Update — May 17, 2017
Mozcast and other tracking tools tracked a high algorithm flux that may not have settled down for months.
In April 16, Google showed half results of page-1 as secured/HTTPS.
“Fred” – March 8, 2017
According to rumours, This was the major update in the SEO community, GaryIllyes referred it as Fred update although it was a joke.
Anonymous Google Update— February 1, 2017
Google haven’t confirmed this update but anecdotal evidence suggests at least two updates.
Intrusive Interstitial Penalty — January 10, 2017
In this update Google penalised pop-ups ads because that might have damaged mobile user experience. Although Google warned everyone before 5 months. Mozcast hit the bar from jan 10-11.
2016 GOOGLE CORE UPDATES
Anonymous Google Core Update — December 14, 2016
Webmaster and other tracking tools showed massive flux around December 14-25 although no confirmation from google’s side. Mozcast temperature reached 109°F.
Anonymous Update — November 10, 2016
Mozcast detected a major (106°)raise on November 10th and another on the 18th. Google has not confirmed this yet. It’s not clear whether this update was a core ranking update or mobile-first index tested, or both? No one knows.
Penguin 4.0, Phase 2 — October 6, 2016
Second part of Penguine 4.0 was the opposite of Penguin 4.0 Phase 1 Update. What was the update of Penguin 4.0 phase 1? Read it below.
Penguin 4.0, Phase 1 — September 27, 2016
Penguin 4.0 Phase 1 was confirmed by Google on September 22-23 that they will devalue the bad links instead of penalizing websites.
Penguin 4.0 Announcement — September 23, 2016
Google finally announced Gentler algorithm after 2 years of announcement. It’s impact was small but it was revealed that the Penguin 4.0 update was unusually long and multi-phase.
Image/Universal Drop — September 13, 2016
Mozcast broke the record 111° temperature and a 50% drop in the search engine result page.
“Possum” — September 1, 2016
Thi update highly affected local SEO community although google hasn’t confirmed this update. Mozcast reached an extreme temperature of 108° and heavily affected organice results.
Mobile-friendly 2 — May 12, 2016
Just after releasing the mobile friendly pages update, google announced another ranking signal boost to benefit mobile-friendly websites.
Anonymous Google Update — May 10, 2016
Google hasn’t confirmed this update but webmaster tools and other tracking tools showed a change in algorithm activity.
AdWords Shake-up — February 23, 2016
On this date, google made huge changes to Adwords, removing the right column ads entirely and having only 4 top-ad blocks on many commercial searches.
Anonymous Google Update — January 8, 2016
Mozcast and other tracking tools showed large changes in the ranking which was later confirmed by google as a “Core algo update”. Although it was confirmed that this was not the penguin update.
2015 GOOGLE UPDATES
RankBrain* — October 26, 2015
Google made a huge announcement that machine learning is a pivotal part of their algorithm and mentioned as the 3rd ranking factor.
Originally called Phantom 2, google confirms change in the algorithm impacting quality signals. Google didn’t reveal much about it.
Mobile Update AKA “Mobilegeddon” — April 22, 2015
Google made an announcement that mobile rankings would be different for mobile-friendly sites starting on April 21st.
Anonymous Google Update — February 4, 2015
Webmaster tools and other tracking tools showed major flux in Google SERPs. Although google hasn’t confirmed this update.
2014 GOOGLE UPDATES
Pigeon expands(UK,CA,AU) – December 22,2014
An Update called “Pigeon” which affected local results in UK, Canada & Australia.
Penguin Everflux — December 10, 2014
Continuous updates were noticed.
Pirate 2.0 — October 21, 2014
After two years of original DMCA/”Pirate” update, Google launched an update to conquer digital media piracy. This update caused the high drops in ranking of small group of sites.
Penguin 3.0 — October 17, 2014
Google launched a Penguin refresh update after previous Penguin Update(2.1). Update was small though but wasn’t a new Penguin algorithm. Time isn’t clear of the update but google confirmed that it was out over “weeks”.
“In The News” Box — October 1, 2014
Google made some changes in the news box results but later on confirmed that they had expanded news links to a larger set of sites and news results presence in SERPs also spiked.
Panda 4.1 (#27) — September 23, 2014
Google confirmed the Panda 4.1 Update. According to news, it was found that 3-5% of queries were affected.
Authorship Removed — August 28, 2014
Google made an announcement that authorship markup will be removed. By Authorship I mean this:
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HTTPS/SSL Update — August 6, 2014
Google made an announcement that they would give preference to secure sites and it would provide a ranking boost.
Pigeon — July 24, 2014
Google made some changes in the local seo which will alter the local results and will change the way they handle and interpret location cues.
Authorship Photo Drop — June 28, 2014
John Mueller- Senior Webmaster Trends Analyst made a huge announcement that google would eliminate all authorship photos from the search results.
Payday Loan 3.0 — June 12, 2014
A Major update after Payday Loan 2.0 anti-spam, google announced that 2.0 target specific sites, While Payday 3.0 target spammy sites.
Panda 4.0 (#26) — May 19, 2014
This update affected 7.5% of English-language queries.
Payday Loan 2.0 — May 16, 2014
Google updated the Payday Loan algorithm and it’s target was spammy queries.
Unnamed Update — March 24, 2014
This update wasn’t confirmed by google though but many changes in ranking were observed.
Page Layout #3 — February 6, 2014
This Update “page layout” penalizes sites with too many ads above the fold.
2013 GOOGLE UPDATES
Authorship Shake-up — December 19, 2013
As announced by Matt Cutts that authorship markup will disappear from the search results( roughly 15% of queries)
Unnamed Update — December 17, 2013
Google didn’t confirm this update, suggesting that they avoid updates during holidays. But Mozcast noticed some rise in Partial-March Domains(PMD’s)
Unnamed Update — November 14, 2013
Google webmaster tools and other tracking tools observed unusual activities, that occurred with the news of DNS errors in Google Webmaster tools.
Penguin 2.1 (#5) — October 4, 2013
In this month, Google confirmed another Penguin Update. Being called Penguin 2.1 Spam filtering update, it’s impact was moderate.
Hummingbird — August 20, 2013
Google confirmed that “Hummingbird” update came a month earlier and update was compared with Caffeine “search architecture upgrade” as it was considered the major update since 2001 update(caffeine) which focussed more on improving the indexing of information.
In-depth Articles — August 6, 2013
Google added this new update which was more focussed on in-depth articles, more concerned towards long-form content.
Unnamed Update — July 26, 2013
Google hasn’t confirmed this update but Mozcast tracking tools tracked a large spike (105° F).
Knowledge Graph Expansion — July 19, 2013
Queries with Knowledge graph(KG) was expanded by more than half(+50.4%).
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Panda Recovery — July 18, 2013
Google announced a Panda update, this update may have “softened” the penalties of Panda.
Multi-Week Update — June 27, 2013
Matt Cutts announced an algorithm update on 12th June via Twitter. Although update is unclear but massive changes in ranking were seen.
“Payday Loan” Update — June 11, 2013
Google announced an alogirthm update on targeting spammy content specially payday loans and porn.
Panda Dance — June 11, 2013
Matt Cutts made an announcement at SMX advanced, confirming that Panda update rolled out monthly over 10 day out of 30 days.
Penguin 2.0 (#4) — May 22, 2013
Changes were unclear of this update but 4th Penguin Update brought only some moderate impact and was targeted to the page level.
Domain Crowding — May 21, 2013
This Update was released to control domain crowding deep in the Search results page probably pages 2+.
“Phantom” — May 9, 2013
This update named “Phantom” wasn’t confirmed by Google though, Impact of this update was mild, many sites reported traffic loss.
Panda #25 — March 14, 2013
Matt Cutts announced this Panda Update #25 that this will be the last update before update was modified into the core algorithm.
Panda #24 — January 22, 2013
Google confirmed it’s the first Update of the year 2013, suggesting that 1.2% of queries affected.
2012 GOOGLE UPDATES
Panda #23 — December 21, 2012
Update confirmed by Google.
Google called thi update “refresh”, impacting 1.3% of English queries. Update has a higher impact than Pandas #21 and #22.
Knowledge Graph Expansion — December 4, 2012
Update confirmed by Google, In this Update, Knowledge Graph functionality to non-english queries, including Spanish, French, German, Portuguese, Japanese, Russian, Italian was added by Google.
Panda #22 — November 21, 2012
Update Confirmed by Google, Although this update has no name, and update appears to have been data-only.
Panda #21 — November 5, 2012
Update Confirmed by Google
This update reported to be smaller, officially impacting 1.1% of English Queries.
Page Layout #2 — October 9, 2012
Update confirmed by Google
This update Pages with too many ads above the fold. It’s unclear whether this was an algorithm Change or a Panda style Data refresh.
Penguin #3 — October 5, 2012
Update Confirmed by Google
Google release a minor Penguin Data Update which impacted “0.3%” of queries. This update was similar to Panda.
August/September 65-Pack — October 4, 2012
Update Confirmed by Google
Google Published their monthly list of Search highlights. 65 Updates which included 7-result SERPs, knowledge Graph expansion, updates to how “page quality” is calculated and changes to how local results are determined.
Panda #20 — September 27, 2012
Update confirmed by Google
Overlapping the EMD(exact-match domain) update, Panda update rolled out and affected 2.4% of queries.
Exact-Match Domain (EMD) Update — September 27, 2012
Update Confirmed by Google
Google announced their exact match domains which led to large-scale devaluation, reducing the presence of EMDs in the Mozcase data set by over 10%.
Panda 3.9.2 (#19) — September 18, 2012
Update Confirmed by Google
Google updated the Panda, which appears to have been data-only. Ranking flux was moderate.
Panda 3.9.1 (#18) — August 20, 2012
Update Confirmed by Google
Another Panda data update, although impact seemed to be fairly small, this new update was called 3.9.1
7-Result SERPs — August 14, 2012
Update Confirmed by Google
Google made some changes in the Top 10, limited it to 7 results for many queries.
June/July 86-Pack — August 10, 2012
Update Confirmed by Google
Major updates including panda data and algorithm refreshes, an improved rank-ordering function(?) a ranking boost for “trusted sources”
DMCA Penalty (“Pirate”) — August 10, 2012
Update Confirmed by Google
Google made an announcement that they would penalize the sites with repeative copyright violations via DMCA takedown requests.
Panda 3.9 (#17) — July 24, 2012
Update Confirmed by Google
Month later, Google rolled out a new update which cause fluctuation in rankings for 5-6 days. 1% of their queries were impacted.
Link Warnings — July 19, 2012
Not Confirmed by Google
Google send a umpteen unnatural link warnings via Google Webmaster Tools.
Panda 3.8 (#16) — June 25, 2012
Update Confirmed by Google
This update appeared to be data only( no change in the algorithm )
Panda 3.7 (#15) — June 8, 2012
Update Confirmed by Google
Google announced another Panda data update, claiming less than 1% of queries were affected.
May 39-Pack — June 7, 2012
Update Confirmed by Google
Major changes including Penguin Improvement, and change in title, snippet rewriting, better link-scheme detection.
Penguin 1.1 (#2) — May 25, 2012
Update Confirmed by Google
Google rolled out its first targeted data upate afte the Penguin alogorithm update.
Knowledge Graph — May 16, 2012
Update Confirmed by Google
Google stared displaying Knowledge Graph, a SERP- integrated display providing supplemental object about specific places, people and things.
April 52-Pack — May 4, 2012
Update Confirmed by Google
Google published around 52 Updates in April, which included changes that were tied to the “Penguin” Update and also included 15% larger “base” index, improved pagination handling and no of updates to sitelinks.
Panda 3.6 (#14) — April 27, 2012
Update Confirmed by Google
Implication of this update were unclear, it seems impact was small and it came after Panda 3.5
Penguin — April 24, 2012
Update Confirmed by Google
Google finally announced “webspam Update”, which was soon after dubbed “Penguin”. Included no. of increased spam factors, keyword stuffing, impacted an estimated 3.1% of English Queries.
Panda 3.5 (#13) — April 19, 2012
Update Confirmed by Google
Mix of changes which were difficult to measure, but it appears to have a fairly routing update with minimal impact.
Parked Domain Bug — April 16, 2012
Update Confirmed by Google
Google confirmed that a data error had caused some domains to be appeare as parked domains.
March 50-Pack — April 3, 2012
Update Confirmed by Google
This update included Confirmation of Panda 3.4, some changes to anchor-tex “scoring”, updates to image search, and changes to how queries with local intent are interpreted.
Panda 3.4 (#12) — March 23, 2012
Update Confirmed by Google
Another Panda Update, There were some publics statements which estimated that Panda 3.4 impacted about 1.6% of search results.
Search Quality Video — March 12, 2012
Update not confirmed by Google
Google published a rare peek into a search quality meeting.
Venice — February 27, 2012
Update Confirmed by Google
Google mentioned “venice” and update was more aggressive towars local organic results and more tightly integrate local search data.
February 40-Pack (2) — February 27, 2012
Update Confirmed by Google
Google published a second set of “search quality highlights” including multiple image-search updates, multiple freshness updates.
Panda 3.3 (#11) — February 27, 2012
Update Confirmed by Google
This update came after 1 year of anniversary of Panda, another post flux Panda Update.
February 17-Pack — February 3, 2012
Update Confirmed by Google
Google announced another round of search quality highlights total 17. Related to speed, spell-checking etc.
Ads Above The Fold — January 19, 2012
Update Confirmed by Google
Google Updated their page layout algorithms to devaluate the sites with too much ad-space above the “fold”. Although that update has no official name, it was referred as “Top Heavy” by some SEOs.
Panda 3.2 (#10) — January 18, 2012
Update Confirmed by Google
It is unclear how this fit into the “Panda Flux” scheme of more frequent data updates.
Search + Your World — January 10, 2012
Update confirmed by Google
Google confirmed a radical shift in personalization – aggressively pushing Google + social data and user profiles into SERPs, also added a new, prominent toggle button to shut off personalization.
January 30-Pack — January 5, 2012
Update Confirmed by Google
Google made 30 changes over the previous month, which includes image-search landing-page quality detection, more site-links, more rich snippets, and related-query improvements.
2010 GOOGLE UPDATES
December 10-Pack — December 1, 2011
Update Confirmed by Google
Google announced set of 10 updates, updates related query refinements, parked domain detection, blog search freshness, and image search freshness.
Panda 3.1 (#9) — November 18, 2011
Update Confirmed by Google
Google entered a period of “Panda Flux” where updates started to happen more frequently and were relatively minor. Some called it 11/18 udpate 3.1, even there is no 3.0
10-Pack of Updates — November 14, 2011
Update Confirmed by Google
Matt Cutts released a post with 10 recent algorithm updates, and it wasn’t clear what the timeline was, most were small updates.
Freshness Update — November 3, 2011
Update Confirmed by Google
Google announced an alogorithm change rewarding freshness and it would impact upto 35% of Queries. This affected time sensitive results, but signaled a much stronger focus on recent content.
Query Encryption — October 18, 2011
Update Confirmed by Google
Google announced they would be encrypting search queries for privacy reasons.
Panda “Flux” (#8) — October 5, 2011
Update Confirmed by Google
Matt Cutts announced on twitter: “Expect Panda-related flux in the next few weeks”
Panda 2.5 (#7) — September 28, 2011
Update Confirmed by Google
After more than one month, Google came with another Panda update, details were unclear, but some reported large-scale losses.
516 Algo Updates — September 21, 2011
Update Confirmed by Google
Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. They tested more than 13,00 updates.
Pagination Elements — September 15, 2011
Update Confirmed by Google
To help fix crawl and duplication problems created by Pagination. Google introduced rel=”next” and rel=”prev” link attributes. Google also improved automatic consolidation and canonicalization for “View All” Pages.
Expanded Site links — August 16, 2011
Update Confirmed by Google
Google came with expanded site-links, most often for brand queries. At first, these were 12 Packs, but it appeared to limit the expanded site-links to 6 shortly after the roll-out.
Panda 2.4 (#6) — August 12, 2011
Update Confirmed by Google
Google updated Panda internationally, both for English-language queries globally and non-English queries except for Chinese, Japanese, and Korean. This impacted 6-9% of queries in affected countries.
Panda 2.3 (#5) — July 23, 2011
Update Confirmed by Google
Google webmaster suggested that Google has come out with an another update. Although it is unclear whether new factors were introduced, or this was simply an update to the Panda data and ranking factors.
Google+ — June 28, 2011
Update Confirmed by Google
Google launched a series attack on Facebook with Google +. Google + was based on sharing content and was integrated into products like Gmail. Within 2 weeks, Google + reache 10M users.
Panda 2.2 (#4) — June 21, 2011
Update Confirmed by Google
Version 2.2 was officially launched, Panda update occurred separately from the main index and not in real-time.
Schema.org — June 2, 2011
Update Confirmed by Google
Yahoo, Google and Microsoft announced support for a consolidated approach to structured data. They also created a number of new “schemas” in an apparent bid to move toward even richer search results.
Panda 2.1 (#3) — May 9, 2011
Update Confirmed by Google
Google came out with another round of changes, seemed to be minor one.
Panda 2.0 (#2) — April 11, 2011
Update Confirmed by Google
Google came out with another update to all English Worldwide – not just limited to English –speaking countries. New signals were integrated including data of site users blocked via SERPs.
The +1 Button — March 30, 2011
Update Confirmed by Google
Google launched + 1 button as a response to competition by major social sites, including Facebook and Twitter.
Ps: In 2019, Google removed the +1 button and that’s how Google Plus vanished.
Panda/Farmer — February 23, 2011
Update Confirmed by Google
This Update affected upto 12% of search results. Panda seemed to crack down on thin content, websites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months in April 2011.
Attribution Update — January 28, 2011
Update Confirmed by Google
Google came with an update to help better sort out content attribution and stop scrapers. This affected 2% of queries.
Overstock.com Penalty — January 1, 2011
Update Unconfirmed by Google
In a public outing of shady SEO Practices by Overstock.com resulted in a very public Google penalty. JC Penney was hit with a penalty in Feb for similar bad behavior.
2010 GOOGLE UPDATE
Negative Reviews — December 1, 2010
Update Confirmed by Google
After an expose in New York time, Regarding how an e-commerce site DecorMyEyes was ranking based on Negative reviews, Google made a rare move and adjusted the algorithm to target sites using similar tactics.
Social Signals — December 1, 2010
Update unconfirmed by Google
Google, Bing confirmed that they use Social signals in determining ranking which included data from twitter, Facebook. Matt Cutts confirmed that this was a new development for Google.
Instant Previews — November 1, 2010
Update Confirmed by Google
A Magnifying glass icon appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs. This renewd a focus for Google on landing page quality, design.
Google Instant — September 1, 2010
Update Confirmed by Google
Google Instant launched, displaying search results as a query was being typed. SEOs everywhere nearly spontaneously combusted, only to realize that the impact was small.
Brand Update — August 1, 2010
Update Unconfirmed by Google
Google started allowing same domain to appear multiple times on a Search Engine Result Page, they were limited to 1-2 listings.
Caffeine (Rollout) — June 1, 2010
Update unconfirmed by Google
Google came out with the Caffeine infrastructure. This not only Boosted Google’s raw speed, but integrated crawling and indexation much more tightly, resulting in (according to Google) a 50% fresher index.
May Day — May 1, 2010
Update Confirmed by Google
Webmaster Noticed some changes in their long-tail traffic. Matt cuts confirmed that this is due to an algorithm update impacting the long tail. Websites with large-scaled thin content seemed to be hit especially hard.
Google Places — April 1, 2010
Update Confirmed by Google
Places Pages were rolled out in sept 2009, were a part of Google Maps. This update rebrande the Local Business Center, integrated Places Pages more closely with local search results and also included new way of advertising options.
2009 GOOGLE UPDATE
Real-time Search — December 1, 2009
Update Confirmed by Google
This was for Twitter feeds, Google news, Newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPs.
Caffeine (Preview) — August 1, 2009
Update unconfirmed by Google
There were massive infrastructure change, mainly speed crawling, integrating indexation and ranking in nearly real-time.
Vince — February 1, 2009
Update unconfirmed by Google
Matt cuts called Vince a minor Change but SEOs reported this as a major update change
Rel-canonical Tag — February 1, 2009
Update confirmed by Google
Microsoft, Google and Yahoo jointly announced support for the canonical tag Which allowed Webmaster to send send canonicalization signals to search bots withough having an impact on human visitors.
2008 GOOGLE UPDATE
Google Suggest — August 1, 2008
Update Confirmed by Google
A Major change in the logo and a box Home Page, displaying suggested searches in a dropdown below the search box section and would later go to Power Google Instant.
Dewey — April 1, 2008
Update Confirmed by Google
Some SEOs suspected that Google was pushing its own internal properties, including Google Books, but evidence was limited. A Large scale shuffle seemed to occur.
2007 GOOGLE UPDATE
Buffy — June 1, 2007
Update unconfirmed by Google
In honor of Vanessa Fox leaving Google , Update called “Buffy” was christened. Matt Cutts suggested that Buffy was just an accumulation of smaller changes.
Universal Search — May 1, 2007
Update Confirmed by Google
Google integrated traditional search results with News, Video, Images, Local and other verticals. 10 SERPs were dead.
2006 GOOGLE UPDATE
False Alarm — December 1, 2006
Update Unconfirmed by Google
There were rumours about an update in December, along with some major update changes but google did not confirm it.
Supplemental Update — November 1, 2006
Update unconfirmed by Google
Google seemed to make some changes in 2006 to the supplemental index and how filtered pages were treated.
2005 GOOGLE UPDATE
Big Daddy — December 1, 2005
Update confirmed by Google
Bid Daddy was an infrastructure update just like caffeine and it changed the way Google Handled URL canonicalization, redirects 301/302.
Google Local/Maps — October 1, 2005
Update Confirmed by Google
Google encouraged the Businesses to update their information, Google merged its Maps data into LBC, in a move that would eventually drive various no. of changes in Local SEO.
Jagger — October 1, 2005
Update confirmed by Google
In this update, Google targeted low quality links including link farms, paid links.
Gilligan — September 1, 2005
Update Unconfirmed by Google
Google did not confirm this update but Matt Cutt wrote a blog post regarding Google Update index data daiy but Toolbar Pr and some other metrics only once after every 3 months.
XML Sitemaps — June 1, 2005
Update Confirmed by Google
Webmasters were allowed to submit XML sitemaps via Webmaster Tools, bypassing traditional HTML sitemaps, and gave SEO direct command over crawling and indexation.
Personalized Search — June 1, 2005
Update Confirmed by Google
Google rolled out personalised search tapped directly into users search histories to automatically adjust results. Google would go on to use search history for many applications.
Bourbon — May 1, 2005
Update confirmed by Google
Matt cutts announced that Google made some changes in search quality. There is no official confirmation but wemaster tools speculated that Bourbon changed how duplicate content and non-canonical URLs were treated.
Allegra — February 1, 2005
Update unconfirmed by Google
Webmasters sensed some ranking changes, but update was unclear. Some said that Allegra affected the “sandbox” while others believed that LSI had been tweaked. Google also begun to penalize suspicious links.
Nofollow — January 1, 2005
Update confirmed by Google
Google, Yahoo and Microsoft introduced “no follow” attribute. No follow helped in cleaning up unvouched for links, including spammy blog comments. This update has an impact on the link graph.
2004 GOOGLE UPDATE
Google IPO — August 1, 2004
Update unconfirmed by Google
Google sold 19M shares, raised $1.67N in capital, and set their market value at over $20B.
Brandy — February 1, 2004
Update confirmed by Google
Google announced various changes, including index expansion, LSI keywords, increased attention towards anchor text relevance and LSI expanded Google’s ability to understand synonyms and took keyword analysis to the next level.
Austin — January 1, 2004
Update unconfirmed by Google
Google cracked down deceptive on-page tactics, including invisible text and META-tag stuffing , also started taking page relevancy seriously.
2003 GOOGLE UPDATE
Florida — November 1, 2003
Update confirmed by Google
Due to this update, Many sites lost ranking, and business owners were furious. This update ended late 90s SEO tactics like keyword stuffing and made the whole game bit more interesting.
Supplemental Index — September 1, 2003
Update unconfirmed by Google
In order to index more documents without any sacrifice, Google made some changes in the supplemental index and side effects of having results go supplemental became a hotly debated SEO topic, until index was reintegrated.
Fritz — July 1, 2003
Update confirmed by Google
Google Dance finally announced with the “Fritz” update. Google switched to an incremental approach.
Esmeralda — June 1, 2003
Update unconfirmed by Google
Google Dance was replaced with “Everflux” and more continuous update process began to emerge.
Dominic — May 1, 2003
Update unconfirmed by Google
Google bots “Freshbot” and “Deepcrawler” scoured the web, and many sites reported some bounces.
Cassandra — April 1, 2003
Update unconfirmed by Google
Google cracked some basic link-quality issues, like massive linking from co-owned domains. Cassandra also came down hard on hidden text and hidden links.
Boston — February 1, 2003
Update confirmed by Google
Google came with a combination of algorithm changes and major index refreshes ( Google Dance )
2002 GOOGLE UPDATE
Google Toolbar — December 1, 2000
Update confirmed by Google
Google launched their browser toolbar, Toolbar PageRank(TBPR). As soon as webmasters started watching TBPR, the Google Dance began.
With this, we have reached the end of the most detailed SEO guide!
Are you going to optimize your blogs/content for Better UX or dwell time? or more on Video SEO.
Let me know by leaving your views in the comment section right now.
I am sure after reading this blog, you are curious about Digital Marketing.
Kya Search Engine Optimization ka matlab hi Digital Marketing hota hai?
Kai log is baat ko lekar confuse rehte hai ki Search Engine Optimization aur Digital Marketing ek hi cheez hai. Par aisa nahi hai. Digital Marketing ek method hai apne products, services ya brand ki digital medium ke through promote karne ki aur SEO digital marketing ka sirf ek part hai.
Kya SEO seekhne ke liye coding ki knowledge hona zaruri hai?
On-Page SEO ke liye aapko coding ki koi zarurat nahi hoti kyonki usme aap bas apne content ko optimize karte hain. Par Off-Page SEO me yadi aapko HTML ki knowledge hai to usse kaam me thoda faayda hota hai.
SEO se paise kaise kama sakte hain?
Agar aapki SEO mein acchi grip hai, to aap local businesses, startups ko apni service de sakte hain unki website ko search results mein rank karne ke liye. Aap apni khud ki website par bhi zyada traffic laake directly ya indirectly apne business ko grow kar sakte hain.
Kisi website ko SEO ke through rank karne me kitna time lagta hai?
Yadi aap traffic gain karne ke liye organic methods ka use kar rahe hain to usme 3 se 6 mahine tak ka samay lag sakta hai jo ki kai factors pe depend karta hai. Black Hat SEO techniques se bahut jaldi results mil jaate hain par wo lambe samay tak nahin tik paate. Kabhi kabhi unki wajah se aap pareshani mein bhi pad sakte hain.
Seo kya hota hai?
SEO ek aisi process hai jisme hm apne online content ko optimize karte hai, Jisse ki google hme hmari field me best samjhata hai aur hmare contetnt ko sbse uper Show karta hai.
seo kya hai?
SEO ek aisi process hai jisme hm apne online content ko optimize karte hai, Jisse ki google hme hmari field me best samjhata hai aur hmare contetnt ko sbse uper Show karta hai.
Udaan is a B2B trade marketplace that is specially designed to empower, retailers, wholesalers, traders, and manufacturers using technology as a source. Udaan is run by Hiveloop Technology Pvt. Ltd and is a special initiative for small and medium businesses in India. A startup has to be valued at $1 billion or above if a privately held startup wishes to be in the unicorn club. Udaan was founded in the year 2016 by the former employees of the Ex-Flipkart. Amod Malviya, Vaibhav Gupta and Sujeet Kumar is the trio who founded Udaan. Udaan is trying to build a full-stack platform for small and mid-sized enterprises which will be the combination of a marketplace, logistics, and lending. Going by the reports, there are 50 Million SME(Small and medium enterprises) in India and the total number of transactions that take place across these segments has crossed 600 billion. In the fiscal year 2018, the company Udaan reported its revenue of ₹65 crores. Whereas total expenses were ₹66 crore and losses of ₹59.5 crores. Full Detail in Blog
UDAAN (CASE STUDY & BUSINESS MODEL
“Aise jagah jahan par buses milna mushkil hai (such inaccessible places where getting a bus is difficult), the retailers are dependent on Udaan for sourcing and procuring of materials,” says Sujeet
Udaan is a B2B trade marketplace that is specially designed to empower, retailers, wholesalers, traders, and manufacturers using technology as a source.
Udaan is run by Hiveloop Technology Pvt. Ltd and is a special initiative for small and medium businesses in India.
The main idea was to connect wholesalers, traders, retailers and manufacturers on a single platform via a mobile app.
The udaan app enables users to access to real insights into active trends and many other premium B2B trade features.
It has enabled small and medium business owners to use the power of technology to nurture and scale their businesses.
How Udaan Started – Initial Days
Have you ever heard about the Unicorn club for start-ups?
A startup has to be valued at $1 billion or above if a privately held startup wishes to be in the unicorn club.
Udaan has recently entered into the Unicorn club.
We will be talking about the growth and also its secrets but before let us first discuss the initial days of the Unicorn startup – Udaan.com
Udaan was founded in the year 2016 by the former employees of the Ex-Flipkart.
Amod Malviya, Vaibhav Gupta and Sujeet Kumar is the trio who founded Udaan. We will be talking more about the founders and their contribution further in the blog.
Initially, Udaan was started only as a logistic platform for small buyers and sellers in electronics, staple and apparels. That time they only focused on logistics for approx. 8 to 10 months. They got very much exposure within India which was very significant for the startup at that time.
During those days, Udaan has built a huge data database of buyers and sellers before they stepped into the supply business.
Also, Very soon Udaan is eyeing to become a lending platform for merchants.
Udaan is trying to build a full-stack platform for small and mid-sized enterprises which will be the combination of a marketplace, logistics, and lending.
Udaan business Model
Let me explain to you the whole business model of Udaan in very straight-forward and simple words.
Udaan is a Business to business marketplace on which manufacturers and wholesalers can sell their products to retailers via an online platform or mobile app. And, the company provides logistics, secure payments, and technical support also.
They are the asset-light player based on their Business Model. They do not believe in owning assets and also are not planning to go asset-heavy as of now.
Udaan helps businesses discover customers, suppliers, and products across categories and connect them to get the best deal. The platform also facilitates secure payments and gives logistics support.
The company also offers accounting, order management and payment management solutions to merchants on their platform.
The Promoters of the company found that financing working capital has been a major headache for end retailers. The retailers end up borrowing from local lenders who charge exorbitantly. Udaan intends to provide working capital(funds) to them at a reasonable rate.
So, apart from being a platform for retailers and wholesalers, it has also started underwriting loans for these small businesses.
It has also received a non-banking financial company (NBFC) license to provide finances to SMEs.
Revenue Model – How Udaan earns?
Before getting to the revenue model, let’s talk about market size and opportunity, Going by the reports, there are 50 Million SME(Small and medium enterprises) in India and the total number of transactions that take place across these segments has crossed 600 billion.
The sector has also been characterized by a lot of inefficiencies such as in Logistics, Capital as well as in sales and marketing.
These are the main pain points as well as opportunities for a B2B business online portal like Udaan.
Talking about the revenue model, I have tried to get in touch with the team of Udaan for interaction but unable to achieve so. So, all the data about the revenue has been collected from anonymous but credible sources.
Udaan has been the combination of a marketplace, logistics, and lending.
To understand the demand and supply aspects across the different categories, the founders of Udaan Focused only on the logistics part for about 8-10 months.
It helped them to establish a relationship with the buying and selling community.
Now, Udaan has been the combination of a marketplace, logistics, and lending.
Udaan charges a percentage on sales as a commission which varies in different categories.
Udaan also charges for the logistics in the form of delivery charges from the buyer which also varies according to the product and quantity.
They provide credit limit to the only verified buyer that too if is eligible for the limit. At first, they will provide Rs. 10000/- credit with no interest charges then the credit limit will be increased to a maximum of Rs. 250000/-.
At the moment, Udaan doesn’t intend to make money through providing funds for working capital for its buyers so they do not charge any interest on the credit.
Who initiated Udaan – Founders of udaan.com
The initial idea of Udaan.com was of the ex-Flipkart employees – Amod Malviya, Vaibhav Gupta and Sujeet Kumar.
Vaibhav Gupta was the former Senior VP at Flipkart.
Whereas Sujeet Kumar worked as a supply chain, built operations and logistics executive at Flipkart.
And Amod Malviya was the Chief Technology Officer at Flipkart.
Facts and figures about Udaan
In the fiscal year 2018, the company Udaan reported its revenue of ₹65 crores. Whereas total expenses were ₹66 crore and losses of ₹59.5 crores.
Udaan Mobile app has approx. 22,657 monthly downloads and is increasing with a growth of 42.98% every month.
Udaan’s official website is Udaan.com which is ranked 36,420 among websites globally based on its 1,277,588 monthly web visitors.
Funding Round
Investor’s Interest in the B2B E-Commerce platforms has been increasing considerably.
Udaan – Bangalore based B2B e-commerce marketplace for retailers, wholesalers, traders, and manufacturers have raised a total of $681.3 M in over 7 rounds of funding.
Starting from raising $10 M in Series A funding on Nov 23, 2016, which was lead by Lightspeed Venture Partners. Till the latest funding of $300 M in series D on August 30, 2019 lead by Altimeter Capital and DST Global.
I have listed the details of all the fundings that the startup has raised to date.
Lead Investor
Amount Raised
Funding name
Announced Date
Altimeter Capital, DST Global
$300M
Series D – Udaan
Aug 30, 2019
Trustroot Internet
₹689.8M
Series D – Udaan
Jul 25, 2019
Trustroot Internet
₹344.2M
Series D – Udaan
Jul 5, 2019
Trustroot Internet
₹5.7B
Series D – Udaan
May 6, 2019
DST Global, Lightspeed Venture Partners
$225M
Series C – Udaan
Sep 3, 2018
Lightspeed Venture Partners
₹3.2B
Series B – Udaan
Feb 21, 2018
Lightspeed Venture Partners
$10M
Series A – Udaan
Nov 23, 2016
Competitors of Udaan
Top Competitors of Udaan are –
ZoomTailZoomTail is seen as one of Udaan’s top competitors. Bengaluru-based Zoomtail Technologies Pvt. Ltd offers e-commerce enabler solutions for a fashion retailer.ZoomTail Technologies is building India’s largest B2B e-commerce platform for fashion consumer goods.
Big trade One of the top rivals of Udaan is Big trade which was founded in the year 2017.BigTrade having its headquarters is in Bangalore, Karnataka is one of Udaan’s top rivals.
Tradekosh TradeKosh is a Pune based startup which was founded in the year 2018.TradeKosh is Udaan’s #3 rival as it is also an online B2B marketplace that connects retailers and manufacturers.
India’s E-commerce Sales are growing at an annual rate of 51% making it the biggest opportunity for online retailers. Dropshipping is a method of supply chain management in which the retailer accepts the order from the customer and then transfers the details to either the manufacturer or a wholesaler or any other retailer who then ships the goods directly to the customer. What you do not need to do in Dropshipping is Inventory Management, Warehousing, Packaging, Shipping. Payment Providers may differ according to the area where you live. The three main payment providers are Shopify Payments, Paypal and Stripe. Also, it includes Hot to get sales from FB Ads and add FB pixel to your Shopify and many more. Full Detail in Blog.
Do you know what dropshipping business is?
Have you ever wondered about running a successful business with no investment! It is possible because of Dropshipping.
Dropshipping is a method of supply chain management in which the retailer accepts the order from the customer and then transfers the details to either the manufacturer or a wholesaler or any other retailer who then ships the goods directly to the customer.
The retailer does not possess any goods in stock with himself.
Here is the detailed guide to be followed to create a profitable Dropshipping Business:
Dropshipping Business Overview
India’s E-commerce Sales are growing at an annual rate of 51% making it the biggest opportunity for online retailers. And by 2020, it is expected that e-commerce sales will account for $120 billion in revenue.
Have you ever wondered about running a successful business with no investment! It is possible because of E-commerce Business.
In earlier times, the businesses run on an offline mode but now it has shifted towards the online mode. The model remains the same, only the platform has been changed.
There is a huge difference in maintaining an e-commerce store vs a dropshipping store. Dropshipping is an extension of E-commerce Business.
In E-commerce business there are many aspects such as creating a store, Managing Inventory, Hiring Employees because of Shipment of Goods, Contacting the Courier Companies. The Operational Costs are very high in maintaining an e-commerce store. Also, the shipping time is high.
But in Dropshipping, you eliminate all the complex activities that a normal e-commerce business have by just following some simple steps:
You will first create an online store. Now you will select the products from suppliers that are present on Aliexpress.com, DHgate.com, etc., and then import the selected products on your online store.
Once you have imported the products on your website, you will start promoting your store through Facebook Ads and Google Ads.
After seeing the Ads, the potential customer clicks on that particular ad and if they purchase the product through that ad, then you place the same order to your supplier and he then ships the product directly to the customer.
It is that simple but challenging. Yes, it is challenging as you have to choose those products which are profitable and have a huge demand in the market. The competition in this niche is growing as Businesses are getting aware of this concept and are entering this niche to dominate it.
But think the other way round. If there is competition in a particular niche that means that it has a huge scope to capture around. The Market which has high competition means it is booming.
Talking about the Business Model, The drop shipper earns huge profits and with minimum costs involved. Then they have Customer Care Support as well which helps you solving all your concerns.
What you do not need to do in Dropshipping:
Inventory Management
Warehousing
Packaging
Shipping
What is Dropshipping Business?
It is a Virtual Business Model. The First thing we will do is to build an eCommerce Store. After Building the Ecommerce Store, we will stock the physical products in it with the Images and description of Products. But we need to stock it from somewhere.
Therefore, we go to Aliexpress.com which is a China Based Website having Millions of products with suppliers having a USP of very reasonable prices as compared with amazon.com.
For Instance, We find a T-shirt of $3 on Aliexpress.com, then we will take the image and description of that T-Shirt and put it on our E-commerce Store for $20.
The Next Step we are going to do is to find a customer who will buy the T-shirt. We can do it through Facebook Ads and Instagram Ads and drive traffic to our website.
Once the customer clicks on the ads and visits our website and purchase through our website, then we will give the customer details to our supplier and tell them to ship that particular product on the provided address.
In the whole process, the drop shipper just acted as a middleman between the supplier and the customer and helped both the supplier and the customer in satisfying their needs and wants.
After the product is shipped, the payment is received by the dropshipper and then he pays the amount of the product that he has purchased from aliexpress.com or the supplier and the remaining amount is his profit.
Let’s take down the advantages of this instance:
The Dropshipper never has to own any stock.
They get the money upfront.
No Technical Skills are Required.
No Prior Knowledge of Ecommerce is required.
Very Easily Scalable (1K or 100K).
Highly Profitable and you can run it from anywhere.
How to Start Dropshipping Business?
The Second Step is to set up a free 14 day Shopify account.
Enter the Email-address and password and you need to select a store name. You don’t need to worry about selecting a store name as it can be changed later.
After entering the details, another window will appear which will ask you to tell something about yourself.
In this window, It will ask you about a few details like:
Are you Selling?
What is your Current Revenue?
Are you setting up a Store for a client?
In the 1st option, you will select the option “ I’m not selling products yet”.
In the 2nd option, you will select the option “ $0 (I’m just getting started).
The third option will leave unchecked as it is not required.
After filling up the details and clicking on the next option in the below right corner, another form will appear in which the personal details will be filled.
Now, fill up your details like First Name, Last Name, Address, Phone Number, ZIP/Postal Code, Country and click on “Enter my store” in the below right corner of the page.
After Clicking on the “Enter my store” option, The Dashboard of your store will appear. Do not select any plan as we already have a free 14-day trial plan.
Now, you can see there is an option of an Online Store in the left side menu bar. Click on that option and it will open up your store. It has set up your store without doing anything. Here is a look at it.
Now your Shopify Store has been set up. Now we will Customize it according to our niche with various themes and plugins. The Best Thing about Shopify is that it offers all the apps or plugins for free. So you can personalize your store according to your wish.
We can increase the functionality of our store by downloading the apps, some of them are free and some of them are paid.
It is very important to personalize the setup of your store and manage the look and feel of our store. There are various options to personalize your store such as Themes, Blog Posts, Pages, Navigation, Domains, Preferences.
At the bottom of the page, on the left-hand side, there is an option of Settings. When we click on that, a window appears.
When you click on the General Option, you can modify your store details such as Store Name, Account Email and then you can change your store address as well.
Now you want to add pages to your store like About us, Contact us. For that, you need to click on the online store option and then click on Pages option to add/modify your pages.
You can see the option of “Add page”. When you click on that option, you can create multiple pages for your Shopify account.
Now, when you click on the “Add page” option, the above window will appear in which you have two columns, one with “Title” and the other with “Content”.
In the Title Column, you will put the title of your page which you wish to put. For Instance, About us, Contact us page, etc. are the title of the pages that you can create in your Shopify store.
Adding a Refund Policy, Shipping Policy, Terms & Conditions, and a Privacy Policy
The third step is to add the very important pages to our store and Shopify makes it very easier to add these pages to our store. These pages are Adding a Refund Policy, Terms and Conditions, Shipping Policy and a Privacy Policy. It is very important to add these pages to your store to authenticate your store and follow the guidelines as per Shopify.
When you click on settings, there will be one option of “Legal”.When you click on that option a window will appear.
The best part about creating these forms is that they come with the free template option. So you do not need to create or write content for it. Just click on the option “Create from Template” and your Legal Documents will be automatically created.
Improving Navigation
Now after adding the relevant pages to your website, your website will appear like this:
Now to add something extra into the Main Menu, Just click on Main Menu and simply click on “Add Menu Item”.
When you click on “Add menu item”, a window will appear showing two options of Name and Link. Just add the Name of the page and corresponding link attached to it and then click on Save.
We will replicate the same process for the Footer Menu. We will go to Navigation again and click on the “Footer Menu” option.
When you will click on the “Footer Menu”, a window will appear.
In the Name Column, you will add the Terms and Policy agreements that you have created earlier in this overall process.
And subsequently, you will add “Terms of Service” and “Privacy Policy”.
Adding all the Menu Options, you will click on “Save” and your Home page and other pages will appear like this:
Now when you click on Privacy Policy, Refund Policy and Terms of Service option, your pages with content will appear.
Now the Next part of Building our Shopify Store is to Create a Logo.
Logo Design shows Professionalism and is a very nice way to start building your brand.
To design and create a beautiful and attractive Logo, we can outsource this task to websites like fiverr.com but the one you can use is Canva.com in which you can create all kinds of amazing readymade logos for free.
Creating a beautiful logo, it is time to set up some great images for your store to drive huge traffic to your store. Some Websites offer these services for free and some for pay.
But in google.com, there is a problem with copyrighting of images. Therefore I will suggest you use the “Labelled for reuse” option in the Usage Rights column of the Google page. Also, Google offers images with defined ratio and limits to specific images only.
Check out this comprehensive list of free image sites!
The Themes are the shop window to the store. By Default, Shopify provides you with a “Debut” theme. It demonstrates how themes work. You can Customize this theme and make it according to your wish.
Homepage
When you click on Customize, a window will appear as shown below:
Now can play around with various options to test what works for you. My advice is to go through each option of this page so that you get hands-on practice on every option.
Under Sections, the first option is of “Header” and there we can upload a Logo Image.
Now you will select an image from your gallery and upload it and can make customize according to your own choice with various options present there.
Then, We will move down to 2nd option which is “Image with text overlay”.
As you scroll down the options, you can see various options to edit the image and make it more attractive. Here you can change the Heading and Text according to the content you want to write.
Now, as you scroll down, there is an option of “Button Label” and “Button Link”.
“Button Label” is used to further extract the topic which you want the visitor to see. For Instance, you can write there “Discover More” to redirect the visitor to another page of your store which you want them to visit.
“Button Link” is the link used to redirect visitors to that particular page that you want them to visit.
And do not forget to save the changes that you have done on your page by clicking the “Save” button on the top right corner of your page.
Now, How to Change the Background Image which is appearing on our Homepage.
It is pretty simple.
Go to “Come and Visit our Store” option in the backend of your website and select an Image from your computer by clicking on the “Select Image” option in the Image section.
Then Upload the Image that you have saved(if) or otherwise you can search it on google and other mentioned Platforms.
You can further make changes in the image by various options that are present on the left sidebar of your window.
So within a few minutes, you will see that you have come from a completely blank homepage to something that looks cool and I have used no technical skills at all. It’s just pointed and clicks.
Now to check where your images are stored, you just need to click on “Settings” and then click on “Files”.
Here are all the images that you have uploaded are stored. So you can Delete, Modify and upload your Images from this section.
This is just an example of one theme. But you can play around hundreds and thousands of themes in your Shopify store.
Choosing and Adding Other Themes
When you scroll down the themes store, you will find various options such as “Free Themes”, “Shopify Theme Store”.
When you will click on “Free Themes”, a window will appear.
You can select various Themes according to your niche from this option. Remember, Each theme has a unique style.
Shopify offers a wide and extensive range of themes on its https://www.themes.shopify.com/ and you can Browse the Themes according to Industry.
So you can see that its all point and click and you don’t need any technical knowledge to create your online Shopify store.
Now, The Next Big Step is Choosing your Market and Deciding what to sell.
CHOOSING YOUR MARKET For Dropshipping Business
This is a very important step in making the business profitable in the long run. There are some prerequisites for choosing the market and the product to sell.
You don’t need to find the next amazing trend.
A lot of people feel that they are going to find the next best amazing product that everybody wants and they gonna put it on their website and make profits from it.
Sell into the Established Market.
Check the demand for a particular product in the market and sell that product as you can see that product is selling well and therefore you will promote it on your website.
Now to do this, we have got websites like aliexpress.com,amazon.com to choose the product and the market.
Niche or General
There are two types of a store that you can create on your Shopify account. One is a Niche Store and the other is General Store. Now let’s understand them one by one.
Niche Store: A Niche Store is a Store that particularly focuses on one segment of the Product. For example; Selling Dog related products like Dog Food, Dog Vaccinations, Dog Bed, etc.
General Store: A General Store is a store that sells any product from any niche. There is no particular niche defined in this type of store. For example; Selling Products from some niche like gardening products, Dog products, etc.
If this is your first journey to the eCommerce store, then go for General Store rather than Niche Store to test various products on your store and as time goes by you will see the products that sell. Let the process start wide and go towards the niche.
In this way, you will get the experience to test various products and select that particular product which gives you a higher sales volume.
You should always have one concept in your mind while selling the product:
“People pay to get their problems solved or passion being fulfilled”.
How To Leverage Social Media For Dropshipping Business
Using Facebook to find the products which are Hot Selling is the best technique of all times.
Now what you can do is just put in the Seek Keyword in the Facebook search Column and add “Just pay shipping” as a suffix.
This will help search Facebook for what are the words from other Ecommerce Stores selling their products on Facebook.
Let your imagination run wild and see what you can find in it.
You can see the Likes and Comments on a particular post and can make your decision efficiently and effectively as to what products to choose from and promote simultaneously.
How to Decide what to sell For Dropshipping Business?
Deciding what product to sell in the market is a crucial decision before actually selling them in the market.
Here are the key points or the Golden Rules which you should keep in mind before deciding what product to sell in the market:
Price: Key Point
Buy at $5 or less (from Aliexpress)
Sell at $ 15-20 (on your Website)
Making sure that your product is not too heavy as it will incur extra shipping cost which will affect your profit margins or passing that cost to the customers who may not be willing to pay that.
Do not Sell Fragile Products as they have a high possibility of breakage in transit and if your customer gets it, you will get more refunds, more returns and customers will put a negative feedback.
Pick High-quality Images of the product from Aliexpress. An Image will sell the product. “First Impression is the Last Impression”. Just keep this phrase in mind while uploading and selecting an image.
An Image increases Engagement.
Avoid all Branded Products.
There is so much to sell on Aliexpress so do not focus on branded products.
Can’t be found on Walmart
Walmart is the biggest store in the U.S. Look for a product that people haven’t seen before, a unique product that will engage them in your store. Just Don’t try to sell something that you can buy around the corner.
Solves a Problem or Caters to a Passion
Products should have the aim to solve a problem or caters to a particular problem.
Details of Supplier
The supplier needs to be good. The questions that arise while choosing the Supplier is Whether they have good feedback from their previous customers, Whether they have got plenty of stock, Do they provide ePacket (It is a shipping Solution which can expedite the process. It enables the supplier to ship the product within 5,10 or 15 days.
How to add products into Dropshipping Store
There are two types of Products which are sold in the market.
Simple Product
Variable Product
A Simple Product has one size and one colour with no variations.
A Variable Product can have Several Sizes, Several Colors, etc. For example, A t-shirt comes up with different sizes and different colours.
First, Let’s see how to add a Simple Product!
Now the First thing you do when you identify a product is:
Price: We need a price under $4. So here the Price is $1.19. We are well below that.
Can we sell it at $15-$20? Yes, we can.
Is it Heavy?
No, it is not heavy.
Is it Fragile?
No, it will not break in transit.
Does it have High-Quality Images?
Yes, It has High-quality Images.
When you Zoom in, you can see every part of the product. These are the key points to look at as customers make up his mind by seeing the image.
Is it Branded?
No, there is no label or Brand Name written of any company. Therefore, it can be sold.
Does it solve a problem?
No, but it does cater to a passion.
The other things you should check are Feedback of supplier, Stock Count, E-Packet, Detailed Seller Rating(The Diamonds that are shown above the image).
Now to add this product in your Store, all you need to do is save the images that are displayed on the Ali express page by just Right-clicking the image and click on the “Save as” option.
Then go to your Shopify Store, Click on “Products” and click on “Add Product”. A Window will appear.
This is the page layout where you will add your product details like Title of the Product, Description of the Product(always lead with the question), Images of the Product(High Quality), Pricing(by offering discounts on your product), Inventory(Leave it Blank), Quantity.
Title: Title is the key aspect of driving consumers towards the funnel after the display image of the product. Do not copy the same title of the product as given in the Aliexpress.com. The title should be Simple.
Description: Description is the aspect that drives the consumer further in the Funnel. Keep it engaging by leading it with a question.
Adding some bullet points in the Description to make it clear for visitors. Do not make it too lengthy.
Images: As I said earlier, Images are the key drivers of consumers purchasing your Shopify store. Images should be of High Quality and should display every part of the image.
Pricing: There are two options in Pricing.
Price
Compare at Price
The basic difference between the two is Price is the Final Rate of the product and Compare at Price is the earlier rate of the product.
Generally, to attract the consumer’s many drop shippers use these options so that consumer thinks about it is a discounted price.
Keep that Charge taxes on this product box ticked.
Inventory: As it is a Zero Inventory keeping Model, therefore we will leave at column empty.
Keep the “Shipping” option checked on.
When you scroll at the bottom you will see the “Search Engine Listing Preview” option that will show how your Product Website will be listed and shown on Search Engine.
After filling up all the details, click on the “Save” option on the top right corner of the page.
You can view the product that you have just added by clicking on the “View” option on that window only.
After Clicking on the “View” option, a new window will appear.
Now there is an Exercise for all of you. Go to Aliexpress.com, find some products and just go through there description and images and get familiar with the process.
How to Add a Variable Product!
Variable Product is a product that has several sizes, colours, and variations. For Example, A T-Shirt that comes up with Different Sizes, Colors, and Variations.
Now, How to add a variable product on your Shopify Store!
Now you can see that the Dogs are in three different colours, it is, therefore, a variable product.
Now as you scroll down, you will get the images of the product that you will import on your Shopify store.
We will repeat the same process as we have done to add a simple product with some modifications.
The only modification we will do between Adding a Simple Product and a Variable Product is that we will add Variable Products that have different Variants.
When you will click on “Add Variant” option, it will have 2 Columns-
Option Name
Option ValueIn Option Name, you can write the attributes of the product such as size, the colour of the product.
In Option Value, you can write the value of the Options that you have given. For example: In the “Size” option name, you can write about different sizes of the product i.e., 5,6 or particular specifications and in colour, you can write about the various colours available for that particular product.
After Entering the variations in the “Variants” Column, you will click on the “Save” option, you will see the variations in the Variant Column.
Now we will associate the right image with colour and put the Price of that product accordingly.
When you will fill up the Above Details, and click on “Save” option and then click on “View”, a new window will appear:
Now there is a drop-down option in the “Color” Section where you can select different options of colours and subsequently, the price will also change.
You can go to Aliexpress and add a variable product to your Shopify store and start familiarizing yourself with the prices and variations.
COLLECTIONS
When you have got products on your site, the next thing you will do is to group them up logically.
There is a default Collection called “Homepage” in the Collections Section.
To Create a New Collection, you will click on the “Create Collection” option and a new window will appear.
You will enter Title, Description, Conditions(choose Manually select products) option and click on “Save Collection”. In this way, you can create multiple collections for your Shopify store.
How to feature these products on your Homepage
When you will go to the “Products” Section and click on all products, on the right side of the window there is an option of “Collections”. In that option Select “Homepage” from the drop-down list and when you will save that and refresh your website, you will see that the products will appear on your homepage.
You can replicate the same process for all your collections to improve the customer experience.
How to set up your Homepage
In the Dashboard, go to “Themes” and then click on the “Customize” option in the Current Theme Section. You can easily grab the sections and move them according to your own.
You can hide the different sections of your page by clicking on the “eye” button which is present in every section.
You can play around with different options present in sections.
After making all the changes, you will click on the “Save” option and can check out your homepage.
How to import products automatically
There is a process to add products automatically to your Shopify store. By using an app called “OBERLO” what you can do is, you can directly import products from Aliexpress and it can do order fulfilment.
Now to install this App, you will go to the “Apps” option in the main dashboard of Shopify and click on Visit “Shopify App Store”.
Then Download the Oberlo App from there. Once you have installed that app, then there are some formalities to be done in the form of Steps. First two steps have been completed automatically by the Oberlo and third and fourth step is to be done manually
The Third Step is to Find and Add your first product. When you click on “Find Products”, it will take you to Oberlo Search Engine.
In the Menu option on the left sidebar, There are various options such as Dashboard, Search Products and to find an exact product just type in the Exact Keyword in the Search Bar above and you will find the results coming from Aliexpress.com.
To import any product, what I will do is move your cursor towards that particular product and you will see an option of “Add to Import List” and when you click on that option, It will automatically take that product from Oberlo and put that into the “Import List”.
Now you can see that it has taken the title as well as description and variants with images.
You can also choose to drop down in “Collections”.
The golden rules to use Oberlo:
Change the Name of the Product imported from Aliexpress.
Update the Description section with question and Bullet Points.
In Variants Section, remove the unnecessary imported products.
You can edit the images according to your own choice.
Note: Do not just blindly click on “Push to Shop” button.
Facebook Ninja Technique:
In the search bar of Facebook, just type in your Keyword followed by “just pay to ship” and you will see the products that involve the Shipping Cost only.
There are three key elements to check the popularity of the product on Facebook.
Number of Likes
Number of Comments
Number of Shares
These three elements will define the popularity of a particular product and you can choose accordingly.
How to Setup Facebook For Dropshipping Business
Setting up Facebook Page is the key aspect of Advertising your product on your website. It also helps to check the insights of the audience which is very important in tracking the graph of your advertising.
To create a Facebook Page, all you need to do is click on the “Create Page” option and Another window will open and there you will see various options and you will click on the “Local Business or Place” option.
After Clicking on the “Local Business or Place” option, a small window will open.
After filling in the details, click on “Get Started”. A wizard will open.
Skip through every step as there is no need to fill up these details. After you skip all the steps and click on the “Save Info” option and your Facebook page will be created.
Add a Cover Picture and a Profile Picture. That’s all. No need to further change or edit anything.
Audience Insights Tool
This tool will segregate your audience based on Location, Age, Gender, Interest. You can find this page by typing “Audience Insights Tool” on the search bar.
As you can see, there are various options here and you can filter the demographics according to your niche and choice of market. As you scroll down you will find more options such as Lifestyle, Relationship Status, Education Level, Job Title. These options are customizable according to your niche and interest.
DEMOGRAPHICS OF CUSTOMER
Age
Gender
Where do they live?
*What products do they like?*
*What services do they like?*
*What brands do they like?*
What communities do they belong to?
The important part of Audience Insights is Page Likes. It tells you about the most popular pages according to the niche which you have entered. So we can target those people who have liked those pages on Facebook.
Changing the demographics will automatically change the Page Likes as well.
There are other options as well like Location, Activity, Household, and purchase but the main focus should be on Demographics and Page Likes.
This page helps you to give an idea of what people are interested in and how to target them.
Building a Dropshipping Store- Live Process
Now it’s time to build a real store. We will look into the different Shopify plans and choose accordingly.
In the Shopify Dashboard, when you will click on “Select a plan” option, then a window will open displaying different plans.
Now, you have to choose a plan to get things started efficiently and effectively. You will see three types of plans that will be displayed on your screen. You do not need to purchase a $299 plan as there is no need for it right now.
Now the question arises that which plan to choose from. Either $29 or$79. The basic difference between the two is the Transaction Fees. The $29 plan will have a 2.0% transaction fee and the $79 plan will have a 1.0% transaction fee. Also in the $79 plan, various options are not present in the $29 plan.
I will recommend you to go for a $79 plan as it has various features that will help you to run your Shopify store efficiently and effectively.
After you will click on the $ 79 plan, a window will appear.
After you fill-up, the details, the last option of the Billing Cycle will appear on your window with various options.
Choose “Bill me once a month for $79.00” option as you are just starting your journey. It is flexible. You can start and stop your plan whenever you want.
At last Click on “Confirm Changes”.
REGISTERING YOUR DOMAIN
Now your domain will look like xyz.myshopify.com. It is called a subdomain. If you have to build your professional brand, then you need to get your domain registered.
There are two options to buy the domain name for your Shopify store:
1. Buy the domain through Shopify.com
Connect to Existing Domain
Buy the domain through Shopify.com
In the Dashboard of Shopify.com, you will go to “Online Store” and then you will click on “Domains” and then click on “Buy a new domain”
Now type in the domain name you want for your store. If it is available, it will show up and then you go on purchasing it.
Disadvantage:
Shopify Do not have a full-blown Email Hosting Service. They just forward emails to your email id or the id which you have entered at the time of sign up process.
Connect your Existing Domain
You will see an option of “Connect existing domain” in the window. By clicking on that option you can connect your existing domain or the alternative option is buying domain outside the Shopify store form various hosting servers.
ADDING EMAIL TO CONTACT PAGE
Adding Emails to the “Contact us” page and “About Us” page is necessary to keep your customers engaging.
You should have two email addresses for your Shopify store:
Now to add homepage title and meta description, go to the “Online Store” and click on “Preferences” and a window will appear. Now fill up the “Homepage title” and “ Homepage meta description” and click on “Save”.
Keep your Homepage Title as specific and to the point as it can
Make the Meta description using proper keywords with “call to action” to increase Customer Engagement.
ADDING SHIPPING COST TO YOUR PRODUCT
Adding Shipping Cost to your product is an important step in setting up your Shopify store.
3 Shipping Models are used in Adding Shipping Cost to the product.
No Shipping Costs
The products which only have their price exclusive of Shipping costs fall under the “No Shipping Costs” category.
Realistic Shipping Costs
Shipping Costs are the major reason for people to just abandon carts at the checkout.
Free-Just add shipping
This model is vague as it fools the customer by firstly making them purchase a free product and then add the shipping cost along with it which is too costly. Therefore, I recommend do not use this model. It does not build long term trust with the customer.
HOW TO IMPLEMENT BASIC SHIPPING PLAN
Go to the “Settings” option and click on “Shipping”.
There are different charges for different kinds of Shipping. One is Standard Shipping and the other is Heavy Goods Shipping.
Both have their set values according to the weight of the product through which the shipping cost will be calculated and charged from the customers.
When you will scroll down, you will see an option of “Shipping rates at checkout”.
“Shipping Zones” are of two types:
Domestic
Rest of World
Domestic: It is that place where your products will get shipped to different parts of the world.
2.Rest of World: It is placed apart from the domestic territory.
You have to set standards for calculating the shipping costs of your product as I have shown in the above image.
When you click on “Edit”, a window will appear.
Ignore the weight-based rates as we are drop shippers and we don’t bother about the weight of a particular product.
Click on “Add rate” under “Price based rates” and a window will appear.
Give it a name, create a range between the prices as per the rules. Take it $20 as a maximum price and give the “rate amount” of $2.95 and click on “Done”.
So if Somebody buys between 0-20$, they will pay 2.95$ as the shipping cost. You can set other values also by clicking on “Add rate”.
PAYMENT PROVIDERS
Payment Providers may differ according to the area where you live. The three main payment providers are Shopify Payments, Paypal and Stripe. As I am talking about India, the main payment providers are Paypal, Third-Party Providers, Alternative Payment Methods and Manual Payment Methods. To seek payment providers in your country, click on the link below.
https://www.shopify.com/payment-gateways
MAKE A TEST ORDER
To make sure that the store is functioning correctly, a test order is made. Before starting selling anything on Shopify Store, it is necessary to Test the order once a month on your Shopify store to increase the efficiency and effectiveness in the process. You can refund that product that you have purchased on your site after purchasing it.
Now, just make a purchase of your product on your site.
When I click on the “Heart-Shaped dog pendant”, another window will open.
Click on the “ADD TO CART” option and you will be redirected to “Your Cart”.
Now, you will click on “CHECKOUT” Option, another window will open.
For Testing Purposes, I have put fake details. Here you will get the price of Shipping and Subtotal. We have Payment Method set up as “Paypal” and click on “Complete order”. The Paypal Window will appear. Login in with your Paypal Login id and Password and your payment will be done. Now to the “Orders” page in your Shopify store and you will see that the order has been placed successfully.
When you click on your order, a window will open.
Now, everything looks in good shape and now I will click on “Refund” as it was just an order test.
After your refund is done, you will see the above option ticked.
AUTOMATED EMAIL NOTIFICATIONS
The Automated Emails are set up by Shopify to ease the customer satisfaction process. To Set up this, You just need to go to “Settings” and click on “Notifications”. A window will appear.
Here is the Complete Email set up for everything and you do not need to change anything in it. It’s all Automated. When you will click on any option, you will see the automated emails already being set up for you.
FRAUD ANALYSIS TOOLS
When you will click on “Orders”, as you scroll down you will see an option of “Fraud Analysis” on the right side of the page. This tool has used some algorithm to check whether the order is Fraudulent or not.
When you will click on “View Full Analysis”, another window will open.
These are the parameters which check the fraudulent activities of the user.
How to Get Sales For Dropshipping Business through Facebook Ad
This is the Monetisation step for your Shopify Store. After Building up the Store, now it’s time to drive the traffic to your store through various mediums or platforms.
Setting up Facebook Advert Account
Setting up Facebook Advert Account is Free and Straight Forward. If you go to your Facebook page that has been set up earlier in this process, click on the arrow on the top right of the menu bar of Facebook and click on “Create Ads”.
Now, if you do not find this option on your Facebook account, just go to Google.com and type “set up Facebook advert account” and you will see the complete procedure of setting up the Advert account. The above steps will help you set up the Facebook Advert account efficiently and effectively.
HOW TO ADD FACEBOOK PIXEL TO YOUR SHOPIFY
It is the tool or code used to track the visitors that come to your site. To Install Facebook Pixel, you need to go to Facebook Advert account and click on the top left three lines where various options are displayed. Select “Pixels” from the options and if you do not see that just Google “Set up Facebook Pixel “and you will get it installed easily. When you click on “Pixels”, you will be redirected to a page.
Click on “Create a Pixel” and a small window will open.
Now Click on “Create”. Now will be Install “Pixel Code”.
Click on the first option “Use an Integration or Tag Manager”. When you click on that option, a window will appear.
You will see the icon of “Shopify”. Click on that icon and another window will open.
Just Copy this Code and go the admin system of Shopify, click on Online Store and click on “Preferences”. And when you scroll down, you will see an option of “Facebook Pixel”.
Just paste that code here and click on “Save”. Now go back to instructions and as you scroll down, you will see an option of “Check the Pixel Status”. Click on that option and a window will appear. Repeat the same process for google analytics as well. Go to analytics.google.com and copy the tracking id from there and paste it in the “Google Analytics Account” section.
Check the Status. If it is “Active”, then all is going well. Now go to “Pixels” and a window will appear.
Now check the “Dot”. It should be green. And if it is not green, then just go to your store and click on the various options and then revisit your admin page of Facebook and refresh that page. The green dot will appear now. Now your Pixel is Installed successfully.
SETTING UP YOUR FIRST FACEBOOK AD
Setting up a Facebook Advert account is a vital step in driving traffic to your Shopify store. For setting it up, you need to go to “Facebook Ads Manager” and a page will appear.
Here you will find three categories under What’s your marketing objective: 1.Awareness 2. Consideration 3. Conversion Awareness is all about building your brand. Consideration is driving Traffic towards your brand. Conversion is any event on the website. Example: Visiting a page, Putting something into the cart, Buying something from the store We will focus on “Conversion Ads” as our ultimate goal of Creating an Ad is Converting the Visitor into the Potential Customer. When you click on “Conversions” under the heading “Conversion”, an extraction will open under the same window. When you will Scroll down, you will see this:
Now we will create a “Campaign Name”. The campaign name should exactly say about what you are advertising. Then Click on “Set Up Ad Account”.
A window will appear Showing your Account Country Currency and Time Zone. Set it according to your time zone and click on “Continue”.
This Form is all about Defining the Audience that you want to target your site to buy your product. The First option is “Ad Set Name”. You can name it as “Ad set 1” as you will be going to create multiple ads. You will enter the details according to your interest in targeting the audience and you will find that on the right side of the window, there is a small Digital Meter that shows the Potential Reach of the ad which you are creating. You have to define your audience to increase the reach of your ad on Facebook. There is a Section of “Detailed targeting” which is related to buyers and communities in which you can narrow down your target audience. Your Potential reach should narrow down according to your niche, behaviour, and interest of the people. It is done to find the people who will go to buy the product. Just type in the product name and click on the “Narrow Audience” option.
Note: When you are testing your product, your potential reach(Target Audience) must be 500,000 to 1 million. Defining your Target Audience is your key to success for Facebook Ads or Google Ads. Now, the next thing we will be going to look at is the “Placements”. It shows your ads to the right people in the right places. By default, it is set to “Automatic Placements”. But you have to change it to “Edit Placements”. A drop-down list will appear.
At the top, there is an option of “All Devices (Recommended)”. When you click on that option, two choices will appear. Click on the “Mobile Only” option as the majority of people are using the internet on their mobile rather than on desktop. From the Platforms, Just tick on “Facebook” and “Instagram”. Untick all the other options as they will bring you poor-quality traffic. When you further scroll it down, you will see an option of “Budget & Schedule”.
Now, the Budget should be between $3 and $5 a day, as we are just testing the product. Once you will find a winning product, you can scale up your budget. Keep the rest of the options unchanged and then click on “Continue”. Now your “Ad Set” account is fully set up. The next step is to set up create a “Facebook Ad”.
FACEBOOK AD
When you click on the “Add” option, a window will appear. This window will help you to set up your “Ads”. The First Column is of Ad Name. Here you will enter your Ad name say “Advert 1”. The identity is the Facebook Page that you have created. In “Format”, there are various options available but you will click on “Single Image”.
As we scroll further, there is an option of adding an “Image”.
Click on “Upload Images” and choose the selected images from the gallery.
Once the image is uploaded, you can crop it according to your own choice by clicking on the crop icon placed on the bottom right corner of the image.
On the right-hand side, you can see that there are two options, One is of Facebook and the other is of Instagram. When you click on Both the options simultaneously, you will see how the image will appear on both the platforms. Click on “Done” when everything looks fine for you. As you will move to the Last section of the page, there is an option of “Links”.
The “Links” section is all about where the customer will go when they will click on your ad. As you can see the Ad on the right side and left-hand side, there is an option of “Website URL”. Link the Product Page of your website here as you want the customer to go to your Products Page rather than Homepage or any Other Page. Just go to your website product’s page link and copy that link and paste it to the “Website URL”. It will automatically fill up all the other details. Just change the “Text” so that it looks more appealing and drives the customer further towards the funnel. In “Call To Action”, select “Shop Now” option. After making these changes, just click on the “Confirm” button on the right side bottom. Now you will have your very first Ad setup
Note: When you click on the “Confirm” button, you may see a prompt to enter your “payment details”. Once you will enter it, the above page will be shown on your screen.
HOW TO JUDGE THE PERFORMANCE OF THE AD
⦁ Run your Ad(s) for 3 days. ⦁ Run your Ad(s) for 3 days. The Facebook algorithm takes 24-48 hours to start serving your ads to the Target Audience. ⦁ The key objective is to make a profit or at least a breakdown. ⦁ Not at of your ads will generate sales. May 1 out of 10 ads will make a sale. ⦁ If the ad is not performing for consecutive 3 days, we will kill it or stop that ad. ⦁ A Winning Ad can generate huge profits.
HOW TO SCALE YOUR AD CORRECTLY
⦁ Increase your budget by 1.5x. If you are spending $3 a day and found a winning ad, increase it to $4.5 a day and keep it for another 3 days. ⦁ If you generated profit within this time frame, then increase your budget by another 1.5x. This is how it goes. Profit is the main aspect of scaling your business correctly.
When you are starting your business and want to make sure that everything is running efficiently and effectively, this tool will help you track traffic on your site, Behavior of the visitor when he/she is on your website. The problem areas like why bounce rate is high on your site, Why is your Cart getting unchecked at the checkout.
RE-TARGETING
When a visitor comes to your site, We will track those actions so that we can target them later. These actions could be Clicks, products they look out, What kinds of stuff they put on their cart so that we can target them later.
What can they do on your site:
Buy a Product
Put Products in the cart but do not buy (Abandoned cart)
Just surf or browse products.
So the question arises, how can we retarget them?
Send them an Email (If we have it when they have abandoned the cart)
Show them Ads on Facebook
Show them Ads on other sites
ADVANTAGES OF RETARGETING
Bring in New Customers
Sell more products to existing customers.
Very Effective
TIPS:
Use free retargeting techniques in the beginning.
Switch to Advanced strategies only when you have got hands-on practice on Facebook advertising and you are making money out of it.
FREE RETARGETING TECHNIQUES
These techniques are included in the Shopify Plan.
Recovering an Abandoned Cart:
67% of the carts get abandoned.
Abandoned Cart Recovery Software can convert up to 50% of the abandoned cart into sales.
Go to Shopify Admin, click on Orders and Click on “Abandoned Checkouts”.
Click on the number under the “Checkout” section and you can retarget them using their email id.
Direct email
Email Marketing is an efficient and effective way of Direct Marketing.
There are some rules for sending emails:
Do not spam
Imagine that you are having a real-life conversation
Use it for existing customers to promote new products
Start with Manual form of sending Email and send no more than 1 mail every 10 days.
Retargeting with Facebook
It is a paid technique. We will look into how we will get the people with a Facebook Account back who have visited our website.
The First thing you will do is to “Find your Audiences”.
For that, you will go to the “Ads Manager” Account and find the “Audiences” option under heading “Assets” in the menu.
When you click on “Audiences”, another window will open.
Click on “Create a Custom Audience” option and a small window will open.
Click on “Website Traffic”, another window will open.
In this window, you can see that there is an option of “All website visitors”. You can modify it according to your own choice. Give it an “Audience Name” and click on “Create Audience”.
Now you will arrive on your “Audience Page”.
Here you will see various options. When your click on “Custom Audiences”, you will see a drop-down list will appear. From here, you can select the Audience that you have created in the previous step.
In this way, your retargeting ad will be created.
ORDER FULFILLMENT
Now the customer has placed the order on your website and it’s your turn to fulfil the order of your customer.
There are two types of Order Fulfilment.
Manual Fulfilment
Automatic Fulfilment
To change the Order Fulfilment Settings, all you need to do is go to “Settings” options and click on “Payment Providers”. Scroll down to the bottom to see an option of “Payment Authorization”.
Manual Fulfilment
Now you have got the order and you will place the same order on Aliexpress.com.
To fulfil the order, you first need to generate an order. As you can see in the image above, the order number #1002 is unfulfilled and its Payment Status is Authorized.
To Fulfil this order, click on “Order Details” by clicking on the Order Number and a window will open.
All you need is the Name and Address of the Customer. Now what we will do is buy this product from “Aliexpress” and have it shipped directly to the customer.
Go to Aliexpress.com(Create an Account) and go to that product page that your customer has ordered.
Now just to check out, It will be noted that that the supplier has plenty of stock available to ship the product and making sure that “ePacket” is available as the “Shipping Option”. After all, boxes are ticked, you will click on “Buy Now” and a window will appear where you will fill in the Shipping details of the Customer. Now make sure that you enter the Customer Details who have purchased this product from your Shopify store here.
Now you will go to the “Orders” page on your Shopify Store and will take the Name and Address of the customer and put in that details in the “Aliexpress Shipping Information” page.
Note: In the “Mobile” column, put in your Mobile Number as you are the Middleman between the Supplier and the Customer.
After entering all the details click on “Save and ship to this address”.
Another window will open which will help you to review your order and confirm your order. Just make sure that the details filled by you are correct and accurate.
Note: When you will review and confirm your order, there will be a small window that will display “Leave a message for this seller”. In this window you will write the following message: “Please do not include the original invoice. This is a drop-ship. Thank You.” This is important as you are building a long term profitable business and customers will get the information from where the product is shipped from and what is its price.
Fill in your Card Details as you are the Dropshipper and now you will be paying to Aliexpress.
Only a Few Formalities left now. Just go to your Shopify store and in the “Orders” page, click on the “Start Fulfiling” option.
A Window will open.
Now you will see that the Order has been fulfiled. When you scroll down, you will see all the details of the “Fulfiled” order in every section.
For overall confirmation, go to the orders page and a window will appear.
When you click on “Capture Payment”, a window will appear.
Click on “Accept” and your payment will be accepted.
Note: In the Billing Address Section, Put in the Address that corresponds with your card details.
The process is done.
AUTOMATIC FULFILLMENT WITH OBERLO
How to automate the complete process? You might be thinking that all the processes discussed above are manual and will take time.
Don’t worry. Shopify offers a Software through which all the processes will get automated. That Software is called “Oberlo”.
Note: Oberlo’s order fulfilment will only work if you used Oberlo to import the product in the first place.
Oberlo only works with chrome. So if you don’t have chrome installed in your system then get it done for the smooth functioning of the overall process.
How to Install Oberlo:
Step 1: Go to Google.com and type “Chrome Web Store”.
Step 2: Click on the first link that appears on the screen
Step 3: Chrome Web Store will open and type “OberloAliexpress” on the top-left search bar of the Page.
Step 4: An extension will appear as “Oberlo-Aliexpress.com Product Importer”. Download this extension by clicking on the “Add to Chrome” button and it will automatically get installed in the chrome.
Now, We will go back to the order form to see how it works.
We will go back to the “Order Fulfilment” Page.
The only thing you need to make sure is that Payment has been accepted.
Now we will go to “Apps” and click on “Oberlo’.
A window will open.
On the Left Side Bar, there is an option of “Orders”.
When you will click on it, you will see the product in the “Oberlo” App.
Now we will be going to change some settings in this app.
We will click on the “Settings” option which is the last option in the left sidebar of the page.
When you click on that option, a page will open.
We will click on the “Suppliers” option and change some settings there.
As you will see, there is an option of the “Default shipping method”. Set it to “ePacket”. In the “Override phone number” option, enter your Phone Number. In the “Custom Note” option, Type “ Please do not include the original invoice. This is a dropship. Thank you.”
Then Click on “Save Settings”.
Now we will click on “Orders” to go to the Orders Page.
Click on the “Order Product” option and your process will start automatically.
After the Process gets completed, you will be directed towards the “Review Your Order” Page. Please check all the details on this page and enter your payment details under “Payment Method”.
Please check the message that you have entered.
Click on Confirm and pay.
Once the order is approved by the supplier, you need to sync your account with Oberlo.
To do that, Go to your Aliexpress page and click on the “My Orders” page.
A window will open.
Click on the “Sync this page” option and your Data Sync will be completed.
Now when we head back to Oberlo, we will see things getting changed.
As you can see now, the order is in processing and “Ali Order No.” will be the same as the order number of the product on the Aliexpress page.
After processing this, you will notice that the processing time is reduced to under a minute from 5-10 minutes.
It’s all practical.
Do it yourself. Then only you will get hands-on practice.
DEALING WITH REFUNDS
As we are dealing with low-value items, Therefore it will not hurt you in the long run. Treat this as an opportunity to build a relationship with the customer.
Refunds, Returns, and complaints are all a part of building a long term business. Improve yourself by dealing with these issues.
ADDING CREDIBILITY
Adding Social Proofs, FAQ Pages, Securing your Site and doing a live chat with customers or through there contact numbers will build Long term Credibility of your business towards the customer.
Customer Satisfaction is an important aspect of Pre-Sales as well as Post-Sales.
Social Proof: Building a Facebook Page of your Brand builds a long term trust of the customers on your brand.
You can promote your Facebook Page which you have already created by visiting that page and clicking on the “Promote” option located on the left side of your page
When you will click on the “Promote” option, a small window will open.
Click on “Promote Your Page” Option and another window will open
Just modify the settings according to your budget, Duration, and demographics and click on “Promote”. Start it with a minimum budget and a minimum number of days.
BUILDING FAQ PAGE
Another way to build Credibility and loyalty towards your Customer is Building a FAQ Page on your Shopify Store.
To install this page, Simply go to Shopify App Store and search the FAQ and install it from there.
Secure Your Dropshipping Store
To secure your site, you need to have “https” in your domain. By default, if you have purchased your domain from the Shopify store, it sets it up automatically or has to take an “SSL Certificate” from your hosting provider. Most of the Hosting Providers offers this certificate for free.
Some Apps to Secure Your Site:
1.Rewind-Backups for Shopify
It will help to take a backup of your site. It offers a 14-day free trial and then it is priced at $5/month.
Tidio Live Chat
Include a Telephone number on your site so that people can call you to get their queries solved. Provide Email id of your business.
You can also apply for a Toll-Free Number for your Shopify Store on www.grasshopper.com for better customer satisfaction.
How to track Sales and Expanses of Your Dropshipping Business
This is an important part of the business. It is essential to keep daily track of your business activities in the long run. You can maintain it in an Excel Sheet efficiently and effectively.
You can enter your daily sales and expenses and create various sections in it to track your daily business activities.
You can use Softwares such as Tally to maintain it as well.
IMPORTANT NOTE: This is not a get rich quick scheme or something. But one thing I can promise you that if you follow the steps and procedures that I have mentioned in this blog, You will surely build a profitable niche Dropshipping business in the long run
Dropshipping Companies in India
If you want to start a dropshipping business in India, then you can go for it without a large investment and a heavy inventory. It is a very convenient online business where you can sell a wide range of products to anybody willing to buy them without any hassle.
Many dropshipping companies in India allow you to start your online business right now. You can sell either your own products or use them as dropshipping platforms. Let’s discuss a few of the most popular and trusted companies in India.
IndiaMART
IndiaMART is a well-known company and India’s largest online B2B business marketplace with over 60% market share. The company has a beneficial platform for Indian suppliers, whether small and medium enterprises or large businesses. It connects buyers to the sellers with the help of their online portal.
Dinesh Agrawal and Brijesh Agrawal established the company in 1999. Dinesh Agarwal is the founder and CEO of the IndiaMART and the headquarter is in Noida. The company has around 41 offices across the country that gives employment to over 2826 people.
So, how can you start dropshipping with IndiaMART? Any business or an individual can register for free on the website of IndiaMART in the following simple steps-
Enter the 10-digit mobile number and click on “Submit”.
Verify your mobile number by entering the OTP received on your mobile.
Fill up the basic details such as Your name, Company/Business name, Email Id, etc.
Click on “Submit” and verify the entered email address.
Add any 3 products to your catalogue.
Mention your address like your City, PIN Code, State and click on “Continue”
Provide your GST details and now you can start selling.
There is no validity or expiry of IndiaMART seller account. But, only Indians sellers can create an account on this IndiaMART. After successful registration, you can visit seller.indiamart.com to add more products to your catalogue by entering its name, images, specifications, description, etc. After approval from the IndiaMART team, it will reflect in your catalogue.
In this way, you are ready to sell a wide range of products to the audience that is searching for them. The customers of IndiaMART are generally businesses that place their orders in bulk quantity or search for heavy products such as machinery, industrial equipment, etc.
You can create your online store, contact with the Indian suppliers and market a wide range of products to reach the potential buyers. When someone places an order, you can send the details to the suppliers and they can ship the orders. You can easily run a successful dropshipping business on this platform.
TradeIndia
TradeIndia is an online B2B e-commerce platform and a great option to start an online business. It was started by Bikky Khosla in 1996. He is the current CEO of the company. The headquarter of the company is in New Delhi. The company has offices in 35 cities across the country and gives employment to around 12,000 people.
TradeIndia is the largest competitor of IndiaMART among all the online business companies in India. It provides 360° business solutions such as digital marketing, payments, logistics, business loans to SMEs, MSMEs, manufacturers, etc.
The company has more than 2224 different product categories and sub-categories. The platform allows global buyers to find Indian suppliers and manufacturers. TradeIndia claims to be the first Indian online B2B business marketplace to cross 3 million registered users.
You can also register and use the portal as a dropshipping platform to promote and sell the products and services of other businesses online. Following is the procedure to register as a seller on TradeIndia-
Visit the registration page to fill the form.
Enter the basic details such as Mobile Number, Email id, Your name, Company name, Pincode, etc.
Read the Terms & Conditions and select to Agree with them.
Click on “Register”.
On the next page, log in with your registered mobile number.
Add the products you want to sell and “Get Started”.
Visit the registration page to fill the form.
Enter the basic details such as Mobile Number, Email id, Your name, Company name, Pincode, etc.
Read the Terms & Conditions and select to Agree with them.
Click on “Register”.
On the next page, log in with your registered mobile number.
Add the products you want to sell and “Get Started”.
Visit the registration page to fill the form.
Enter the basic details such as Mobile Number, Email id, Your name, Company name, Pincode, etc.
Read the Terms & Conditions and select to Agree with them.
Click on “Register”.
On the next page, log in with your registered mobile number.
Add the products you want to sell and “Get Started”.
The registration at the portal of TradeIndia is absolutely free and you can also post the products at no cost. You can build your company profile to get international exposure and attract buyers across the globe.
As a free member, you can add up to 50 different products on your store. The buyers can find you and send an enquiry if they are interested to buy your product. You can respond to them and make a deal within the website, via e-mail, or through a phone call.
Another feature of TradeIndia is that the people can post their buying requirement with the description of the product they want. You can browse the requirements posted in your category and contact the potential buyers with your quotation.
The buyers can check your reviews and confirms the order if you can convince them with your online presence. If you already run a business, you can list a wide range of products that you sell or you can sell the products of any other manufacturer or supplier.
For a successful dropshipping business, you need to understand the concepts of online advertisements, social media marketing, etc. It will help you to reach more number of potential buyers to pitch your products.
JimTrade
JimTrade is India’s leading B2B online business platform. It was started under Jupiter Infomedia Ltd. in 2005. The other two content management systems are IndiaNetZone.com and JimYellowpages.com. Umesh Modi is the founder, chairman, and managing director of the company.
Jimtrade.com is an online business directory especially for MSMEs that allows manufacturers and suppliers to showcase their products. The company has its head office in Mumbai and expanded in Kolkata, New Delhi, Ahmedabad, and Chennai. It supports global trading but focuses on the Indian market.
For international buyers, Jimtrade is one of the best options to source Indian products at affordable prices. The company has integrated sourcing, marketing, and cataloguing tool and allows users to browse the products in more than 20,000 sub-categories of 21 industries.
There are over 1,50,000 registered suppliers in the categories of Agriculture, Automotive, Electronics, Industrial Supplies, Printing & Packaging, etc. The registration on the portal is free of cost. Following is the procedure-
Visit the website of Jimtrade and find “Join for Free” option.
Enter your email address and create a password.
Provide basic details such as Your name, Company name, Address, Contact number, etc.
Click on Signup after filling all the details.
Complete the verification process.
List the products on your profile to display to your potential buyers.
You can use the same login credentials for the buyer and the seller profile.
The company has the largest directory of Indian suppliers and products with more than 5,00,000 lakh product profiles on its website. People can directly find a product and connect to the sellers that are listed and trading worldwide.
You can also register as a seller and start a successful dropshipping business by getting an exposure to the global buyers and connecting with them online. The company provides a wide range of content for the users through its all three web portals.
The registered users can also subscribe to the company’s email newsletter for products and trade update and get rewards with every enquiry.
FAQs
Who can start a Dropshipping business?
If you are a businessman, an employee, a freelancer, a student or even a housewife, You can start dropshipping as a part-time or full-time business. There is no foundation. Many people have opened their Dropshipping stores and use it as a secondary source of income. You don’t need to manage the operations. All you have to do is promote the sales of the products through any digital medium.
How much money do you need to start a Dropshipping business?
It is said that you need no money to start a Dropshipping business or you can start it with zero bucks. But practically, you need some amount to set up your online store and then to promote the products that you are selling online. Now it depends on you how much money you want to spend to advertise your products.
3. How to choose products for our Dropshipping store?
The best way to select the right products for your dropshipping store is to target a particular niche. Then you can search for the popular and most selling products of that niche on amazon, google trends, etc. Choose the products with high demand and high margin and target the right customers to pitch them your products.
The global market for voice search devices grew 187% in the Q2 of 2018. “A podcast is an episodic series of digital audio or video files that a user can download to listen. Alternatively, the word “podcast” may refer to the individual component of such a series or an individual media file.” IPODDEXR was the first app that was based on this idea of podcasting. And by the late 2000s, Audio Podcasts started to take over radio, as the cheaper hardware and software needed to do the audio recording and editing were now accessible to general audiences. There are many platforms to Publish your Podcasts like Spotify, Google Podcasts, Soundcloud, many more. Full Detail in Blog
Praise it, embrace it or hate it, voice search is taking the searches on internet by storm, & are now becoming a dominant influence on how content is searched & created on the web.
Even believed by some experts that voice search may one day rule the roost as far as search mediums go.
(As a result, many sites such as Anchor.fm are providing free podcast services.)
The global market for voice search devices grew 187% in the Q2 of 2018.
The Chinese market for voice search devices accounted for 52% of global smart speaker growth in 2018.
So What? How is podcast related to all this?
Well, As you’ve observed, for instance, whenever we do a voice search on Google, the answer we get in return is also Google’s assistant voice, which is not that natural.
That’s why it could be speculated that in future – search engines would include voice-only podcasts to answer voice searches.
“And it’s better to be part of revolution than watching from side-stands.
So let’s start a detailed guide on how to start a podcast or how to make a podcast.
“A podcast is an episodic series of digital audio or video files that a user can download to listen. Alternatively, the word “podcast” may refer to the individual component of such a series or an individual media file.”
Or in simple language: When Someone broadcasts over an iPod, it is very likely he is either listening to a podcast or doing one. (NO PUN INTENDED!)
The term Podcast was coined by Ben Hammersley as a composite of words iPod and Broadcast. (Yeah, I Know Steve jobs didn’t leave a corner without Innovation).
This love for podcasts could be reasoned though, as social animals we humans tend to crave others’ opinions to get some kicks in our own daily life, as we see it. But How this channel of communication, came into existence exactly
HISTORY OF PODCAST
The history of the podcast isn’t just an iPod and the internet, it also includes MTV. Well in the early 2000s, MTV VJ Adam Curry in collaboration with Dave Winer came up with the idea of – to automatically deliver and sync the textual content to portable audio players. (And that’s “how to podcast app work”.)
IPODDEXR was the first app that was based on this idea of podcasting. And by the late 2000s, Audio Podcasts started to take over radio, as the cheaper hardware and software needed to do the audio recording and editing were now accessible to general audiences.
And in this way, It paved the path for, as we know it today – Podcasting. The main difference between radio and podcasts is the convenience of the listeners. That is in simple words, its radio over the internet.
FUTURE OF PODCAST:
As social beings, we humans are very interested in other people’s lives. (not pointing towards Indian Aunties).
In Retrospect, it paved the way for the young adrenaline-fueled optimists a.k.a. Vloggers.
Vlogging is another baby of the Internet, comprised of the words: Video and Blogging. And it took over, at least YouTube, by storm.
But Podcasting countered by introducing new a new Podcasting Format: Video Podcasting.
Which compelled even Vloggers to start Podcasting.
HOW TO START A PODCAST:
Today setting an up a Podcast could be the second easiest thing to do, compared to eating someone’s birthday cake.
Practically, if you’re just starting then it would be advisable to pull out your smartphone and start recording your thoughts, either in isolation or with a group of friends.
As Technology is depriving us of social encounters in our day to day life, the hunger for social content, within us, is increasing exponentially.
As you begin to grow, you can further your professionalism by adding:
1) Microphone:
Nowadays, smartphones are filled with over-the-top technology, but if you still doubt your phone’s mic, you can anytime buy a mic. A full-fledged mic won’t only give satisfaction but will boost the quality of the voice recording being listened to by your audiences.
2) DAW/Audio editor:
A decent audio editor can do a great job, but if you want to go further with your audio quality & want to add some sound effects, and other things, then you should go with a DAW. The only difference between a DAW and Audio Editor is that: DAWs are far costlier than a Decent audio editor, as DAWs are packed with a lot of effects and plugins, which are used by Professional Music Producers.
3) Internet:
Well, I believe you already know that.
Equipment Required for a Podcast
Now you got to know that a podcast is a series of short or long audio episodes that might contain conversations, stories, music, comic acts, news and reviews, etc. If you are thinking to start your podcast, then this is the right and the best time to do it.
You have to select a niche for your podcast to get ideas and a good voice. The best thing about a podcast is that there is no video recording. It means you don’t have to wear different attire and not to worry about your looks.
There is no need for an attractive background or a green-screen as nobody can see where you are recording your podcast. There is some equipment that you will need to start a podcast and share your talent and knowledge with others.
Microphone
A microphone is the first requirement to record the audio for your podcasts. You can record your voice with your mobile phone also. But, a dedicated mic performs better when it comes to audio quality. There are three types of microphones-
Dynamic Microphones
Condenser Microphones
Ribbon Microphones
Ribbon mics are not so popular now. Dynamic mics can record high sound levels and require no external power called phantom power. They start at low prices. On the other hand, condenser mics are capacitor type microphones and require phantom power. But, it provides sound with higher sensitivity.
Pop Filter
A pop filter or a windscreen is equipment that you can place in front of your mic while recording. It eliminates the popping sounds from your speech generated during a few pronunciations and allows you to record a clear voice.
It is not mandatory to purchase a pop filter for a beginner. But, you can test it and use it to enhance the sound experience of your podcast listeners.
Computer
You can connect your microphone to a computer or a laptop. It will store the data in an audio file and help you edit the track such as amplification, noise reduction, normalization, etc.
Audio Interface / Mixer
If you record your voice through pc, the built-in sound card is not much effective in some cases. An audio interface converts the audio signal into digital and sends it to the DAW (Digital Audio Workstation) for recording. You can use it when your podcast has more than one hosts.
A mixer is a more advanced board with additional controls and effects for a better studio recording. It is a prior need for the recording of the musical tracks.
Soundproof Room
A podcast depends so much on the quality of sound that has no echo. If a person is listening to you via headphones, the echo can be annoying sometimes and spoils the user experience.
Make the room isolated and free from echo by placing acoustic sheets. These sheets kill the echo produced by the sound waves that return after striking to the walls. You can also use foams for a budget-friendly setup.
Audio Editing Software
Whether you choose a good kit for recording the audio, you still need to edit the file to remove unwanted portions and perform a retouching before exporting a final clip. There are two best picks of audio editors for a podcast creator.
You can use Audacity if you want a free version or if you want a paid software for high-end editing, you can choose Adobe Audition.
Podcast Platform
After finishing your recording, editing and creating your episodes, you need to find a platform to make your podcast available to the audience. You can select any platform according to your niche such as Spotify, Google Podcast, Anchor, Soundcloud.
After creating an account and uploading your podcast, you are all set. You can also use social media platforms to promote your content.
WHERE TO PUBLISH YOUR PODCAST
Well hoping, You’ve already recorded, edited & finalized your 1st podcast. Now the most crucial part comes, Sharing what you were Making. Well, there are 100s & 1000s of existing platforms that could be the place to publish & make it online on the INTERNET.
The platforms available for the same are:
1. Spotify:
Well, The Multi-billion worth Music Streaming provider, is one the best place to upload your podcast. With it’s massive no. of subscribers around the world, it’s one of the best platforms to start your podcast journey.
2. Google Podcasts:
Google is everywhere (even on iOS!). But the Tech-giant does it well, one of the best things to do is its simple user-friendly interface, with google’s trademark Analytics.
3. Soundcloud:
Soundcloud, heaven for podcasters, is one of the best places to publish your podcast and be found. With its user being the top players of Music production & podcasting, the platform provides amazing opportunities to grab new audiences. And needless to say, its basic plan works fine & is completely free.
And if you want your podcast(s) to be available on every podcast-able platform then use Anchor, for free.
The anchor is a free service, which helps podcasters to easily publish their podcasts on their choices of platforms.
HOW TO UPLOAD PODCASTS WITH ANCHOR.FM
1. SIGN UP.
2. Start by clicking on the new episode
3. Now either record on the go (or upload existing episode)
4. Save it!
5. Add Title & Description.
6. Customize Further
7. Publish!
8. Add your Podcast’s Title & Details:
9. Congratulations! (You uploaded your first Podcast, hopefully)
10. Now Distribute it ( wherever you want to):
HOW TO EARN FROM PODCAST
Have you ever wondered “how podcasts make money”? If yes, kudos! If not, then wonder, because its time to earn from your hard work.
To your happiness, there are a lot of ways a podcast, or a podcaster can earn money. (Usually, the business model of podcasts is same as of talk shows)
We are not talking about cents here, but big money as you might be surprised that an average podcaster earns around: Rs. 10-30+ lacs/year. (Damn you my CA Coaching!)
And the streams of the revenue are:
1. Subscription and paid content
Many Podcasters charge a subscription fee on their sites or channels. It’s not widely popular as most of the podcasts you’ll are free of the subscription cost. On-Demand podcasts are also a stream of income to the podcasters. Usually, Subscription-based podcasts are only done by Big & famous Podcasters, as their content is valued by its audience as premium.
2. Product Placement A.k.a. Affiliate income
Usually, podcasters earn from Affiliate incomes, as they give a shout-out to the sponsors of the videos, and provide an affiliate link on their sites or in their podcasts description over YouTube.
3. Advertisements
It is a prevailing practice usually done by Podcasters, as they earn by showing advertisements in the middle of their episodes. This practice is also performed by music providers such as Gaana and Spotify, in their free plans.
4. Sponsors
Podcasts can be sponsored by sponsors, there are many types of sponsors such as Title sponsors, Season sponsors, Episode sponsors.
5. Promotion
A Podcaster can also earn through promoting others’ songs, books, movies, web-series, and more. The paid promotions depend on the Popularity and Influence of the Podcasters.
TOP PODCASTS TO LISTEN TO:
The internet is flooded with hundreds of thousands of podcasts, but some of the best that I would suggest to listen to and give a try, would be:
1. Cyrus says
Cyrus Sahukar hosts this podcast, it mainly focuses on the pop-culture and current affairs in the world. The comic persona is the crux of the show that he carried from the early 2000s MTV period.
2. Anupama Chopra Film Review
Well, Famous movie critic Anupama Chopra discusses movies and reviews some of the classics from all over the world.
3. Red FM Bauza
Well in this Podcast, RJ Raunik goes full Bauaa and roasts people as he goes on from being a charismatic RJ to a Village Farmer.
4. Akash Chopra
Former Indian-cricket player discusses hot cricket topics with some of the most renowned faces from the Indian cricket team.
This is not the end. I wish you all the best for your Podcast.
FAQs
Why podcast is so popular?
It is popular because you can listen to a podcast anytime, also podcasts deeply cover hyper niches or topics
Why Podcast Important?
In these days no one has time to read long articles so a video-blogging form is getting important to connect people who are on a busy schedule.
How podcast advertising works?
The average podcast has three slots for ads which are – a pre-roll(15-30 seconds ads that begins the episode), mid-roll(60-90 seconds ad break midway through an episode) and post-roll(20-30 seconds ad that closes the episode). Also, the host read the majority of the ads during the episode which is the best way to promote brands rather than PPC ads.
In the mid-1980s, a company with the name of Getit Infoservices started as a yellow-page business directory service provider, whose main focus was on enlisting local & small business pan India and providing that information to potential customers. It kept on growing as in 2010, it had spread across 50+ cities pan India. Around 2010-12, it acquired AskMe & started its plans of Online expansion. After acquiring AskMe, In June of 2014, it launched its Online website by the name of Askmebazaar. AskMe’s USP was simple – to take advantage of the local listings of small sellers in smaller towns, that Getit collected in past decades. By investing in Mebelkart, a furniture marketplace, acquiring BestAtLowest, an online grocery marketplace, AskMePay, payment divisions, & AskMeGroceries, groceries divisions. Due to mismanagement and lack of corporate governance, the company wasn’t even successful in paying its employees also. Finding itself cornered, Askmebazaar.com decided not to take orders at all as of August 2016. And the company soon became defunct, leaving thousands of its employees jobless & sellers Unpaid. Full Detail in Blog.
Do you remember those silly Ranbir Kapoor and Farhan Akhtar ads in 2016? Yes, those AskMe Bazaar ones’.
Well, as you’ve already guessed it, we are going to analyze the shit out of AskMe’s success & failures: what was it doing & what it should’ve done right.
For Appetizers (Yeah, I know I’m a foodie.):
AskMe was started as a classified portal in 2010. With Getit info services acquiring it soon, its online marketplace model started around 2012, with AskMeBazaar. And by 2014 AskMeBazaar.com started it’s operations in India, competing with the likes of Flipkart & Snapdeal. So let’s start the Askme Bazaar Case Study
In this case study, we’re going to discuss:
What exactly was AskMe? – Askme Bazaar Case Study
In the mid-1980s, a company with the name of Getit Infoservices started as a yellow-page business directory service provider, whose main focus was on enlisting local & small business pan India and providing that information to potential customers. It kept on growing as in 2010, it had spread across 50+ cities pan India.
Around 2010-12, it acquired AskMe & started its plans of Online expansion.
After acquiring AskMe, In June of 2014, it launched its Online website by the name of Askmebazaar. Although AskMe Bazaar debuted later in the Indian E-commerce market, it had the advantage of vast listings of local & small business in small cities that Getit already possessed, which were not already listed on Flipkart, Snapdeal, & other online Marketplaces.
Also they were having their android app.
WHAT AskMe DID? – Askme Case Study
AskMe’s USP was simple – to take advantage of the local listings of small sellers in smaller towns, that Getit collected in past decades – by taking those small sellers online, and started providing Next Day Delivery (NDD) offer, after experimenting with it for 18 months.
Being Metro cities their maximum revenue streams, such as Delhi, Mumbai, and Bengaluru.
They also managed to tap into other tier-2 cities for the likes of Kanpur, Kota, and Banaras.
With the launch of AskMeBazaar’s horizontal business model, AskMe decided to tap the Vertical business also.
By investing in Mebelkart, a furniture marketplace, acquiring BestAtLowest, an online grocery marketplace, AskMePay, payment divisions, & AskMeGroceries, groceries divisions.
But in retrospect, All these acquisitions & expanding too fast, too early will become its very reason for its Downfall.
One of the surprise factors of AskMe was – being an eCommerce company – it’s top management included only people from Marketing & Sales, which deprived them of the Technical trends & leadership insights.
According to one of its key management personnel, they used to record & track orders through MS-Excel.
Downfall of AskMe
With stars like Ranbir Kapoor & Farhan Akhtar as their Brand Ambassadors and in their ads, the thing they were neglecting was: exactly what they were selling, As being a new name in the Indian market, The company was not successful in articulating the very work done by the company, which confused their Audiences.
Well, the audiences weren’t the only one who was confused. As the Management was thriving to match their incompetency to manage all the divisions of the business.
And the Proverb of the millennia doomed over them:
Jack of all trades, master of none…
When Steve jobs arrived at Apple inc. as their interim CEO in 1997, to save the company from bankruptcy. He instantly cut down the products apple was producing, with only it’s desktop and laptop division remaining. And in this way, he saved the Apple from being doomed in oblivion for eternity. (BTW developing iPod also helped Apple.)
So where were we? Yeah. Ask the group’s thin and early growth ambition tore the streak of their ongoing success. As due to their continuous Acquisitions & Investing, the company was burning Cash above the level of danger. This Prompted their biggest sole investor, Astro Holdings, to pull their hands out from their streak of constant investments. This led to a Capital deficit, as the company was already operating in high losses.
These strings of events brought the dark clouds over the heads of the Top-Level Executives. In an Interview taken by Business Times, AskMe’s CMO tackled the question a journalist asked him of: What were his thoughts on being Askme in loss and losing its sales for last 7 months. And instead answered that they were expecting a huge round of funding being granted by none other than the Chinese conglomerate– Alibaba group. (Though that never happened, BTW Jack Ma best wishes on retirement.)
Scaffoldings of Bills
“I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.”
― Friedrich Nietzsche
As the cash burn rate of Askme kept on increasing with their – losses rising & sales declining. Askme found itself unable to pay to many of its online listed sellers, who had already sold the products but didn’t receive their payments.
Along with their loss of trust & faith, sellers decided to ignore the order requests from the site itself, with many being not listing at the online portal at all.
Due to mismanagement and lack of corporate governance, the company wasn’t even successful in paying its employees also.
An ex-employee at AskMe told YourStory that salaries were delayed in the last few months, and in August, many employees did not get a salary at all.
August 9th, 2016: AskMe told its employees to contact directly Astro Holdings for their salaries, and emailed each of their unpaid employees the contacts of Astro Holdings’s management. ( Not a decent corporate etiquette.)
Finding itself cornered, Askmebazaar.com decided not to take orders at all as of August 2016. And the company soon became defunct, leaving thousands of its employees jobless & sellers Unpaid.
Aftermath
The Concluding lessons that could be learnt from the fall of AskMe, the Mega-startup, are that:
Define your Niche
Defining your scope of operations is as important as the very essence of the impact of your product/services on your customers.
It confused Management to their bones as what exactly were they supposed to do.
Expanding too early & too thin can become an inevitable sin.
With being in the market for only 2 years, AskMe Bazaar sailed on wooden boats which had holes in bottom; to surf on the giant waves.
To even generalize their logistics solutions, they had to wait for 18 months, which observed in the light of cut-throat competition coming from the likes of Flipkart & Snapdeal, was suicide.
Incompetent staff is a business liability.
To manage the vast divisions of AskMe, the competency required by the circumstances outreached current managements’ competency, the same management which struggling with confusion & chaos due to its indefinite goals & markets.
The concentration of control led to business complications.
As more than 95%+ stocks were owned by the Astro holdings of Malaysian billionaire – T. Ananda Krishnan, the decisions being made were extremely unilateral, which disabled management to make its own decisions
Profit is an important aspect of the business.
The doom of AskMe Bazaar wasn’t something unpredictable, as the company was running in giant losses with declining sales. The chart says it all: So this Askme Bazaar Case Study. You can share your opinion on Askme Bazaar Case Study in the comment section.
FAQs
When was Askme Bazaar founded and where was its headquarter?
Askme Bazaar was founded in 2012 and its headquarter was in Delhi, India.
Who was the CEO and MD of Askme Bazaar?
The CEO of Askme Bazaar was Kiran Murthi and MD was Sanjiv Gupta.
In which sector Askme Bazaar was operating?
Askme Bazaar was mainly operating on Retail Distribution through E-Commerce, E-Wallet payments
How much did Astro invest in Getit?
Astro invested the total amount of $300 million into Getit over a period of six years
ZOOMCAR was founded and lead by an American Duo – David Back & Greg Moran. Greg had an idea about India as where he started his career in a bank had a branch in India as well. This is how ZoomCar was initially launched in 2013. They needed at least 50 cars in their name, registered, owned, and insured and also they needed to have five offices across the state in which they are getting a license. They have managed to grow on to become the largest self-drive rental company in India, with a market share of 60%.ZoomCar follows a model wherein the company owns almost 75% of the cars through loans from the banks. In against for the business and for all the operational support cost that ZoomCar will provide, they take a 30% commission of the revenue earned from the car, and they also provide a monthly minimum guarantee payment of 3% of the vehicle ex-showroom price. Full Detail in Blog.
Do you having ZoomCar facility in your city ??
You know Zoom Car allows 3000+ rides daily!!
They own more than 6500+ number of Zoom cars.
By now, you must be thinking, what is so special in this ZOOM CAR. I have shared the most detailed case study on ZoomCar with the ZoomCar business model.
WHATS IN IT FOR YOU?
STARTING OF ZOOM CAR – INITIAL DAYS
Let’s start with the idea of ZOOM CAR developed in the minds of the founders.
The Story of zoom car starts with the founder. ZOOMCAR was founded and lead by an American Duo – David Back & Greg Moran.
Greg had an idea about India as where he started his career in a bank had a branch in India as well. He felt that India was a largely unexplored market and it must explore soon.
So Greg decided to visit India to explore it more than just on papers.
At first, he had an idea of starting a company for the renewable energy space but soon after his arrival, he realised that there was a strong business potential for the car rentals in India. At the time, no player in India was offering a similar service of self-driven car renting.
ZoomCar would automatically receive the edge and because of the uniqueness in its fundamentals.
Greg believed his idea had the potential to click in India!
Once the idea and the business model was finalised, the next major challenge was to register this type of business in India. They needed at least 50 cars in their name, registered, owned, and insured and also they needed to have five offices across the state in which they are getting a license. To overcome this challenge, they jumped to the conclusion that they would tied-up with local operating owners who already had a license and ended up subleasing cars from them.
This is how ZoomCar was initially launched in 2013.
They used their license for almost ten to twelve months, after that, using the money they earned in the past ten months, they procured 50 cars of their own and also got the license.
Since then, there was no looking back. They faced one problem after the another but the company always managed to survive the process and has managed to grow on to become a largest self-drive rental company in India, with a market share of 60%.
ZOOM CAR BUSINESS MODEL
ZOOM CAR is India’s first online self-drive car rental company. The business model that it follows is of peer-to-peer car renting business.
The company allows individuals to hire cars on rent.
Yes!! You can hire a car for a few hours to days to even months. ZoomCar follows a model wherein the company owns almost 75% of the cars through loans from the banks. While the remaining cars are on lease from large companies like Avis Budget Group.
Other than that, recently the brand has also started a new initiative called ZAP (ZoomCar Associate Program).
Here, individuals can invest in either a Maruti Ritz LDI or a Maruti Swift LDI (for now) and get into a 30-month Lease Agreement with ZoomCar to lease the car to them. In against for the business and for all the operational support cost that ZoomCar will provide, they take a 30% commission of the revenue earned from the car, and they also provide a monthly minimum guarantee payment of 3% of the vehicle ex-showroom price to ensure a baseline level of repayment, as well. At the end of the lease tenor, ZoomCar will return the car to you.
Little confused?
Let me explain you in some very simple steps –
#1 Select a Car #2 Apply for an offer #3 Pay specific amount and book #4 Delivery of the car #5 List your Car and Share when not in use
Still, confused? Go through the ZoomCar Official webpage dedicated for ZAP programme.
HOW TO BOOK A ZOOM CAR
You can book a zoom car by following 5 simple steps –
Step 1 – is to search for a car you want to book and then click on book car on their website or their mobile app.
Step 2 – Now, you need to upload your driving license through the website or the app and you need to pay a small security
Step 3 – Your request will be processed and 20 min before the pickup time you will receive the card details via SMS. Step 4 – Then, at last, you need to fill the start checklist on the Zoom Car app. Then just grab the keys from the glove-box and drive. Step 5 – You need to return the car to the same location from where you picked and fill the end checklist to finish your trip.
MANAGEMENT AND THE CORE TEAM
Greg Moran He is the Co-Founder and CEO(Chief Executive Officer) at ZOOMCAR.
Before co-founding Zoomcar, Greg studied at USC’s Marshall School of Business. He was the Founder and President of the USC Energy Club, Southern California’s largest club.
Greg is also a graduate of the University of Pennsylvania, where he holds a degree in International Relations.
Apart from professional life, he is personally interested in playing the piano and hitting the golf links.
Vinayak Hegde
He is the Chief Technology Officer. He is responsible for the technology at ZOOMCAR. He has a rich experience of working at an early stage with hyper-growth companies such as Speedera and Inmobi. Vinayak is also a well-known speaker at various national and international technology conferences. He is also the co-founder of Headstart Network which is a decade old not for profit network that mentors various early-stage start-ups. Apart from professional life, he is personally interested in photography, travelling and reading books.
Sudhindra Reddy
He is the Chief Operating Officer at ZOOMCAR. Before joining ZOOMCAR, he worked with P&G for more than 8 years. He also has 3 years of experience with DRDO in project management. Apart from professional life, he is personally interested in playing golf.
Manish Kumar
He is the General Counsel & VP Corporate Affairs at ZOOMCAR. Before joining ZOOMCAR, Manish has worked for some of the biggest organisations in India such as Snapdeal.com, ZTE Telecom, DLF Limited, Delhi Stock Exchange Association Limited and Yadu Corporation.
Varun Jha
He is the Chief Marketing Officer at ZOOMCAR. Varun is responsible for the marketing and demand side of the business at Zoomcar. He is having more than 12 years of experience in the field of marketing and growth strategies. His expertise lies in growth marketing and scaling up internet businesses. loves to read during his travel and leisure time also he likes to go on unplanned road trips. He has travelled to 12 different countries so far.
Hemanth Aluru
He is the Senior Vice President & Commercial Head at ZOOMCAR. Before ZoomCar, Hemanth was previously working in the Principal Investment Area (PIA) of Goldman Sachs in New York. He worked on equity, loan investments and mezzanine in companies across multiple industries. Apart from professional life, Hemanth personally loves to travel and pursue various outdoor activities including scuba diving, cycling, skiing and hiking.
FACTS AND FIGURES
Categories – Automotive, E-Commerce, Rental, Reservations, Transportation Headquarters Regions – Asia-Pacific (APAC) Founded Date – 2012 Founders – David Back, Greg Moran Funding Type – Venture – Series Unknown Number of Employees – 101-250 Legal Name is Zoomcar India Private Ltd.
Zoom Car has raised a total of $115.2M in funding over 11 rounds. The company raised its seed funding in October 2013 for a total amount of 1.6 million dollars from Barbara Judge, Nurzhas Makishev, Basset Investment Group, Empire Angels, FundersClub, Lloyd Thomas, Microsoft Accelerator. Latest funding which ZoomCar raised was from Trifecta Capital for an amount $11,350,000 on 10th July 2019.
ZOOMCAR PARTNERSHIPS
ZoomCar partnerships have been a great strategy for them. ZoomCar has created several partnerships to improve their services and to grow gradually. Few of such partnership includes automobile manufacturers such as Ford & Mahindra. Their partnership with Mahindra and ford have allowed them to become the first car rental company in India to offer an electric vehicle i.e. the Mahindra REVA E2O and the Ford EcoSport.
They have also tied up with Tata Motors to add 50 brand new Tata Nanos to their fleet of cars. Other than that, ZoomCar has also penned down several other partnerships with locally established real estate developers, universities, hotels, and corporate IT parks to secure parking for its vehicles and offer pick-up points to its members, as well. In November 2013, ZoomCar also initiated for a noble cause partnering with Uber and the Ashoka Foundation. Together they launched a campaign in Bangalore and named it RideSmartBLR to discourage drink and drive for its economical, health and environmental benefits, and encourage car-rental.
SWOT ANALYSIS
Strengths
The company has a first-mover advantage.
The company remains very well updated with the latest market trends and consumers changing behaviour.
Weakness
Customer satisfaction – At this initial stage, ZoomCar is failing to provide satisfaction to its customers.
Opportunity
Scalability – There is a vast opportunity for Zoom Car to scale its business across all the state in India as well outside the country.
Threats
Competition – The greatest threat for the company is the competition which it has to face in the form of new emerging car rental start-ups.
Governmental regulations ( leasing and age cars)
FAQs
What is Zoomcar subscription?
It is basically paying monthly EMI’s for the car for both the personal use and for other uses.
How Zoomcar rental works?
It’s provided self-driving, they will provide you with a car and you have to pay some amount of money. Depending on the car model and subscriptions they charge you.
How Zoomcar charges?
Depending on the value of the car and the time period you rent for. Also, if you book a car as per kms then after the kms is over you have to pay per km of charge depending on the type of car.
What is Business Model of Zoomcar?
ZOOM CAR is India’s first online self-drive car rental company. The business model that it follows is of peer-to-peer car renting business. The company allows individuals to hire cars on rent.
Trivago successfully understood the typical Mentality i.e. Comparing prices on as many shops or websites before purchasing anything and then choose the one with the lowest price and good quality. The idea of Trivago was first conceptualized in the year 2005 in the city of Düsseldorf, Germany.There were three university friends – Rolf Schrömgens, Peter Vinnemeier and Stephan Stubner who was the founding members. Further, in 2006 one of the founders Stephan Stubner chooses to opt-out to become a professor, so Malte Siewert became the part of the top management team. There are 3 major Revenue streams Trivago like Revenue from Listings, Services, Affiliate partners. In 2007Trivago goes international. It went live in Spain, Italy and France. Trivago is having its head office in the region of the European Union. Trivago launched its IPO in the US on NASDAQ.Stock Symbol used for the stock market is NASDAQ: TRVG From their IPO they raised in a total of $ 287 M IPO Date –on Dec 16, 2016. Till now, Trivago has received a total of 3 funding rounds raising in a total of $55M. Full Detail in Blog.
Trivago successfully understood the typical Mentality i.e. Comparing prices on as many shops or websites before purchasing anything and then choose the one with the lowest price and good quality.
Trivago’s Business model evolves around the same.
Today we will be talking about Trivago Business Model – the gaint comparison website which allows the customers to compare hotels and rooms on various websites and hotels itself before booking.
WHATS IN IT FOR ME !!
Where did the name TRIVAGO come from?
There are many different theories explained by different people about the meaning and story behind the name Trivago.
I thought every big company has an interesting story behind the framing of the brand name.
I also tried to scrutinize it and to figure out why is it called ‘TRIVAGO’. First, I thought it stands for TRIp VAcation GO. But this was just an assumption.
One of my very good friends works at trivago, he told me the real story behind – a creation of the name which was narrated by the CEO Rolf Schrömgens himself.
It was like, the founders had written their suggestions that had something to do with travel and trip on a wall. Then, they picked different syllables from different words suggested and arranged them in several ways possible.
Finally, the picked up a combination of different syllables and surprisingly it was not TRIVAGO, instead it was spelt as TRAVIGO.
So, after that, they went on buying the Domain name. And eventually, it turned out that www.travigo.com was already taken and had to pay around 100 $ to buy it, which they didn’t have.
So, finally, they decided to change the name slightly to TRIVAGO and purchased the domain www.trivago.com
HOW TRIVAGO STARTED?
The idea of Trivago was first conceptualized in the year 2005 in the city of Düsseldorf, Germany.
There were three university friends – Rolf Schrömgens, Peter Vinnemeier and Stephan Stubner who was the founding members. Their initial foundation was laid from the garage similar to many other start-ups.
Further, in 2006 one of the founders Stephan Stubner chooses to opt-out to become a professor, so Malte Siewert became the part of the top management team.
Today, their Top management board consists of – CEO – Rolf Schrömgens CFO – Axel Hefer COO – Johannes Thomas
They started with an initial investment of just €1.4m.
Initiated by 3 friends in a garage of Germany. Soon after the commencement, trivago gained momentum and started to grow in different markets.
TRIVAGO BUSINESS MODEL
is that it gets virtually all of its revenue from the cost-per-click model. When consumers click on a link, Trivago gets paid.
There are 3 major Revenue streams Trivago has –
Revenue from ListingsRevenue generated from the listings includes the fees paid by the hotel booking websites for displaying their services and hotel rooms listed on trivago platforms
Revenue from ServicesRevenue generated from services includes the fees paid by the hotel brands for managing their listing on trivago which includes their presence and visibility.
Revenue from Affiliate partners affiliate earning or we can call it referral earning contributes up to 59 per cent of the total revenue is generated. Users come to Trivago platform for hotel searches, then they click on one of the hotel offers/deals displayed in the search results. Then he is redirected to the affiliate partner’s website. This Affiliate partner can be either be a hotel booking website or an individual hotel, pays Trivago a certain sum of money for each such referral.
Each affiliate partner/advertiser can determine the amount that it wants to pay for each referral redirect by bidding for advertisements on the website
In Business terminology, this model is known as the Pay-Per-Click or PPC revenue model.
EXPANSION AND GROWTH – RISE OF TRIVAGO
2005 The idea of trivago was born in the year 2005.
2006 Trivago was founded and also goes live in Germany in 2006
Also, in the same year, Chicago got its first round of funding.
The price Comparision was also born in the same year.
2007
Trivago goes international. It went live in Spain, Italy and France.
2008
Finally, they started realising profits. In the year 2008, trivago reaches profitability.
2009 They decided to take the help of TV advertisements to develop its business. Their first TV commercial campaign was launched in Germany and Spain.
2010
The platform trivago.com was launched in 2010.
2011
They launched some new European platforms.
2012
They stepped up in the US for the first time.
2013
Trivago goes live in Asia Expedia acquires 62% stake in trivago through secondary purchase.
2014
Employee count goes more than 500.
2016
Now, more than 1000 employees were working under them.
They launched its NASDAQ IPO.
2017
Upgraded to more than 1200 employees
2018
They got 3.0 million+ hotels and alternative accommodations in more than 190 countries.
SWOT ANALYSIS
SWOT analysis will help you to identify Trivago’s Strengths and Weaknesses, as well as its external Opportunities and Threats.
STRENGTHS
Trivago’s advertising campaigns are very solid.
Trivago is backed by a very solid parent company.
It has 50 international platforms.
WEAKNESS
Limited product offerings, Trivago only covers hotels.
limited market share & less brand loyalty
OPPORTUNITY
New services
New global markets to capture
THREATS
Combo packages of flight plus hotel offered by various portals
Intense competition.
FINANCIAL FACTS AND FIGURES
Now, let me tell you about some official facts and figures of the company.
Trivago was acquired by Expedia for $632M on Dec 21, 2012.
IPO
Trivago launched its IPO in the US on NASDAQ
Stock Symbol used for the stock market is NASDAQ: TRVG From their IPO they raised in a total of $ 287 M IPO Date –on Dec 16, 2016
FUNDING TO TRIVAGO
Till now, Trivago has received a total of 3 funding rounds raising in a total of $55M
1st round of funding was on Jan 1, 2007 2nd round of funding was on Jan 14, 2008 3rd round of funding was on Dec 1, 2010
ACQUISITIONS
Trivago have in total of 3 acquisitions
It acquired –
Base7booking.com On March 1, 2016, Trivago acquired base7booking.com It was not only a hotel management system but also it is a new way to manage hotels efficiently
triple On Sep 26, 2017, the triple was also acquired by Trivago Triple provides travel recommendations(personalized).
TripHappy The latest acquisition of Trivago is of Triphappy on May 9, 2018 TripHappy is a travel startup that leverages AI to highlight locations and neighbourhood information.
Mobile app and its downloads
The main and the most popular app trivago has is –
Chicago: Compare Hotels & Save The app is having almost 2,859,945 monthly downloads
Website and its monthly traffic
Trivago is ranked 1,997 among websites globally. And having almost 29,258,861 monthly visitors. Trivago has registered 2 trademarks with the two most popular class – Advertising and Business.
Trivago is the lead investor in only 1 company – base7booking.com
MANAGEMENT AND THE CORE TEAM
CEO (Chief Executive Officer ) – Rolf Schrömgens
COO (Chief Operating Officer ) – Johannes Thomas
CFO (Chief Financial Officer) – Axel Hefer
CPO (Chief People Officer) – Anna Drüing
CMO (Chief Marketing Officer) – Andrej Lehnert
WORK CULTURE AND CORE VALUE OF TRIVAGO
The work culture of trivago states that they hire the most curious and passionate people around and follow their leads, rather than telling them what to do and how to do.
Their unique work culture is built on human learning and emotional intelligence. This is what sets them apart.
The core of this culture is their values that define their work. Let’s talk about their core Values –
– Trust
– Authenticity
– Power of proof
– Fantastic Learning
MARKETING STRATEGY OF TRIVAGO
Trivago Marketing
TV COMMERCIALS
Biggest hotel price comparison website Trivago has found a unique way to garner attention using a very clever marketing campaign.
I believe, there is hardly anyone who has not seen the simple and somehow irritating advertisements featuring the Trivago guy or girl on their Television. More than half of Trivago’s sales owe to these advertisements featuring Trivago guy/girl in various countries including India, France and the U.S
Making it one of the biggest of its kind in the world.
BRAND AWARENESS
In 2017, Trivago decided to advertise on billboard and poster format.
Trivago doesn’t advertise themselves on Facebook. Rather, they are extremely active on Youtube and TV.
You can go through our blog on Digital Marketing and strategies for more details.
INDIAN TRIVAGO GUY – ABHINAV KUMAR
“Kya Kabhi aapne online hotel search kiya hai?”
This statement will immediately bring a face to your mind. He is popular by the name Indian Trivago guy.
But do you know the real name of the Indian Trivago guy?
Abhinav Kumar is the man how has attained the identity of the Indian Trivago guy.
Every time you turn on the TV you have seen a Trivago advertisement with Abhinav Kumar.
He is not just a random guy Trivago picked up from the streets nor he is from any acting background.
He is an actual employee for the company and not just any employee. Abhinav Kumar is the head of the department for Trivago India.
He worked for TRIVAGO
Now, you have been wondering why and how this guy went viral?
His simple and every-day appearance and a comical way to deliver the dialogue went viral.
From TV to social media, Abhinav’s face and his trolls were all over the internet. It went across so much so that it became hard to ignore.
He was not at all offended over all the trolls and media coverage. He often shares the memes and trolls featuring him on his social media accounts.
Oyo Rooms is the largest branded network of hotels. Currently, OYO rooms are operating with more than 450,000 listings in almost 5,000 cities across India, Malaysia, UAE, Nepal, China, and Indonesia. The man behind the great startup which is popular as OYO Rooms of Oyo rooms is Ritesh Agrawal. He was born in Bisham in Cuttack, Orissa in the year 1993 on 16th November. Oravel Stays Pvt.Ltd was Ritesh Agarwal’s first startup. Some Problem Faced by OYO were High Cash Burn, Standardization, Competition, Malpractices. It acquired Novascotia Boutique Homes on Sep 28, 2017, AblePlus Solutions Pvt. Ltd. On July 10, 2018, Weddingz on Aug 13, 2018, Innov8 Co-working on March 15, 2019, Qianyu Islands on March 26, 2019, Leisure Group on May 1, 2019OYO has got 12 funding rounds until now.In which it has raised for about $ 1.7B. Full Detail in Blog.
DO YOU KNOW?
Out of total rooms booked via OYO rooms, 28 per cent of people book Oyo rooms after they get into a new city.
36 per cent of people are business travellers.
Another 36 per cent is made up of couples.
Oyo Rooms is the largest branded network of hotels.
Currently, OYO rooms are operating with more than 450,000 listings in almost 5,000 cities across India, Malaysia, UAE, Nepal, China, and Indonesia.
WHATS IN IT FOR YOU?
FOUNDER – OYO ROOMS
The man behind the great startup which is popular as OYO Rooms of Oyo rooms is Ritesh Agrawal.
Ritesh Agarwal was born and brought up an in a middle-class Marwari family. He was born in Bisham in Cuttack, Orissa in the year 1993 on 16th November.
Ritesh started his entrepreneurial journey at the age of 17. He dropped out of his college, in the year 2012, in the same year he launched Oravel Stays Pvt.Ltd.
Oravel Stays Pvt.Ltd was Ritesh Agarwal’s first startup. He designed this company for customers to enjoy the platform for enabling listing and booking of budget accommodation.
Being a passionate traveller, he soon realized that the budget accommodation sector lacked many things.
Therefore, in 2013 he transformed Oravel to OYO Rooms with the key vision of offering affordable and standardized accommodations.
Undoubtedly, he achieved so much in such a short span of time. He is a great inspiration for the people who believe success is earned only after one has years and years of experience. Hence, his achievements are worth knowing.
Achievements of Ritesh Agarwal Ritesh Aggarwal, at the age of 24 was India’s biggest entrepreneur. He has won many national as well as international awards.
I have mentioned a few awards that he has won :
TiE-Lumis Entrepreneurial Excellence award in 2014
Business World young entrepreneur award
Forbes “30 under 30” in the consumer tech sector
Top 50 entrepreneurs in 2013 by TATA First Dot powered by NEN awards
OYO BUSINESS MODEL (OLD)
Earlier, OYO used aggregator business model same as of Uber and Ola
Oyo’s earlier strategy was to book some of the rooms of the hotel’s inventory.
Then, they used to apply uniform standards and develop user’s friendly environment in the hotels to maintain it as per the quality standards exclusively for Oyo customers.
OYO gets a heavy discount from the hotel owners as they book rooms in advance for the whole year.
Then they allow customers to book the rooms from an online platform under the name of OYO rooms.
The benefit to hotel owners was that they got bulk bookings in advance.
The benefit to customers was that they got high discounts.
Let me explain to you by an example:-
Suppose,
If the cost of 1 room/night = Rs. 3000 Oyo rooms get a discount on the bulk reservation, let’s say 50% Cost to OYO rooms = 3000*50/100= Rs. 1500
Oyo resells it at Rs. 1800 to customer
Profit to customer= Rs. 1200
Profit to OYO is Rs. 200/room.
PROBLEM FACED BY OYO
There were many challenges faced by OYO rooms based on their hotel aggregator business model.
Let us discuss some of the major challenges faced –
High Cash burn rate
Hotel Aggregator business model involves a very high cash burn rate. Advance booking of the hotel rooms for the whole year needs a lot of cash burn.
Also, since the company is in their expansion mode they are offering heavy discounts in order to acquire the customers.
Standardization
One of the major issues was of standardization which was faced by OYO.
Since the company was dealing with non-branded hotels, the level of professionalism was low.
It soon became a challenge for OYO to delight their customers at every point of contact.
Competition
OYO is the market leader and it is true that leaders define the path.
Oyo has opened paths for many other competitors.
Malpractices
The partners who are the hotel owners used to book their own hotel rooms when they used to see lower prices on the Oyo’s platform and this became malpractice benefiting the hotel owners.
To stop this, and to expand the business, Oyo Rooms has started leasing of hotels and places where it has full control over the day-to-day operations of these hotels.
PRESENT DAY BUSINESS MODEL (NEW)
The company started off its operations by building its business model around the aggregator business model but things have changed since 2018.
The New business model of Oyo Rooms is Fully stack and Franchise Business.
It’s just the company doesn’t lease the hotel rooms anymore, but now it asks the hotel partners to operate them as a franchise.
The founders of OYO decided to shift its business model to a pure franchise business model.
They have partnered with hotels and made them work with them under their name.
The founder and CEO Ritesh Agarwal says – “Oyo now gets over 90% of revenue from hotels under franchise model”.
FINANCIAL FACTS AND FIGURES
458,000 ROOMS GLOBALLY AND REALISED VALUE RUN RATE OF $1.8B WITH A Y-O-Y GROWTH OF 4.3X AS AT DECEMBER 2018
You might have thought about the strategies implemented by OYO that, made it so successful.
Let’s discuss the strategical approach of the brand OYO ROOMS.
To maintain its ranking and perform above all its competitors, OYO focuses mainly upon mass retention and acquisition.
It is using Digital Marketing section very aggressively for customer acquisition and lead generation.
Oyo knows the power of Social media. Hence, it is very strategically using all the platforms available for social media coverage.
They target mass potential customer based on their behaviour, interest and many other factors which are readily available via Digital Marketing.
Social media presence of OYO includes more than 2.7 lakh fans on Facebook, more than 8000 followers on twitter.
The company claims to have over 1.5 million app downloads with a very good number of active users.
The brand actively participates into several social media campaigns such as –
#Aurkyachahiye videos on youtube.
IPL final verbal combat by OYO
Fathers Day celebration campaigns
They also featured Bollywood celebs Manoj Bajpai and Raveena Tandon in a campaign named Jai Hind which was a massive success.
SWOT ANALYSIS
STRENGTH
First Mover Advantage
Standardization
Young and highly spirited leader
WEAKNESS
Customer Dissatisfaction
Low Return on Investment
OPPORTUNITY
Focus on budget accommodation
Lucrative Opportunities in International Markets
THREATS
Competition
Growing Protectionism
SERVICES PROVIDED BY OYO
OYO with a new business model also came up with new verticals.
The services included in the Oyo Rooms business model are –
OYO FLAGSHIP
Now, Oyo Rooms has started leasing or franchising of hotels and places where they have full control over all the operations and day to day activities of these places.
Events & Other Long Stays
OYO has also started serving rooms and banquets for family functions like (weddings, parties, etc) as well as for the corporate which involves hotel rooms for their guests to stay for long.
Commercial Places
OYO is also stepping into the renting of commercial places. Now the customers can also book office spaces via OYO.
Oyo Wizard
The Brand also has started some subscription plans for customers where the subscribers can get exclusive deals and discounts.
Oyo Townhouse
To stand out of the competition and retains its value proposition in terms of standardized hospitality and quality,
The Brand has recently launched the Oyo Townhouse.
Each OYO Townhouse is designed to complement its neighbourhood. OYO has undertaken complete operations of these Townhouse units along with interior and exterior re-engineering.
The concept of Oyo Townhouse is based on the needs of the millennial traveller.
The company is claiming that this townhouse network is its fastest-moving network and will include more than 400 Townhouse properties by the end of 2019.
FAQs
Does OYO allow unmarried couples in the hotel?
Yes, OYO allows unmarried couples into the hotel based on some ID proofs.
2. Which OYO room is safe for couples?
Every room in the OYO is legal and is safe for the couples as they need an ID proof to get in the hotel and they can live without any issue.
3. When OYO was started?
It was started on May 21, 2013, by Ritesh Agarwal and the business has been running from 2013 by connecting more and more hotels.
4. Who started OYO?
OYO (ON YOUR OWN) was started by Ritesh Agarwal on May 21, 2013 and the headquarter is located at Gurugram.
5. What is full form of OYO?
The full form of OYO is ON YOUR OWN which defines that you can choose your own room and live.
6. How OYO earns money or OYO model?
It’s just the company doesn’t lease the hotel rooms anymore, but now it asks the hotel partners to operate them as a franchise.
How oyo works?
The New business model of Oyo Rooms is Fully stack and Franchise Business.
UPDATES
SoftBank Group Corp. is dispatching two executives to help Oyo Hotels, one of the largest startups in its portfolio, right its virus-stricken business in Japan, according to people familiar with the matter.
NoBroker ties-up with OYO LIFE, to scale up its co-living service.
Delhi HC directs Oyo to furnish an affidavit of unencumbered assets for Anam Datsec
OYO Indonesia in hot water after refund and payment complaints go viral.
Agarwal will work with Dr Apoorv Sharma, founder of VCats to promote entrepreneurship across the country’s tier 1, 2 and 3 cities and help India become ‘Atma nirbhar’ (self-reliant).
Indian hotel group OYO in talks with UAE, Saudi partners to review agreements.
OYO, FICCI develops online certification course for the hospitality industry.
